LOEWE is pleased to announce Leo Wu as Brand Ambassador for the House. The fêted 22 year old actor, who also goes by the Chinese name of Wu Lei, has gained prominence for his powerful and sensitive film performances in Chinese box office hits and TV dramas, moving swiftly between period pieces and contemporary classics. Wu has a loyal following, who consider him a role model and follow his every move as an actor, but also his captivating vlogs dedicated to sports and the outdoors.

Creative Director, Jonathan Anderson says: ‘Welcoming Leo Wu in the LOEWE family is thrilling in many respects. Leo masters the craft of acting in incredible ways despite being barely 22. His dedication to the art is close to our love for craft, and so is his connection with the outdoors. There is a roundness to his way of being and living that feels organic to LOEWE. It will be exciting to have his point of view on our world.’ ‘I’m truly honored to be the brand ambassador for LOEWE. I am very much looking forward to our upcoming projects with the brand to share the wonderful experience
together’ adds Leo.

About Leo Wu
Famed for his recent roles starring as a high school student in Upcoming Summer (2021) and as a patriotic soldier in My Country, My Parents (2021), Leo Wu is renowned for his powerful and sensitive film performances in such Chinese box office hits as Adoring (produced by Xu Zheng, 2019) and Shadow (directed by Zhang Yimou, 2018). Proving to be just as impactful as his silver screen appearances are his lead roles in TV dramas including period piece The Long Ballad and Our Times (2021). These contemporary classics have shaped his profile as one of China’s brightest and most-loved home-grown talents, with a dedicated following of fans who see Leo as a role model in many respects.
The movie Adoring topped the box office for ten consecutive days since it premiered. Never forgetting about his aspiration to be a great person and a great actor, Leo Wu offers his best qualities to his audience, working hard on expressing acting as a craft. He connects with his audience also outside of cinema, as a dedicated vlogger, revealing his personal passion for bike riding and the great outdoors in videos that gain over 100 million views by a diverse community of fans. Such vlogs are filled with a love of life and the sense of curiosity about the world, all qualities that also inform Leo’s acting.

About LOEWE
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under creative director Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

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