Rapper, singer, songwriter and music producer, J-Hope of the group BTS becomes Louis Vuitton Ambassador.

The K-pop group BTS is an important figure in South Korean culture and has been able to make an international name for itself in both the music and fashion industries. The group’s seven members have enjoyed immense and growing popularity and continue to exceed expectations, including being named one of Time Magazine’s “100 Most Influential People”. They have been breaking sales records for several years now.

As a solo artist, J-Hope has been able to attract the biggest names, played at many famous festivals such as Lollapalooza, and reached the top of the Billboard Charts. The versatile South Korean singer’s achievements continue to amaze international audiences. The artist, who attended the Louis Vuitton Fall/Winter 2023 show, brings his unique charm and style to any collaboration with the House.