LOUIS-GABRIEL NOUCHI QUESTIONS TOXIC MASCULINITY THROUGH HIS FW23-24 COLLECTION 

Reflecting Louis Gabriel Nouchi’s lifetime passion for reading, each collection pays tribute to a book or a writer who has inscribed their vision on the world.The FW23-24 collection is inspired by the book “American Psycho“ by Bret Easton Ellis (1991 ).

This collection is a reflection about toxic masculinity. The violence that surrounds us is distorted in a way to create beauty, transforming horror into strength.

Lucas Bravo, from Emily in Paris, opening the LGN by Louis-Gabriel Nouchi fall 2023 menswear show.

How Patrick Bateman, the “American Psycho” ’s protagonist obsessed with his style, is still relevant ?The strong shoulder line is inspired from the businessman suits of the 1980s. The waist is narrowed.The collection is a variation of tailoring jackets, dressing gowns and Activewear pieces, all mixed with the comfort and sensuality of loungewear inspired pieces treated with the same refinement as evening clothing.

For the first time LGN works with leather in partnership with ECCO LEATHER. Transparent leather inspired by Bateman murder coat uses a new tanning technic with no chemicals, like a parchment. Chainsaw and axes are covered in repurposed leather. Defused and harmless, they are worn as designed handbags.

Signature of the brand, the slit remains present on the neckline of top pieces, shirt and jersey pieces whereas it bares the male hip on the underwear. The slit is like a blade cut on shirts, sweaters and tights, making different ways of styling.

photography ZUPANOV @zupanov

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