Advertising
Diesel introduces its Spring & Summer campaign
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Diesel introduces its Spring & Summer campaign

Fashion DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com

Gucci Osteria da Massimo Bottura in Beverly Hills
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Gucci Osteria da Massimo Bottura in Beverly Hills

Food Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020. Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020.

The Momentum in Voorlinden
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The Momentum in Voorlinden

Art The Momentum. The tipping point that unleashes a tectonic shift. An artist is perpetually in search of that instant. The second in which that one defining insight emerges, paving the way for new ideas. It’s an instant with which we are all familiar: the deciding moment when everything gains momentum. The point at which mass and speed combine to yield an extraordinary impetus.   Their world is poised on the brink of a tipping point as well. They must make choices regarding climate and migration, issues that are impacting our lives more and more intensely.   Momentum brings together forty works that embody this tension. This selection from their collection unites new and established names working in a wide range of media. Together they offer insights into the personal and collective challenges of our time. With works from artists including Anish Kapoor, Rineke Dijkstra, Jacco Olivier, Esther Tielemans, Ryan Gander, Gabriel Rico and Mona Hatoum.   In Voorlinden Museum on display until 20th of September. for more information visit voorlinden.nl The Momentum. The tipping point that unleashes a tectonic shift. An artist is perpetually in search of that instant. The second in which that one defining insight emerges, paving the way for new ideas. It’s an instant with which we are all familiar: the deciding moment when everything gains momentum. The point at which mass and speed combine to yield an extraordinary impetus.   Their world is poised on the brink of a tipping point as well. They must make choices regarding climate and migration, issues that are impacting our lives more and more intensely.   Momentum brings together forty works that embody this tension. This selection from their collection unites new and established names working in a wide range of media. Together they offer insights into the personal and collective challenges of our time. With works from artists including Anish Kapoor, Rineke Dijkstra, Jacco Olivier, Esther Tielemans, Ryan Gander, Gabriel Rico and Mona Hatoum.   In Voorlinden Museum on display until 20th of September. for more information visit voorlinden.nl

Advertising
Advertising
Calvin Klein reveals the new CK ONE
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Calvin Klein reveals the new CK ONE

Fashion Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.   Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.  

Lowlands announce the first line-up for 2020
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Lowlands announce the first line-up for 2020

Music A Campingflight To Lowlands Paradise is exactly what it promises to be: a true backpacker’s Garden Of Eden and Holland’s most adventurous cultural outdoorevent, offering a cutting edge choice of only the best in alternative music, film, stand-up comedy, visual arts, literature and street theatre.  For three days in August, a township with 60,000 inhabitants arises in the middle of the country. The Lowlands festival hosts no less than twelve stages in three large areas (among which a cinema and theatre), about 250 different acts and performances, dozens of restaurants from all corners of the earth, food and drink stalls, a large market with everything from clothes and CD stores to a barber’s shop, sports facilities, a sauna / hottub area, its own currency, a local radio station, a daily newspaper (Dutch only) and, last but not least: seven luxury campsites with hot showers and real, flushable toilets. A Campingflight To Lowlands Paradise really is the ultimate summer holiday extravaganza! This year Lowlands will take place on the 21st, 22nd and 23rd of August. Though Lowlands covers a wide spectrum of different cultural activities, the main focus still is on alternative music: from rock to pop via hip hop; from metal to electro via world music and hereby not neglecting drum ‘n bass, house and techno. Admission tickets for Lowlands 2020 are €220 (€10,- Ticketmaster fee included) and tickets are only available through Ticketmaster Netherlands. Access to the regular camping and the use of our shuttle bus service is always included in the price of a ticket. First line-up is already out and includes incredible artists like: The Chemical Brothers, Stormzy, Bring me the Horizon, Koffee, Noisia, Liam Gallagher, Chromatics, Die Antwoord, London Grammar, Lewis Capaldi and many more. For more updates follow @lowlands_fest on instagram. A Campingflight To Lowlands Paradise is exactly what it promises to be: a true backpacker’s Garden Of Eden and Holland’s most adventurous cultural outdoorevent, offering a cutting edge choice of only the best in alternative music, film, stand-up comedy, visual arts, literature and street theatre.  For three days in August, a township with 60,000 inhabitants arises in the middle of the country. The Lowlands festival hosts no less than twelve stages in three large areas (among which a cinema and theatre), about 250 different acts and performances, dozens of restaurants from all corners of the earth, food and drink stalls, a large market with everything from clothes and CD stores to a barber’s shop, sports facilities, a sauna / hottub area, its own currency, a local radio station, a daily newspaper (Dutch only) and, last but not least: seven luxury campsites with hot showers and real, flushable toilets. A Campingflight To Lowlands Paradise really is the ultimate summer holiday extravaganza! This year Lowlands will take place on the 21st, 22nd and 23rd of August. Though Lowlands covers a wide spectrum of different cultural activities, the main focus still is on alternative music: from rock to pop via hip hop; from metal to electro via world music and hereby not neglecting drum ‘n bass, house and techno. Admission tickets for Lowlands 2020 are €220 (€10,- Ticketmaster fee included) and tickets are only available through Ticketmaster Netherlands. Access to the regular camping and the use of our shuttle bus service is always included in the price of a ticket. First line-up is already out and includes incredible artists like: The Chemical Brothers, Stormzy, Bring me the Horizon, Koffee, Noisia, Liam Gallagher, Chromatics, Die Antwoord, London Grammar, Lewis Capaldi and many more. For more updates follow @lowlands_fest on instagram.

Alexander Mcqueen Spring & Summer 2020
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Alexander Mcqueen Spring & Summer 2020

Fashion The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth. The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth.

Speaking with Alex Pettyfer
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Speaking with Alex Pettyfer

Men From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers

Yamazato, Amsterdam
42

Yamazato, Amsterdam

Food Yamazato, a traditional Japanese restaurant located in Hotel Okura Amsterdam, is the first traditional kaiseki restaurant outside of Japan that is awarded with a Michelin star. Executive Chef and Manager Masanori Tomikawa, who is behind the authentic Japanese haute cuisine, prepares the multi-course experience for the guests with traditional Japanese ingredients in a minimalistic style. The typical Japanese materials and interior of the restaurant give you an instant feeling of being in Japan.   1. Chef Tomikawa, you took over as the executive chef and manager of the Michelin star winning restaurant Yamazato in 2010 from chef Oshima. How does it feel to be in charge of the first Michelin star winning Japanese restaurant outside of Japan? Being the Executive Chef & Manager of the first Michelin star winning restaurant outside of Japan, makes me very proud. Our restaurant is one of the few high level authenic Japanese cuisines in Europe, so that is also a surprise for the people.  About 20 years ago the Japanese cuisine was not that popular in the Netherlands, except from sushi and tempura. Nowadays, everybody is aware of the Japanese cuisine, also due to the fact that it became a popular destination.I go to Japan four to five times per year and I noticed that it’s not just Japanese people anymore who are travelling to Japan. More and more Europeans, also Dutch people, are travelling to Japan. When I ask them if they have been to Japan, you will ofter hear that they've been twice already.    2. When and how did your interest for cooking develop? Did you always  know this is something you wanted to do? My interest in food started at an early age. I was around10 years old and my parents, owning their own book store, didn’t have much time to cook so we went out for dinner a lot and got acquainted to many different tastes and dishes. Also, my mother was mostly cooking fish, asshe was born near the sea coast.When I started school, I worked part-time at Hotel Okura Tokyo as a porter. Here I saw the chefscookingall the time andthis inspired me a lot.This was the moment I started thinking, maybe I'd like to be a chef someday.   3. Tell us more about the development of your career, before and since you moved to Amsterdam.  Iinitially started working at Hotel Okura Tokyo, where they also have Yamazato Restaurant and I got the opportunity to do a one-year training course in the kitchen. Curious to learn more about Europe, I decided to continue my career in Amsterdam in 1984. For 17 years I worked with chef Oshima. I have learned a lot from him, especially techniques, skills and speediness.In 2002 I returned to Japan to gain knowledge and experience. During that time I visited the Okurain Kyushu island to learn about their cultures and about the fish. In 2005 I came back to Amsterdam as Chef de Cuisine of Yamazato. Since 2010 I am responsible for the traditional Japanese Yamazato Restaurant and Teppanyaki Restaurant Sazanka, Okura’s other Japanese restaurant.    4. Can you tell us a little bit more about the difference between the Japanese cuisine and Kaiseki ryori? Usually when talking about Japanese cuisine, people think of Japanese food in general, like sushi. Kaiseki Ryori is the most authentic type of Japanese cuisine and it focuses on the purity of traditional Japanese ingredients in a minimalistic, balanced style. At Yamazato, we have three Kaiseki menus – Aoi kaiseki, Yuki kaiseki and Hana kaiseki. They are more like course menus, offering a complete experience when combined with sakes or wines, selected by the sommelier.    5. What are the inspirations behind your dishes?  I certainly get inspired by the season. In the kaiseki cuisine it is crucial to create dishes that are in absolute harmony with the season. The connection with nature is very important in the Japanese culture, which is why we don’t use only traditional Japanese ingredients, but also incorporate Dutch seasonal food into our menus – such as white asparagus in our spring menu. Each season provides us with different ingredients and because of that our menus change very often. This goes beyond the seasonal menus that you will find in most restaurants in Europe. Moreover, the connection with nature can also be found in the decoration of a dish, e.g. the brilliantly coloured autumn leaves in our autumn menu and the beautiful cherry blossoms during spring. Seasons are really important to us, not only our menus are influenced by it, also the flowers in the dining areas, tableware and kimonos of the waitresses change according to the season.    6. How would you describe your culinary style? And how would you describe its development throughout your career? Mostly classic. When Hotel Okura Amsterdam, and simultaneously Yamazato Restaurant, opened its doors in 1971, the Japanese culture was still fairly unfamiliar in the Netherlands and poorly understood. The first years were hard as the Japanese chefs found a food culture that was rather different than they had been accustomed to. Many products, including rice, vegetables and fish were flown in from Japan. Because of the cost involved, this was not a sustainable solution in the long run, also because kaiseki ryori tends to pay homage to local ingredients. The chefs did their best to find sufficient European products and where necessary, they helped food producers to upgrade the quality of their produce. The attention that was given to acquiring the highest quality ingredients, as well as the total dedication given to the preparation and presentation, finally conquered the hearts of the Europeans. Nowadays, the Japanese culture has greatly evolved in Europe and the Netherlands. Not only in the restaurant scene but also in the supermarkets you can find Japanese products. At Yamazato Restaurant, we serve the authentic Japanese haute cuisine, like how it’s served in Japan.     7. Which is your favorite ingredient that you use in your dishes and why? Dashi. People know about Umami, which is a flavour that is obtained from dashi. This ingredient isused a lot at Yamazato Restaurant and we can’t do without it. It creates balance and harmony in a dish.    8. So far, which memory or moment in your carrer as a chef stands out the most to you? Taking over the management of Yamazato, a Michelin star restaurant, in 2010 from chef Oshima.    9. What would you say is the most special thing about Yamazato restaurant for the guests? Yamazato Restaurant is situated in Hotel Okura Amsterdam. A lot of international guests are coming here. Our cuisine is not fusion, it's really authentic. So I like to keep it this way, to show more of the Japanese culture. Not onlyis the cuisine very authentic, but also the setting is typical Japanese. It feels like entering a different world and creates more understanding for the Japanese culture, including traditional Japanese festivals that are celebrated at Yamazato as well.    10. What can we expect from you and Yamazato in the future? I'd like to show more of what Japanese cuisine has to offer. Show more of Japan to the guests. But it's still a challenge for us to bring all the ingredients here. I hope in the future it will become easier to transport these from Japan to the Netherlands.   for more information and bookings please visit their website:www.okura.nl/yamazato Yamazato, a traditional Japanese restaurant located in Hotel Okura Amsterdam, is the first traditional kaiseki restaurant outside of Japan that is awarded with a Michelin star. Executive Chef and Manager Masanori Tomikawa, who is behind the authentic Japanese haute cuisine, prepares the multi-course experience for the guests with traditional Japanese ingredients in a minimalistic style. The typical Japanese materials and interior of the restaurant give you an instant feeling of being in Japan.   1. Chef Tomikawa, you took over as the executive chef and manager of the Michelin star winning restaurant Yamazato in 2010 from chef Oshima. How does it feel to be in charge of the first Michelin star winning Japanese restaurant outside of Japan? Being the Executive Chef & Manager of the first Michelin star winning restaurant outside of Japan, makes me very proud. Our restaurant is one of the few high level authenic Japanese cuisines in Europe, so that is also a surprise for the people.  About 20 years ago the Japanese cuisine was not that popular in the Netherlands, except from sushi and tempura. Nowadays, everybody is aware of the Japanese cuisine, also due to the fact that it became a popular destination.I go to Japan four to five times per year and I noticed that it’s not just Japanese people anymore who are travelling to Japan. More and more Europeans, also Dutch people, are travelling to Japan. When I ask them if they have been to Japan, you will ofter hear that they've been twice already.    2. When and how did your interest for cooking develop? Did you always  know this is something you wanted to do? My interest in food started at an early age. I was around10 years old and my parents, owning their own book store, didn’t have much time to cook so we went out for dinner a lot and got acquainted to many different tastes and dishes. Also, my mother was mostly cooking fish, asshe was born near the sea coast.When I started school, I worked part-time at Hotel Okura Tokyo as a porter. Here I saw the chefscookingall the time andthis inspired me a lot.This was the moment I started thinking, maybe I'd like to be a chef someday.   3. Tell us more about the development of your career, before and since you moved to Amsterdam.  Iinitially started working at Hotel Okura Tokyo, where they also have Yamazato Restaurant and I got the opportunity to do a one-year training course in the kitchen. Curious to learn more about Europe, I decided to continue my career in Amsterdam in 1984. For 17 years I worked with chef Oshima. I have learned a lot from him, especially techniques, skills and speediness.In 2002 I returned to Japan to gain knowledge and experience. During that time I visited the Okurain Kyushu island to learn about their cultures and about the fish. In 2005 I came back to Amsterdam as Chef de Cuisine of Yamazato. Since 2010 I am responsible for the traditional Japanese Yamazato Restaurant and Teppanyaki Restaurant Sazanka, Okura’s other Japanese restaurant.    4. Can you tell us a little bit more about the difference between the Japanese cuisine and Kaiseki ryori? Usually when talking about Japanese cuisine, people think of Japanese food in general, like sushi. Kaiseki Ryori is the most authentic type of Japanese cuisine and it focuses on the purity of traditional Japanese ingredients in a minimalistic, balanced style. At Yamazato, we have three Kaiseki menus – Aoi kaiseki, Yuki kaiseki and Hana kaiseki. They are more like course menus, offering a complete experience when combined with sakes or wines, selected by the sommelier.    5. What are the inspirations behind your dishes?  I certainly get inspired by the season. In the kaiseki cuisine it is crucial to create dishes that are in absolute harmony with the season. The connection with nature is very important in the Japanese culture, which is why we don’t use only traditional Japanese ingredients, but also incorporate Dutch seasonal food into our menus – such as white asparagus in our spring menu. Each season provides us with different ingredients and because of that our menus change very often. This goes beyond the seasonal menus that you will find in most restaurants in Europe. Moreover, the connection with nature can also be found in the decoration of a dish, e.g. the brilliantly coloured autumn leaves in our autumn menu and the beautiful cherry blossoms during spring. Seasons are really important to us, not only our menus are influenced by it, also the flowers in the dining areas, tableware and kimonos of the waitresses change according to the season.    6. How would you describe your culinary style? And how would you describe its development throughout your career? Mostly classic. When Hotel Okura Amsterdam, and simultaneously Yamazato Restaurant, opened its doors in 1971, the Japanese culture was still fairly unfamiliar in the Netherlands and poorly understood. The first years were hard as the Japanese chefs found a food culture that was rather different than they had been accustomed to. Many products, including rice, vegetables and fish were flown in from Japan. Because of the cost involved, this was not a sustainable solution in the long run, also because kaiseki ryori tends to pay homage to local ingredients. The chefs did their best to find sufficient European products and where necessary, they helped food producers to upgrade the quality of their produce. The attention that was given to acquiring the highest quality ingredients, as well as the total dedication given to the preparation and presentation, finally conquered the hearts of the Europeans. Nowadays, the Japanese culture has greatly evolved in Europe and the Netherlands. Not only in the restaurant scene but also in the supermarkets you can find Japanese products. At Yamazato Restaurant, we serve the authentic Japanese haute cuisine, like how it’s served in Japan.     7. Which is your favorite ingredient that you use in your dishes and why? Dashi. People know about Umami, which is a flavour that is obtained from dashi. This ingredient isused a lot at Yamazato Restaurant and we can’t do without it. It creates balance and harmony in a dish.    8. So far, which memory or moment in your carrer as a chef stands out the most to you? Taking over the management of Yamazato, a Michelin star restaurant, in 2010 from chef Oshima.    9. What would you say is the most special thing about Yamazato restaurant for the guests? Yamazato Restaurant is situated in Hotel Okura Amsterdam. A lot of international guests are coming here. Our cuisine is not fusion, it's really authentic. So I like to keep it this way, to show more of the Japanese culture. Not onlyis the cuisine very authentic, but also the setting is typical Japanese. It feels like entering a different world and creates more understanding for the Japanese culture, including traditional Japanese festivals that are celebrated at Yamazato as well.    10. What can we expect from you and Yamazato in the future? I'd like to show more of what Japanese cuisine has to offer. Show more of Japan to the guests. But it's still a challenge for us to bring all the ingredients here. I hope in the future it will become easier to transport these from Japan to the Netherlands.   for more information and bookings please visit their website:www.okura.nl/yamazato

Interview with Gitte Wetter
41

Interview with Gitte Wetter

Fashion Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach  Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach 

Fran Summers becomes the new face of Givenchy perfumes
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Fran Summers becomes the new face of Givenchy perfumes

Beauty Givenchy Perfumes is delighted to announce its collaboration with British model Fran Summers, who will be the face of its new fragrance for women. Scouted at age 15, Fran Summers only took a few short years to become one of the most sought-after models in the world. Her talent, genuine personality and natural grace make her a regular on the catwalk, including Givenchy’s. Thanks to these traits, she was also able to work with the best photographers and grace the cover of prestigious publications like the French, Italian, British, American, German and Japanese editions of Vogue, as well as The Sunday Times Style, i-D, WSJ and Self Service. This success earned her multiple awards including Breakout Star 2018/Models.com, Top 50/Models.com, Business of Fashion’s 500 People Shaping the Global Fashion Industry/The Model to Know. The new communication campaign featuring Fran Summers will be unveiled at a later stage. Givenchy Perfumes is delighted to announce its collaboration with British model Fran Summers, who will be the face of its new fragrance for women. Scouted at age 15, Fran Summers only took a few short years to become one of the most sought-after models in the world. Her talent, genuine personality and natural grace make her a regular on the catwalk, including Givenchy’s. Thanks to these traits, she was also able to work with the best photographers and grace the cover of prestigious publications like the French, Italian, British, American, German and Japanese editions of Vogue, as well as The Sunday Times Style, i-D, WSJ and Self Service. This success earned her multiple awards including Breakout Star 2018/Models.com, Top 50/Models.com, Business of Fashion’s 500 People Shaping the Global Fashion Industry/The Model to Know. The new communication campaign featuring Fran Summers will be unveiled at a later stage.

Cartier's latest Panthère campaign
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Cartier's latest Panthère campaign

Jewelry Cartier has entrusted the production of its latest Panthère campaign to the German videographer Jonas Lindstroem, famous for his film Truth or Dare. Cartier’s film unites fearless and unique personalities, who are drawn to the most dangerous creature in the Cartier menagerie for her powers of seduction and desire for power. Untamed and indomitable, the Panthère de Cartier is charged with a magnetism that reveals one's own strength of character. Panthers know their kind; it is a tribe united by instinct and independence. Chang Chen, Annabelle Wallis, Ella Balinska and Mariacarla Boscono feature in the international cast of this film which has been shot all over the world. Wherever they may be, they recognize each other, beguiled by the same animal distinction whose wild, magnetic look is a sign of freedom. The panther accompanies them everywhere with her feline shadow like a copy of themselves. Frees spirits, the artists interpreting the Panthère de Cartier are the modern-day heirs to a prestigious line of the panther’s devotees, including its creator Jeanne Toussaint, The Duchess of Windsor, Maria Felix and Daisy Fellowes. A community that embodies the Cartier emblem: an object of desire and fascination that has been a creative signature for Cartier since her first sighting in 1914. The Panthère de Cartier community: Mariacarla Boscono, top model The Italian model Mariacarla Boscono has been a star of the catwalk for nearly twenty years. A record of longevity for this Italian who exudes a casual look and unique presence. Daring, elegance and freedom of spirit make her the true embodiment of a panther. Yasmine Sabri, actress At 30 years old, Yasmine Sabri is one of the most famous Egyptian actresses. She has starred in many lead roles for TV and the big screen. Her filmography in Egypt is an impressive one. Progressive and a feminist, committed to fighting for Arab women’s rights, Yasmine Sabri brings a positive energy and freedom to the Panthère de Cartier image. Annabelle Wallis, actress Born in Oxford to a family in theatre and film, actress Annabelle Wallis found her first big role in The Tudors series, alongside Jonathan Rhys Meyers, then as Grace Burgess in Peaky Blinders. Her vitality and radiance epitomise the Cartier panther. Ella Balinska, actress At 22 years old, English actress Ella Balinska lives between London and Los Angeles. Having trained at the Guildford School of Acting, she recently performed in the third instalment of Charlie’s Angels. A specialist in martial arts and javelin throwing, her solar energy naturally connects her to the Panthère de Cartier tribe. Chang Chen, actor Chang Chen has filmed with the greatest of directors, from Hou Hsiao-Hsien to Wong Kar Wai and Ang Lee. His animal magnetism and sophisticated sensuality make him an ideal ambassador for Panthère de Cartier. Karen Mok, actress and singer Born in Hong Kong, SAR China, Karen Mok is incredibly successful in Asia, with seventeen albums and forty films under her belt since she began her career in 1993. A performer who makes an impact wherever she goes and has been awarded a number of the most prestigious artistic distinctions. This power and determination make her a magnetic personality and one of the new ambassadors of Panthère de Cartier. see the video on cartier.com Cartier has entrusted the production of its latest Panthère campaign to the German videographer Jonas Lindstroem, famous for his film Truth or Dare. Cartier’s film unites fearless and unique personalities, who are drawn to the most dangerous creature in the Cartier menagerie for her powers of seduction and desire for power. Untamed and indomitable, the Panthère de Cartier is charged with a magnetism that reveals one's own strength of character. Panthers know their kind; it is a tribe united by instinct and independence. Chang Chen, Annabelle Wallis, Ella Balinska and Mariacarla Boscono feature in the international cast of this film which has been shot all over the world. Wherever they may be, they recognize each other, beguiled by the same animal distinction whose wild, magnetic look is a sign of freedom. The panther accompanies them everywhere with her feline shadow like a copy of themselves. Frees spirits, the artists interpreting the Panthère de Cartier are the modern-day heirs to a prestigious line of the panther’s devotees, including its creator Jeanne Toussaint, The Duchess of Windsor, Maria Felix and Daisy Fellowes. A community that embodies the Cartier emblem: an object of desire and fascination that has been a creative signature for Cartier since her first sighting in 1914. The Panthère de Cartier community: Mariacarla Boscono, top model The Italian model Mariacarla Boscono has been a star of the catwalk for nearly twenty years. A record of longevity for this Italian who exudes a casual look and unique presence. Daring, elegance and freedom of spirit make her the true embodiment of a panther. Yasmine Sabri, actress At 30 years old, Yasmine Sabri is one of the most famous Egyptian actresses. She has starred in many lead roles for TV and the big screen. Her filmography in Egypt is an impressive one. Progressive and a feminist, committed to fighting for Arab women’s rights, Yasmine Sabri brings a positive energy and freedom to the Panthère de Cartier image. Annabelle Wallis, actress Born in Oxford to a family in theatre and film, actress Annabelle Wallis found her first big role in The Tudors series, alongside Jonathan Rhys Meyers, then as Grace Burgess in Peaky Blinders. Her vitality and radiance epitomise the Cartier panther. Ella Balinska, actress At 22 years old, English actress Ella Balinska lives between London and Los Angeles. Having trained at the Guildford School of Acting, she recently performed in the third instalment of Charlie’s Angels. A specialist in martial arts and javelin throwing, her solar energy naturally connects her to the Panthère de Cartier tribe. Chang Chen, actor Chang Chen has filmed with the greatest of directors, from Hou Hsiao-Hsien to Wong Kar Wai and Ang Lee. His animal magnetism and sophisticated sensuality make him an ideal ambassador for Panthère de Cartier. Karen Mok, actress and singer Born in Hong Kong, SAR China, Karen Mok is incredibly successful in Asia, with seventeen albums and forty films under her belt since she began her career in 1993. A performer who makes an impact wherever she goes and has been awarded a number of the most prestigious artistic distinctions. This power and determination make her a magnetic personality and one of the new ambassadors of Panthère de Cartier. see the video on cartier.com

On Valentine's Day we drink Perrier-Jouët champagne
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On Valentine's Day we drink Perrier-Jouët champagne

Lifestyle Perrier Jouët, a champagne born out of love. Ever since its foundation, Perrier-Jouët’s history has read like a myth; and this fabulous tale started in 1811. That year, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët got married and founded their Champagne House. Inspired by a constant quest for perfection and a passion for nature, and recognised thanks to the unique character of its wines, Perrier-Jouët has turned the champagne tradition into a homage to art: doubtlessly because it has never stopped in its attempt to add beauty to everyday life. Perrier-Jouët champagne, born out of love and inspired by the love of art is ideal for the celebration of love on Valentine's Day. Perrier-Jouët champagne is among others available in luxury liquor stores and at Michelin starred restaurants such as De Filosoof (Den Haag) Con Amore (Hilversum) Restaurant De Lindehof**, Restaurant InterScaldes***, Restaurant De Kromme Watergang**, Restaurant De Loohoeve*, Restaurant Flicka*, Kasteel Heemstede* and Villa Coucou. Perrier-Jouët is the Wild Child of champagne, crafting nature into art for more than 200 years. Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled expertise of only seven Cellar Masters since its foundation. A boutique house with a family spirit, Perrier-Jouët has been profoundly influenced by its founders’ love of nature and art – twin inspirations which allow it to create exceptional experiences and moments of wonder that enhance everyday life. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for its Perrier-Jouët Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Vik Muniz, mischer’traxler, Ritsue Mishima, Andrew Kudless, Luftwerk and Bethan Laura Wood.   #PerrierJouet   #ArtOfTheWild www.perrier-jouet.com     Perrier Jouët, a champagne born out of love. Ever since its foundation, Perrier-Jouët’s history has read like a myth; and this fabulous tale started in 1811. That year, Pierre-Nicolas Perrier and Rose-Adélaïde Jouët got married and founded their Champagne House. Inspired by a constant quest for perfection and a passion for nature, and recognised thanks to the unique character of its wines, Perrier-Jouët has turned the champagne tradition into a homage to art: doubtlessly because it has never stopped in its attempt to add beauty to everyday life. Perrier-Jouët champagne, born out of love and inspired by the love of art is ideal for the celebration of love on Valentine's Day. Perrier-Jouët champagne is among others available in luxury liquor stores and at Michelin starred restaurants such as De Filosoof (Den Haag) Con Amore (Hilversum) Restaurant De Lindehof**, Restaurant InterScaldes***, Restaurant De Kromme Watergang**, Restaurant De Loohoeve*, Restaurant Flicka*, Kasteel Heemstede* and Villa Coucou. Perrier-Jouët is the Wild Child of champagne, crafting nature into art for more than 200 years. Founded in 1811 in Epernay, Maison Perrier-Jouët is one of France’s most historic champagne houses, but also one of its most distinctive, renowned for its floral and intricate champagnes which reveal the true essence of the Chardonnay grape and an enduring tradition of savoir-faire – an unparalleled expertise of only seven Cellar Masters since its foundation. A boutique house with a family spirit, Perrier-Jouët has been profoundly influenced by its founders’ love of nature and art – twin inspirations which allow it to create exceptional experiences and moments of wonder that enhance everyday life. Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for its Perrier-Jouët Belle Epoque prestige cuvée, Perrier-Jouët has commissioned work from established and emerging artists including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Vik Muniz, mischer’traxler, Ritsue Mishima, Andrew Kudless, Luftwerk and Bethan Laura Wood.   #PerrierJouet   #ArtOfTheWild www.perrier-jouet.com    

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