LOEWE X ON RUNNING UNVEILS NEW CAPSULE COLLECTION
LOEWE is pleased to announce a collaboration with performance brand On: a limited edition capsule collection of footwear and clothing designed for the modern adventure. LOEWE and On have reinvented long-established artisanal techniques, combining a focus on sustainability with an emphasis on the application of handmade to technical pieces. The collection, designed for urban and outdoor living, consists of 13 men’s and women’s trainers, resulting in a special LOEWE edition of On’s iconic Cloudventure and Cloudrock classics. Available in five colorways, both shoes feature On’s signature technologies: the Missiongrip™ rubber outsole and Speedboard™ hidden midsole plate.
The shoes are accompanied by six women’s and seven men’s ready-to-wear garments, each with a unique blend of high-performance qualities and On’s signature features: weather adaptable running trousers, a weather-resistant
running trousers, a waterproof moisture-wicking anorak, temperature-regulating Performance-T T-shirts, and a unisex three-layer parka with customizable insulation.
The color palette is drawn in organic tones ranging from khaki, blue, and orange, inspired by nature and applied in gradient effects. The finishing process is done by hand, as are the marble-effect soles, which are processed individually and by hand, making each shoe unique.
The campaign was photographed by former LOEWE collaborator Gray Sorrenti in Carmel-by-the-Sea and Big Sur, California. Featuring actress and model Camila Morrone and artist Duckwrth, the dynamic series of images captures the collection alongside the dramatic skies and rugged landscape of the West Coast of the United States.