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26 March

LOEWE LAUNCHES ELEPHANT BAG IN SHUKA FABRIC WITH ‘KNOT ON MY PLANET’

 

In support of the Elephant Crisis Fund, LOEWE’s annual collaboration with Knot On My Planet presents the Elephant bag crafted in traditional Shuka fabricwith a tasselled strap hand-woven by women from Kenya’s Samburu Trust.

 

 

LOEWE’s collaboration with wildlife campaign Knot On My Planet is now in its third year, and brings the Elephant bag entirely crafted in Shuka; a vibrant checkered fabric traditionally used by the Kenyan Maasai tribes people to create shawls.

 

 

The LOEWE and Knot On My Planet Elephant bag features a tasselled strap hand-woven by an artisan collective of women from the Samburu Trust in Northern Kenya. Also crafted in the same vibrant colours found in the Shuka shawl, this textile speaks of the Samburu people’s affinity with the natural world that sustains their way of life: blue for the sky, red for the blood of their cattle and white for their cows’ milk. Limited to 300 editions, the Elephant bag launches on March 25, 2021 as an online exclusive, on loewe.com and MyTheresa.com.

 

 

Named after the age-old tradition of tying knots to remember—as elephants never forget —Knot On My Planet was founded by Trish Goff and David Bonnouvrier, focusing on a simple mission: to highlight the plight of the African Elephant. The continuing demand for and trade in ivory has encouraged the ongoing poaching of these majestic creatures in their natural habitats, dramatically shrinking their numbers. 100 per cent of the bags’ sales proceeds will be donated to the Elephant Crisis Fund—a joint initiative of Save the Elephants and the Wildlife Conservation Network, that funds the best ideas and most urgent actions by highly vetted conservation organization working for safeguard the future of elephants.

 

 

#LOEWEkomp #KnotOnMyPlanet #ElephantCrisisFund

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