In what is undoubtedly one of the biggest announcements in the beauty world, L’Oréal Paris, the number one beauty brand in the world, proudly welcomes Kendall Jenner to the family.

Kendall is a powerful, successful, and talented young woman who continues to captivate audiences worldwide. As a constant figure in the fashion industry, entrepreneur, and media icon, Kendall Jenner has become a role model for her generation.

“L’Oréal Paris is honored to announce our collaboration with one of the most influential women in the world. It’s a new milestone in our mission to empower every woman, everywhere. In different times, Kendall Jenner might have been as successful, but her worth, choices, and image might have been determined or even controlled by others. But no one defines Kendall Jenner except Kendall Jenner herself. She embodies everything that Gen Z stands for; she owns her image, grows proudly in her self-worth, and inspires others to do the same.”

Delphine Viguier-Hovasse, Global President of L’Oréal Paris

“I feel honored to be part of a new sisterhood of strong, powerful women and to be able to say those iconic words: ‘I’m worth it.’ It’s a true full-circle experience to join the L’Oréal Paris family and embody everything the brand stands for,”

said Kendall Jenner


Born in Los Angeles in 1995, Kendall Jenner has grown to become one of the world’s top models and one of the most influential women in the world. Since 2007, Kendall, along with her sisters, has grown up in front of a global audience. At the age of 13, she began her modeling career, and by the time she was 22, she had already achieved so much. She walked for the biggest fashion brands and collaborated with some of the world’s most powerful brands.


As part of a family led by a strong woman who has charted a new path and redefined success for the modern world, Kendall Jenner is an example of solidarity and sisterhood. Beyond the cameras, each member of the family has pursued their own paths while supporting each other. They have each taken control of their own identities and destinies, charted their unique stories, and simultaneously shown how women can grow together and support one another.


With 350 million followers on social media, Kendall Jenner has her own global media platform and is the editor-in-chief of it. With complete control over what she shares with the world, she inspires women to be themselves and share their lives on their own terms.


Kendall Jenner has given life to what is an unattainable dream for many and has become an icon and a true success story on a global scale. Over the years, the top model has used her position and platform to openly discuss struggles with mental health and anxiety. Her honesty has sparked conversations among the millions of young women and girls who admire her. Knowing that Kendall Jenner also has insecurities allows girls to be open about their own issues and create networks of support on their path to self-appreciation.