LOEWE presented its Fall-Winter 2022 Men’s collection today at Paris Fashion Week, challenging the concept of reality and the current canons of perfection in a fashion show at the Paris Tennis Club. Creative director Jonathan Anderson’s elaborate collection conveys that nothing is as it seems through backlit flashes that give the silhouettes shine and depth. The body is the point of arrival and departure, and is presented printed on the garments themselves in trompe l’oeil style, with a new shrunken and frozen silhouette next to the torso and legs. Luminous effects thanks to LEDs and lights illuminate the coats, the hip line, the sides of the trousers and the profiles of the shoes, like a glow coming from the body that is projected outwards, as well as the wires that frame a movement. 

Classic garments such as coats, denim jackets, mackintoshes, mohair sweaters, woolly furs, boxers and briefs predominate, with a twist as the holes contain the emptiness on the surfaces of RTW pieces, coats and bags. Among the bags are the spacious totes, the Cubi in nappa leather with holes and a tall, rectangular Amazona. The Flamenco clutch is decorated with shells and reinterpreted as a pair of soft boots. LEDs illuminate the rubber boots. Cherries become a polished ornament on the square-toed loafers. The collection is presented framed on ‘Flags, Paris 2022’, a site-specific installation conceived by artists Joe McShea and Edgar Mosa: eighty-seven faceless flags measuring 2.5×3.5 m, made up of almost 4,000 individually cut ribbons, mounted on 6.5 m long aluminium flagpoles and reacting to the movement of the models and the public.