LOUIS VUITTON ANNOUNCES THE AVENUE OF STARS AS LOCATION OF UPCOMING MEN’S PRE-FALL 2024 SHOW IN HONG KONG SAR
Louis Vuitton is pleased to reveal that its first ever Men’s Pre-fall 2024 show will take place on the famed Avenue of Stars in Hong Kong SAR on 30th November 2023.
A mythic location bordering the picturesque Tsim Sha Tsui waterfront, the Avenue of Stars holds a distinguished status among locals and visitors alike, where the island city’s icons and legends have been immortalised. Over a hundred meticulously crafted celebrity handprints adorn this revered location, taking visitors on a pop-culture journey through East Asian cinematic history. The avenue, known to be Hong Kong SAR’s epicentre of Arts and Culture, is framed by the captivating beauty of Victoria Harbour, soon to serve as the awe-inspiring stage for the vision of Louis Vuitton’s Men’s Creative Director, Pharrell Williams.
With the support of K11 MUSEA, Louis Vuitton will transform K11 Victoria Dockside for the occasion. The show will be livestreamed locally on digital billboards and globally via the Maison’s social channels, with Louis Vuitton inviting guests, residents, and international audiences around the world to experience Hong Kong SAR through a vibrantly sartorial lens.
The upcoming Louis Vuitton Men’s Pre-fall 2024 show is also made possible with the ongoing support of the Culture, Sports and Tourism Bureau (CSTB), Leisure and Cultural Services Department (LCSD), Hong Kong Tourism Board (HKTB), and all support of various departments from The Government of Hong Kong Special Administrative Region.