LOEWE JOINS FORCES WITH KNOT ON MY PLANET IN SUPPORT OF THE ELEPHANT CRISIS FUND
For the fourth year, LOEWE has collaborated with the wildlife campaign Knot On My Planet to create a limited-edition Elephant bag and donate 100% of the proceeds to the Elephant Crisis Fund. Working with the Kenyan non-profit Samburu Trust, this year’s basket bags are made from woven raffia and feature large colourful eyes hand-beaded by Samburu artisans.
Continuing LOEWE’s commitment to preserving ancient crafts, this edition of the Elephant basket bag celebrates the centuries-old beadwork tradition of the Samburu people. The craft has been passed from generation to generation, creating the vibrantly patterned collars, headdresses and jewellery for which Samburu culture is renowned. With different colours and patterns conveying specific meanings, the beads are traditionally used to mark important life events and create a rich visual language.
Samburu Woman handcrafting beadwork for the Elephant Bags