LOEWE’s Paula’s Ibiza Collection: A Tribute to the Island’s Creative Community and Craftsmanship
The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world.
This collection is meant to be enjoyed in an island scenario or to give an escapist vibration to summer in the city. There is an ease to the pieces that makes them versatile and, with a stress on weaving, braiding and texture, aligns with LOEWE’s sense of craft.
Woven raffia and Iraca palm are the protagonists of the accessories, with the Iraca baskets and launch of theLOEWE Font Tote, available in three different sizes. For every Iraca basket and LOEWE Font Tote sold, LOEWE will donate 15 euros to the local communities who hand make them. The donation will help to create a university scholarship program in Colombia and build a craft training school in Madagascar.
The accompanying visual portfolio, shot once again by Gray Sorrenti, is a celebration of island life with the creative community that gathers around LOEWE. The images, captured outdoors in Ibiza and Colombia, feature a cross section of international creatives and talents: Alewya, Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal and Karol G are portrayed in sun-drenched moments, simply having fun.