Further exploring the reductionist spirit that’s currently driving its aesthetic output, LOEWE presents the Fall Winter 2023 precollection campaign: a brutal yet slightly off kilter document of the community of artists and creatives that gathers around LOEWE, each one with their personal take on life, work, and invention. Lensed by Juergen Teller, the campaign features actors, curators, singers, models: individuals of all ages and walks of life, pictured as they are, caught in staged yet spontaneous situations. The cast includes actor and director TakeshiKitano, actresses Aubrey Plaza, Myha’la Herrold, Ruth Negga and Sonoya Mizuno, musician Dev Hynes, model Xiao Wen Ju, artists Nairy Baghramian and Koo Jeong A, actor Murray Bartlett, and curator Hans Ulrich Obrist.

The campaign is a new iteration of the ongoing collaboration between LOEWE and Juergen Teller: a signature mix of raw gaze, dry sense of humour, and sculptural approach towards body and poses. The images contain other images: pictures from Juergen Teller’s own archive, blown up on large supports and used as backdrops. The contrast between such pictures, which are being recontextualised, and the plein air setting, creates a humorous and slightly absurd tension, a play on the real and the depicted which invites investigation over details and reaches a peak through the interpretative poses. Hans Ulrich Obrist holds the Elephant bag against a picture.

Aubrey Plaza wears the Paseo Satchel standing in front of flowers and concrete; Ruth Negga shows off the LOEWE Font Tote framed by a giant photo of an owl; Takeshi Kitano holds the Puzzle in his hand like it was a telephone, while the picture of a telephone stands against the wall behind him. Poses and situations are both crude and playful, reflecting and highlighting the lines of the LOEWE Fall Winter 2023 precollection, a mix of neat shapes, bold details such as giant ribbons and protruding bodices, and sculptural essentiality. Iconic LOEWE bags, such as the Puzzle, the Paseo and the Font Tote are presented in new iterations, colours and sizes. Shoes feature key details that are now LOEWE signatures: the objet trouvé heel and petal toe shape on the Toy boot worn by Sonoya Mizuno, the exaggerated toe of the brushed suede Chelsea boot, worn by Murray Bartlett. Juergen Teller’s blunt portraiture brings everything to life with an energetic boost that is as reductionist as it is expressive.

About the Talents

Aubrey Plaza

American actress Aubrey Plaza is a SAG Award winner who has also been nominated for a Golden Globe Award, Independent Spirit Award and Gotham Award. Plaza is well known for starring in Mike White’s The White Lotus and recently starred in John Patton Ford’s film, Emily the Criminal which she produced under her Evil Hag Productions Company. Plaza will next star in Francis Ford Coppola’s feature Megalopolis and is currently in production on the Marvel series, Agatha: Coven of Chaos, for Disney+.

Dev Hynes

British musician Dev Hynes started in the punk band Test Icicles before releasing two orchestral acoustic pop records as Lightspeed Champion and five critically acclaimed solo albums under the name Blood Orange. His songs and albums have explored the complexities and ambiguities of 21st century identity, delving into memory, trauma, depression and anxiety, as well as the triumphs of vulnerable communities.

Hans Ulrich Obrist

Swiss curator Hans Ulrich Obrist is Artistic Director of the Serpentine Galleries in London, and Senior Advisor at LUMA Arles. Prior to this, he was the Curator of the Musée d’Art Moderne de la Ville de Paris. Since his first show World Soup (The Kitchen Show) in 1991, he has curated more than 350 shows around the world.

Koo Jeong A

Koo Jeong A’s work seeks to reinvent the space with large-scale sculpture and painting, film, animation, sound and scent. The artist’s site-specific reconfigurations open up narrative portals, where the various media are combined with natural elements such as wind or gravityand the electromagnetic field to conjure alternative realities.

Murray Bartlett

Australian actor Murray Bartlett gained critical acclaim in HBO’s first season of the Emmy award winning series, The White Lotus, for which he won an Emmy award. Bartlett recently starred in Hulu’s limited series, Welcome to Chippendales, and HBO drama, The Last of Us.

Myha’la Herrold

American actress Myha’la Herrold is known for roles in critically acclaimed HBO/BBC series Industry and A24 film thriller Bodies, Bodies, Bodies. Upcoming projects include Netflix’s 2023 film Leave the World Behind based on the acclaimed novel of the same name and A24’s Dumb Money based on author Ben Mezrich’s book The Antisocial Network.

Nairy Baghramian

Iranian-born, Berlin-based artist Nairy Baghramian’s work comprises sculpture and installation, often in reference to architecture and the human body. Her practice addresses temporal, spatial and social relationships to language, history, and the present, with forms which materialise in response to contextual conditions or the premises of a given medium.

Ruth Negga

Irish actress Ruth Negga is known for film and theatre roles including her critically acclaimed performance in Passing and portrayal of Mildred Loving in the Jeff Nichols film Loving. Negga has received nominations at the Academy Awards, BAFTAs, Golden Globes and Independent Spirit Awards, and won the Irish Film and Television Award for Best Actress. Her 2022 Broadway debut in a production of Macbeth earned Negga a Tony nomination.

Sonoya Mizuno

Japanese-British actress, Sonoya Mizuno is known for roles in Ex Machina (2014), La La Land, Annihilation, Crazy Rich Asians and Netflix series Maniac. Most recently she played the lead in critically acclaimed series, Devs and appeared in HBO series The House of the Dragon. Upcoming projects include a lead role in Am I OK?, which premiered at Sundance.

Takeshi Kitano

Japanese comedian, performer, television caster and filmmaker, Takeshi Kitano has received critical acclaim for his pioneering role in international cinema. Awards include the Golden Lion at the 1997 Venice Film Festival for Hana-bi, the French National Order of the Legion of Honour (Officer) in 2016, and the Order of the Rising Sun (Gold Rays) from the Japanese government in 2018. Takeshi Kitano’s new film, Kubi (2023), is set in the late 16th century, reflecting rivalries among warlords battling to control Japan.

Xiao Wen Ju

Chinese model Xiao Wen Ju has appeared on runways around the world and magazine covers including Vogue Italia and Vogue China, as well as international editions of Elle, Glass, Grey, i-D, Numéro, and Surface, in addition to editorial features in W, LOVE, and V magazines.She is also actively involved with New York Cares, an organisation dedicated to social issues including education opportunities and neighborhood beautification projects.