LOEWE PRESENTS THE NEW PAULA’S IBIZA 2021 CAPSULE COLLECTION
LOEWE launches a new edition of its Paula's Ibiza summer capsule, a collection composed of RTW and accessories inspired by the island of Ibiza. With this capsule, Jonathan Anderson brings the carefree spirit of the beach to everyday life, bringing the sparkle of the sunny Balearics to simple garments and easy-to-wear accessories, with a marked touch of craftsmanship. With this collection, summer is presented to us as a way of being rather than a season: a mentality that runs throughout the year, filling us with energetic joy.
Throughout its five editions, Paula's Ibiza capsule has evolved into a complete proposal for men and women. In 2021, it incorporates new shapes characterized by a softness that is reflected in the deconstructed blazers for men, and also in the set of dresses and tops that are combined with women's pants, offering multiple utilities beyond the moment of summer vacation. Silhouettes are loose-fitting, asymmetrical; effortlessness is key. The fun proposal of prints inspired by the natural world comes from the repertoire created by Paula's founders Armin Heinemann and Stuart Rudnick: parrots, pigeons, crocodiles… alternate with a fun psychedelic interpretation of the LOEWE logo.
Paula's Ibiza 2021 collection features Anagram baskets made from Iraca palm, woven in Colombia by women artisans who are members of the Corporación Oficio and the NGO Arte (an artisan collective that helps these women to become economically independent and educate their children). These woven palm baskets, combined with LOEWE's unparalleled expertise in leather work, result in timeless objects impeccably crafted in our workshops in Spain. LOEWE classics such as the Hammock, Balloon and Gate, in ecru and navy canvas, which gives them a summery feel.
The visual portfolio that accompanies the presentation is a collaboration with photographer Gray Sorrenti, with scenes of Mexico City's colorful architecture. The protagonists pose under a dazzling sun that plays with the graphic shapes of the shadows and vibrant colors of the city.
Paula's Ibiza 2021 collection will be on sale at loewe.com and LOEWE stores from April 15th.