LIU JO beachwear for Spring & Summer 2020
A new collection, a new project. Liu Jo Beachwearis re-born in a new, important dimension, driven by a major upgrade in terms of fits and product quality: actually, as from Spring/Summer 2020, the range of swimsuits and accessories for the beach or the swimming-pool will be reorganised, now staking its all on updated styles and unique fits; these are efforts that cry out for the great personality of the collection and tell about an unusual, amazing product. The figure is enhanced in the name of the search for the perfect fit, which has been specially designed in every style; so, each single item has been designed for a woman who makes self-confidence her distinctive trait, in the name of a special balance where shiny touches, trendy influences and summer glamour live together on sexy fits and special finishes.
Firstly, the next season’s inspiration nods to the iridescent world ofmetallic materials: metal effects and glossy details shineon the collection’s items, where colourful metals play with small and big sequins in matching shades and where the ‘star’ print takes centre stage, sometimes scattered all over if matched with a logoed elastic band. Next to them, there are camaieu effects and animal prints in shades of lilac – paired with neutrals, green and Tropical– for a fresh touch of lightness and transparency, flounces and romantic details.
In the midst of the season, the prints get fresh and floral; the volumes get lighter and softer, the tropical versions are matched with details of tassels, chic stripes on cotton poplin– super-feminine details spiced up by fluorescent touches. Fluorescent is the buzzword in this inspirational world, where bursts of colours and an energetic attitude live on the one-piece swimsuits and bikinis that colour up the summer, to be worn with shorts, T-shirts and mesh dresses to stand out from the crowd.
Even the more “basic” styles have been completely renewed, and now they are chic, feminine and sophisticated: made from a new Lycra, the solid-colour styles are really the go-anywhere summer pieces, brightened by metallic and gold details, ribbons and trimmings.