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GUCCI ANNOUNCES THE OPENING OF ITS NEW AMSTERDAM STORE
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GUCCI ANNOUNCES THE OPENING OF ITS NEW AMSTERDAM STORE

Fashion Gucci is pleased to announce the opening of its new store in Amsterdam, Netherlands. The store spans over 506 square meters across three floors and houses a full array of Gucci’s products, from men’s and women’s ready-to-wear, to handbags, luggage, small leather goods, shoes, jewelry and watches, silks and eyewear.     With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet chairs and leather settees, as well as vintage dark wood display furniture and the elegant wooden staircase, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.     Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.     The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the wood flooring in natural oak, hand-painted by Italian artisans, complement the sage-green, old rose and cipria pink velvet-upholstered boiserie. Throughout the store, one finds sumptuous seats, while vintage rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.     Store Name: Gucci Amsterdam Location: P.C. Hooftstraat 91, 1071 CA, Amsterdam, Netherlands Opening Hours: Monday, 11:00 – 18:00, Tuesday – Saturday, 10:00 – 18:00, at the moment only upon appointment Gucci is pleased to announce the opening of its new store in Amsterdam, Netherlands. The store spans over 506 square meters across three floors and houses a full array of Gucci’s products, from men’s and women’s ready-to-wear, to handbags, luggage, small leather goods, shoes, jewelry and watches, silks and eyewear.     With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet chairs and leather settees, as well as vintage dark wood display furniture and the elegant wooden staircase, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.     Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.     The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the wood flooring in natural oak, hand-painted by Italian artisans, complement the sage-green, old rose and cipria pink velvet-upholstered boiserie. Throughout the store, one finds sumptuous seats, while vintage rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.     Store Name: Gucci Amsterdam Location: P.C. Hooftstraat 91, 1071 CA, Amsterdam, Netherlands Opening Hours: Monday, 11:00 – 18:00, Tuesday – Saturday, 10:00 – 18:00, at the moment only upon appointment

All about MicrodosePro
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All about MicrodosePro

Things to do Last year, Amsterdam based entrepreneurs Gino Taselaar and Nils Paar launched Microdose Pro. Their goal: to make microdosing of truffles accessible and provide a trusted platform. Having experienced and praised the positive effects of microdosing for years, the entrepreneurs decided that - especially during this difficult and unprecedented period - it was time to share their golden ticket with the rest of the world and develop a user-friendly and safe product. Microdose Pro was born.     Why Microdosing?   People who apply microdosing psilocybin to their daily routine state they experience more awareness and have an overall better mood. They feel more comfortable in their own skin and describe an increase in creativity and productivity. This helps with feelings such as anxiety or even depression.     Microdosing can also be a good addition to your workout as it boosts your cognitive functions which leads to better sports performances. Because you listen better to your own body and your own needs you will see an improve in your work out habits. Another benefit is that microdosing also helps staying away from coffee: it gives you a healthy and natural dose of energy!     What's the effect?   Important to highlight is that consuming a small dose of psilocybin does not cause hallucinogenic or other psychedelic effects. However, the truffles do have a positive effect on your mood, creativity and general well-being. Microdosing has been used in the creative industry for years and many entrepreneurs, for example in Silicon Valley, have embraced psilocybin.     Whether it is about self-development, your relationships with others or just to improve your performance at work, with microdosing you are able to get more out of your daily life.     Microdose Pro offers one strip of six doses of psilocybin truffles. Each dose contains one gram of truffles. A strip costs € 14.00. Depending on the microdosing protocol that you follow, you can use this for three weeks. Oh and a good thing is that it will be delivered to your doorstep.     Do you prefer to start microdosing with some professional guidance? Together with Neuropsychologist Djai Baaten, Microdose Pro offers coaching programs for groups from  € 50.00 per person or an individual session for €70.00. Last year, Amsterdam based entrepreneurs Gino Taselaar and Nils Paar launched Microdose Pro. Their goal: to make microdosing of truffles accessible and provide a trusted platform. Having experienced and praised the positive effects of microdosing for years, the entrepreneurs decided that - especially during this difficult and unprecedented period - it was time to share their golden ticket with the rest of the world and develop a user-friendly and safe product. Microdose Pro was born.     Why Microdosing?   People who apply microdosing psilocybin to their daily routine state they experience more awareness and have an overall better mood. They feel more comfortable in their own skin and describe an increase in creativity and productivity. This helps with feelings such as anxiety or even depression.     Microdosing can also be a good addition to your workout as it boosts your cognitive functions which leads to better sports performances. Because you listen better to your own body and your own needs you will see an improve in your work out habits. Another benefit is that microdosing also helps staying away from coffee: it gives you a healthy and natural dose of energy!     What's the effect?   Important to highlight is that consuming a small dose of psilocybin does not cause hallucinogenic or other psychedelic effects. However, the truffles do have a positive effect on your mood, creativity and general well-being. Microdosing has been used in the creative industry for years and many entrepreneurs, for example in Silicon Valley, have embraced psilocybin.     Whether it is about self-development, your relationships with others or just to improve your performance at work, with microdosing you are able to get more out of your daily life.     Microdose Pro offers one strip of six doses of psilocybin truffles. Each dose contains one gram of truffles. A strip costs € 14.00. Depending on the microdosing protocol that you follow, you can use this for three weeks. Oh and a good thing is that it will be delivered to your doorstep.     Do you prefer to start microdosing with some professional guidance? Together with Neuropsychologist Djai Baaten, Microdose Pro offers coaching programs for groups from  € 50.00 per person or an individual session for €70.00.

 Estée Lauder signs actress Ana de Armas as new Global Brand Ambassador
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Estée Lauder signs actress Ana de Armas as new Global Brand Ambassador

Beauty Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand  will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.   “We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”    “I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.” Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand  will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.   “We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”    “I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”

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"I Want Choo" the new fragrance by Jimmy Choo
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"I Want Choo" the new fragrance by Jimmy Choo

Beauty Jimmy Choo, the world-famous shoe brand that many celebs like Beyonce and Heidi Klum run off with, has released a must-have perfume: "I Want Choo" is an ode to the playful, confident Jimmy Choo woman. Jimmy Choo is inextricably linked to the world of the red carpet due to his expertise in designing high fashion accessories. Daring, cheerful, with a high degree of glamor, the perfect combination.   # Iwantchoo Is a playful combination of the brand name and the seductive scent “you want to have”. The name of the perfume also reflects the playful and seductive personality of the Jimmy Choo woman.   In stores in April. Jimmy Choo, the world-famous shoe brand that many celebs like Beyonce and Heidi Klum run off with, has released a must-have perfume: "I Want Choo" is an ode to the playful, confident Jimmy Choo woman. Jimmy Choo is inextricably linked to the world of the red carpet due to his expertise in designing high fashion accessories. Daring, cheerful, with a high degree of glamor, the perfect combination.   # Iwantchoo Is a playful combination of the brand name and the seductive scent “you want to have”. The name of the perfume also reflects the playful and seductive personality of the Jimmy Choo woman.   In stores in April.

MOËT & CHANDON TAPS YOON FOR  ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION
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MOËT & CHANDON TAPS YOON FOR ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION

Design Moët & Chandon is pleased to announce its first-ever global collaboration with innovative creator Yoon, for an inspirational product design. The Moët & Chandon x AMBUSH partnership showcases Yoon’s disruptive creativity and confirms the desire of the House to connect with the spirit of its time and stand for the values that speak to today’s generation, while supporting a charitable cause.       In an audacious step forward, Moët & Chandon has offered a unique platform to Yoon, a Tokyo-based creator and a rising star among a new generation of innovative designers, to bring her creative vision and modern sensibility to this collaboration.  The Maison’s choice of the co-founder and creative director of the fashion label, AMBUSH, was driven by the recognition of Yoon’s pioneering spirit as a “rule-breaker” who shares with the House, a profound respect for time-honored traditions of craftsmanship and transmission of know-how, and a mutual desire to put contemporary creation in the service of preserving nature.      “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,”says Yoon, co-founder and creative director of AMBUSH.  “On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world.”     In line with a tradition of giving that has made the greatness of the House since 1743, Moët & Chandon will donate a portion of profits from the sale of limited-edition Moët & Chandon x AMBUSH bottlesto the World Land Trust, an international conservation charity that protects threatened natural habitats. The mission of World Land Trust is to support local conservation partners, like Fundación Jocotoco in Ecuador, in their efforts to halt the destruction of ecosystems and to protect habitats where rare and endangered species still survive.      “We are grateful for Moët & Chandon’s generosity in helping us preserve the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened,”says Jonathan Barnard, CEO of World Land Trust.“Only 2 percent of this forest remains today, still inhabited by 10 percent of animal species found nowhere else on the planet. The support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on stopping the deforestation of the Chocó, not just for the sake of its fragile species, but also to combat one of the causes of climate change.”     The partnership between Moët & Chandon and Yoon is particularly momentous because it is the first time in 152 years that the iconic bottle of Moët Impérial,the House’s signature champagne born in 1869, has been redesigned by an artist.  Injecting her minimalist aesthetics into the redesign, Yoon has changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white,to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward.       “We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation,”says Benoît Gouez, Cellar Master of Moët & Chandon.     The limited-edition bottle of Moët Impérial in collaboration with Yoon is filled with the House’s flagship champagne defined by a bright fruitiness, a seductive palate and an elegant maturity, all distinctive characteristics of Moët & Chandon’s blends. Its assemblage is designed to mirror the richness and diversity of the Champagne region’s vineyards, structured with a slight dominance of Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay.       The Moët & Chandon x AMBUSH limited edition is available at ultra-selective department stores, some of the trendiest lounge bars, chic hotels and select wine stores, in Amsterdam exclusively sold in De Bijenkorf. Moët & Chandon is pleased to announce its first-ever global collaboration with innovative creator Yoon, for an inspirational product design. The Moët & Chandon x AMBUSH partnership showcases Yoon’s disruptive creativity and confirms the desire of the House to connect with the spirit of its time and stand for the values that speak to today’s generation, while supporting a charitable cause.       In an audacious step forward, Moët & Chandon has offered a unique platform to Yoon, a Tokyo-based creator and a rising star among a new generation of innovative designers, to bring her creative vision and modern sensibility to this collaboration.  The Maison’s choice of the co-founder and creative director of the fashion label, AMBUSH, was driven by the recognition of Yoon’s pioneering spirit as a “rule-breaker” who shares with the House, a profound respect for time-honored traditions of craftsmanship and transmission of know-how, and a mutual desire to put contemporary creation in the service of preserving nature.      “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,”says Yoon, co-founder and creative director of AMBUSH.  “On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world.”     In line with a tradition of giving that has made the greatness of the House since 1743, Moët & Chandon will donate a portion of profits from the sale of limited-edition Moët & Chandon x AMBUSH bottlesto the World Land Trust, an international conservation charity that protects threatened natural habitats. The mission of World Land Trust is to support local conservation partners, like Fundación Jocotoco in Ecuador, in their efforts to halt the destruction of ecosystems and to protect habitats where rare and endangered species still survive.      “We are grateful for Moët & Chandon’s generosity in helping us preserve the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened,”says Jonathan Barnard, CEO of World Land Trust.“Only 2 percent of this forest remains today, still inhabited by 10 percent of animal species found nowhere else on the planet. The support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on stopping the deforestation of the Chocó, not just for the sake of its fragile species, but also to combat one of the causes of climate change.”     The partnership between Moët & Chandon and Yoon is particularly momentous because it is the first time in 152 years that the iconic bottle of Moët Impérial,the House’s signature champagne born in 1869, has been redesigned by an artist.  Injecting her minimalist aesthetics into the redesign, Yoon has changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white,to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward.       “We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation,”says Benoît Gouez, Cellar Master of Moët & Chandon.     The limited-edition bottle of Moët Impérial in collaboration with Yoon is filled with the House’s flagship champagne defined by a bright fruitiness, a seductive palate and an elegant maturity, all distinctive characteristics of Moët & Chandon’s blends. Its assemblage is designed to mirror the richness and diversity of the Champagne region’s vineyards, structured with a slight dominance of Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay.       The Moët & Chandon x AMBUSH limited edition is available at ultra-selective department stores, some of the trendiest lounge bars, chic hotels and select wine stores, in Amsterdam exclusively sold in De Bijenkorf.

Louis Vuitton partners up with UNICEF
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Louis Vuitton partners up with UNICEF

Fashion As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton adds four new colours of the Silver Lockit bracelets and launches its first Doudou Louis.      Louis Vuitton for UNICEF presents four new Silver Lockit bracelets and the Doudou Louis to raise funds for children in need. Perfectly colour coordinated, the new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black. Incorporating recycled silver and organic cotton for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo. In its rainbow of pastel colours, Doudou Louis, the Louis Vuitton for UNICEF teddy bear appears for the first time in textile format. Made from organic cotton, the Monogram printed textile covers the teddy bear, with embroidered Monogram flowers making up Doudou Louis’ blue eyes. Worn solo, stacked along one’s wrist, or even as snug tiny necklaces on Doudou Louis, the Silver Lockit bracelets and teddy bear are collector’s items for all admirers alike.    In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit and Doudou Louis, clients will have the opportunity to help support UNICEF’s work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children. This also includes support of UNICEF’s COVID-19 emergency response efforts to recover and to reimagine a world fit for every child in this unprecedented global health, economic, and social crisis.   The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four new Silver Lockit bracelets retail at $465 US, $100 US of which is donated to UNICEF and the Doudou Louis retails at $955 US, of which $200 US is donated to UNICEF.   Since the launch of the Silver Lockit, the partnership has raised nearly $13 million US for UNICEF. The Silver Lockit bracelets and Doudou Louis launch on 29th January on louisvuitton.com and in selected Louis Vuitton stores worldwide.   Join us. #MAKEAPROMISE UNICEF does not endorse any company, brand, product or service. As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton adds four new colours of the Silver Lockit bracelets and launches its first Doudou Louis.      Louis Vuitton for UNICEF presents four new Silver Lockit bracelets and the Doudou Louis to raise funds for children in need. Perfectly colour coordinated, the new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black. Incorporating recycled silver and organic cotton for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo. In its rainbow of pastel colours, Doudou Louis, the Louis Vuitton for UNICEF teddy bear appears for the first time in textile format. Made from organic cotton, the Monogram printed textile covers the teddy bear, with embroidered Monogram flowers making up Doudou Louis’ blue eyes. Worn solo, stacked along one’s wrist, or even as snug tiny necklaces on Doudou Louis, the Silver Lockit bracelets and teddy bear are collector’s items for all admirers alike.    In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit and Doudou Louis, clients will have the opportunity to help support UNICEF’s work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children. This also includes support of UNICEF’s COVID-19 emergency response efforts to recover and to reimagine a world fit for every child in this unprecedented global health, economic, and social crisis.   The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four new Silver Lockit bracelets retail at $465 US, $100 US of which is donated to UNICEF and the Doudou Louis retails at $955 US, of which $200 US is donated to UNICEF.   Since the launch of the Silver Lockit, the partnership has raised nearly $13 million US for UNICEF. The Silver Lockit bracelets and Doudou Louis launch on 29th January on louisvuitton.com and in selected Louis Vuitton stores worldwide.   Join us. #MAKEAPROMISE UNICEF does not endorse any company, brand, product or service.

VERSACE POUR FEMME: DYLAN TURQUOISE
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VERSACE POUR FEMME: DYLAN TURQUOISE

Beauty   “Dream away to a distant tropical island where the blue sky flows into the crystal clear water. The sea breeze awakens your senses, giving your soul a boost of new energy. A scent that reminds you of warm and summer days. Versace pour femme Dylan Turquoise is an ode to the sensuality of the Versace woman ” - Donatella Versace.     THE PERFUME: Lively and playful, traditional and innovative, Dylan Turquoise perfectly complements the Versace family of women's and men's fragrances. Primofiori lemon creates a playful opening. The heart of the fragrance is filled with creativity with Guava for an exotic undertone. The woody base in combination with the white musk provides a sensual finish.     “Dream away to a distant tropical island where the blue sky flows into the crystal clear water. The sea breeze awakens your senses, giving your soul a boost of new energy. A scent that reminds you of warm and summer days. Versace pour femme Dylan Turquoise is an ode to the sensuality of the Versace woman ” - Donatella Versace.     THE PERFUME: Lively and playful, traditional and innovative, Dylan Turquoise perfectly complements the Versace family of women's and men's fragrances. Primofiori lemon creates a playful opening. The heart of the fragrance is filled with creativity with Guava for an exotic undertone. The woody base in combination with the white musk provides a sensual finish.  

ON SAINT VALENTINE’S DAY: ACQUA DI PARMA A GIFT IS AN ART FULL OF LOVE
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ON SAINT VALENTINE’S DAY: ACQUA DI PARMA A GIFT IS AN ART FULL OF LOVE

Beauty A sentiment that is blossoming, a deep and well-established af nity, a fresh alchemy. Every love story is unique and special. It’s a joy to celebrate it on Saint Valentine’s Day together with Acqua di Parma, with a gift that relates in every detail the brightest Italian style. A sincere gift and the excitement of preparing it with care.     The rst step is to choose the fragrance that most re ects the beloved, their tastes, and their unique nature. The different shades of male elegance with the Colonie for him in the 100 or 180ml format. Colonia, Colonia Futura, Colonia Pura, Colonia Essenza, Colonia Intensa and Colonia Club. The glamour of Le Nobili for her. Three unforgettable Eau de Parfum, Rosa Nobile, Peonia Nobile and Magnolia Nobile, in the 100ml format. Each one dedicated to a magni cent ower to extol femininity in its in nite facets.     Then comes the packaging; a box identi ed in all its parts in the bright Parma yellow, together with the black and white, according to the Maison’s visual codes. The unmistakable cylindrical box which contains the bottle is completely wrapped in an exclusive graphic design for this occasion. Fresh and light, a line naturally traces little hearts and, as if written by hand, the words “With love”. The same original motif returns on the tag, to be associated with unfailing shopping, complete with the band in black, white or yellow.     Colours and conical shapes for a gift that will be recognised immediately by the person who receives it, with all the radiant freshness of the Acqua di Parma Italian style. Togive an even more personal note, the top and bottle of the fragrance can be personalised with a beautiful, hand-made etching. The initials, a phrase, a name etched while you wait by a craftsman working carefully with hands protected by white gloves.     An Acqua di Parma gift, on Saint Valentine’s day and on all other occasions, is also a gesture of love for nature. The Maison, in line with the Acqua di Parma Futura sustainability plan, chooses environmentally-friendly materials. Highly- prized FSC certi ed cardboard for the cylindrical box and for the tag and recyclable glass for the bottles. The bands are made of TencelTM, a compostable and biodegradable fabric which is environmentally-friendly and made of beech and eucalyptus bre. A sentiment that is blossoming, a deep and well-established af nity, a fresh alchemy. Every love story is unique and special. It’s a joy to celebrate it on Saint Valentine’s Day together with Acqua di Parma, with a gift that relates in every detail the brightest Italian style. A sincere gift and the excitement of preparing it with care.     The rst step is to choose the fragrance that most re ects the beloved, their tastes, and their unique nature. The different shades of male elegance with the Colonie for him in the 100 or 180ml format. Colonia, Colonia Futura, Colonia Pura, Colonia Essenza, Colonia Intensa and Colonia Club. The glamour of Le Nobili for her. Three unforgettable Eau de Parfum, Rosa Nobile, Peonia Nobile and Magnolia Nobile, in the 100ml format. Each one dedicated to a magni cent ower to extol femininity in its in nite facets.     Then comes the packaging; a box identi ed in all its parts in the bright Parma yellow, together with the black and white, according to the Maison’s visual codes. The unmistakable cylindrical box which contains the bottle is completely wrapped in an exclusive graphic design for this occasion. Fresh and light, a line naturally traces little hearts and, as if written by hand, the words “With love”. The same original motif returns on the tag, to be associated with unfailing shopping, complete with the band in black, white or yellow.     Colours and conical shapes for a gift that will be recognised immediately by the person who receives it, with all the radiant freshness of the Acqua di Parma Italian style. Togive an even more personal note, the top and bottle of the fragrance can be personalised with a beautiful, hand-made etching. The initials, a phrase, a name etched while you wait by a craftsman working carefully with hands protected by white gloves.     An Acqua di Parma gift, on Saint Valentine’s day and on all other occasions, is also a gesture of love for nature. The Maison, in line with the Acqua di Parma Futura sustainability plan, chooses environmentally-friendly materials. Highly- prized FSC certi ed cardboard for the cylindrical box and for the tag and recyclable glass for the bottles. The bands are made of TencelTM, a compostable and biodegradable fabric which is environmentally-friendly and made of beech and eucalyptus bre.

HUGO BOSS names Chris Hemsworth first global brand ambassador for BOSS
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HUGO BOSS names Chris Hemsworth first global brand ambassador for BOSS

Men Starting this year, actor Chris Hemsworth, best known for his role as Thor, will be the first Hollywood star to be appointed new global brand ambassador for BOSS. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has already been collaborating with HUGO BOSS on the iconic BOSS Bottled scent since 2017. By expanding this partnership, the Group is ensuring a globally consistent BOSS brand image that will bridge various product groups. The generated synergies will also further enhance the brand's appeal.     "I've been a huge BOSS fan for a long time, so I'm really happy to now represent the brand's collections as global ambassador.  Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team," said Chris Hemsworth.     Yves Müller, Managing Board Spokesman at HUGO BOSS AG, stated, "We are proud that, in Chris, we have been able to secure a world-class star who is a perfect fit for our BOSS brand.  He embodies a contemporary take of success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable. His global fame will further augment the BOSS brand's desirability going forward."     With the appointment of Chris Hemsworth – a passionate surfer who epitomizes a well-balanced lifestyle – the Group is taking another step in its casualization process of the BOSS brand. This will also be reflected in the direction the new campaign will take.     In addition to his career as an actor, Chris Hemsworth is a dedicated environmentalist, and strategically leverages his popularity to draw attention to climate change and species protection.  More than 45 million followers on Instagram demonstrate that he has become a role model for younger generations. The first campaign featuring Chris Hemsworth will begin in spring 2021. The partnership will also see the launch of a joint BOSS capsule collection with a sustainability focus.  With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry. Starting this year, actor Chris Hemsworth, best known for his role as Thor, will be the first Hollywood star to be appointed new global brand ambassador for BOSS. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has already been collaborating with HUGO BOSS on the iconic BOSS Bottled scent since 2017. By expanding this partnership, the Group is ensuring a globally consistent BOSS brand image that will bridge various product groups. The generated synergies will also further enhance the brand's appeal.     "I've been a huge BOSS fan for a long time, so I'm really happy to now represent the brand's collections as global ambassador.  Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team," said Chris Hemsworth.     Yves Müller, Managing Board Spokesman at HUGO BOSS AG, stated, "We are proud that, in Chris, we have been able to secure a world-class star who is a perfect fit for our BOSS brand.  He embodies a contemporary take of success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable. His global fame will further augment the BOSS brand's desirability going forward."     With the appointment of Chris Hemsworth – a passionate surfer who epitomizes a well-balanced lifestyle – the Group is taking another step in its casualization process of the BOSS brand. This will also be reflected in the direction the new campaign will take.     In addition to his career as an actor, Chris Hemsworth is a dedicated environmentalist, and strategically leverages his popularity to draw attention to climate change and species protection.  More than 45 million followers on Instagram demonstrate that he has become a role model for younger generations. The first campaign featuring Chris Hemsworth will begin in spring 2021. The partnership will also see the launch of a joint BOSS capsule collection with a sustainability focus.  With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry.

Studio HENK launches the Oblique Cabinet, a new modular wall cabinet
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Studio HENK launches the Oblique Cabinet, a new modular wall cabinet

Design The Dutch interior brand Studio HENK starts the new year with a fresh, new design: the Oblique Cabinet. The new wall cabinet is, like many designs by Studio HENK, minimalist in design and special at the same time because of its original details.      The Oblique Cabinet by Studio HENK is characterized by round, organic shapes that are reflected throughout the design. For example, not only the shelves of the cabinet are oval in shape, but the steel frame also has a round finish, which provides an elegant and contemporary look.      The new cabinet is very functional because it’s completely modular. Customers can compose their own wall cabinet according to their own wishes in height, color and material - the furniture is available in five different wood finishes. The Oblique Cabinet has an open system, but closed elements can also be added to the wall cabinet if desired.      A sustainable choice:     “The Oblique Cabinet is a new variant of the Modular Cabinet, but a bit friendlier and more elegant due to its organic design,” Xander Albers, Creative Director of Studio HENK explains about the new design. "But just like its predecessor, this cabinet fits into almost any interior, especially because the various options in terms of modularity are endless." Like many Studio HENK furniture, the Oblique Cabinet is made of sustainable FSC-certified wood and is produced in Europe. This makes the Oblique Cabinet, just like other Studio HENK items, a more sustainable choice.         The Oblique Cabinet is available via the webshop, in the flagship stores and more than 50 sales points of Studio HENK. The price of the Oblique Cabinet starts from € 1180,-.    The Dutch interior brand Studio HENK starts the new year with a fresh, new design: the Oblique Cabinet. The new wall cabinet is, like many designs by Studio HENK, minimalist in design and special at the same time because of its original details.      The Oblique Cabinet by Studio HENK is characterized by round, organic shapes that are reflected throughout the design. For example, not only the shelves of the cabinet are oval in shape, but the steel frame also has a round finish, which provides an elegant and contemporary look.      The new cabinet is very functional because it’s completely modular. Customers can compose their own wall cabinet according to their own wishes in height, color and material - the furniture is available in five different wood finishes. The Oblique Cabinet has an open system, but closed elements can also be added to the wall cabinet if desired.      A sustainable choice:     “The Oblique Cabinet is a new variant of the Modular Cabinet, but a bit friendlier and more elegant due to its organic design,” Xander Albers, Creative Director of Studio HENK explains about the new design. "But just like its predecessor, this cabinet fits into almost any interior, especially because the various options in terms of modularity are endless." Like many Studio HENK furniture, the Oblique Cabinet is made of sustainable FSC-certified wood and is produced in Europe. This makes the Oblique Cabinet, just like other Studio HENK items, a more sustainable choice.         The Oblique Cabinet is available via the webshop, in the flagship stores and more than 50 sales points of Studio HENK. The price of the Oblique Cabinet starts from € 1180,-.   

LE LIFT LOTION BY CHANEL
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LE LIFT LOTION BY CHANEL

Beauty Lotions are the prelude to every beauty ritual and are fundamental for radiant skin. As a complementary and now essential bonus, they nalize cleansing and prepare the skin to receive the next products. LE LIFT Lotion delivers targeted anti-aging action. The secret: botanical alfalfa concentrate, a smoothing and rming active ingredient, combined with a magnetic water complex developed by CHANEL Research, which delivers bene cial hydration deep within the skin. Bringing together e cacy and extreme comfort, LE LIFT Lotion was specially reformulated to o er a combination of high-performance, natural ingredients and a sensorial experience.     MAGNETIC WATER COMPLEX:   Based on its extensive understanding of the skin and its formulation expertise, CHANEL Research created a magnetic water complex composed of skin-mimetic elements with the power to structure water in concentric layers, which increases its a nity and availability within the skin. Like a magnet, it helps attract, bind, and retain water molecules for intense, long-lasting epidermal hydration.     BOTANICAL ALFAIFA CONCENTRATE:   For the LE LIFT range, CHANEL selected a plant grown in France that is rich in minerals, trace elements, vitamins and amino acids: alfalfa. A green biotech- nological process is used to extract a high-performance, smoothing and rming active ingredient from its seeds. Gentle on the skin, its action is similar to that of retinol, a key ingredient against skin aging.* It stimulates the production of type I collagen and reactivates the cellular proliferation of keratinocytes, all while encouraging epidermal di erentiation.*       SMOOTH, FIRM, HYDRATED AND PLUMP SKIN:   LE LIFT Lotion preserves the skin’s balance for radiant beauty. In a nity with the skin, it has a new, denser, jelly-like texture that transforms into a water on application. It absorbs instantly and leaves skin with a pleasant feeling of comfort (+23%**). The tensing e ect is immediate (+17%**). Skin texture is re ned and pores are less visible (-13%****). Skin appears plumped (+14%**) and stays hydrated for 8 hours.*** Smoother and rmer, it is better prepared to face daily aggressors. The complexion glows with luminosity (+17%**).         THE PLUMPING APPLICATION TECHNIQUE:   As a rst beauty step, apply LE LIFT Lotion morning and evening with the ngertips or a cotton pad, smoothing from the center of the face outward and over the neck after carefully cleansing and removing makeup. For even better results, gently pinch the skin along the nasolabial folds, the forehead line, and on the cheeks with the thumb and index nger. Repeat 3 times. Follow with the other products from the LE LIFT range: Crème Yeux, Sérum, Crème or Crème de Nuit. Lotions are the prelude to every beauty ritual and are fundamental for radiant skin. As a complementary and now essential bonus, they nalize cleansing and prepare the skin to receive the next products. LE LIFT Lotion delivers targeted anti-aging action. The secret: botanical alfalfa concentrate, a smoothing and rming active ingredient, combined with a magnetic water complex developed by CHANEL Research, which delivers bene cial hydration deep within the skin. Bringing together e cacy and extreme comfort, LE LIFT Lotion was specially reformulated to o er a combination of high-performance, natural ingredients and a sensorial experience.     MAGNETIC WATER COMPLEX:   Based on its extensive understanding of the skin and its formulation expertise, CHANEL Research created a magnetic water complex composed of skin-mimetic elements with the power to structure water in concentric layers, which increases its a nity and availability within the skin. Like a magnet, it helps attract, bind, and retain water molecules for intense, long-lasting epidermal hydration.     BOTANICAL ALFAIFA CONCENTRATE:   For the LE LIFT range, CHANEL selected a plant grown in France that is rich in minerals, trace elements, vitamins and amino acids: alfalfa. A green biotech- nological process is used to extract a high-performance, smoothing and rming active ingredient from its seeds. Gentle on the skin, its action is similar to that of retinol, a key ingredient against skin aging.* It stimulates the production of type I collagen and reactivates the cellular proliferation of keratinocytes, all while encouraging epidermal di erentiation.*       SMOOTH, FIRM, HYDRATED AND PLUMP SKIN:   LE LIFT Lotion preserves the skin’s balance for radiant beauty. In a nity with the skin, it has a new, denser, jelly-like texture that transforms into a water on application. It absorbs instantly and leaves skin with a pleasant feeling of comfort (+23%**). The tensing e ect is immediate (+17%**). Skin texture is re ned and pores are less visible (-13%****). Skin appears plumped (+14%**) and stays hydrated for 8 hours.*** Smoother and rmer, it is better prepared to face daily aggressors. The complexion glows with luminosity (+17%**).         THE PLUMPING APPLICATION TECHNIQUE:   As a rst beauty step, apply LE LIFT Lotion morning and evening with the ngertips or a cotton pad, smoothing from the center of the face outward and over the neck after carefully cleansing and removing makeup. For even better results, gently pinch the skin along the nasolabial folds, the forehead line, and on the cheeks with the thumb and index nger. Repeat 3 times. Follow with the other products from the LE LIFT range: Crème Yeux, Sérum, Crème or Crème de Nuit.

In conversation with James Yates
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In conversation with James Yates

Lifestyle We had a pleasure speaking with James Yates, who just launched his new app Y-17.      Tell us about your newly launched app Y-17?   Y-17 is an on demand, follow along workout for all fitness abilities. It is HIIT style training, using primarily bodyweight that encourages people to keep moving, following the class which I take and participate in whilst encouraging the participants. Each class caters to people of all fitness abilities and I give instruction at the start as to how to make it easier or harder depending on your fitness levels.  On top of this, each person gets an individualised plan, which is created based on their goals along with recipes to follow if they need some inspo. There will be a weekly mental health message sent out along with a mental health page and down the line a nutrition page with advice from experts.  The higher levels subscription will also have access to a direct chat to me here I can respond to them, and even with personal video responses.  Live classes and yoga classes will be available to sign up also.      What have been some of your highlights of this year, looking back and what are you most looking forward to in 2021?   Highlights of the year for 2020… hmmm. I actually feel fairly fortunate that this year has presented a lot of opportunity to me. Work wise I have worked with some huge brands, and feel I have progressed so that is a nice takeaway from 2020. Shooting for Armani in Milan was great and the team was amazing. I also created an app from nothing, which was a cool experience for me. It has been incredible to see how many people are already joining in the classes and the feedback have got has been wonderful that has been brilliant for me personally. I love the fact I am able to help people keeping healthy even in all these lockdowns. Personally, I also have progressed mentally and find myself in a much better position this year. I feel I have grown up and matured and understand myself better and what I need for myself toby in the best position possible. It is nice to have come through a year like we have all had and have that understanding.        What made you decide and inspired you to launch an app?    I had a couple books come out a few years ago now that were really successful and I wanted to build on that and help people with a more visual tool. I did live workouts on instagram initially to help people during lockdown.  And then with the lockdowns and gyms closing I thought that it was as good a time as any. So I started filming my workouts and offering encouragement through them to give people the motivation and guidance for them to workout. I wanted the app to feel personal so I added a chat feature where they can message me and can reply directly to them with video messages to answer any questions and make them feel like we are working out together and a part of a community.     What is the biggest lesson you have learnt this year?    I have learned a couple things this year. 1st is patience. I am terrible at being patient, and in year like 2020 its been vitally important to be that, and appreciate where you are and what you have already. Also, I have learned how people are amazing when they feel sense of community and can buy into something together. I have seen this in local communities response to the pandemic, people helping the aged, nurses, those in need, but also within my training app, where people are encouraging, love that feel of togetherness training and personally think that community interaction is something that is wonderful to be a part of.      How important is in your own words mental and physical strength?    Strength to me is vital, both mentally and physically, but I often think it is misinterpreted. A lot of times what people, and I include myself in this, perceive things to maybe be weakness but actually they are quite often the strongest of actions. Being able to admit you’re struggling or something is actually as strong as it gets, or asking for help. I think this year we have seen how strong people can be mentally when tested, but again, when we’ve struggled we have come through. The pandemic has also shown how vital physical fitness is, with those most healthy being almost completely unaffected other than in some rare circumstances. People are incredible, and in a year when we have had so much thrown at us, I think we have on the most part, faced it up and dealt with it. We had a pleasure speaking with James Yates, who just launched his new app Y-17.      Tell us about your newly launched app Y-17?   Y-17 is an on demand, follow along workout for all fitness abilities. It is HIIT style training, using primarily bodyweight that encourages people to keep moving, following the class which I take and participate in whilst encouraging the participants. Each class caters to people of all fitness abilities and I give instruction at the start as to how to make it easier or harder depending on your fitness levels.  On top of this, each person gets an individualised plan, which is created based on their goals along with recipes to follow if they need some inspo. There will be a weekly mental health message sent out along with a mental health page and down the line a nutrition page with advice from experts.  The higher levels subscription will also have access to a direct chat to me here I can respond to them, and even with personal video responses.  Live classes and yoga classes will be available to sign up also.      What have been some of your highlights of this year, looking back and what are you most looking forward to in 2021?   Highlights of the year for 2020… hmmm. I actually feel fairly fortunate that this year has presented a lot of opportunity to me. Work wise I have worked with some huge brands, and feel I have progressed so that is a nice takeaway from 2020. Shooting for Armani in Milan was great and the team was amazing. I also created an app from nothing, which was a cool experience for me. It has been incredible to see how many people are already joining in the classes and the feedback have got has been wonderful that has been brilliant for me personally. I love the fact I am able to help people keeping healthy even in all these lockdowns. Personally, I also have progressed mentally and find myself in a much better position this year. I feel I have grown up and matured and understand myself better and what I need for myself toby in the best position possible. It is nice to have come through a year like we have all had and have that understanding.        What made you decide and inspired you to launch an app?    I had a couple books come out a few years ago now that were really successful and I wanted to build on that and help people with a more visual tool. I did live workouts on instagram initially to help people during lockdown.  And then with the lockdowns and gyms closing I thought that it was as good a time as any. So I started filming my workouts and offering encouragement through them to give people the motivation and guidance for them to workout. I wanted the app to feel personal so I added a chat feature where they can message me and can reply directly to them with video messages to answer any questions and make them feel like we are working out together and a part of a community.     What is the biggest lesson you have learnt this year?    I have learned a couple things this year. 1st is patience. I am terrible at being patient, and in year like 2020 its been vitally important to be that, and appreciate where you are and what you have already. Also, I have learned how people are amazing when they feel sense of community and can buy into something together. I have seen this in local communities response to the pandemic, people helping the aged, nurses, those in need, but also within my training app, where people are encouraging, love that feel of togetherness training and personally think that community interaction is something that is wonderful to be a part of.      How important is in your own words mental and physical strength?    Strength to me is vital, both mentally and physically, but I often think it is misinterpreted. A lot of times what people, and I include myself in this, perceive things to maybe be weakness but actually they are quite often the strongest of actions. Being able to admit you’re struggling or something is actually as strong as it gets, or asking for help. I think this year we have seen how strong people can be mentally when tested, but again, when we’ve struggled we have come through. The pandemic has also shown how vital physical fitness is, with those most healthy being almost completely unaffected other than in some rare circumstances. People are incredible, and in a year when we have had so much thrown at us, I think we have on the most part, faced it up and dealt with it.

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