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YSL BEAUTY PRESENTS TOUCHE ECLAT LE TEINT
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YSL BEAUTY PRESENTS TOUCHE ECLAT LE TEINT

Beauty The iconic "light" of the Touche Éclat illuminates all over the world. An ironclad beacon of unpressible brightening, the Touche Éclat Le Teint foundation is hailed as a weightless fluid that promotes a radiant glow and provides a flawless complexion. Even stronger, brighter and more flawless, the icon is now being reinvented. Considered an ally for skin, the formula, as well as the weightless texture and finish, have now been enhanced and enriched with botanical extracts from the YSL Beauté Ourika Community Gardens. It is high time to take this impeccable brightness to the next level: the new Touche Éclat Le Teint offers the skin three essential benefits: it provides a natural glow, 24-hour light coverage and 24-hour moisturizing effect. for uncompromising flawless skin. Get out of the shade. With Touche Éclat Le Teint by her side, every woman is "the light". The iconic "light" of the Touche Éclat illuminates all over the world. An ironclad beacon of unpressible brightening, the Touche Éclat Le Teint foundation is hailed as a weightless fluid that promotes a radiant glow and provides a flawless complexion. Even stronger, brighter and more flawless, the icon is now being reinvented. Considered an ally for skin, the formula, as well as the weightless texture and finish, have now been enhanced and enriched with botanical extracts from the YSL Beauté Ourika Community Gardens. It is high time to take this impeccable brightness to the next level: the new Touche Éclat Le Teint offers the skin three essential benefits: it provides a natural glow, 24-hour light coverage and 24-hour moisturizing effect. for uncompromising flawless skin. Get out of the shade. With Touche Éclat Le Teint by her side, every woman is "the light".

10 OF THE COOLEST ROOFTOP BARS IN HONG KONG
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10 OF THE COOLEST ROOFTOP BARS IN HONG KONG

Travel A trip to a vibrant metropolis like Hong Kong is never complete without a visit to one of the cool rooftop bars. Fortunately, the many skyscrapers in the city are perfect for this. Enjoy the best cocktails and delicious cuisine while gazing at all the beauty that this special place has to offer from a great height. To get you started and make sure you don't miss the best, read more about our 10 favorite rooftop bars in Hong Kong below.       SEVVA Located in Hong Kong's business district, the rooftop bar SEVVA is located on the 25th floor of the Prince's building. Guests here are treated to panoramic views of the iconic skyscrapers, Victoria Harbor and Kowloon, while sampling mouth-watering European and Asian dishes. While enjoying a classic cocktail you can enjoy the cozy atmosphere and magnificent neon lights until the early hours of the morning. Keep in mind that this luxurious setting comes with relatively high prices and a dress code. But hey, you can certainly spoil yourself for an evening on holiday!   W Hong Kong After a day of strolling through the city, you probably want nothing more than a moment of rest. Let the infinity pool and the jacuzzi on the roof of the W Hotel be the perfect place for that. Guests of the hotel can enjoy delicious food and drinks here by the water. In need of some more partying? Usually the most spectacular pool parties are held here every month, including a DJ and lots of champagne. A little more patience and hopefully we can experience an edition ourselves soon.   EyeBar On the 30th floor of the iSquare building, right next to the Tsim Sha Tsui Station, you will find the spectacular EyeBar. Although a cold beer can of course also be ordered, you should really go for the exotic signature cocktails that are served here. If you visit EyeBar between 6 and 9 pm, you will enjoy the happy hour and at the same time experience how bustling Hong Kong transforms from day to night. A real win-win!   The Lawn The Lawn is a rooftop bar that has a completely different setting. The terrace is designed in such a way that guests feel as if they are walking into a cozy garden. With a large green lawn, various plants and comfortable lounge sofas, this is the perfect place for a relaxing afternoon. Add to that the picnic style cocktails and tasty bites and the relaxed atmosphere is complete. Perfect for when you want to escape the hustle and bustle of the city.   OZONE Perhaps not officially a rooftop bar as it is largely located indoors, but we should still mention OZONE. This sky bar on the 118th floor of The Ritz Carlton Hong Kong is the highest bar in the world! And of course you want to have been there. The pleasant atmosphere, the delicious small snacks and the creative cocktails; it is the perfect addition to complete your trip.     Piqniq On top of H Queen's is the cool rooftop bar Piqniq. From here you can enjoy the mesmerizing view from Victoria Harbor up to the Peak. During the day you can quietly enjoy a snack and a drink here, after which this fantastic place is transformed into a vibrant party under the stars in the evening. Whether you are looking for some rest and relaxation or are looking for a hip night out, this rooftop bar has something for everyone!    Red Sugar The Red Sugar is located in The Kerry Hotel and has a beautiful adjoining terrace. The special thing about this terrace is that it is located on the water and you have a view of the harbor from here. Not only the impressive view makes the Red Sugar unique. It also has a very extensive menu, where craft beers, wines aged in oak barrels, trendy cocktails and the tastiest bar snacks can be found. This makes the Red Sugar definitely worth a visit!   Popinjays This contemporary lifestyle rooftop bar and restaurant on the roof of hotel The Murray presents European gastronomy with a touch of Hong Kong. Popinjays has a huge lifestyle atmosphere, which is in contrast to the bustling city around it. Enjoy the most Instagram-worthy views while sipping on specially designed cocktails or classic top-class spirits creations.   Skye Bar With the Victoria Harbor and Victoria Park in the background, SKYE is designed for the true global nomads of today. This awesome rooftop bar is located on the 27th floor of Pullman Hotels and Resorts. SKYE is known for its outspoken, creative, culinary and enticing services, making for the most unique experiences. In addition, it has a large illuminated bar and three private rooms, which you can reserve for some quality time. And last but not least, a DJ will play the best and tastiest records here every night!     Sugar This hip rooftop bar is located on the 32nd floor of Hotel EAST, with a dazzling view of the harbor. This place is suitable for those looking for a relaxed atmosphere, where relaxation and socializing are central. Exceptional cocktails such as "Garden of Eden", "Swinging Monkey" and "Siu Tim 2.0", impressive wine list and tasty shared plates make this one of the most delightful places to watch Hong Kong's sunset. A trip to a vibrant metropolis like Hong Kong is never complete without a visit to one of the cool rooftop bars. Fortunately, the many skyscrapers in the city are perfect for this. Enjoy the best cocktails and delicious cuisine while gazing at all the beauty that this special place has to offer from a great height. To get you started and make sure you don't miss the best, read more about our 10 favorite rooftop bars in Hong Kong below.       SEVVA Located in Hong Kong's business district, the rooftop bar SEVVA is located on the 25th floor of the Prince's building. Guests here are treated to panoramic views of the iconic skyscrapers, Victoria Harbor and Kowloon, while sampling mouth-watering European and Asian dishes. While enjoying a classic cocktail you can enjoy the cozy atmosphere and magnificent neon lights until the early hours of the morning. Keep in mind that this luxurious setting comes with relatively high prices and a dress code. But hey, you can certainly spoil yourself for an evening on holiday!   W Hong Kong After a day of strolling through the city, you probably want nothing more than a moment of rest. Let the infinity pool and the jacuzzi on the roof of the W Hotel be the perfect place for that. Guests of the hotel can enjoy delicious food and drinks here by the water. In need of some more partying? Usually the most spectacular pool parties are held here every month, including a DJ and lots of champagne. A little more patience and hopefully we can experience an edition ourselves soon.   EyeBar On the 30th floor of the iSquare building, right next to the Tsim Sha Tsui Station, you will find the spectacular EyeBar. Although a cold beer can of course also be ordered, you should really go for the exotic signature cocktails that are served here. If you visit EyeBar between 6 and 9 pm, you will enjoy the happy hour and at the same time experience how bustling Hong Kong transforms from day to night. A real win-win!   The Lawn The Lawn is a rooftop bar that has a completely different setting. The terrace is designed in such a way that guests feel as if they are walking into a cozy garden. With a large green lawn, various plants and comfortable lounge sofas, this is the perfect place for a relaxing afternoon. Add to that the picnic style cocktails and tasty bites and the relaxed atmosphere is complete. Perfect for when you want to escape the hustle and bustle of the city.   OZONE Perhaps not officially a rooftop bar as it is largely located indoors, but we should still mention OZONE. This sky bar on the 118th floor of The Ritz Carlton Hong Kong is the highest bar in the world! And of course you want to have been there. The pleasant atmosphere, the delicious small snacks and the creative cocktails; it is the perfect addition to complete your trip.     Piqniq On top of H Queen's is the cool rooftop bar Piqniq. From here you can enjoy the mesmerizing view from Victoria Harbor up to the Peak. During the day you can quietly enjoy a snack and a drink here, after which this fantastic place is transformed into a vibrant party under the stars in the evening. Whether you are looking for some rest and relaxation or are looking for a hip night out, this rooftop bar has something for everyone!    Red Sugar The Red Sugar is located in The Kerry Hotel and has a beautiful adjoining terrace. The special thing about this terrace is that it is located on the water and you have a view of the harbor from here. Not only the impressive view makes the Red Sugar unique. It also has a very extensive menu, where craft beers, wines aged in oak barrels, trendy cocktails and the tastiest bar snacks can be found. This makes the Red Sugar definitely worth a visit!   Popinjays This contemporary lifestyle rooftop bar and restaurant on the roof of hotel The Murray presents European gastronomy with a touch of Hong Kong. Popinjays has a huge lifestyle atmosphere, which is in contrast to the bustling city around it. Enjoy the most Instagram-worthy views while sipping on specially designed cocktails or classic top-class spirits creations.   Skye Bar With the Victoria Harbor and Victoria Park in the background, SKYE is designed for the true global nomads of today. This awesome rooftop bar is located on the 27th floor of Pullman Hotels and Resorts. SKYE is known for its outspoken, creative, culinary and enticing services, making for the most unique experiences. In addition, it has a large illuminated bar and three private rooms, which you can reserve for some quality time. And last but not least, a DJ will play the best and tastiest records here every night!     Sugar This hip rooftop bar is located on the 32nd floor of Hotel EAST, with a dazzling view of the harbor. This place is suitable for those looking for a relaxed atmosphere, where relaxation and socializing are central. Exceptional cocktails such as "Garden of Eden", "Swinging Monkey" and "Siu Tim 2.0", impressive wine list and tasty shared plates make this one of the most delightful places to watch Hong Kong's sunset.

SAINT LAURENT LIFESTYLE
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SAINT LAURENT LIFESTYLE

Lifestyle Saint Laurent introduces lifestyle products, conceptualized by Creative Director Anthony Vaccarello, in select agship stores around the world.     Thanks to an extensive and diversi ed product offering from different elds of innovation and design, Anthony Vaccarello continues to imagine and adopt new ways to expand the universe and the DNA of Saint Laurent. This expansion will introduce exclusive products designed with specialty brands such as JL Coquet, Baccarat and Bang & Olufsen to select stores, signifying the beginning of the lifestyle category in Saint Laurent stores. Saint Laurent introduces lifestyle products, conceptualized by Creative Director Anthony Vaccarello, in select agship stores around the world.     Thanks to an extensive and diversi ed product offering from different elds of innovation and design, Anthony Vaccarello continues to imagine and adopt new ways to expand the universe and the DNA of Saint Laurent. This expansion will introduce exclusive products designed with specialty brands such as JL Coquet, Baccarat and Bang & Olufsen to select stores, signifying the beginning of the lifestyle category in Saint Laurent stores.

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England’s Creative Coast
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England’s Creative Coast

Travel England’s Creative Coast announces new dates for 2021. The landmark partnership project spans 1400 km of stunning coastline stretching from the East Sussex Downs through to the Thames Estuary, launching at Turner Contemporary on 1 May and running until November.   Combining seven Waterfronts art commissions by internationally acclaimed artists with the world’s first art GeoTour, England’s Creative Coastis a new cultural experience connecting art with landscape, local stories with global perspectives and linking seven outstanding arts organisations — Cement Fields, Creative Folkestone, De La Warr Pavilion, Hastings Contemporary, Metal, Towner Eastbourne and Turner Contemporary.     England’s Creative Coastlaunches with lead partner Turner Contemporary on 1 May 2021 and then sequentially with each of the partner arts organisations presenting their Waterfrontscommission — a series of site-specific artworks curated by Tamsin Dillon — and part of the GeoTour. The new launch dates are:     Turner Contemporary presents Michael Rakowitz: ‘From Basra to Margate’ Margate, 1 May Cement Fields presents Jasleen Kaur: ‘The first thing I did was to kiss the ground’ Gravesend, 22 May (launching with Estuary 2021) Metal presents Katrina Palmer: ‘Hello’ and ‘Retreat’ Southend-on-Sea, 22 May (launching with Estuary 2021) De La Warr Pavilion presents Holly Hendry: ‘Invertebrate’ Bexhill-on-Sea, 29 May Hastings Contemporary presents Andreas Angelidakis: ‘Seawall’ Hastings, 29 May Towner Eastbourne presents Mariana Castillo Deball: ‘Walking through the town I followed a pattern on the pavement that became the magnified silhouette of a woman’s profile’Eastbourne, 29 May Creative Folkestone presents Pilar Quinteros: ‘Janus Fortress Folkestone’ Folkestone, 29 May (launch date tbc; and featured in the 2021 Folkestone Triennial)     England’s Creative Coastcrowns an exceptional year for culture along England’s South East coastline. In 2021 Turner Contemporary celebrates its 10th anniversary year; Cement Fields and Metal in partnership lead Estuary 2021, an art, literature, music and film festival celebrating the lives, landscapes and histories of the spectacular Thames Estuary (21 May – 13 June); and later in the year the Folkestone Triennial presents ‘The Plot’, the largest exhibition of newly commissioned work in the UK.     The beautiful and dramatic landscape stretching along the Essex, Kent and East Sussex shorelines has inspired artists for centuries and is home to some of the UK’s most distinctive and visionary galleries and art events, attracting visitors from far and wide. With so much creative commissioning in the public realm next year their cultural contributions are especially valuable, giving visitors the chance to see some of the UK’s best new art works safely in the outdoors.     Sarah Dance, Project Director of England’s Creative Coastcomments: ‘Conceived as a project outside of gallery walls,England's Creative Coast offers a naturally socially-distanced experience that connects people and places across the extraordinary network of arts organisations along the South East coast. We hope that in these troubled times these site-specific art commissions and geocache trail brimming with seaside tales inspire creativity through adventure.’     England’s Creative Coastis led by Turner Contemporary and Visit Kent, and principally funded by Arts Council England and VisitEngland through the Discover England Fund.     For further information please visit the website: www.englandscreativecoast.com. England’s Creative Coast announces new dates for 2021. The landmark partnership project spans 1400 km of stunning coastline stretching from the East Sussex Downs through to the Thames Estuary, launching at Turner Contemporary on 1 May and running until November.   Combining seven Waterfronts art commissions by internationally acclaimed artists with the world’s first art GeoTour, England’s Creative Coastis a new cultural experience connecting art with landscape, local stories with global perspectives and linking seven outstanding arts organisations — Cement Fields, Creative Folkestone, De La Warr Pavilion, Hastings Contemporary, Metal, Towner Eastbourne and Turner Contemporary.     England’s Creative Coastlaunches with lead partner Turner Contemporary on 1 May 2021 and then sequentially with each of the partner arts organisations presenting their Waterfrontscommission — a series of site-specific artworks curated by Tamsin Dillon — and part of the GeoTour. The new launch dates are:     Turner Contemporary presents Michael Rakowitz: ‘From Basra to Margate’ Margate, 1 May Cement Fields presents Jasleen Kaur: ‘The first thing I did was to kiss the ground’ Gravesend, 22 May (launching with Estuary 2021) Metal presents Katrina Palmer: ‘Hello’ and ‘Retreat’ Southend-on-Sea, 22 May (launching with Estuary 2021) De La Warr Pavilion presents Holly Hendry: ‘Invertebrate’ Bexhill-on-Sea, 29 May Hastings Contemporary presents Andreas Angelidakis: ‘Seawall’ Hastings, 29 May Towner Eastbourne presents Mariana Castillo Deball: ‘Walking through the town I followed a pattern on the pavement that became the magnified silhouette of a woman’s profile’Eastbourne, 29 May Creative Folkestone presents Pilar Quinteros: ‘Janus Fortress Folkestone’ Folkestone, 29 May (launch date tbc; and featured in the 2021 Folkestone Triennial)     England’s Creative Coastcrowns an exceptional year for culture along England’s South East coastline. In 2021 Turner Contemporary celebrates its 10th anniversary year; Cement Fields and Metal in partnership lead Estuary 2021, an art, literature, music and film festival celebrating the lives, landscapes and histories of the spectacular Thames Estuary (21 May – 13 June); and later in the year the Folkestone Triennial presents ‘The Plot’, the largest exhibition of newly commissioned work in the UK.     The beautiful and dramatic landscape stretching along the Essex, Kent and East Sussex shorelines has inspired artists for centuries and is home to some of the UK’s most distinctive and visionary galleries and art events, attracting visitors from far and wide. With so much creative commissioning in the public realm next year their cultural contributions are especially valuable, giving visitors the chance to see some of the UK’s best new art works safely in the outdoors.     Sarah Dance, Project Director of England’s Creative Coastcomments: ‘Conceived as a project outside of gallery walls,England's Creative Coast offers a naturally socially-distanced experience that connects people and places across the extraordinary network of arts organisations along the South East coast. We hope that in these troubled times these site-specific art commissions and geocache trail brimming with seaside tales inspire creativity through adventure.’     England’s Creative Coastis led by Turner Contemporary and Visit Kent, and principally funded by Arts Council England and VisitEngland through the Discover England Fund.     For further information please visit the website: www.englandscreativecoast.com.

On the Beach is the new fragrance by Louis Vuitton
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On the Beach is the new fragrance by Louis Vuitton

Fragrances Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.” Escape. In nite escape. Louis Vuitton continues its emotional adventure with Cologne Perfumes, an unprecedented concept illustrating the perfect alliance between the lightness of a citrusy mist and the depth of flowers.     And so came a four-time melody. Sun Song: the caress of a welcomed ray of sunshine.Cactus Garden: a promenade across an exotic patio.Afternoon Swim: a dive into an ocean of pleasure.California Dream: the enchantment of a sunset. On the Beach continues the great West Coast escape and completes this radiant collection. On the Beach, the new perfume by Louis Vuitton, recounts the delights of the coastline and the desire for wide open spaces, a blissful long stretch of beach, and the peaceful rush of the ocean.   It reconnects with the ambiance of the West Coast – a territory that’s free, passionate and wildly creative – extending the atmosphere of fragrances that have all the spontaneity of Colognes, combined with the sophistication of perfumes. The exhilaration of a beautiful day, when the landscape is transformed by mist radiating in dazzling azure. When the ocean’s metronomic lapping lulls into a summer trance.   On the Beach charms with the brightness of day, awaits the wave, and lingers with the softness of sun-warmed sand against the skin.   On the Beach, the latest creation by Jacques Cavallier Belletrud is an olfactory bedazzlement. Here, the Master Perfumer brings together the boundless emotion of a day spent on a sunny beach — the extasy of the sun, the unique surging of the sea and the gentle warmth of sand on skin. The sensations of the shoreline, from the vivacity of inviting waves to the more sensual graze of light. “It opens with brightness and becomes a caress,” explains Jacques Cavallier Belletrud. “Yuzu creates that brilliance. It’s a rare citrus from Japan that I’ve been passionate about for thirty years. It has a complex scent, like a cross between grapefruit, mandarin and orange. It’s a cardinal, lively note that sweeps into an explosion of freshness. Then comes calming neroli, the sun-drenched essence of orange blossom. A delicate and joyful punctuation, mixed with a sandy note made of faceted aromatics. Thyme, rosemary, pink pepper, and cloves are discreet but essential to the landscape because they help create a summer ambiance. A veil of cypress signs the scene, like benevolent, woody shade on a cloudless day.”

In conversation with Calvyn Justus
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In conversation with Calvyn Justus

Men We had a pleasure speaking with Olympic swimmer Calvyn Justus, captured by Riley Taylor.     How would you describe your work and swimming across the past, present & future?   I think it’s been a good journey although I believe I’m still in the beginning stages, there’s so much I still want to do and achieve so hopefully there’s still a long road ahead, but I’m having the time of my life.      What has been your favourite swimming moment of your career and why?    Winning my first national title in 2016 which secured my place on the Olympic team. I wasn’t a favorite for the race, I went into the final ranked 6th.      Tell us something that is not on your resume.   Outside of swimming and modeling a huge passion is film and photography, I’ve been lucky enough to have directed and produced a few campaigns and commercials for the biggest swimming brand, Arena.      Have you learnt or explored any other new passions during this past year?   For awhile pools were closed, actually to this very day most still are, so I kept my fitness exploring another passion of mine, Surfing.      When did you start swimming and when did you know it was what you wanted to do as a career?    I began swimming competitively at 9 and that same year watched South Africa win and break the world record in the 4x100m freestyle relay at the Athens Olympics in 2004. Becoming an Olympian was all I thought about from then on.      What is your daily beauty routine like? And what beauty products you cannot go without?   I’m usually up pretty early to go for a surf, swim or run. When I get back home I’ll have a shower and use a face wash, when I’m out the shower I’ll apply a serum from ‘The Ordinary” along with a face moisturizer with sunscreen in it. Sometimes I’ll spray my face with rose water face mist. I’ll repeat that in the evening before bed using a night time serum instead. I’ve also been using a zinc sunscreen from a company called EIR NYC and it’s great for surfing.      How was it like competing at the Olympics and are you preparing for the coming Olympic Games in Japan?   Competing at the Olympics was a dream come true and an honor, I feel incredibly blessed and I’m so grateful for the experience.  Preparing for Tokyo 2020 has been incredibly challenging with Covid and the pool closures. Whether the games will be on or not is still being decided and that adds another layer to a challenging preperation. It’s something I’m just having to take day by day at the moment.    How is it different living in Los Angeles now to South Africa where you grew up?   The weather and coastal living are very similar, the culture and the way people operate in LA took a little adjusting and learning to drive on the opposite side of the road felt strange at first but ultimately I love having the option of both places, they’re so different and satisfy different parts of me. I love California and I’m really happy to be here. I wish more people could see how beautiful and unique South Africa is.      What are your other passions next to swimming? What kind of other creative things and projects have you been working on?   Touching on the video and photo passions I mentioned earlier, I definitely want to explore that world more, in-front and behind the camera. I’m trying to spend a lot more of my time writing and editing content. I’m also really enjoying the modeling and fashion world and I think there’s a few ways I could merge these two worlds together, I’m excited to keep learning and exploring.      What are some of your favourite travel spots you have been to and why? Also which are some of your bucket list places you want to visit after Covid-19?   With my swimming career I’ve spent a lot of time training and racing in Europe, I really love France and Italy, at one point I nearly took a directing job in Rome. I love Greece and the Maldives for vacation too. I would really love to spend time in Japan, I’m fascinated with the culture and food. Travel is one of the best parts of life and learning and I’m always excited to visit new places and cultures.      What does fashion mean to you?   Fashion to me is a way to express yourself and different versions of yourself visually. It’s how you’re choosing to show yourself to the world and it’s one of people’s first things they’ll learn about you on first impression. I love the idea of being different characters and experimenting with styles and colors. It’s such a big part of the world of film and photography and I can’t wait to learn more.  We had a pleasure speaking with Olympic swimmer Calvyn Justus, captured by Riley Taylor.     How would you describe your work and swimming across the past, present & future?   I think it’s been a good journey although I believe I’m still in the beginning stages, there’s so much I still want to do and achieve so hopefully there’s still a long road ahead, but I’m having the time of my life.      What has been your favourite swimming moment of your career and why?    Winning my first national title in 2016 which secured my place on the Olympic team. I wasn’t a favorite for the race, I went into the final ranked 6th.      Tell us something that is not on your resume.   Outside of swimming and modeling a huge passion is film and photography, I’ve been lucky enough to have directed and produced a few campaigns and commercials for the biggest swimming brand, Arena.      Have you learnt or explored any other new passions during this past year?   For awhile pools were closed, actually to this very day most still are, so I kept my fitness exploring another passion of mine, Surfing.      When did you start swimming and when did you know it was what you wanted to do as a career?    I began swimming competitively at 9 and that same year watched South Africa win and break the world record in the 4x100m freestyle relay at the Athens Olympics in 2004. Becoming an Olympian was all I thought about from then on.      What is your daily beauty routine like? And what beauty products you cannot go without?   I’m usually up pretty early to go for a surf, swim or run. When I get back home I’ll have a shower and use a face wash, when I’m out the shower I’ll apply a serum from ‘The Ordinary” along with a face moisturizer with sunscreen in it. Sometimes I’ll spray my face with rose water face mist. I’ll repeat that in the evening before bed using a night time serum instead. I’ve also been using a zinc sunscreen from a company called EIR NYC and it’s great for surfing.      How was it like competing at the Olympics and are you preparing for the coming Olympic Games in Japan?   Competing at the Olympics was a dream come true and an honor, I feel incredibly blessed and I’m so grateful for the experience.  Preparing for Tokyo 2020 has been incredibly challenging with Covid and the pool closures. Whether the games will be on or not is still being decided and that adds another layer to a challenging preperation. It’s something I’m just having to take day by day at the moment.    How is it different living in Los Angeles now to South Africa where you grew up?   The weather and coastal living are very similar, the culture and the way people operate in LA took a little adjusting and learning to drive on the opposite side of the road felt strange at first but ultimately I love having the option of both places, they’re so different and satisfy different parts of me. I love California and I’m really happy to be here. I wish more people could see how beautiful and unique South Africa is.      What are your other passions next to swimming? What kind of other creative things and projects have you been working on?   Touching on the video and photo passions I mentioned earlier, I definitely want to explore that world more, in-front and behind the camera. I’m trying to spend a lot more of my time writing and editing content. I’m also really enjoying the modeling and fashion world and I think there’s a few ways I could merge these two worlds together, I’m excited to keep learning and exploring.      What are some of your favourite travel spots you have been to and why? Also which are some of your bucket list places you want to visit after Covid-19?   With my swimming career I’ve spent a lot of time training and racing in Europe, I really love France and Italy, at one point I nearly took a directing job in Rome. I love Greece and the Maldives for vacation too. I would really love to spend time in Japan, I’m fascinated with the culture and food. Travel is one of the best parts of life and learning and I’m always excited to visit new places and cultures.      What does fashion mean to you?   Fashion to me is a way to express yourself and different versions of yourself visually. It’s how you’re choosing to show yourself to the world and it’s one of people’s first things they’ll learn about you on first impression. I love the idea of being different characters and experimenting with styles and colors. It’s such a big part of the world of film and photography and I can’t wait to learn more. 

THE NEW COLONIA BY ACQUA DI PARMA WELCOMES THE FUTURE WITH A GIFT OF NATURE
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THE NEW COLONIA BY ACQUA DI PARMA WELCOMES THE FUTURE WITH A GIFT OF NATURE

Beauty Acqua di Parma’s colonie universe welcomes Colonia Futura. So much more than just a fragrance, this new addition to the colonie family is a genuine emblem of the sustainability manifesto of the historic Italian Maison, and significantly takes the name of Acqua di Parma Futura. Sustainability, in Acqua di Parma’s view, means preserving traditions, respecting and renewing them in a dynamic and vibrant transition between past, present and future, to protect and share authentic Italian style, alive and intact, to future generations.   Colonia Futura is the contemporary expression of this drive towards the preservation and promotion of the natural and cultural resources that has existed since the Maison’s beginnings, and that has become an ethical, transparent and sustainable approach. For over a century, Acqua di Parma’s purpose has indeed been to safeguard and pass on the Art of Italian Living, knowing that the prerequisite to make this happen is protecting the cultural, artistic and natural heritage of Italy. Today, as new environmental scenarios and lifestyles develop, the Maison feels it is the right time to release a new product that encapsulates this commitment. This fragrance is rmly rooted to the heart of the Maison, to its original universe - the planet of the colonie. In fact, Colonia Futura follows the tradition of Colonia, an iconic fragrance of the Maison, in the olfactory signature and in the quality of its Frutti d’Oro, but projects it into the future, in the knowledge that sustainability is the necessary condition for evolution.   Colonia Futura is therefore Acqua di Parma’s declaration of love for nature: a vibrant explosion of natural ingredients, wonderfully combined, but, at the same time, individually bursting out. It is transparent in its essence and vibrating with life.   The composition of the new Eau de Cologne contains 99%* natural origin ingredients in line with the ISO16128 standard. Closely connected with nature and fully respectful of the local crops and human resources employed to make it, this fragrance takes some of the most classical and attractive ingredients of the Cologne scent structure and therefore of the history of perfumery, selecting the best and richest qualities of original sensory tones and reinterpreting them in a vibrating and contemporary key. The bright sparkling tones of P.D.O. (Protected Designation of Origin)   Bergamot from Calabria, the roundness of Clary Sage and the freshness of Lavender are the key essences of Colonia Futura. These olfactory notes are skilfully blended and dosed in a composition highlighting the bright richness of Italian sun- lled landscapes, which has always been the trademark of Colonia.   The packaging, designed in accordance with an environmentally-friendly format, is also sustainable. Among the packaging innovations there is the recycled and recyclable plastic cap, replacing the iconic bakelite one. The dispenser can also easily be parted from the glass bottle making it easily removed for recycling. The label is made with scrap dust from marble quarries: it is applied to the bottle and to the Parma yellow box characterised by its trademark cylinder shape, and by sage green tones that echo the main ingredient of Colonia Futura. The iconic cylinder is made of FSC certi ed cardboard. Each individual element hints at a sustainability that affects each and every level of the production chain and places the individual components in perspective of a circular economy.   The recyclable nature of all these elements of Colonia Futura embodies Acqua di Parma’s efforts to promote a more conscious use of the planet’s resources and at the same time reap the bene ts of the circular economy. Recycling glass, as well as plastic, means a lower emission of polluting materials on the planet, for an overall bene t at every level, from environmental to social.   In this way, Colonia Futura becomes part of that world of values which sees in the rite of passage between generations, the leitmotif of the whole world of Acqua di Parma Colonie. Past, present and future are dimensions of time that exist only alongside each other so that the new fragrance is Acqua di Parma’s way of facing the future with a gift directly from nature. Acqua di Parma’s colonie universe welcomes Colonia Futura. So much more than just a fragrance, this new addition to the colonie family is a genuine emblem of the sustainability manifesto of the historic Italian Maison, and significantly takes the name of Acqua di Parma Futura. Sustainability, in Acqua di Parma’s view, means preserving traditions, respecting and renewing them in a dynamic and vibrant transition between past, present and future, to protect and share authentic Italian style, alive and intact, to future generations.   Colonia Futura is the contemporary expression of this drive towards the preservation and promotion of the natural and cultural resources that has existed since the Maison’s beginnings, and that has become an ethical, transparent and sustainable approach. For over a century, Acqua di Parma’s purpose has indeed been to safeguard and pass on the Art of Italian Living, knowing that the prerequisite to make this happen is protecting the cultural, artistic and natural heritage of Italy. Today, as new environmental scenarios and lifestyles develop, the Maison feels it is the right time to release a new product that encapsulates this commitment. This fragrance is rmly rooted to the heart of the Maison, to its original universe - the planet of the colonie. In fact, Colonia Futura follows the tradition of Colonia, an iconic fragrance of the Maison, in the olfactory signature and in the quality of its Frutti d’Oro, but projects it into the future, in the knowledge that sustainability is the necessary condition for evolution.   Colonia Futura is therefore Acqua di Parma’s declaration of love for nature: a vibrant explosion of natural ingredients, wonderfully combined, but, at the same time, individually bursting out. It is transparent in its essence and vibrating with life.   The composition of the new Eau de Cologne contains 99%* natural origin ingredients in line with the ISO16128 standard. Closely connected with nature and fully respectful of the local crops and human resources employed to make it, this fragrance takes some of the most classical and attractive ingredients of the Cologne scent structure and therefore of the history of perfumery, selecting the best and richest qualities of original sensory tones and reinterpreting them in a vibrating and contemporary key. The bright sparkling tones of P.D.O. (Protected Designation of Origin)   Bergamot from Calabria, the roundness of Clary Sage and the freshness of Lavender are the key essences of Colonia Futura. These olfactory notes are skilfully blended and dosed in a composition highlighting the bright richness of Italian sun- lled landscapes, which has always been the trademark of Colonia.   The packaging, designed in accordance with an environmentally-friendly format, is also sustainable. Among the packaging innovations there is the recycled and recyclable plastic cap, replacing the iconic bakelite one. The dispenser can also easily be parted from the glass bottle making it easily removed for recycling. The label is made with scrap dust from marble quarries: it is applied to the bottle and to the Parma yellow box characterised by its trademark cylinder shape, and by sage green tones that echo the main ingredient of Colonia Futura. The iconic cylinder is made of FSC certi ed cardboard. Each individual element hints at a sustainability that affects each and every level of the production chain and places the individual components in perspective of a circular economy.   The recyclable nature of all these elements of Colonia Futura embodies Acqua di Parma’s efforts to promote a more conscious use of the planet’s resources and at the same time reap the bene ts of the circular economy. Recycling glass, as well as plastic, means a lower emission of polluting materials on the planet, for an overall bene t at every level, from environmental to social.   In this way, Colonia Futura becomes part of that world of values which sees in the rite of passage between generations, the leitmotif of the whole world of Acqua di Parma Colonie. Past, present and future are dimensions of time that exist only alongside each other so that the new fragrance is Acqua di Parma’s way of facing the future with a gift directly from nature.

Westfield Mall of the Netherlands officially opened
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Westfield Mall of the Netherlands officially opened

Fashion Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic. Today the doors of Westfield Mall of the Netherlands officially open. A unique, fully covered shopping and experience mall of 117,000m² with a four-star service level. In this way, Westfield gives entrepreneurs the space to start selling safely under the current circumstances and in accordance with the applicable guidelines. The planned festivities will be postponed to a later time, when the restaurants, cinema and other leisure activities can also be opened. Westfield is the first comprehensive shopping experience of this size in the Netherlands.       Westfield Mall of The Netherlands is a unique, innovative shopping, dining, leisure and entertainment destination in the heart of the conurbation, Leidschendam. From brunch to shopping, from a movie to extensive dining, experience is central at this mall. Completely different from other shopping centers in the Netherlands, partly due to the arrival of various flagship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience is key at Westfield, so everybody sat around the table with all the retailers to create a unique experience within the Mall.     The Gallery is also a completely new concept for the Netherlands, where visitors can find an attractive and unexpected mix of designer and lifestyle brands such as Ace & Tate, Skins Cosmetics, Smaak Amsterdam and Miccy's Jewelz on 3,000 m². Ranging from a special selection of boutiques, lifestyle shops, coffee shops and pop-up stores, this revolutionary concept in the Dutch retail world makes it possible to create the intimate atmosphere desired by consumers. A modern reinterpretation of a classic shopping street.       The fact that Westfield Mall of the Netherlands offers a wide range of flavors is also reflected in the F&B range. The brand new Eat Theater features a mix of local and well-known eateries. In addition to spacious seating, good coffee and kiosks, ten restaurants are also located, including The Butcher and pizza hotspot Toni Loco. The prominent centerpiece of the dining and entertainment space is the elegant gold hanging decorations, which create an enchanting centerpiece. The thirty golden curtains consist of no less than 12,251,200 links and have a total surface of 3,020 m2. In other words, a 235 km long chain, approximately the distance between The Hague and Maastricht.   In addition to the impressive Eat Theater, the Mall also contains the regional destination for daily groceries thanks to the Fresh! food market. You can also find bakery at Robèrt by master Patissier and Master Boulanger Robèrt van Beckhoven, known from 'Heel Holland Bakt', , and many others here. The heart of Fresh! is the special kitchen in which famous chefs will soon give cooking workshops. The chefs work with seasonal products from the entrepreneurs in Fresh! to inspire visitors in a culinary way. The refrigerated lockers for groceries characterize Westfield Mall of the Netherlands, which is fully equipped.       Westfield Mall of the Netherlands is a place that is part of the local community. A place where people want to spend time, come together, seek connection, discover new experiences and above all enjoy. With a huge Kinepolis cinema, O'Leary's with bowling, Gamestate arcade hall and the Instagram museum Youseum under one roof, Westfield Mall of the Netherlands really offers an exceptional location in the Netherlands. The restaurants and leisure destinations will open as soon as the measures allow.   “We are extremely proud that we can support our retailers in these difficult times by opening our doors. A grand opening with all our 280 hotspots is not possible unfortunately , but we hope we can have one later in this year, ”said Bart van Twillert, Country Manager The Netherlands.   Although Westfield is a diverse destination in retailers, catering and leisure, the design concept is based on the idea of ​​one movement, one design, one identity. This is reflected in the Mall's impressive interior and exterior, designed by MVSA Architects under the direction of Roberto Meyer. For example, the facade is inspired by a voile, a silk scarf, which is draped smoothly over the building like a second skin. The shape of this voile is the starting point for a spectacular facade design that brings the new and existing buildings together.   Westfield is the only global B2B and B2C brand for retail, leisure, entertainment and hospitality destinations. With the opening in the Netherlands, it has eleven centers in continental Europe. Ten centers have already been opened in France, Sweden, Poland and the Czech Republic.

In conversation with Esther & Stephanie founders of SOAP
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In conversation with Esther & Stephanie founders of SOAP

Beauty Esther Meijer-Litjens and Stephanie Litjens are the founders and faces of the highly successful SOAP. With a clear goal and beautiful and inspiring entrepreneurial story, they have become a phenomenon in the tech beauty industry in 15 years.     They opened the first SOAP treatment store in Amsterdam 15 years ago: the very first city spa in the Netherlands. The SOAP treatment stores can now also be found in The Hague, Rotterdam, Eindhoven, Utrecht and Haarlem. After 15 years, innovation and further development in the beauty tech industry are still the biggest and main drivers for the SOAP Founders.    We had a delight speaking with them.       You are the two brains behind the very successful and multifaceted SOAP, how did it all start?    After many trips to New York in the early 2000’s, we realized that the beauty salon industry could be taken to a much higher level in the Netherlands, that’s when we decided to start SOAP. Here, many beauticians still worked from home, while in New York they had luxurious city spas, nail and beauty salons on every corner of the street where people could easily walk in without an appointment. This was completely unknown in the Netherlands, even though it is a very nice concept for both the client and entrepreneur. We combined these two concepts and opened the first city spa in the Netherlands in the center of Amsterdam. Not only did we decide to open a city spa where clients could walk in without an appointment seven days a week from 9 AM  to 9 PM, we also found it very important that the salon would offer accessible prices for high-quality and innovative treatments, and the best beauty products while being served by top-trained specialists.     Could you tell us a little more about SOAP Treatment Store, Doctors At SOAP, and PRESCRIPTION by SOAP?   We started our core business with one SOAP Treatment Store, which consisted of a new beauty salon concept in 2005. After opening the store, we quickly noticed that our concept was a huge success, so we decided to open a second SOAP store in Amsterdam not long after that. Nowadays, we have a total of seven stores in big cities throughout the Netherlands.    Although medical cosmetic treatments were still a bit of a taboo in 2013, we still decided to add Doctors At SOAP to our services. These are cosmetic clinics that provide medical cosmetic treatments that are accessible for everyone with long opening hours, affordable prices, and free consultations. We offer our own no trace face® techniques for the injectable treatments performed by top cosmetic doctors. Clients will never look as if he or she has had a cosmetic treatment. The goal is to make someone look younger, fresh and more rested. Since last year, we are striving to revolutionize the entire beauty industry with PRESCRIPTION. It’s a revolutionary mix & match concept to treat your skin with those active ingredients that will solve any skin concern and will reach any skin goal. Based on a SMART BEAUTY QUIZ, you will get a personalized prescription which ingredients to use and in which dosage. It’s hyperpersonalized beauty based on our knowledge, experience, our enormous amount of data and on science based ingredients and vegan products.       You created SOAP 15 years ago, do you think your newest concept PRESCRIPTION is the biggest challenge you have had so far?    Absolutely! We aim for the world now. What a challenge that is. And how we look forward to this. It’s our mission that every consumer can make smart beauty choices. To use exactly those products that will really work for that skin type and skin condition. No more shop shelf paralyzing but personalized advice with ingredients to mix & match with our vegan cream or vegan cleanser. At a very affordable price.    PRESCRIPTION is also used by the professional skin therapist. They not only use our products but we also share all our business knowledge. We do this completely online with  24/7 access to online education & business support. It’s our mission here to make every beauty salon very smart: in treatments and in business. By this way, the owner is independant and can make a very good living out of the business.     PRESCRIPTION uses artificial intelligence (AI) to create personalized skin treatments, how does it work exactly?   The AI technology is incorporated in the smart beauty quiz with our online smart skin expert Aida and researches the skin goals and skin concerns of the consumer. The client can complete this at home and then receive a personalized treatment plan with advice on which products to use to achieve the desired goals. A part of PRESCRIPTION is also the Smart Salon Quiz, which is taken in the salon itself with the client. This is an intelligent quiz that allows the beautician to get an insight into what facial and ingredients your skin exactly needs within a few minutes. With this AI technology, it is possible for beauty therapists and skin therapists to offer tailor-made treatments to their clients.      PRESCRIPTION treatments can be done at home, how do these differ from the treatments you offer in your stores?     The home products are exactly the same as the salon products. The only difference is the intensity of the active ingredients. The salon products are higher in intensity and can really only be used by educated skin therapists. The home products are also quite high and need to be applied according to your prescription.      What are the problems you noticed in the current beauty industry that made you come up with PRESCRIPTION?   Over the past fifteen years, we came across quite a few aspects in the beauty industry where we thought; this can be done differently and way better. For example, the starting orders for salons are extremely high and you are immediately contractually bound to follow-up orders. It is really expensive for salons to start working with a new supplier and to change supplier due to the fact that they have to buy all the products of a line and follow the associated training. We noticed that because of this, salons continued to offer outdated treatments and could not create personalized services for each client, while the latter has become a serious trend in recent years. With PRESCRIPTION we are trying to overcome this problem and meet these consumer needs by making personalized treatments easily accessible for both the salons and the consumers and by making salons more professional.      How do you plan to revolutionize the beauty industry? And what major shifts do you hope to make with PRESCRIPTION?   We really hope to shift the entire industry towards a more technological future. With PRESCRIPTION we are making beauty salons more professional and are helping the education and onboarding processes for all the beauty therapists around the world. Developing them into true business-oriented salons and offering the clients personalized treatments really is what the future of beauty will look like.      You are two power-women in a field that still caters to women mostly, do you think your shift to beauty technology will influence the general image of beauty salons and of skincare?   That is exactly what drives us! The general image can use an upgrade. This profession is not a hobby. It’s a very serious craft and a great support in people's wellbeing. When you have a healthy skin you feel so much better, so much more self assured. That is what a good beauty salon can provide.  Besides that we believe that every beauty salon can be a successful business if you run it smart. We support that every beauty salon owner (indeed mostly women)will also see herself as a serious beauty entrepreneur who not only gives the best hyper personalized treatments but is also a very smart business woman.      What are the goals you want to achieve within the beauty industry; is there an international ambition?   With our 15 years of experience and innovative developments, we want to take the entire worldwide beauty industry to a higher level. We are aiming high and mainly want to focus on the international market and expand with PRESCRIPTION. We are already working hard on this goal. We are currently talking with companies in Germany and even a large innovative beauty-tech company in the United States that we would like to work with. Esther Meijer-Litjens and Stephanie Litjens are the founders and faces of the highly successful SOAP. With a clear goal and beautiful and inspiring entrepreneurial story, they have become a phenomenon in the tech beauty industry in 15 years.     They opened the first SOAP treatment store in Amsterdam 15 years ago: the very first city spa in the Netherlands. The SOAP treatment stores can now also be found in The Hague, Rotterdam, Eindhoven, Utrecht and Haarlem. After 15 years, innovation and further development in the beauty tech industry are still the biggest and main drivers for the SOAP Founders.    We had a delight speaking with them.       You are the two brains behind the very successful and multifaceted SOAP, how did it all start?    After many trips to New York in the early 2000’s, we realized that the beauty salon industry could be taken to a much higher level in the Netherlands, that’s when we decided to start SOAP. Here, many beauticians still worked from home, while in New York they had luxurious city spas, nail and beauty salons on every corner of the street where people could easily walk in without an appointment. This was completely unknown in the Netherlands, even though it is a very nice concept for both the client and entrepreneur. We combined these two concepts and opened the first city spa in the Netherlands in the center of Amsterdam. Not only did we decide to open a city spa where clients could walk in without an appointment seven days a week from 9 AM  to 9 PM, we also found it very important that the salon would offer accessible prices for high-quality and innovative treatments, and the best beauty products while being served by top-trained specialists.     Could you tell us a little more about SOAP Treatment Store, Doctors At SOAP, and PRESCRIPTION by SOAP?   We started our core business with one SOAP Treatment Store, which consisted of a new beauty salon concept in 2005. After opening the store, we quickly noticed that our concept was a huge success, so we decided to open a second SOAP store in Amsterdam not long after that. Nowadays, we have a total of seven stores in big cities throughout the Netherlands.    Although medical cosmetic treatments were still a bit of a taboo in 2013, we still decided to add Doctors At SOAP to our services. These are cosmetic clinics that provide medical cosmetic treatments that are accessible for everyone with long opening hours, affordable prices, and free consultations. We offer our own no trace face® techniques for the injectable treatments performed by top cosmetic doctors. Clients will never look as if he or she has had a cosmetic treatment. The goal is to make someone look younger, fresh and more rested. Since last year, we are striving to revolutionize the entire beauty industry with PRESCRIPTION. It’s a revolutionary mix & match concept to treat your skin with those active ingredients that will solve any skin concern and will reach any skin goal. Based on a SMART BEAUTY QUIZ, you will get a personalized prescription which ingredients to use and in which dosage. It’s hyperpersonalized beauty based on our knowledge, experience, our enormous amount of data and on science based ingredients and vegan products.       You created SOAP 15 years ago, do you think your newest concept PRESCRIPTION is the biggest challenge you have had so far?    Absolutely! We aim for the world now. What a challenge that is. And how we look forward to this. It’s our mission that every consumer can make smart beauty choices. To use exactly those products that will really work for that skin type and skin condition. No more shop shelf paralyzing but personalized advice with ingredients to mix & match with our vegan cream or vegan cleanser. At a very affordable price.    PRESCRIPTION is also used by the professional skin therapist. They not only use our products but we also share all our business knowledge. We do this completely online with  24/7 access to online education & business support. It’s our mission here to make every beauty salon very smart: in treatments and in business. By this way, the owner is independant and can make a very good living out of the business.     PRESCRIPTION uses artificial intelligence (AI) to create personalized skin treatments, how does it work exactly?   The AI technology is incorporated in the smart beauty quiz with our online smart skin expert Aida and researches the skin goals and skin concerns of the consumer. The client can complete this at home and then receive a personalized treatment plan with advice on which products to use to achieve the desired goals. A part of PRESCRIPTION is also the Smart Salon Quiz, which is taken in the salon itself with the client. This is an intelligent quiz that allows the beautician to get an insight into what facial and ingredients your skin exactly needs within a few minutes. With this AI technology, it is possible for beauty therapists and skin therapists to offer tailor-made treatments to their clients.      PRESCRIPTION treatments can be done at home, how do these differ from the treatments you offer in your stores?     The home products are exactly the same as the salon products. The only difference is the intensity of the active ingredients. The salon products are higher in intensity and can really only be used by educated skin therapists. The home products are also quite high and need to be applied according to your prescription.      What are the problems you noticed in the current beauty industry that made you come up with PRESCRIPTION?   Over the past fifteen years, we came across quite a few aspects in the beauty industry where we thought; this can be done differently and way better. For example, the starting orders for salons are extremely high and you are immediately contractually bound to follow-up orders. It is really expensive for salons to start working with a new supplier and to change supplier due to the fact that they have to buy all the products of a line and follow the associated training. We noticed that because of this, salons continued to offer outdated treatments and could not create personalized services for each client, while the latter has become a serious trend in recent years. With PRESCRIPTION we are trying to overcome this problem and meet these consumer needs by making personalized treatments easily accessible for both the salons and the consumers and by making salons more professional.      How do you plan to revolutionize the beauty industry? And what major shifts do you hope to make with PRESCRIPTION?   We really hope to shift the entire industry towards a more technological future. With PRESCRIPTION we are making beauty salons more professional and are helping the education and onboarding processes for all the beauty therapists around the world. Developing them into true business-oriented salons and offering the clients personalized treatments really is what the future of beauty will look like.      You are two power-women in a field that still caters to women mostly, do you think your shift to beauty technology will influence the general image of beauty salons and of skincare?   That is exactly what drives us! The general image can use an upgrade. This profession is not a hobby. It’s a very serious craft and a great support in people's wellbeing. When you have a healthy skin you feel so much better, so much more self assured. That is what a good beauty salon can provide.  Besides that we believe that every beauty salon can be a successful business if you run it smart. We support that every beauty salon owner (indeed mostly women)will also see herself as a serious beauty entrepreneur who not only gives the best hyper personalized treatments but is also a very smart business woman.      What are the goals you want to achieve within the beauty industry; is there an international ambition?   With our 15 years of experience and innovative developments, we want to take the entire worldwide beauty industry to a higher level. We are aiming high and mainly want to focus on the international market and expand with PRESCRIPTION. We are already working hard on this goal. We are currently talking with companies in Germany and even a large innovative beauty-tech company in the United States that we would like to work with.

CLUB MED PREPARES FOR RELAUNCH AND RECRUITS 1000 EMPLOYEES FOR SPRING/SUMMER 2021
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CLUB MED PREPARES FOR RELAUNCH AND RECRUITS 1000 EMPLOYEES FOR SPRING/SUMMER 2021

Lifestyle Club Med, the world leader in high-quality, relaxing all-inclusive holidays, is looking to the future and preparing for its relaunch. Club Med is one of the few ski tourism players to have taken the necessary measures to protect its seasonal staff this winter. In addition, the company has committed to providing job security for his seasonal employees for the spring and summer of 2021.    In addition, Club Med plans to recruit 1,000 staff for its coastal, rural and mountain resorts in the Europe, Africa and Middle East (EAF) zone.    Club Med is preparing to welcome its customers again as soon as possible, on condition that the countries in question do not keep their borders closed to the Dutch.   For 70 years, Club Med has given its customers the chance to share unique moments. Faithful to this tradition, the offer has been adapted to take the expectations of travellers into account, so that they can enjoy a unique, serene and relaxing holiday in total freedom.    So everyone can count on more space, more flexibility and personalised service in the restaurants, more outdoor activities and more G.O.s® to supervise children in smaller groups. In the evening, several activities and entertainments are now planned. Come and recharge your batteries as a family or with friends, strengthen your bonds, and enjoy the friendly atmosphere and relaxing activities in the Club Med Resorts, in complete safety. Club Med, the world leader in high-quality, relaxing all-inclusive holidays, is looking to the future and preparing for its relaunch. Club Med is one of the few ski tourism players to have taken the necessary measures to protect its seasonal staff this winter. In addition, the company has committed to providing job security for his seasonal employees for the spring and summer of 2021.    In addition, Club Med plans to recruit 1,000 staff for its coastal, rural and mountain resorts in the Europe, Africa and Middle East (EAF) zone.    Club Med is preparing to welcome its customers again as soon as possible, on condition that the countries in question do not keep their borders closed to the Dutch.   For 70 years, Club Med has given its customers the chance to share unique moments. Faithful to this tradition, the offer has been adapted to take the expectations of travellers into account, so that they can enjoy a unique, serene and relaxing holiday in total freedom.    So everyone can count on more space, more flexibility and personalised service in the restaurants, more outdoor activities and more G.O.s® to supervise children in smaller groups. In the evening, several activities and entertainments are now planned. Come and recharge your batteries as a family or with friends, strengthen your bonds, and enjoy the friendly atmosphere and relaxing activities in the Club Med Resorts, in complete safety.

In conversation with Edouard Leeuwenburg
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In conversation with Edouard Leeuwenburg

Lifestyle Recently we had a delight speaking with the managing director of OneFit  Edouard Leeuwenburg.       Hi Edouard, lovely to speak to you. Could you please give us a quick introduction about your role at OneFit?   I started my role as a Managing Director of OneFit in March last year, just two weeks before the pandemic began. Prior to that, I already had some history with the company. I was Ad Interim CMO for Urban Sports Club (the parent company of OneFit), which meant I worked in Berlin for four months and had weekly meetings with the Amsterdam office. One thing led to another, and now I basically run the day to day operations of the company in Amsterdam and I’m responsible for everything we do here in the Netherlands.     Can you tell us a little bit more about the concept of OneFit?   The concept of OneFit is a flat fee subscription which allows our members to do as many different types of sport activities as they wish. From swimming to fitness, yoga to padel, boxing to Pilates, we have it all. Usually when you sign up for a subscription, it’s for a particular studio or yoga studio and that‘s basically it. We feel that, and also looking at myself when it comes to doing sports, there‘s always more you might want to do. Maybe I want to do some HIIT training on Monday and a bit of yoga on Wednesday because it’s the middle of the week and my head is clogged. Who knows, maybe I’d like to play some tennis on Friday. Why do you need to have three different subscriptions for that, why not have one where you can try all different types of workouts? The concept of OneFit offers our members the chance to participate in a huge range of activities with just one subscription!     You also have tennis for example in some of your gyms / options. Tennis isn’t usually included in your typical gym membership.   Yes we do! I deliberately use tennis as an example because it gives you an idea of the wide variety of sports we offer. You can go surfing here in the North Sea, you can do paddle boarding and soon we'll be adding Padel tennis. But of course also more fitness related kinds of sports, there‘s a wide range of things you can do. The other great thing is you can do it with friends or meet new like-minded people, that‘s also great in sports. It’s all about living an active lifestyle that you enjoy.     What is that exactly? Padel is a type of mix of squash and tennis.     I've read about the Sweat and Joy lifestyle. What is this and why do you think this is important?   The Sweat and Joy lifestyle is the OneFit concept in practice. Working out should not be all about sweat or all about joy, it’s a healthy combination of both. And again, with a OneFit membership this means you can do so many things, which enables you to really enjoy what you want to do. You can do hardcore training, that can be joyful too of course, I’m not saying that’s only sweat. But you can do it together with friends, our app provides a lot of ways to interact with friends, to do things together, to invite people to go together. So that’s also an element of joy and if I ask my friends today “Hey do you want to sign up for OneFit?”, that generally works better than when I throw a lot of marketing at people like “Start working out”. You need to have that tie with a friend that tells you “Hey, let’s work out together“. And on the other hand, to be perfectly honest, Sweat and Joy has a catchy ring to it, and it works.     How do you normally (before lockdown times) motivate your members to work out?   Well, there‘s the basic stuff like emailing customers about all the things we have to offer, especially when there are new studios out there, we promote them. The partnership team is constantly on the lookout for new innovative ways of living an active lifestyle. So with OneFit, you can be sure that you‘re always up to date on what’s happening.   We’ve developed our own concept which was really useful during Corona, because there were a lot of abandoned buildings and teachers without a job. We combined both in “OneFit presents", which means we hosted workouts in the Hilton Hotel, NH Hotels and on top of the Euromast in Rotterdam. The power of our network is that we can do a lot, so we can combine these things. We are always on top of new things!     During this lockdown, it becomes harder for people to keep exercising. Can you tell us a bit about the importance of exercise, especially during these particular times?   What I found really useful are these meditative sessions. I did a few of Wim Hof sessions, the “Iceman“, and learned that within 30 minutes you can really get in touch with yourself to create a calmness and deeper reality. This really worked for me. Looking at the world, what’s happening with people, I think we can all agree that corona and the lockdown has its psychological side effects. And therefore we emphasize the importance of sweating, bringing yourself joy, staying safe, sane and healthy, and to exercise.    A few weeks ago we developed something really fun. In Holland, a lot of parents were going berserk because they had to work from home whilst having their kids at home as well. You do three jobs at the same time and so we created classes for both kids and parents with some of our teachers. I did it as well and it’s really fun. I could say to the kids “Boys, today we are going to do a workout together” and they were ready, they had put on their OneFit outfits and we did the workouts. That’s just an example, we try to come up with a lot of things to keep people motivated and sane. Keep your head in a healthy position, I think that’s really important.     The question on everyone’s mind is “How much longer“. It’s one thing to keep sane short term, but doing that for an uncertain period of time… We are all missing the social aspect, the diversity of things on a daily basis. Also, your body is built in a way that you shouldn’t do the exact same exercise every day, because then it becomes used to it. You always have to mix it up. So I think it’s interesting, but for a lot of people who are a bit less motivated, it may be more challenging, especially in the aspect of the mind or sanity, like you said.   Online classes were the first thing we developed in a few weeks when the first lockdown started in March last year. At first I was sceptical, but I understand that people really need online guidance to stay motivated and to keep moving and doing things. I even followed a break dance aerobic class with 80’s music. How cool is that!     How can regular exercise contribute to preventing stress and burnouts?   I think the answer is in the question. I mean, there are more than enough studies. If you listen to Erik Scherder (a Dutch professor of neuropsychology who is connected to the Vrije Universiteit in Amsterdam), he is a strong advocate of that. You don’t have to exercise like crazy but there’s more than enough research out there that shows clearly that if you do exercise on a daily basis - it could be walking, it could be running, it could be simple stuff - it creates a lot of positive development in your brain and in your muscles. That’s where it initially begins, moving and being active. It’s extremely important.     Are there any other initiatives you’re currently working on? Besides the ones you already mentioned.   We are doing a lot of back-end engineering at the moment and we want to be ready to jump right out when we can. We’re also investigating all the options of re-opening again and what it means. Perhaps, we could be facing a situation in our industry comparable with the airline industry, where you’d have to test negative before you can do sports. Let’s say the government says you can do sports again next week. I can tell you what happens, everybody will massively jump on that. How do you cope with that? We’ve seen what happened in the first lockdown, when the gyms opened up again and we really had to work hard to get the inventory up to speed. We are in the business of matching supply and demand, so you need to boost up two things. We have learned from reopening after the first lockdown. It’s not that we are sitting and waiting on what’s to come, we are very busy at the moment to evolve from our past learnings.     We were told OneFit launched the concept OneFit for Business. Can you tell us about how important it is for employees, and their employer, to keep exercising during these times when we’re all mostly working from home?   This is one of these things we’ve been really pushing while everything was in lockdown - the B2B segment. Employers nowadays need to provide enough resources for their employees to stay sane, fit and healthy. We all want our employees to focus on work while being at home, but it's hard with all the distractions. As an employer, we ask a lot from our employees. Then it only comes natural that you should offer them some perks.   Our business proposition comes in quite nicely here and it’s growing like crazy. Attracting consumers at the moment is a bit slow, but on the business side it’s working beautifully.   We also offer a membership to our own employees and we see a lot of great stuff happening there. My sales team is challenging each other every week with a different workout. Even when we are working remotely, it does create social engagement - we do this together. It’s a great concept and bringing some great energy to the team so we’re very enthusiastic and we have high hopes for it.     For OneFit for Business you’ve also developed a Vitality Quickscan. Can you give us an insight on how this scan works and how it benefits exercise?   The Vitality Quickscan is a guideline, for HR people, employees and employers, to check whether they are doing all the necessary things to keep their workforce healthy - both physically and mentally. Although it's also a sales driven tool we put out there in the market, it does have a moral function to ask yourself the questions “Am I doing what I should be doing to keep the workforce healthy?“. You know the funny thing is, of course we are a business and we need to be profitable, but our main goal is to help everyone find enjoyment in sports. And that goes for employees more than anybody else. You can’t expect your work force to sit at home, work their ass off the whole day, sit on their chair and don’t give them anything to stay fit and healthy. I don’t think that’s the future. You should really take care of that.     Any tips or tricks for companies and their employees to ensure regular exercise? Any recommendations?   Scratch all the lease cars, provide a bike where possible ;)   The trick is, how do you get your people engaged? I think the social element really works. You can join in with a group of likeminded people. Going back to the example of my sales team: every week they challenge each other in something new. And that’s the social component, the peer pressure and I would also say that it gets people to start doing stuff, to workout. And that’s really helpful and I think that’s one of the secret ingredients to our app and our product - the social engagement.     Last but not least, what is in the stars for OneFit?   We are the incumbent sports membership in the Netherlands and we want to stay that way. Just before the lockdown, we opened in two new cities and we have a few more ready to go. So we are going to roll out to the rest of the country and that’s our goal. I keep saying “bigger, better, faster, stronger“ - I love that song.  Our mission is to inspire people to live an active and healthy lifestyle, and we’ve only just begun.       VISIT THEIR WEBSITE FOR MORE INFORMATION:https://one.fit/nl-nl?utm_source=pr&utm_medium=website&utm_campaign=PRS-NL-All-B2C_Numero Recently we had a delight speaking with the managing director of OneFit  Edouard Leeuwenburg.       Hi Edouard, lovely to speak to you. Could you please give us a quick introduction about your role at OneFit?   I started my role as a Managing Director of OneFit in March last year, just two weeks before the pandemic began. Prior to that, I already had some history with the company. I was Ad Interim CMO for Urban Sports Club (the parent company of OneFit), which meant I worked in Berlin for four months and had weekly meetings with the Amsterdam office. One thing led to another, and now I basically run the day to day operations of the company in Amsterdam and I’m responsible for everything we do here in the Netherlands.     Can you tell us a little bit more about the concept of OneFit?   The concept of OneFit is a flat fee subscription which allows our members to do as many different types of sport activities as they wish. From swimming to fitness, yoga to padel, boxing to Pilates, we have it all. Usually when you sign up for a subscription, it’s for a particular studio or yoga studio and that‘s basically it. We feel that, and also looking at myself when it comes to doing sports, there‘s always more you might want to do. Maybe I want to do some HIIT training on Monday and a bit of yoga on Wednesday because it’s the middle of the week and my head is clogged. Who knows, maybe I’d like to play some tennis on Friday. Why do you need to have three different subscriptions for that, why not have one where you can try all different types of workouts? The concept of OneFit offers our members the chance to participate in a huge range of activities with just one subscription!     You also have tennis for example in some of your gyms / options. Tennis isn’t usually included in your typical gym membership.   Yes we do! I deliberately use tennis as an example because it gives you an idea of the wide variety of sports we offer. You can go surfing here in the North Sea, you can do paddle boarding and soon we'll be adding Padel tennis. But of course also more fitness related kinds of sports, there‘s a wide range of things you can do. The other great thing is you can do it with friends or meet new like-minded people, that‘s also great in sports. It’s all about living an active lifestyle that you enjoy.     What is that exactly? Padel is a type of mix of squash and tennis.     I've read about the Sweat and Joy lifestyle. What is this and why do you think this is important?   The Sweat and Joy lifestyle is the OneFit concept in practice. Working out should not be all about sweat or all about joy, it’s a healthy combination of both. And again, with a OneFit membership this means you can do so many things, which enables you to really enjoy what you want to do. You can do hardcore training, that can be joyful too of course, I’m not saying that’s only sweat. But you can do it together with friends, our app provides a lot of ways to interact with friends, to do things together, to invite people to go together. So that’s also an element of joy and if I ask my friends today “Hey do you want to sign up for OneFit?”, that generally works better than when I throw a lot of marketing at people like “Start working out”. You need to have that tie with a friend that tells you “Hey, let’s work out together“. And on the other hand, to be perfectly honest, Sweat and Joy has a catchy ring to it, and it works.     How do you normally (before lockdown times) motivate your members to work out?   Well, there‘s the basic stuff like emailing customers about all the things we have to offer, especially when there are new studios out there, we promote them. The partnership team is constantly on the lookout for new innovative ways of living an active lifestyle. So with OneFit, you can be sure that you‘re always up to date on what’s happening.   We’ve developed our own concept which was really useful during Corona, because there were a lot of abandoned buildings and teachers without a job. We combined both in “OneFit presents", which means we hosted workouts in the Hilton Hotel, NH Hotels and on top of the Euromast in Rotterdam. The power of our network is that we can do a lot, so we can combine these things. We are always on top of new things!     During this lockdown, it becomes harder for people to keep exercising. Can you tell us a bit about the importance of exercise, especially during these particular times?   What I found really useful are these meditative sessions. I did a few of Wim Hof sessions, the “Iceman“, and learned that within 30 minutes you can really get in touch with yourself to create a calmness and deeper reality. This really worked for me. Looking at the world, what’s happening with people, I think we can all agree that corona and the lockdown has its psychological side effects. And therefore we emphasize the importance of sweating, bringing yourself joy, staying safe, sane and healthy, and to exercise.    A few weeks ago we developed something really fun. In Holland, a lot of parents were going berserk because they had to work from home whilst having their kids at home as well. You do three jobs at the same time and so we created classes for both kids and parents with some of our teachers. I did it as well and it’s really fun. I could say to the kids “Boys, today we are going to do a workout together” and they were ready, they had put on their OneFit outfits and we did the workouts. That’s just an example, we try to come up with a lot of things to keep people motivated and sane. Keep your head in a healthy position, I think that’s really important.     The question on everyone’s mind is “How much longer“. It’s one thing to keep sane short term, but doing that for an uncertain period of time… We are all missing the social aspect, the diversity of things on a daily basis. Also, your body is built in a way that you shouldn’t do the exact same exercise every day, because then it becomes used to it. You always have to mix it up. So I think it’s interesting, but for a lot of people who are a bit less motivated, it may be more challenging, especially in the aspect of the mind or sanity, like you said.   Online classes were the first thing we developed in a few weeks when the first lockdown started in March last year. At first I was sceptical, but I understand that people really need online guidance to stay motivated and to keep moving and doing things. I even followed a break dance aerobic class with 80’s music. How cool is that!     How can regular exercise contribute to preventing stress and burnouts?   I think the answer is in the question. I mean, there are more than enough studies. If you listen to Erik Scherder (a Dutch professor of neuropsychology who is connected to the Vrije Universiteit in Amsterdam), he is a strong advocate of that. You don’t have to exercise like crazy but there’s more than enough research out there that shows clearly that if you do exercise on a daily basis - it could be walking, it could be running, it could be simple stuff - it creates a lot of positive development in your brain and in your muscles. That’s where it initially begins, moving and being active. It’s extremely important.     Are there any other initiatives you’re currently working on? Besides the ones you already mentioned.   We are doing a lot of back-end engineering at the moment and we want to be ready to jump right out when we can. We’re also investigating all the options of re-opening again and what it means. Perhaps, we could be facing a situation in our industry comparable with the airline industry, where you’d have to test negative before you can do sports. Let’s say the government says you can do sports again next week. I can tell you what happens, everybody will massively jump on that. How do you cope with that? We’ve seen what happened in the first lockdown, when the gyms opened up again and we really had to work hard to get the inventory up to speed. We are in the business of matching supply and demand, so you need to boost up two things. We have learned from reopening after the first lockdown. It’s not that we are sitting and waiting on what’s to come, we are very busy at the moment to evolve from our past learnings.     We were told OneFit launched the concept OneFit for Business. Can you tell us about how important it is for employees, and their employer, to keep exercising during these times when we’re all mostly working from home?   This is one of these things we’ve been really pushing while everything was in lockdown - the B2B segment. Employers nowadays need to provide enough resources for their employees to stay sane, fit and healthy. We all want our employees to focus on work while being at home, but it's hard with all the distractions. As an employer, we ask a lot from our employees. Then it only comes natural that you should offer them some perks.   Our business proposition comes in quite nicely here and it’s growing like crazy. Attracting consumers at the moment is a bit slow, but on the business side it’s working beautifully.   We also offer a membership to our own employees and we see a lot of great stuff happening there. My sales team is challenging each other every week with a different workout. Even when we are working remotely, it does create social engagement - we do this together. It’s a great concept and bringing some great energy to the team so we’re very enthusiastic and we have high hopes for it.     For OneFit for Business you’ve also developed a Vitality Quickscan. Can you give us an insight on how this scan works and how it benefits exercise?   The Vitality Quickscan is a guideline, for HR people, employees and employers, to check whether they are doing all the necessary things to keep their workforce healthy - both physically and mentally. Although it's also a sales driven tool we put out there in the market, it does have a moral function to ask yourself the questions “Am I doing what I should be doing to keep the workforce healthy?“. You know the funny thing is, of course we are a business and we need to be profitable, but our main goal is to help everyone find enjoyment in sports. And that goes for employees more than anybody else. You can’t expect your work force to sit at home, work their ass off the whole day, sit on their chair and don’t give them anything to stay fit and healthy. I don’t think that’s the future. You should really take care of that.     Any tips or tricks for companies and their employees to ensure regular exercise? Any recommendations?   Scratch all the lease cars, provide a bike where possible ;)   The trick is, how do you get your people engaged? I think the social element really works. You can join in with a group of likeminded people. Going back to the example of my sales team: every week they challenge each other in something new. And that’s the social component, the peer pressure and I would also say that it gets people to start doing stuff, to workout. And that’s really helpful and I think that’s one of the secret ingredients to our app and our product - the social engagement.     Last but not least, what is in the stars for OneFit?   We are the incumbent sports membership in the Netherlands and we want to stay that way. Just before the lockdown, we opened in two new cities and we have a few more ready to go. So we are going to roll out to the rest of the country and that’s our goal. I keep saying “bigger, better, faster, stronger“ - I love that song.  Our mission is to inspire people to live an active and healthy lifestyle, and we’ve only just begun.       VISIT THEIR WEBSITE FOR MORE INFORMATION:https://one.fit/nl-nl?utm_source=pr&utm_medium=website&utm_campaign=PRS-NL-All-B2C_Numero

In conversation with Pim Dresen
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In conversation with Pim Dresen

Accessories We had a delight speaking with Pim Dresen founder of Mercer Amsterdam is a high-end sneaker label.     Tell our readers who you are in your own words.   You can describe me as a passionate sneaker designer, a creative entrepreneur and collector of unique objects.  Tennis has been in my live ever since I took my first steps, I can say that the sport made me who I am, persistent, open minded and respectful.  I always had a passion for the American sports heritage, which you can tell, observing my designs.      What is your first memory of shoes and fashion?   By the age of ten I bought my first pair of sneakers at Mercer Street, NYC, those white orange kicks got me more than excited, I can say they were my first love. It was the moment I realized a shoe can be more than an object, for me special sneakers can be a form of art.       Among all the designs so far, which one embodies your personality the most?   I don’t care for doing safe business, I like to go for extraordinary ideas, like the shoe I designed for NASA spacecraft. The creation was born out of my Iconic W3rd design. This sneaker was firstly perceived as quite a disruptive shoe. It was one of the first bulky shoes on the market, and this design took some time to land. It was way before the trend of bulky sneakers hit in and it was just me who felt for the design. When sales of this particular W3rd design went sky high it gave me the confident to fully pursue my own vision. And then when even Nasa wanted to work with me, it literally felt like the sky was my limit.        What gives you confidence in life?    To see the brand growing over the years in an unexpected way. Some of the craziest ideas became the most loved ones.         Who is the one voice that has inspired you the most in your personal life and your career?   After years of entrepreneurships the book Shoe dog, by Phil Knight was launched. I had the feeling I was reading my own words: whatever you do, don’t quit…  Of course, doing business in fashion is not only blue skies and among the years also people passed by who shared their mis-believe. I think the words in my head telling me not to quit just gave me that little extra confidence and force to prove my vision was all I needed to create beautiful things.       What is the most daring thing you did recently and tell us something that is not on your resume?   I signed the contract for our first brand store, the moment Covid- 19 kicked in. I just felt for this place, the energy was right, nothing too fancy, just nice light due to the many windows at a unique corner spot at The Pijp in Amterdam. The feeling this was the perfect spot to inspire and be inspired took over and just once more I decided not to go for the safe sight.       What are your upcoming projects  and new collections for this year?   We just released a sneaker made from vegan wine leather, made out of Italian deadstock grapes.  This vegan material behaves exactly like conventional leather and we were honored to be the first ones to create a sneaker out of it.” Unique vegan materials are an important part of our DNA and we like to make a statement turning them into effortlessly cool designs. We will continue our ‘ It’s not all socks and sandals campaign’, to show our sneakers can be unique and cool and vegan by making a statement with our locally sourced sheep woolen sneaker.      Furthermore, to support the development of a more sustainable fashion industry as a whole, Mercer just started a new project: At our new and first brand store at de Ferdinand Bolstraat 54, de Pijp, Amsterdam, people can bring their old sneakers, not just Mercer but any kind, after which they will receive a discount for their next purchase. An 8,7 percent which symbols the 87 million shoes which end up on the landfill each year. The recycle box can be found at a prominent position in the middle of the store.    The old sneakers will be fully recycled in a small town in the Netherlands, after which new textiles will be created that we also will use for our new designs.“     Why design? What inspired you to embark on a career in this industry?   I always had a passion for unique design in general. Cars, furniture, etc. My ongoing ideas about sneakers and apparel never matched any brand and this made me even  change my career as a banker to turn my creative thoughts into something beautiful.        With work you have traveled a lot. What are some of the favorite places you have seen and been to so far and why?   I love everything about NYC, the city which never sleeps, just like me.        What is your biggest outtake from last year?   Courage…      As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   From my personal motivation I changed the game a few years ago from designing a beautiful product to products with a story. This resulted into designing sneakers from the most exclusive plant-based and Vegan materials.  We had the honour to be the first brand ever to work with pineapple leather and as I said this month, we pioneered with our Iconic Mercer W3RD sneaker made from Wine leather.  Considering fashion is the most polluting industry in the world I think it is very important for us a small brand to make a statement and show that it is possible to make sneakers with alternative materials and source our materials locally instead of internationally. This is why we have been named brand leader of sustainability in the industry of fashion.      What makes MERCER unique and what is the purpose of creating the shoes?   At Mercer we want to change the perception of the consumer regarding sustainable and vegan products.    First we make something cool and special, and then our hidden gem, is the unique sustainable story which lays behind. In this way we can convince people to buy environmentally friendly sneakers who were not even specifically looking for this in the first place.     Mercer started out of a sneaker filled bedroom of a young guy, who was highly excited every time he sold a pair through his web shop. “In the beginning I was so thrilled every time someone would order something, and I would always personally ship the package. That excitement is still present within me and the brand. I never want to make any compromises in creating a high-quality sneaker that is the result of genuine sustainable products and an honest story.”    We had a delight speaking with Pim Dresen founder of Mercer Amsterdam is a high-end sneaker label.     Tell our readers who you are in your own words.   You can describe me as a passionate sneaker designer, a creative entrepreneur and collector of unique objects.  Tennis has been in my live ever since I took my first steps, I can say that the sport made me who I am, persistent, open minded and respectful.  I always had a passion for the American sports heritage, which you can tell, observing my designs.      What is your first memory of shoes and fashion?   By the age of ten I bought my first pair of sneakers at Mercer Street, NYC, those white orange kicks got me more than excited, I can say they were my first love. It was the moment I realized a shoe can be more than an object, for me special sneakers can be a form of art.       Among all the designs so far, which one embodies your personality the most?   I don’t care for doing safe business, I like to go for extraordinary ideas, like the shoe I designed for NASA spacecraft. The creation was born out of my Iconic W3rd design. This sneaker was firstly perceived as quite a disruptive shoe. It was one of the first bulky shoes on the market, and this design took some time to land. It was way before the trend of bulky sneakers hit in and it was just me who felt for the design. When sales of this particular W3rd design went sky high it gave me the confident to fully pursue my own vision. And then when even Nasa wanted to work with me, it literally felt like the sky was my limit.        What gives you confidence in life?    To see the brand growing over the years in an unexpected way. Some of the craziest ideas became the most loved ones.         Who is the one voice that has inspired you the most in your personal life and your career?   After years of entrepreneurships the book Shoe dog, by Phil Knight was launched. I had the feeling I was reading my own words: whatever you do, don’t quit…  Of course, doing business in fashion is not only blue skies and among the years also people passed by who shared their mis-believe. I think the words in my head telling me not to quit just gave me that little extra confidence and force to prove my vision was all I needed to create beautiful things.       What is the most daring thing you did recently and tell us something that is not on your resume?   I signed the contract for our first brand store, the moment Covid- 19 kicked in. I just felt for this place, the energy was right, nothing too fancy, just nice light due to the many windows at a unique corner spot at The Pijp in Amterdam. The feeling this was the perfect spot to inspire and be inspired took over and just once more I decided not to go for the safe sight.       What are your upcoming projects  and new collections for this year?   We just released a sneaker made from vegan wine leather, made out of Italian deadstock grapes.  This vegan material behaves exactly like conventional leather and we were honored to be the first ones to create a sneaker out of it.” Unique vegan materials are an important part of our DNA and we like to make a statement turning them into effortlessly cool designs. We will continue our ‘ It’s not all socks and sandals campaign’, to show our sneakers can be unique and cool and vegan by making a statement with our locally sourced sheep woolen sneaker.      Furthermore, to support the development of a more sustainable fashion industry as a whole, Mercer just started a new project: At our new and first brand store at de Ferdinand Bolstraat 54, de Pijp, Amsterdam, people can bring their old sneakers, not just Mercer but any kind, after which they will receive a discount for their next purchase. An 8,7 percent which symbols the 87 million shoes which end up on the landfill each year. The recycle box can be found at a prominent position in the middle of the store.    The old sneakers will be fully recycled in a small town in the Netherlands, after which new textiles will be created that we also will use for our new designs.“     Why design? What inspired you to embark on a career in this industry?   I always had a passion for unique design in general. Cars, furniture, etc. My ongoing ideas about sneakers and apparel never matched any brand and this made me even  change my career as a banker to turn my creative thoughts into something beautiful.        With work you have traveled a lot. What are some of the favorite places you have seen and been to so far and why?   I love everything about NYC, the city which never sleeps, just like me.        What is your biggest outtake from last year?   Courage…      As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   From my personal motivation I changed the game a few years ago from designing a beautiful product to products with a story. This resulted into designing sneakers from the most exclusive plant-based and Vegan materials.  We had the honour to be the first brand ever to work with pineapple leather and as I said this month, we pioneered with our Iconic Mercer W3RD sneaker made from Wine leather.  Considering fashion is the most polluting industry in the world I think it is very important for us a small brand to make a statement and show that it is possible to make sneakers with alternative materials and source our materials locally instead of internationally. This is why we have been named brand leader of sustainability in the industry of fashion.      What makes MERCER unique and what is the purpose of creating the shoes?   At Mercer we want to change the perception of the consumer regarding sustainable and vegan products.    First we make something cool and special, and then our hidden gem, is the unique sustainable story which lays behind. In this way we can convince people to buy environmentally friendly sneakers who were not even specifically looking for this in the first place.     Mercer started out of a sneaker filled bedroom of a young guy, who was highly excited every time he sold a pair through his web shop. “In the beginning I was so thrilled every time someone would order something, and I would always personally ship the package. That excitement is still present within me and the brand. I never want to make any compromises in creating a high-quality sneaker that is the result of genuine sustainable products and an honest story.”   

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