LORO PIANA AT LA RÉSERVE À LA PLAGE BEACH CLUB
To celebrate the Summer Resort 2023 Collection, Loro Piana signed the new decor of La Réserve à la Plage beach club, an exclusive destination, quintessence of the maison’s life en plein air. Loro Piana’s iconic colours and patterns, like the Suitcase Stripe multi-striped motif, are in fact the leitmotif on the beach – on parasols, beach towels, ‘brise vue’ – and at the bar-restaurant, without overlooking Loro Piana Interiors outdoor fabrics, adding a unique touch to the ambience of the well-known Saint-Tropez charming establishment.
The maison has also personalized the beach club boutique, which will remain open throughout the whole summer season. Here, as in Loro Piana’s Saint-Tropez boutique in 2 Rue Victor Laugier, a selection of clothing and accessories from the Summer Resort 2023 Collection is available for purchase, including Flower Ceremony print outfits, swimsuits, the Baseball Hat and straw hats, handmade linen beach bags, the Extra Pocket Bag and the Blossom Bag: the maison’s new shopper and iconic item for the season. Lastly, The Suitcase Stripe themed beach rackets.
A perfect balance between elegance and bonhomie, tradition and creativity, with the customization of La Réserve à la Plage beach club Loro Piana once again plunges into the light-heartedness of the season, carrying us away to the iconic setting of the Côte d’Azur and a refreshing, energising taste of the freedom of summer.