Reflecting Louis Gabriel Nouchi’s passion for reading, each collection pays tribute to a book or a writer who has inscribed their vision on the world.

The FW24/25 collection is inspired by the book “BEL AMI” by Guy de Maupassant.

The novel follows the ambitious Georges Duroy in Paris in the 19th century, as he rises from poverty to wealth through manipulation and seduction of women. Duroy, a captivating and unscrupulous protagonist, navigates the complexities of power, love, and morality, revealing the darker aspects of social climbing.

The collection reflects on the male ambition, the symbols of opulence, and their translation into the codes of men’s fashion.

WARDROBE

Evening wardrobe is adorned with all its codes of brilliance. Tuxedos are tailored with the LGN brand’s signature tailoring, featuring strong shoulders, cinched waist, and defined hip structure.19th century aesthetics are translated into long, voluminous coats resembling capes. Silk ties drape over supple jacquard jacket collars or a silk jersey turtleneck. Fluid and see-trough homewear pieces harken back to the intimacy and luxury of glamourous receptions.

LEATHER AND FUR

LGN continues its partnership based on innovation with ECCO LEATHER with a great range of skins, from the smoothness of the Soft Lagoon to the medium grain of the Bombana Fractus.
The collaboration culminates with the Gold Addison Metallic, an extreme refine-grained nappa with a metallic high shine finishing.

The fabrics in the collection were developed by the LGN studio to evoke the opulence and richness of fur. The textile innovation is manifested in trompe-l’oeil fur patterned jacquards, lush Tencel knit stitches and a cut thread jacquard reminiscent of both feathers and fur.

MONEY

In collaboration with La Monnaie de Paris, LGN is creating a special coin. Transformed into jewelry, it plays with the gestures and the symbols surrounding money in the Western cultures: a lucky penny placed in the shoes or between fingers, or French idioms, with the coins fringed bracelets evoking « having the pockets full ».

COLORS

Luxurious, sensual black is prevailing as the color of the 19th century bourgeoisie, with notes of ostentatious pearl white and elegant midnight blue. The collection is punctuated with a gold leather look, as if the models were adorned with trophies, showcasing their achievements to the world.

MALE BODIES INCLUSIVITY

Beside professional models, customers and friends are invited on our catwalk. Starting since the beginning of LGN shows, their presence highlights a different, real and desirable vision of male bodies, a fundamental values for LGN. This time again clients of the brand are the center of attention.

WOMANSWEAR

To meet the requests of many female brand customers, LGN introduces the essentials of it masculine wardrobe tailored to the morphology of women: the suit, shirt, trench coat and underwear. This incorporation of signature pieces aims to faithfully translate the proportions and functionality of LGN’s masculine wardrobe (such as men sized pockets), adjusted for the female form. This chapter opens a new exploration into the inherent sensuality of all bodies.

Louis-Gabriel Nouchi extends heartfelt gratitude to the ANDAM Prize and its esteemed Jury for their recognition and support.