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In conversation with Edouard Leeuwenburg
1219

In conversation with Edouard Leeuwenburg

Lifestyle Recently we had a delight speaking with the managing director of OneFit  Edouard Leeuwenburg.       Hi Edouard, lovely to speak to you. Could you please give us a quick introduction about your role at OneFit?   I started my role as a Managing Director of OneFit in March last year, just two weeks before the pandemic began. Prior to that, I already had some history with the company. I was Ad Interim CMO for Urban Sports Club (the parent company of OneFit), which meant I worked in Berlin for four months and had weekly meetings with the Amsterdam office. One thing led to another, and now I basically run the day to day operations of the company in Amsterdam and I’m responsible for everything we do here in the Netherlands.     Can you tell us a little bit more about the concept of OneFit?   The concept of OneFit is a flat fee subscription which allows our members to do as many different types of sport activities as they wish. From swimming to fitness, yoga to padel, boxing to Pilates, we have it all. Usually when you sign up for a subscription, it’s for a particular studio or yoga studio and that‘s basically it. We feel that, and also looking at myself when it comes to doing sports, there‘s always more you might want to do. Maybe I want to do some HIIT training on Monday and a bit of yoga on Wednesday because it’s the middle of the week and my head is clogged. Who knows, maybe I’d like to play some tennis on Friday. Why do you need to have three different subscriptions for that, why not have one where you can try all different types of workouts? The concept of OneFit offers our members the chance to participate in a huge range of activities with just one subscription!     You also have tennis for example in some of your gyms / options. Tennis isn’t usually included in your typical gym membership.   Yes we do! I deliberately use tennis as an example because it gives you an idea of the wide variety of sports we offer. You can go surfing here in the North Sea, you can do paddle boarding and soon we'll be adding Padel tennis. But of course also more fitness related kinds of sports, there‘s a wide range of things you can do. The other great thing is you can do it with friends or meet new like-minded people, that‘s also great in sports. It’s all about living an active lifestyle that you enjoy.     What is that exactly? Padel is a type of mix of squash and tennis.     I've read about the Sweat and Joy lifestyle. What is this and why do you think this is important?   The Sweat and Joy lifestyle is the OneFit concept in practice. Working out should not be all about sweat or all about joy, it’s a healthy combination of both. And again, with a OneFit membership this means you can do so many things, which enables you to really enjoy what you want to do. You can do hardcore training, that can be joyful too of course, I’m not saying that’s only sweat. But you can do it together with friends, our app provides a lot of ways to interact with friends, to do things together, to invite people to go together. So that’s also an element of joy and if I ask my friends today “Hey do you want to sign up for OneFit?”, that generally works better than when I throw a lot of marketing at people like “Start working out”. You need to have that tie with a friend that tells you “Hey, let’s work out together“. And on the other hand, to be perfectly honest, Sweat and Joy has a catchy ring to it, and it works.     How do you normally (before lockdown times) motivate your members to work out?   Well, there‘s the basic stuff like emailing customers about all the things we have to offer, especially when there are new studios out there, we promote them. The partnership team is constantly on the lookout for new innovative ways of living an active lifestyle. So with OneFit, you can be sure that you‘re always up to date on what’s happening.   We’ve developed our own concept which was really useful during Corona, because there were a lot of abandoned buildings and teachers without a job. We combined both in “OneFit presents", which means we hosted workouts in the Hilton Hotel, NH Hotels and on top of the Euromast in Rotterdam. The power of our network is that we can do a lot, so we can combine these things. We are always on top of new things!     During this lockdown, it becomes harder for people to keep exercising. Can you tell us a bit about the importance of exercise, especially during these particular times?   What I found really useful are these meditative sessions. I did a few of Wim Hof sessions, the “Iceman“, and learned that within 30 minutes you can really get in touch with yourself to create a calmness and deeper reality. This really worked for me. Looking at the world, what’s happening with people, I think we can all agree that corona and the lockdown has its psychological side effects. And therefore we emphasize the importance of sweating, bringing yourself joy, staying safe, sane and healthy, and to exercise.    A few weeks ago we developed something really fun. In Holland, a lot of parents were going berserk because they had to work from home whilst having their kids at home as well. You do three jobs at the same time and so we created classes for both kids and parents with some of our teachers. I did it as well and it’s really fun. I could say to the kids “Boys, today we are going to do a workout together” and they were ready, they had put on their OneFit outfits and we did the workouts. That’s just an example, we try to come up with a lot of things to keep people motivated and sane. Keep your head in a healthy position, I think that’s really important.     The question on everyone’s mind is “How much longer“. It’s one thing to keep sane short term, but doing that for an uncertain period of time… We are all missing the social aspect, the diversity of things on a daily basis. Also, your body is built in a way that you shouldn’t do the exact same exercise every day, because then it becomes used to it. You always have to mix it up. So I think it’s interesting, but for a lot of people who are a bit less motivated, it may be more challenging, especially in the aspect of the mind or sanity, like you said.   Online classes were the first thing we developed in a few weeks when the first lockdown started in March last year. At first I was sceptical, but I understand that people really need online guidance to stay motivated and to keep moving and doing things. I even followed a break dance aerobic class with 80’s music. How cool is that!     How can regular exercise contribute to preventing stress and burnouts?   I think the answer is in the question. I mean, there are more than enough studies. If you listen to Erik Scherder (a Dutch professor of neuropsychology who is connected to the Vrije Universiteit in Amsterdam), he is a strong advocate of that. You don’t have to exercise like crazy but there’s more than enough research out there that shows clearly that if you do exercise on a daily basis - it could be walking, it could be running, it could be simple stuff - it creates a lot of positive development in your brain and in your muscles. That’s where it initially begins, moving and being active. It’s extremely important.     Are there any other initiatives you’re currently working on? Besides the ones you already mentioned.   We are doing a lot of back-end engineering at the moment and we want to be ready to jump right out when we can. We’re also investigating all the options of re-opening again and what it means. Perhaps, we could be facing a situation in our industry comparable with the airline industry, where you’d have to test negative before you can do sports. Let’s say the government says you can do sports again next week. I can tell you what happens, everybody will massively jump on that. How do you cope with that? We’ve seen what happened in the first lockdown, when the gyms opened up again and we really had to work hard to get the inventory up to speed. We are in the business of matching supply and demand, so you need to boost up two things. We have learned from reopening after the first lockdown. It’s not that we are sitting and waiting on what’s to come, we are very busy at the moment to evolve from our past learnings.     We were told OneFit launched the concept OneFit for Business. Can you tell us about how important it is for employees, and their employer, to keep exercising during these times when we’re all mostly working from home?   This is one of these things we’ve been really pushing while everything was in lockdown - the B2B segment. Employers nowadays need to provide enough resources for their employees to stay sane, fit and healthy. We all want our employees to focus on work while being at home, but it's hard with all the distractions. As an employer, we ask a lot from our employees. Then it only comes natural that you should offer them some perks.   Our business proposition comes in quite nicely here and it’s growing like crazy. Attracting consumers at the moment is a bit slow, but on the business side it’s working beautifully.   We also offer a membership to our own employees and we see a lot of great stuff happening there. My sales team is challenging each other every week with a different workout. Even when we are working remotely, it does create social engagement - we do this together. It’s a great concept and bringing some great energy to the team so we’re very enthusiastic and we have high hopes for it.     For OneFit for Business you’ve also developed a Vitality Quickscan. Can you give us an insight on how this scan works and how it benefits exercise?   The Vitality Quickscan is a guideline, for HR people, employees and employers, to check whether they are doing all the necessary things to keep their workforce healthy - both physically and mentally. Although it's also a sales driven tool we put out there in the market, it does have a moral function to ask yourself the questions “Am I doing what I should be doing to keep the workforce healthy?“. You know the funny thing is, of course we are a business and we need to be profitable, but our main goal is to help everyone find enjoyment in sports. And that goes for employees more than anybody else. You can’t expect your work force to sit at home, work their ass off the whole day, sit on their chair and don’t give them anything to stay fit and healthy. I don’t think that’s the future. You should really take care of that.     Any tips or tricks for companies and their employees to ensure regular exercise? Any recommendations?   Scratch all the lease cars, provide a bike where possible ;)   The trick is, how do you get your people engaged? I think the social element really works. You can join in with a group of likeminded people. Going back to the example of my sales team: every week they challenge each other in something new. And that’s the social component, the peer pressure and I would also say that it gets people to start doing stuff, to workout. And that’s really helpful and I think that’s one of the secret ingredients to our app and our product - the social engagement.     Last but not least, what is in the stars for OneFit?   We are the incumbent sports membership in the Netherlands and we want to stay that way. Just before the lockdown, we opened in two new cities and we have a few more ready to go. So we are going to roll out to the rest of the country and that’s our goal. I keep saying “bigger, better, faster, stronger“ - I love that song.  Our mission is to inspire people to live an active and healthy lifestyle, and we’ve only just begun.       VISIT THEIR WEBSITE FOR MORE INFORMATION:https://one.fit/nl-nl?utm_source=pr&utm_medium=website&utm_campaign=PRS-NL-All-B2C_Numero Recently we had a delight speaking with the managing director of OneFit  Edouard Leeuwenburg.       Hi Edouard, lovely to speak to you. Could you please give us a quick introduction about your role at OneFit?   I started my role as a Managing Director of OneFit in March last year, just two weeks before the pandemic began. Prior to that, I already had some history with the company. I was Ad Interim CMO for Urban Sports Club (the parent company of OneFit), which meant I worked in Berlin for four months and had weekly meetings with the Amsterdam office. One thing led to another, and now I basically run the day to day operations of the company in Amsterdam and I’m responsible for everything we do here in the Netherlands.     Can you tell us a little bit more about the concept of OneFit?   The concept of OneFit is a flat fee subscription which allows our members to do as many different types of sport activities as they wish. From swimming to fitness, yoga to padel, boxing to Pilates, we have it all. Usually when you sign up for a subscription, it’s for a particular studio or yoga studio and that‘s basically it. We feel that, and also looking at myself when it comes to doing sports, there‘s always more you might want to do. Maybe I want to do some HIIT training on Monday and a bit of yoga on Wednesday because it’s the middle of the week and my head is clogged. Who knows, maybe I’d like to play some tennis on Friday. Why do you need to have three different subscriptions for that, why not have one where you can try all different types of workouts? The concept of OneFit offers our members the chance to participate in a huge range of activities with just one subscription!     You also have tennis for example in some of your gyms / options. Tennis isn’t usually included in your typical gym membership.   Yes we do! I deliberately use tennis as an example because it gives you an idea of the wide variety of sports we offer. You can go surfing here in the North Sea, you can do paddle boarding and soon we'll be adding Padel tennis. But of course also more fitness related kinds of sports, there‘s a wide range of things you can do. The other great thing is you can do it with friends or meet new like-minded people, that‘s also great in sports. It’s all about living an active lifestyle that you enjoy.     What is that exactly? Padel is a type of mix of squash and tennis.     I've read about the Sweat and Joy lifestyle. What is this and why do you think this is important?   The Sweat and Joy lifestyle is the OneFit concept in practice. Working out should not be all about sweat or all about joy, it’s a healthy combination of both. And again, with a OneFit membership this means you can do so many things, which enables you to really enjoy what you want to do. You can do hardcore training, that can be joyful too of course, I’m not saying that’s only sweat. But you can do it together with friends, our app provides a lot of ways to interact with friends, to do things together, to invite people to go together. So that’s also an element of joy and if I ask my friends today “Hey do you want to sign up for OneFit?”, that generally works better than when I throw a lot of marketing at people like “Start working out”. You need to have that tie with a friend that tells you “Hey, let’s work out together“. And on the other hand, to be perfectly honest, Sweat and Joy has a catchy ring to it, and it works.     How do you normally (before lockdown times) motivate your members to work out?   Well, there‘s the basic stuff like emailing customers about all the things we have to offer, especially when there are new studios out there, we promote them. The partnership team is constantly on the lookout for new innovative ways of living an active lifestyle. So with OneFit, you can be sure that you‘re always up to date on what’s happening.   We’ve developed our own concept which was really useful during Corona, because there were a lot of abandoned buildings and teachers without a job. We combined both in “OneFit presents", which means we hosted workouts in the Hilton Hotel, NH Hotels and on top of the Euromast in Rotterdam. The power of our network is that we can do a lot, so we can combine these things. We are always on top of new things!     During this lockdown, it becomes harder for people to keep exercising. Can you tell us a bit about the importance of exercise, especially during these particular times?   What I found really useful are these meditative sessions. I did a few of Wim Hof sessions, the “Iceman“, and learned that within 30 minutes you can really get in touch with yourself to create a calmness and deeper reality. This really worked for me. Looking at the world, what’s happening with people, I think we can all agree that corona and the lockdown has its psychological side effects. And therefore we emphasize the importance of sweating, bringing yourself joy, staying safe, sane and healthy, and to exercise.    A few weeks ago we developed something really fun. In Holland, a lot of parents were going berserk because they had to work from home whilst having their kids at home as well. You do three jobs at the same time and so we created classes for both kids and parents with some of our teachers. I did it as well and it’s really fun. I could say to the kids “Boys, today we are going to do a workout together” and they were ready, they had put on their OneFit outfits and we did the workouts. That’s just an example, we try to come up with a lot of things to keep people motivated and sane. Keep your head in a healthy position, I think that’s really important.     The question on everyone’s mind is “How much longer“. It’s one thing to keep sane short term, but doing that for an uncertain period of time… We are all missing the social aspect, the diversity of things on a daily basis. Also, your body is built in a way that you shouldn’t do the exact same exercise every day, because then it becomes used to it. You always have to mix it up. So I think it’s interesting, but for a lot of people who are a bit less motivated, it may be more challenging, especially in the aspect of the mind or sanity, like you said.   Online classes were the first thing we developed in a few weeks when the first lockdown started in March last year. At first I was sceptical, but I understand that people really need online guidance to stay motivated and to keep moving and doing things. I even followed a break dance aerobic class with 80’s music. How cool is that!     How can regular exercise contribute to preventing stress and burnouts?   I think the answer is in the question. I mean, there are more than enough studies. If you listen to Erik Scherder (a Dutch professor of neuropsychology who is connected to the Vrije Universiteit in Amsterdam), he is a strong advocate of that. You don’t have to exercise like crazy but there’s more than enough research out there that shows clearly that if you do exercise on a daily basis - it could be walking, it could be running, it could be simple stuff - it creates a lot of positive development in your brain and in your muscles. That’s where it initially begins, moving and being active. It’s extremely important.     Are there any other initiatives you’re currently working on? Besides the ones you already mentioned.   We are doing a lot of back-end engineering at the moment and we want to be ready to jump right out when we can. We’re also investigating all the options of re-opening again and what it means. Perhaps, we could be facing a situation in our industry comparable with the airline industry, where you’d have to test negative before you can do sports. Let’s say the government says you can do sports again next week. I can tell you what happens, everybody will massively jump on that. How do you cope with that? We’ve seen what happened in the first lockdown, when the gyms opened up again and we really had to work hard to get the inventory up to speed. We are in the business of matching supply and demand, so you need to boost up two things. We have learned from reopening after the first lockdown. It’s not that we are sitting and waiting on what’s to come, we are very busy at the moment to evolve from our past learnings.     We were told OneFit launched the concept OneFit for Business. Can you tell us about how important it is for employees, and their employer, to keep exercising during these times when we’re all mostly working from home?   This is one of these things we’ve been really pushing while everything was in lockdown - the B2B segment. Employers nowadays need to provide enough resources for their employees to stay sane, fit and healthy. We all want our employees to focus on work while being at home, but it's hard with all the distractions. As an employer, we ask a lot from our employees. Then it only comes natural that you should offer them some perks.   Our business proposition comes in quite nicely here and it’s growing like crazy. Attracting consumers at the moment is a bit slow, but on the business side it’s working beautifully.   We also offer a membership to our own employees and we see a lot of great stuff happening there. My sales team is challenging each other every week with a different workout. Even when we are working remotely, it does create social engagement - we do this together. It’s a great concept and bringing some great energy to the team so we’re very enthusiastic and we have high hopes for it.     For OneFit for Business you’ve also developed a Vitality Quickscan. Can you give us an insight on how this scan works and how it benefits exercise?   The Vitality Quickscan is a guideline, for HR people, employees and employers, to check whether they are doing all the necessary things to keep their workforce healthy - both physically and mentally. Although it's also a sales driven tool we put out there in the market, it does have a moral function to ask yourself the questions “Am I doing what I should be doing to keep the workforce healthy?“. You know the funny thing is, of course we are a business and we need to be profitable, but our main goal is to help everyone find enjoyment in sports. And that goes for employees more than anybody else. You can’t expect your work force to sit at home, work their ass off the whole day, sit on their chair and don’t give them anything to stay fit and healthy. I don’t think that’s the future. You should really take care of that.     Any tips or tricks for companies and their employees to ensure regular exercise? Any recommendations?   Scratch all the lease cars, provide a bike where possible ;)   The trick is, how do you get your people engaged? I think the social element really works. You can join in with a group of likeminded people. Going back to the example of my sales team: every week they challenge each other in something new. And that’s the social component, the peer pressure and I would also say that it gets people to start doing stuff, to workout. And that’s really helpful and I think that’s one of the secret ingredients to our app and our product - the social engagement.     Last but not least, what is in the stars for OneFit?   We are the incumbent sports membership in the Netherlands and we want to stay that way. Just before the lockdown, we opened in two new cities and we have a few more ready to go. So we are going to roll out to the rest of the country and that’s our goal. I keep saying “bigger, better, faster, stronger“ - I love that song.  Our mission is to inspire people to live an active and healthy lifestyle, and we’ve only just begun.       VISIT THEIR WEBSITE FOR MORE INFORMATION:https://one.fit/nl-nl?utm_source=pr&utm_medium=website&utm_campaign=PRS-NL-All-B2C_Numero

In conversation with Pim Dresen
1215

In conversation with Pim Dresen

Accessories We had a delight speaking with Pim Dresen founder of Mercer Amsterdam is a high-end sneaker label.     Tell our readers who you are in your own words.   You can describe me as a passionate sneaker designer, a creative entrepreneur and collector of unique objects.  Tennis has been in my live ever since I took my first steps, I can say that the sport made me who I am, persistent, open minded and respectful.  I always had a passion for the American sports heritage, which you can tell, observing my designs.      What is your first memory of shoes and fashion?   By the age of ten I bought my first pair of sneakers at Mercer Street, NYC, those white orange kicks got me more than excited, I can say they were my first love. It was the moment I realized a shoe can be more than an object, for me special sneakers can be a form of art.       Among all the designs so far, which one embodies your personality the most?   I don’t care for doing safe business, I like to go for extraordinary ideas, like the shoe I designed for NASA spacecraft. The creation was born out of my Iconic W3rd design. This sneaker was firstly perceived as quite a disruptive shoe. It was one of the first bulky shoes on the market, and this design took some time to land. It was way before the trend of bulky sneakers hit in and it was just me who felt for the design. When sales of this particular W3rd design went sky high it gave me the confident to fully pursue my own vision. And then when even Nasa wanted to work with me, it literally felt like the sky was my limit.        What gives you confidence in life?    To see the brand growing over the years in an unexpected way. Some of the craziest ideas became the most loved ones.         Who is the one voice that has inspired you the most in your personal life and your career?   After years of entrepreneurships the book Shoe dog, by Phil Knight was launched. I had the feeling I was reading my own words: whatever you do, don’t quit…  Of course, doing business in fashion is not only blue skies and among the years also people passed by who shared their mis-believe. I think the words in my head telling me not to quit just gave me that little extra confidence and force to prove my vision was all I needed to create beautiful things.       What is the most daring thing you did recently and tell us something that is not on your resume?   I signed the contract for our first brand store, the moment Covid- 19 kicked in. I just felt for this place, the energy was right, nothing too fancy, just nice light due to the many windows at a unique corner spot at The Pijp in Amterdam. The feeling this was the perfect spot to inspire and be inspired took over and just once more I decided not to go for the safe sight.       What are your upcoming projects  and new collections for this year?   We just released a sneaker made from vegan wine leather, made out of Italian deadstock grapes.  This vegan material behaves exactly like conventional leather and we were honored to be the first ones to create a sneaker out of it.” Unique vegan materials are an important part of our DNA and we like to make a statement turning them into effortlessly cool designs. We will continue our ‘ It’s not all socks and sandals campaign’, to show our sneakers can be unique and cool and vegan by making a statement with our locally sourced sheep woolen sneaker.      Furthermore, to support the development of a more sustainable fashion industry as a whole, Mercer just started a new project: At our new and first brand store at de Ferdinand Bolstraat 54, de Pijp, Amsterdam, people can bring their old sneakers, not just Mercer but any kind, after which they will receive a discount for their next purchase. An 8,7 percent which symbols the 87 million shoes which end up on the landfill each year. The recycle box can be found at a prominent position in the middle of the store.    The old sneakers will be fully recycled in a small town in the Netherlands, after which new textiles will be created that we also will use for our new designs.“     Why design? What inspired you to embark on a career in this industry?   I always had a passion for unique design in general. Cars, furniture, etc. My ongoing ideas about sneakers and apparel never matched any brand and this made me even  change my career as a banker to turn my creative thoughts into something beautiful.        With work you have traveled a lot. What are some of the favorite places you have seen and been to so far and why?   I love everything about NYC, the city which never sleeps, just like me.        What is your biggest outtake from last year?   Courage…      As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   From my personal motivation I changed the game a few years ago from designing a beautiful product to products with a story. This resulted into designing sneakers from the most exclusive plant-based and Vegan materials.  We had the honour to be the first brand ever to work with pineapple leather and as I said this month, we pioneered with our Iconic Mercer W3RD sneaker made from Wine leather.  Considering fashion is the most polluting industry in the world I think it is very important for us a small brand to make a statement and show that it is possible to make sneakers with alternative materials and source our materials locally instead of internationally. This is why we have been named brand leader of sustainability in the industry of fashion.      What makes MERCER unique and what is the purpose of creating the shoes?   At Mercer we want to change the perception of the consumer regarding sustainable and vegan products.    First we make something cool and special, and then our hidden gem, is the unique sustainable story which lays behind. In this way we can convince people to buy environmentally friendly sneakers who were not even specifically looking for this in the first place.     Mercer started out of a sneaker filled bedroom of a young guy, who was highly excited every time he sold a pair through his web shop. “In the beginning I was so thrilled every time someone would order something, and I would always personally ship the package. That excitement is still present within me and the brand. I never want to make any compromises in creating a high-quality sneaker that is the result of genuine sustainable products and an honest story.”    We had a delight speaking with Pim Dresen founder of Mercer Amsterdam is a high-end sneaker label.     Tell our readers who you are in your own words.   You can describe me as a passionate sneaker designer, a creative entrepreneur and collector of unique objects.  Tennis has been in my live ever since I took my first steps, I can say that the sport made me who I am, persistent, open minded and respectful.  I always had a passion for the American sports heritage, which you can tell, observing my designs.      What is your first memory of shoes and fashion?   By the age of ten I bought my first pair of sneakers at Mercer Street, NYC, those white orange kicks got me more than excited, I can say they were my first love. It was the moment I realized a shoe can be more than an object, for me special sneakers can be a form of art.       Among all the designs so far, which one embodies your personality the most?   I don’t care for doing safe business, I like to go for extraordinary ideas, like the shoe I designed for NASA spacecraft. The creation was born out of my Iconic W3rd design. This sneaker was firstly perceived as quite a disruptive shoe. It was one of the first bulky shoes on the market, and this design took some time to land. It was way before the trend of bulky sneakers hit in and it was just me who felt for the design. When sales of this particular W3rd design went sky high it gave me the confident to fully pursue my own vision. And then when even Nasa wanted to work with me, it literally felt like the sky was my limit.        What gives you confidence in life?    To see the brand growing over the years in an unexpected way. Some of the craziest ideas became the most loved ones.         Who is the one voice that has inspired you the most in your personal life and your career?   After years of entrepreneurships the book Shoe dog, by Phil Knight was launched. I had the feeling I was reading my own words: whatever you do, don’t quit…  Of course, doing business in fashion is not only blue skies and among the years also people passed by who shared their mis-believe. I think the words in my head telling me not to quit just gave me that little extra confidence and force to prove my vision was all I needed to create beautiful things.       What is the most daring thing you did recently and tell us something that is not on your resume?   I signed the contract for our first brand store, the moment Covid- 19 kicked in. I just felt for this place, the energy was right, nothing too fancy, just nice light due to the many windows at a unique corner spot at The Pijp in Amterdam. The feeling this was the perfect spot to inspire and be inspired took over and just once more I decided not to go for the safe sight.       What are your upcoming projects  and new collections for this year?   We just released a sneaker made from vegan wine leather, made out of Italian deadstock grapes.  This vegan material behaves exactly like conventional leather and we were honored to be the first ones to create a sneaker out of it.” Unique vegan materials are an important part of our DNA and we like to make a statement turning them into effortlessly cool designs. We will continue our ‘ It’s not all socks and sandals campaign’, to show our sneakers can be unique and cool and vegan by making a statement with our locally sourced sheep woolen sneaker.      Furthermore, to support the development of a more sustainable fashion industry as a whole, Mercer just started a new project: At our new and first brand store at de Ferdinand Bolstraat 54, de Pijp, Amsterdam, people can bring their old sneakers, not just Mercer but any kind, after which they will receive a discount for their next purchase. An 8,7 percent which symbols the 87 million shoes which end up on the landfill each year. The recycle box can be found at a prominent position in the middle of the store.    The old sneakers will be fully recycled in a small town in the Netherlands, after which new textiles will be created that we also will use for our new designs.“     Why design? What inspired you to embark on a career in this industry?   I always had a passion for unique design in general. Cars, furniture, etc. My ongoing ideas about sneakers and apparel never matched any brand and this made me even  change my career as a banker to turn my creative thoughts into something beautiful.        With work you have traveled a lot. What are some of the favorite places you have seen and been to so far and why?   I love everything about NYC, the city which never sleeps, just like me.        What is your biggest outtake from last year?   Courage…      As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   From my personal motivation I changed the game a few years ago from designing a beautiful product to products with a story. This resulted into designing sneakers from the most exclusive plant-based and Vegan materials.  We had the honour to be the first brand ever to work with pineapple leather and as I said this month, we pioneered with our Iconic Mercer W3RD sneaker made from Wine leather.  Considering fashion is the most polluting industry in the world I think it is very important for us a small brand to make a statement and show that it is possible to make sneakers with alternative materials and source our materials locally instead of internationally. This is why we have been named brand leader of sustainability in the industry of fashion.      What makes MERCER unique and what is the purpose of creating the shoes?   At Mercer we want to change the perception of the consumer regarding sustainable and vegan products.    First we make something cool and special, and then our hidden gem, is the unique sustainable story which lays behind. In this way we can convince people to buy environmentally friendly sneakers who were not even specifically looking for this in the first place.     Mercer started out of a sneaker filled bedroom of a young guy, who was highly excited every time he sold a pair through his web shop. “In the beginning I was so thrilled every time someone would order something, and I would always personally ship the package. That excitement is still present within me and the brand. I never want to make any compromises in creating a high-quality sneaker that is the result of genuine sustainable products and an honest story.”   

GUCCI ANNOUNCES THE OPENING OF ITS NEW AMSTERDAM STORE
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GUCCI ANNOUNCES THE OPENING OF ITS NEW AMSTERDAM STORE

Fashion Gucci is pleased to announce the opening of its new store in Amsterdam, Netherlands. The store spans over 506 square meters across three floors and houses a full array of Gucci’s products, from men’s and women’s ready-to-wear, to handbags, luggage, small leather goods, shoes, jewelry and watches, silks and eyewear.     With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet chairs and leather settees, as well as vintage dark wood display furniture and the elegant wooden staircase, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.     Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.     The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the wood flooring in natural oak, hand-painted by Italian artisans, complement the sage-green, old rose and cipria pink velvet-upholstered boiserie. Throughout the store, one finds sumptuous seats, while vintage rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.     Store Name: Gucci Amsterdam Location: P.C. Hooftstraat 91, 1071 CA, Amsterdam, Netherlands Opening Hours: Monday, 11:00 – 18:00, Tuesday – Saturday, 10:00 – 18:00, at the moment only upon appointment Gucci is pleased to announce the opening of its new store in Amsterdam, Netherlands. The store spans over 506 square meters across three floors and houses a full array of Gucci’s products, from men’s and women’s ready-to-wear, to handbags, luggage, small leather goods, shoes, jewelry and watches, silks and eyewear.     With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet chairs and leather settees, as well as vintage dark wood display furniture and the elegant wooden staircase, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.     Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.     The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the wood flooring in natural oak, hand-painted by Italian artisans, complement the sage-green, old rose and cipria pink velvet-upholstered boiserie. Throughout the store, one finds sumptuous seats, while vintage rugs are layered over each other for a textured effect. The result is a space that entices, surprises and feels personal to Gucci.     Store Name: Gucci Amsterdam Location: P.C. Hooftstraat 91, 1071 CA, Amsterdam, Netherlands Opening Hours: Monday, 11:00 – 18:00, Tuesday – Saturday, 10:00 – 18:00, at the moment only upon appointment

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All about MicrodosePro
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All about MicrodosePro

Things to do Last year, Amsterdam based entrepreneurs Gino Taselaar and Nils Paar launched Microdose Pro. Their goal: to make microdosing of truffles accessible and provide a trusted platform. Having experienced and praised the positive effects of microdosing for years, the entrepreneurs decided that - especially during this difficult and unprecedented period - it was time to share their golden ticket with the rest of the world and develop a user-friendly and safe product. Microdose Pro was born.     Why Microdosing?   People who apply microdosing psilocybin to their daily routine state they experience more awareness and have an overall better mood. They feel more comfortable in their own skin and describe an increase in creativity and productivity. This helps with feelings such as anxiety or even depression.     Microdosing can also be a good addition to your workout as it boosts your cognitive functions which leads to better sports performances. Because you listen better to your own body and your own needs you will see an improve in your work out habits. Another benefit is that microdosing also helps staying away from coffee: it gives you a healthy and natural dose of energy!     What's the effect?   Important to highlight is that consuming a small dose of psilocybin does not cause hallucinogenic or other psychedelic effects. However, the truffles do have a positive effect on your mood, creativity and general well-being. Microdosing has been used in the creative industry for years and many entrepreneurs, for example in Silicon Valley, have embraced psilocybin.     Whether it is about self-development, your relationships with others or just to improve your performance at work, with microdosing you are able to get more out of your daily life.     Microdose Pro offers one strip of six doses of psilocybin truffles. Each dose contains one gram of truffles. A strip costs € 14.00. Depending on the microdosing protocol that you follow, you can use this for three weeks. Oh and a good thing is that it will be delivered to your doorstep.     Do you prefer to start microdosing with some professional guidance? Together with Neuropsychologist Djai Baaten, Microdose Pro offers coaching programs for groups from  € 50.00 per person or an individual session for €70.00. Last year, Amsterdam based entrepreneurs Gino Taselaar and Nils Paar launched Microdose Pro. Their goal: to make microdosing of truffles accessible and provide a trusted platform. Having experienced and praised the positive effects of microdosing for years, the entrepreneurs decided that - especially during this difficult and unprecedented period - it was time to share their golden ticket with the rest of the world and develop a user-friendly and safe product. Microdose Pro was born.     Why Microdosing?   People who apply microdosing psilocybin to their daily routine state they experience more awareness and have an overall better mood. They feel more comfortable in their own skin and describe an increase in creativity and productivity. This helps with feelings such as anxiety or even depression.     Microdosing can also be a good addition to your workout as it boosts your cognitive functions which leads to better sports performances. Because you listen better to your own body and your own needs you will see an improve in your work out habits. Another benefit is that microdosing also helps staying away from coffee: it gives you a healthy and natural dose of energy!     What's the effect?   Important to highlight is that consuming a small dose of psilocybin does not cause hallucinogenic or other psychedelic effects. However, the truffles do have a positive effect on your mood, creativity and general well-being. Microdosing has been used in the creative industry for years and many entrepreneurs, for example in Silicon Valley, have embraced psilocybin.     Whether it is about self-development, your relationships with others or just to improve your performance at work, with microdosing you are able to get more out of your daily life.     Microdose Pro offers one strip of six doses of psilocybin truffles. Each dose contains one gram of truffles. A strip costs € 14.00. Depending on the microdosing protocol that you follow, you can use this for three weeks. Oh and a good thing is that it will be delivered to your doorstep.     Do you prefer to start microdosing with some professional guidance? Together with Neuropsychologist Djai Baaten, Microdose Pro offers coaching programs for groups from  € 50.00 per person or an individual session for €70.00.

 Estée Lauder signs actress Ana de Armas as new Global Brand Ambassador
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Estée Lauder signs actress Ana de Armas as new Global Brand Ambassador

Beauty Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand  will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.   “We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”    “I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.” Estée Lauder announced that it has signed Ana de Armas, Golden Globe Award-nominated actress and honoree of the 2021 TIME100 Next list, as its new Global Brand Ambassador. Ana will feature in campaigns across digital, TV, in-store and print. Her first campaign for the brand  will debut a new fragrance in March 2021. Ana joins the current roster of Estée Lauder global talent including Anok Yai, Bianca Brandolini D’Adda, Carolyn Murphy, Diana Penty, Grace Elizabeth, Karlie Kloss and Yang Mi.   “We are thrilled to welcome Ana to the Estée Lauder brand,” said Stéphane de La Faverie, Group President, The Estée Lauder Companies & Global Brand President, Estée Lauder and AERIN. “Her story of overcoming barriers to achieve her dreams and become an accomplished actress is inspiring to women around the world, and her talent, warmth and beauty will bring a new energy to the brand.”    “I am honored to represent such an iconic brand,” said Ana de Armas. “Growing up in Cuba, I really admire and connect with the story of Mrs. Estée Lauder. She understood that you have to work hard to turn your dreams into a reality. Everything she did was inspiring then and continues to be inspiring today. I am proud to become part of that legacy and share her story.”

"I Want Choo" the new fragrance by Jimmy Choo
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"I Want Choo" the new fragrance by Jimmy Choo

Beauty Jimmy Choo, the world-famous shoe brand that many celebs like Beyonce and Heidi Klum run off with, has released a must-have perfume: "I Want Choo" is an ode to the playful, confident Jimmy Choo woman. Jimmy Choo is inextricably linked to the world of the red carpet due to his expertise in designing high fashion accessories. Daring, cheerful, with a high degree of glamor, the perfect combination.   # Iwantchoo Is a playful combination of the brand name and the seductive scent “you want to have”. The name of the perfume also reflects the playful and seductive personality of the Jimmy Choo woman.   In stores in April. Jimmy Choo, the world-famous shoe brand that many celebs like Beyonce and Heidi Klum run off with, has released a must-have perfume: "I Want Choo" is an ode to the playful, confident Jimmy Choo woman. Jimmy Choo is inextricably linked to the world of the red carpet due to his expertise in designing high fashion accessories. Daring, cheerful, with a high degree of glamor, the perfect combination.   # Iwantchoo Is a playful combination of the brand name and the seductive scent “you want to have”. The name of the perfume also reflects the playful and seductive personality of the Jimmy Choo woman.   In stores in April.

MOËT & CHANDON TAPS YOON FOR  ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION
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MOËT & CHANDON TAPS YOON FOR ITS FIRST-EVER GLOBAL PRODUCT COLLABORATION

Design Moët & Chandon is pleased to announce its first-ever global collaboration with innovative creator Yoon, for an inspirational product design. The Moët & Chandon x AMBUSH partnership showcases Yoon’s disruptive creativity and confirms the desire of the House to connect with the spirit of its time and stand for the values that speak to today’s generation, while supporting a charitable cause.       In an audacious step forward, Moët & Chandon has offered a unique platform to Yoon, a Tokyo-based creator and a rising star among a new generation of innovative designers, to bring her creative vision and modern sensibility to this collaboration.  The Maison’s choice of the co-founder and creative director of the fashion label, AMBUSH, was driven by the recognition of Yoon’s pioneering spirit as a “rule-breaker” who shares with the House, a profound respect for time-honored traditions of craftsmanship and transmission of know-how, and a mutual desire to put contemporary creation in the service of preserving nature.      “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,”says Yoon, co-founder and creative director of AMBUSH.  “On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world.”     In line with a tradition of giving that has made the greatness of the House since 1743, Moët & Chandon will donate a portion of profits from the sale of limited-edition Moët & Chandon x AMBUSH bottlesto the World Land Trust, an international conservation charity that protects threatened natural habitats. The mission of World Land Trust is to support local conservation partners, like Fundación Jocotoco in Ecuador, in their efforts to halt the destruction of ecosystems and to protect habitats where rare and endangered species still survive.      “We are grateful for Moët & Chandon’s generosity in helping us preserve the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened,”says Jonathan Barnard, CEO of World Land Trust.“Only 2 percent of this forest remains today, still inhabited by 10 percent of animal species found nowhere else on the planet. The support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on stopping the deforestation of the Chocó, not just for the sake of its fragile species, but also to combat one of the causes of climate change.”     The partnership between Moët & Chandon and Yoon is particularly momentous because it is the first time in 152 years that the iconic bottle of Moët Impérial,the House’s signature champagne born in 1869, has been redesigned by an artist.  Injecting her minimalist aesthetics into the redesign, Yoon has changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white,to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward.       “We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation,”says Benoît Gouez, Cellar Master of Moët & Chandon.     The limited-edition bottle of Moët Impérial in collaboration with Yoon is filled with the House’s flagship champagne defined by a bright fruitiness, a seductive palate and an elegant maturity, all distinctive characteristics of Moët & Chandon’s blends. Its assemblage is designed to mirror the richness and diversity of the Champagne region’s vineyards, structured with a slight dominance of Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay.       The Moët & Chandon x AMBUSH limited edition is available at ultra-selective department stores, some of the trendiest lounge bars, chic hotels and select wine stores, in Amsterdam exclusively sold in De Bijenkorf. Moët & Chandon is pleased to announce its first-ever global collaboration with innovative creator Yoon, for an inspirational product design. The Moët & Chandon x AMBUSH partnership showcases Yoon’s disruptive creativity and confirms the desire of the House to connect with the spirit of its time and stand for the values that speak to today’s generation, while supporting a charitable cause.       In an audacious step forward, Moët & Chandon has offered a unique platform to Yoon, a Tokyo-based creator and a rising star among a new generation of innovative designers, to bring her creative vision and modern sensibility to this collaboration.  The Maison’s choice of the co-founder and creative director of the fashion label, AMBUSH, was driven by the recognition of Yoon’s pioneering spirit as a “rule-breaker” who shares with the House, a profound respect for time-honored traditions of craftsmanship and transmission of know-how, and a mutual desire to put contemporary creation in the service of preserving nature.      “I was thrilled to be given carte blanche to re-design the bottle of Moët Impérial. It was a great challenge given its recognizable and iconic codes, but I also saw it as a great opportunity to bring my own aesthetics to this iconic champagne,”says Yoon, co-founder and creative director of AMBUSH.  “On my visit to Epernay, I saw the devotion of the people at Moët & Chandon to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together we could help preserve other terroirs around the world.”     In line with a tradition of giving that has made the greatness of the House since 1743, Moët & Chandon will donate a portion of profits from the sale of limited-edition Moët & Chandon x AMBUSH bottlesto the World Land Trust, an international conservation charity that protects threatened natural habitats. The mission of World Land Trust is to support local conservation partners, like Fundación Jocotoco in Ecuador, in their efforts to halt the destruction of ecosystems and to protect habitats where rare and endangered species still survive.      “We are grateful for Moët & Chandon’s generosity in helping us preserve the Canandé Reserve in the Ecuadorian Chocó Forest, a place as biodiverse as the Amazon rainforest but far more threatened,”says Jonathan Barnard, CEO of World Land Trust.“Only 2 percent of this forest remains today, still inhabited by 10 percent of animal species found nowhere else on the planet. The support from the Moët & Chandon x AMBUSH collaboration will have a direct impact on stopping the deforestation of the Chocó, not just for the sake of its fragile species, but also to combat one of the causes of climate change.”     The partnership between Moët & Chandon and Yoon is particularly momentous because it is the first time in 152 years that the iconic bottle of Moët Impérial,the House’s signature champagne born in 1869, has been redesigned by an artist.  Injecting her minimalist aesthetics into the redesign, Yoon has changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white,to produce an eye-catching design that suggests a blank slate, like a window onto a future filled with possibilities for those who dare step forward.       “We are thrilled with this partnership with Yoon because it brings a disruptive freshness to the centuries-old heritage of Moët & Chandon, and aligns with our own commitment to preserving nature to ensure a bright future for the next generation,”says Benoît Gouez, Cellar Master of Moët & Chandon.     The limited-edition bottle of Moët Impérial in collaboration with Yoon is filled with the House’s flagship champagne defined by a bright fruitiness, a seductive palate and an elegant maturity, all distinctive characteristics of Moët & Chandon’s blends. Its assemblage is designed to mirror the richness and diversity of the Champagne region’s vineyards, structured with a slight dominance of Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay.       The Moët & Chandon x AMBUSH limited edition is available at ultra-selective department stores, some of the trendiest lounge bars, chic hotels and select wine stores, in Amsterdam exclusively sold in De Bijenkorf.

Louis Vuitton partners up with UNICEF
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Louis Vuitton partners up with UNICEF

Fashion As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton adds four new colours of the Silver Lockit bracelets and launches its first Doudou Louis.      Louis Vuitton for UNICEF presents four new Silver Lockit bracelets and the Doudou Louis to raise funds for children in need. Perfectly colour coordinated, the new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black. Incorporating recycled silver and organic cotton for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo. In its rainbow of pastel colours, Doudou Louis, the Louis Vuitton for UNICEF teddy bear appears for the first time in textile format. Made from organic cotton, the Monogram printed textile covers the teddy bear, with embroidered Monogram flowers making up Doudou Louis’ blue eyes. Worn solo, stacked along one’s wrist, or even as snug tiny necklaces on Doudou Louis, the Silver Lockit bracelets and teddy bear are collector’s items for all admirers alike.    In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit and Doudou Louis, clients will have the opportunity to help support UNICEF’s work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children. This also includes support of UNICEF’s COVID-19 emergency response efforts to recover and to reimagine a world fit for every child in this unprecedented global health, economic, and social crisis.   The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four new Silver Lockit bracelets retail at $465 US, $100 US of which is donated to UNICEF and the Doudou Louis retails at $955 US, of which $200 US is donated to UNICEF.   Since the launch of the Silver Lockit, the partnership has raised nearly $13 million US for UNICEF. The Silver Lockit bracelets and Doudou Louis launch on 29th January on louisvuitton.com and in selected Louis Vuitton stores worldwide.   Join us. #MAKEAPROMISE UNICEF does not endorse any company, brand, product or service. As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton adds four new colours of the Silver Lockit bracelets and launches its first Doudou Louis.      Louis Vuitton for UNICEF presents four new Silver Lockit bracelets and the Doudou Louis to raise funds for children in need. Perfectly colour coordinated, the new Silver Lockit bracelets come in pastel blue, pink, celadon green, and black. Incorporating recycled silver and organic cotton for the first time, the Silver Lockit bracelets feature the iconic padlock as well as the LV signature circular logo. In its rainbow of pastel colours, Doudou Louis, the Louis Vuitton for UNICEF teddy bear appears for the first time in textile format. Made from organic cotton, the Monogram printed textile covers the teddy bear, with embroidered Monogram flowers making up Doudou Louis’ blue eyes. Worn solo, stacked along one’s wrist, or even as snug tiny necklaces on Doudou Louis, the Silver Lockit bracelets and teddy bear are collector’s items for all admirers alike.    In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit and Doudou Louis, clients will have the opportunity to help support UNICEF’s work on providing access to water, sanitation, nutrition, education, health and protection services to the most vulnerable children. This also includes support of UNICEF’s COVID-19 emergency response efforts to recover and to reimagine a world fit for every child in this unprecedented global health, economic, and social crisis.   The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four new Silver Lockit bracelets retail at $465 US, $100 US of which is donated to UNICEF and the Doudou Louis retails at $955 US, of which $200 US is donated to UNICEF.   Since the launch of the Silver Lockit, the partnership has raised nearly $13 million US for UNICEF. The Silver Lockit bracelets and Doudou Louis launch on 29th January on louisvuitton.com and in selected Louis Vuitton stores worldwide.   Join us. #MAKEAPROMISE UNICEF does not endorse any company, brand, product or service.

VERSACE POUR FEMME: DYLAN TURQUOISE
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VERSACE POUR FEMME: DYLAN TURQUOISE

Beauty   “Dream away to a distant tropical island where the blue sky flows into the crystal clear water. The sea breeze awakens your senses, giving your soul a boost of new energy. A scent that reminds you of warm and summer days. Versace pour femme Dylan Turquoise is an ode to the sensuality of the Versace woman ” - Donatella Versace.     THE PERFUME: Lively and playful, traditional and innovative, Dylan Turquoise perfectly complements the Versace family of women's and men's fragrances. Primofiori lemon creates a playful opening. The heart of the fragrance is filled with creativity with Guava for an exotic undertone. The woody base in combination with the white musk provides a sensual finish.     “Dream away to a distant tropical island where the blue sky flows into the crystal clear water. The sea breeze awakens your senses, giving your soul a boost of new energy. A scent that reminds you of warm and summer days. Versace pour femme Dylan Turquoise is an ode to the sensuality of the Versace woman ” - Donatella Versace.     THE PERFUME: Lively and playful, traditional and innovative, Dylan Turquoise perfectly complements the Versace family of women's and men's fragrances. Primofiori lemon creates a playful opening. The heart of the fragrance is filled with creativity with Guava for an exotic undertone. The woody base in combination with the white musk provides a sensual finish.  

ON SAINT VALENTINE’S DAY: ACQUA DI PARMA A GIFT IS AN ART FULL OF LOVE
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ON SAINT VALENTINE’S DAY: ACQUA DI PARMA A GIFT IS AN ART FULL OF LOVE

Beauty A sentiment that is blossoming, a deep and well-established af nity, a fresh alchemy. Every love story is unique and special. It’s a joy to celebrate it on Saint Valentine’s Day together with Acqua di Parma, with a gift that relates in every detail the brightest Italian style. A sincere gift and the excitement of preparing it with care.     The rst step is to choose the fragrance that most re ects the beloved, their tastes, and their unique nature. The different shades of male elegance with the Colonie for him in the 100 or 180ml format. Colonia, Colonia Futura, Colonia Pura, Colonia Essenza, Colonia Intensa and Colonia Club. The glamour of Le Nobili for her. Three unforgettable Eau de Parfum, Rosa Nobile, Peonia Nobile and Magnolia Nobile, in the 100ml format. Each one dedicated to a magni cent ower to extol femininity in its in nite facets.     Then comes the packaging; a box identi ed in all its parts in the bright Parma yellow, together with the black and white, according to the Maison’s visual codes. The unmistakable cylindrical box which contains the bottle is completely wrapped in an exclusive graphic design for this occasion. Fresh and light, a line naturally traces little hearts and, as if written by hand, the words “With love”. The same original motif returns on the tag, to be associated with unfailing shopping, complete with the band in black, white or yellow.     Colours and conical shapes for a gift that will be recognised immediately by the person who receives it, with all the radiant freshness of the Acqua di Parma Italian style. Togive an even more personal note, the top and bottle of the fragrance can be personalised with a beautiful, hand-made etching. The initials, a phrase, a name etched while you wait by a craftsman working carefully with hands protected by white gloves.     An Acqua di Parma gift, on Saint Valentine’s day and on all other occasions, is also a gesture of love for nature. The Maison, in line with the Acqua di Parma Futura sustainability plan, chooses environmentally-friendly materials. Highly- prized FSC certi ed cardboard for the cylindrical box and for the tag and recyclable glass for the bottles. The bands are made of TencelTM, a compostable and biodegradable fabric which is environmentally-friendly and made of beech and eucalyptus bre. A sentiment that is blossoming, a deep and well-established af nity, a fresh alchemy. Every love story is unique and special. It’s a joy to celebrate it on Saint Valentine’s Day together with Acqua di Parma, with a gift that relates in every detail the brightest Italian style. A sincere gift and the excitement of preparing it with care.     The rst step is to choose the fragrance that most re ects the beloved, their tastes, and their unique nature. The different shades of male elegance with the Colonie for him in the 100 or 180ml format. Colonia, Colonia Futura, Colonia Pura, Colonia Essenza, Colonia Intensa and Colonia Club. The glamour of Le Nobili for her. Three unforgettable Eau de Parfum, Rosa Nobile, Peonia Nobile and Magnolia Nobile, in the 100ml format. Each one dedicated to a magni cent ower to extol femininity in its in nite facets.     Then comes the packaging; a box identi ed in all its parts in the bright Parma yellow, together with the black and white, according to the Maison’s visual codes. The unmistakable cylindrical box which contains the bottle is completely wrapped in an exclusive graphic design for this occasion. Fresh and light, a line naturally traces little hearts and, as if written by hand, the words “With love”. The same original motif returns on the tag, to be associated with unfailing shopping, complete with the band in black, white or yellow.     Colours and conical shapes for a gift that will be recognised immediately by the person who receives it, with all the radiant freshness of the Acqua di Parma Italian style. Togive an even more personal note, the top and bottle of the fragrance can be personalised with a beautiful, hand-made etching. The initials, a phrase, a name etched while you wait by a craftsman working carefully with hands protected by white gloves.     An Acqua di Parma gift, on Saint Valentine’s day and on all other occasions, is also a gesture of love for nature. The Maison, in line with the Acqua di Parma Futura sustainability plan, chooses environmentally-friendly materials. Highly- prized FSC certi ed cardboard for the cylindrical box and for the tag and recyclable glass for the bottles. The bands are made of TencelTM, a compostable and biodegradable fabric which is environmentally-friendly and made of beech and eucalyptus bre.

HUGO BOSS names Chris Hemsworth first global brand ambassador for BOSS
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HUGO BOSS names Chris Hemsworth first global brand ambassador for BOSS

Men Starting this year, actor Chris Hemsworth, best known for his role as Thor, will be the first Hollywood star to be appointed new global brand ambassador for BOSS. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has already been collaborating with HUGO BOSS on the iconic BOSS Bottled scent since 2017. By expanding this partnership, the Group is ensuring a globally consistent BOSS brand image that will bridge various product groups. The generated synergies will also further enhance the brand's appeal.     "I've been a huge BOSS fan for a long time, so I'm really happy to now represent the brand's collections as global ambassador.  Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team," said Chris Hemsworth.     Yves Müller, Managing Board Spokesman at HUGO BOSS AG, stated, "We are proud that, in Chris, we have been able to secure a world-class star who is a perfect fit for our BOSS brand.  He embodies a contemporary take of success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable. His global fame will further augment the BOSS brand's desirability going forward."     With the appointment of Chris Hemsworth – a passionate surfer who epitomizes a well-balanced lifestyle – the Group is taking another step in its casualization process of the BOSS brand. This will also be reflected in the direction the new campaign will take.     In addition to his career as an actor, Chris Hemsworth is a dedicated environmentalist, and strategically leverages his popularity to draw attention to climate change and species protection.  More than 45 million followers on Instagram demonstrate that he has become a role model for younger generations. The first campaign featuring Chris Hemsworth will begin in spring 2021. The partnership will also see the launch of a joint BOSS capsule collection with a sustainability focus.  With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry. Starting this year, actor Chris Hemsworth, best known for his role as Thor, will be the first Hollywood star to be appointed new global brand ambassador for BOSS. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has already been collaborating with HUGO BOSS on the iconic BOSS Bottled scent since 2017. By expanding this partnership, the Group is ensuring a globally consistent BOSS brand image that will bridge various product groups. The generated synergies will also further enhance the brand's appeal.     "I've been a huge BOSS fan for a long time, so I'm really happy to now represent the brand's collections as global ambassador.  Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the BOSS team," said Chris Hemsworth.     Yves Müller, Managing Board Spokesman at HUGO BOSS AG, stated, "We are proud that, in Chris, we have been able to secure a world-class star who is a perfect fit for our BOSS brand.  He embodies a contemporary take of success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable. His global fame will further augment the BOSS brand's desirability going forward."     With the appointment of Chris Hemsworth – a passionate surfer who epitomizes a well-balanced lifestyle – the Group is taking another step in its casualization process of the BOSS brand. This will also be reflected in the direction the new campaign will take.     In addition to his career as an actor, Chris Hemsworth is a dedicated environmentalist, and strategically leverages his popularity to draw attention to climate change and species protection.  More than 45 million followers on Instagram demonstrate that he has become a role model for younger generations. The first campaign featuring Chris Hemsworth will begin in spring 2021. The partnership will also see the launch of a joint BOSS capsule collection with a sustainability focus.  With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry.

Studio HENK launches the Oblique Cabinet, a new modular wall cabinet
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Studio HENK launches the Oblique Cabinet, a new modular wall cabinet

Design The Dutch interior brand Studio HENK starts the new year with a fresh, new design: the Oblique Cabinet. The new wall cabinet is, like many designs by Studio HENK, minimalist in design and special at the same time because of its original details.      The Oblique Cabinet by Studio HENK is characterized by round, organic shapes that are reflected throughout the design. For example, not only the shelves of the cabinet are oval in shape, but the steel frame also has a round finish, which provides an elegant and contemporary look.      The new cabinet is very functional because it’s completely modular. Customers can compose their own wall cabinet according to their own wishes in height, color and material - the furniture is available in five different wood finishes. The Oblique Cabinet has an open system, but closed elements can also be added to the wall cabinet if desired.      A sustainable choice:     “The Oblique Cabinet is a new variant of the Modular Cabinet, but a bit friendlier and more elegant due to its organic design,” Xander Albers, Creative Director of Studio HENK explains about the new design. "But just like its predecessor, this cabinet fits into almost any interior, especially because the various options in terms of modularity are endless." Like many Studio HENK furniture, the Oblique Cabinet is made of sustainable FSC-certified wood and is produced in Europe. This makes the Oblique Cabinet, just like other Studio HENK items, a more sustainable choice.         The Oblique Cabinet is available via the webshop, in the flagship stores and more than 50 sales points of Studio HENK. The price of the Oblique Cabinet starts from € 1180,-.    The Dutch interior brand Studio HENK starts the new year with a fresh, new design: the Oblique Cabinet. The new wall cabinet is, like many designs by Studio HENK, minimalist in design and special at the same time because of its original details.      The Oblique Cabinet by Studio HENK is characterized by round, organic shapes that are reflected throughout the design. For example, not only the shelves of the cabinet are oval in shape, but the steel frame also has a round finish, which provides an elegant and contemporary look.      The new cabinet is very functional because it’s completely modular. Customers can compose their own wall cabinet according to their own wishes in height, color and material - the furniture is available in five different wood finishes. The Oblique Cabinet has an open system, but closed elements can also be added to the wall cabinet if desired.      A sustainable choice:     “The Oblique Cabinet is a new variant of the Modular Cabinet, but a bit friendlier and more elegant due to its organic design,” Xander Albers, Creative Director of Studio HENK explains about the new design. "But just like its predecessor, this cabinet fits into almost any interior, especially because the various options in terms of modularity are endless." Like many Studio HENK furniture, the Oblique Cabinet is made of sustainable FSC-certified wood and is produced in Europe. This makes the Oblique Cabinet, just like other Studio HENK items, a more sustainable choice.         The Oblique Cabinet is available via the webshop, in the flagship stores and more than 50 sales points of Studio HENK. The price of the Oblique Cabinet starts from € 1180,-.   

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