Lois Jeans presents “Lucky No.13”
“For us, thirteen is not a cursed number. It is our lucky charm”. This season Lois Jeans is changing the superstition; exploring untold stories and reaching further to discover the extraordinary. Lois istaking you on a voyage through our warm, classy and western influenced chapter.
The lucky theme is woven through every element of the No.13 collection, creating a luscious feeling that is both authentic and unique. This collection features a fresh palette of lush greens, contrasting reds and blues with subtle natural shades. All the while creating classic yet exciting looks. Specially sourced soft merino wool and gabardine twill are shaped into versatile and sophisticated silhouettes. Grey-washed denim and gentle distressed details give the collection its chic, contemporary aesthetic. From elevated classic and statement suits to our iconic fits, this season’s sets represent all that is Lois.
Spanish for her, the collection film represents an ode toluck, love and prosperity. A voyage to explore the untold stories, to discover the extraordinary and to change the superstition.Featuring the white Casa Lois gate, believed to lead us to better times. A new season, a new beginning.