@
DGTL Amsterdam creates blueprint for a circular festival
71

DGTL Amsterdam creates blueprint for a circular festival

Music After making great strides in the field of circularity for years, electronic music festival DGTL is taking a crucial next step during its upcoming eighth edition. As a pioneer in the field of innovation and sustainability, DGTL has created a circular blueprint that can be applied to both a festival and a city. DGTL Amsterdam, which kicks off the festival season on April 11th and 12th at the NDSM Docklands, is therefore the world's first electronic music festival that pursues full circularity.   The DGTL sustainability program has been running since 2013 and has been aimed from the outset to close cycles in the areas of energy, water & sanitation, food, commodities (waste) and mobility. As the aim this year is to close the entire DGTL circle, organisers have deemed the term ‘CYCLE’ their overarching theme for the 2020 edition. DGTL will close the cycles for a number of on-site systems, including energy, commodities, water and sanitation.    Of course, DGTL remains first and foremost a music festival, and for years have been working with a sustainable way of programming, combining international headliners with local talent. With over 65 artists spread out over seven stages, DGTL focuses on deepening and broadening the music line-up. For the broader audience, the Modular and AMP stages create a real festival vibe. Connoisseurs and purists can find their way to the techno stage Generator or the more underground-focused Filter. An increasingly prominent part of the program is set up for live performances on the large LIVE stage. View the full line-up at https://dgtl.nl/artists/line-up.   Collaboration with the city of Amsterdam It’s entirely feasible toview a festival as a temporary miniature version of a community. People work and consume, move, eat and sleep. Much like in a community there are all kinds of different flows such as money, energy, food, exchange of knowledge, water and creativity. For this reason, DGTL sees its festival terrain as a living lab for circular innovation in neighbourhoods and cities. By entering into partnerships with, among others, the City of Amsterdam and the Central Government, the festival takes on urban challenges on themes such as the energy transition and a new more sustainable form of sanitation.   Energy neutral With regard to energy, the objective this year is simple: during show days, energy consumption must come entirely from renewable sources. This means from sun, wind or other inexhaustible sources. The City of Amsterdam has invested in the event facilities at the NDSM Docklands; for example, the construction of additional power boxes has increased access to the main power grid. This means that all energy-demanding parts of the festival - such as bars, lighting and the food court - can simply use the sockets on the NDSM Docklands for their power supply. DGTL's energy system will be completely energy-neutral and emission-free during show days and the festival is parting ways with traditional diesel generators.   From urine to water, from poo to compost DGTL has also started a pilot together with the City of Amsterdam, researchers, toilet suppliers and processors to realize a circular sanitary system at the event. Urine is converted into (gray) water and faeces are processed into compost. DGTL hopes that this pilot offers a blueprint which neighbourhoods, cities and the music and events industry can learn from.   Plant-based menu After the introduction of a meat-free food court in 2016, in recent years DGTL has moved towards a menu consisting of rescued food and imperfect products. This year DGTL is taking astep further by offering a fully plant-based (vegan) menu put together by a select group of chefs.   Mobility Another important spearhead is the reduction of greenhouse gas emissions as a result of mobility movements. By far the largest part of DGTL's greenhouse gas emissions is caused by the travels of visitors. Artists’ flights, transport of suppliers and the use of machines during the festival build and dismantling process also produce emissions through burning fossil fuels. DGTL is closely looking at ways to make mobility (visitors, suppliers, artists) as efficient and sustainable as possible.   Regarding the fuel used for the machinery used during the set-up and breakdown of the event, DGTL will switch completely from diesel to biodiesel this year. With this, the festival reduces the CO2 emissions in that area by 89 percent. This year, DGTL also focuses on making traveling by train attractive for both national and international visitors. The festival offers special ticket deals, promoting national and international train transport when purchasing a ticket for DGTL Amsterdam. DGTL aims to direct as many visitors as possible towards travel by train instead of flight travel.   About DGTL: DGTL is a global electronic music festival with editions in Amsterdam, Santiago (Chile), São Paulo (Brazil), Barcelona & Madrid (Spain), Tel Aviv (Israel), Bangalore (India) and during the Amsterdam Dance Event. Besides the focus on music, the organisation brings a mix of unique art installations and revolutionary sustainability projects. Their sustainability program distinguishes them within the festival landscape. For the full line-up and more information please visit www.dgtl.nl   DGTL 11 & 12 April 2020, NDSM Docklands, Amsterdam TICKETS: https://dgtl.nl/mydgtl/tickets FULL LINE-UP: https://dgtl.nl/artists/line-up FACEBOOK EVENT: https://www.facebook.com/events/421732865305915/ After making great strides in the field of circularity for years, electronic music festival DGTL is taking a crucial next step during its upcoming eighth edition. As a pioneer in the field of innovation and sustainability, DGTL has created a circular blueprint that can be applied to both a festival and a city. DGTL Amsterdam, which kicks off the festival season on April 11th and 12th at the NDSM Docklands, is therefore the world's first electronic music festival that pursues full circularity.   The DGTL sustainability program has been running since 2013 and has been aimed from the outset to close cycles in the areas of energy, water & sanitation, food, commodities (waste) and mobility. As the aim this year is to close the entire DGTL circle, organisers have deemed the term ‘CYCLE’ their overarching theme for the 2020 edition. DGTL will close the cycles for a number of on-site systems, including energy, commodities, water and sanitation.    Of course, DGTL remains first and foremost a music festival, and for years have been working with a sustainable way of programming, combining international headliners with local talent. With over 65 artists spread out over seven stages, DGTL focuses on deepening and broadening the music line-up. For the broader audience, the Modular and AMP stages create a real festival vibe. Connoisseurs and purists can find their way to the techno stage Generator or the more underground-focused Filter. An increasingly prominent part of the program is set up for live performances on the large LIVE stage. View the full line-up at https://dgtl.nl/artists/line-up.   Collaboration with the city of Amsterdam It’s entirely feasible toview a festival as a temporary miniature version of a community. People work and consume, move, eat and sleep. Much like in a community there are all kinds of different flows such as money, energy, food, exchange of knowledge, water and creativity. For this reason, DGTL sees its festival terrain as a living lab for circular innovation in neighbourhoods and cities. By entering into partnerships with, among others, the City of Amsterdam and the Central Government, the festival takes on urban challenges on themes such as the energy transition and a new more sustainable form of sanitation.   Energy neutral With regard to energy, the objective this year is simple: during show days, energy consumption must come entirely from renewable sources. This means from sun, wind or other inexhaustible sources. The City of Amsterdam has invested in the event facilities at the NDSM Docklands; for example, the construction of additional power boxes has increased access to the main power grid. This means that all energy-demanding parts of the festival - such as bars, lighting and the food court - can simply use the sockets on the NDSM Docklands for their power supply. DGTL's energy system will be completely energy-neutral and emission-free during show days and the festival is parting ways with traditional diesel generators.   From urine to water, from poo to compost DGTL has also started a pilot together with the City of Amsterdam, researchers, toilet suppliers and processors to realize a circular sanitary system at the event. Urine is converted into (gray) water and faeces are processed into compost. DGTL hopes that this pilot offers a blueprint which neighbourhoods, cities and the music and events industry can learn from.   Plant-based menu After the introduction of a meat-free food court in 2016, in recent years DGTL has moved towards a menu consisting of rescued food and imperfect products. This year DGTL is taking astep further by offering a fully plant-based (vegan) menu put together by a select group of chefs.   Mobility Another important spearhead is the reduction of greenhouse gas emissions as a result of mobility movements. By far the largest part of DGTL's greenhouse gas emissions is caused by the travels of visitors. Artists’ flights, transport of suppliers and the use of machines during the festival build and dismantling process also produce emissions through burning fossil fuels. DGTL is closely looking at ways to make mobility (visitors, suppliers, artists) as efficient and sustainable as possible.   Regarding the fuel used for the machinery used during the set-up and breakdown of the event, DGTL will switch completely from diesel to biodiesel this year. With this, the festival reduces the CO2 emissions in that area by 89 percent. This year, DGTL also focuses on making traveling by train attractive for both national and international visitors. The festival offers special ticket deals, promoting national and international train transport when purchasing a ticket for DGTL Amsterdam. DGTL aims to direct as many visitors as possible towards travel by train instead of flight travel.   About DGTL: DGTL is a global electronic music festival with editions in Amsterdam, Santiago (Chile), São Paulo (Brazil), Barcelona & Madrid (Spain), Tel Aviv (Israel), Bangalore (India) and during the Amsterdam Dance Event. Besides the focus on music, the organisation brings a mix of unique art installations and revolutionary sustainability projects. Their sustainability program distinguishes them within the festival landscape. For the full line-up and more information please visit www.dgtl.nl   DGTL 11 & 12 April 2020, NDSM Docklands, Amsterdam TICKETS: https://dgtl.nl/mydgtl/tickets FULL LINE-UP: https://dgtl.nl/artists/line-up FACEBOOK EVENT: https://www.facebook.com/events/421732865305915/

FENDI Fall and Winter 2020-2021
72

FENDI Fall and Winter 2020-2021

Fashion Week Sometimes it’s beneath the prettiest façades that the deepest truths lie. Through the FENDI Women’s Fall/Winter 2020-2021 Collection, creative director Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity. The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.    Emerging through offbeat contrasts and elegant monochromy, a heady mix of cashmere, fur, leather and lace become the pillars of this season’s FENDI wardrobe. Tailoring and outerwear is built around a nipped waist; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses – countering the strict line of a nurse’s collar, men’s shirt stripes or corset detailing in quilted satin and felt. Revisiting animalia, a paisley of leopard spots appears in brushed wool tailoring and intarsia fur, whilst ornamentation arrives in a swathe of fringed beads or the neon shock of apricot Chantilly lace. Provocative yet restrained, a daring education from FENDI’s femme fatale is the order of the day.    The FENDI Fall/Winter 2020-2021 Accessories Collection exemplifies this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.  In three sizes, a new accordion-frame Peekaboo bag opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appears also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool is joined leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.   In collaboration with the London-based accessories brand Chaos designed by Charlotte Stockdale and Katie Lyall, a series of ‘tech jewellery’ pieces and small accessories offer a luxurious alternative to everyday storage. No device is left uncovered, from woven gold mesh smart phone pouches to a perforated ‘FF’ minaudière, smart earphones and smart watch keychains. Leather straps, zipper lanyards and chain-link bracelets sport an assortment of alphabet charms, gilded lighters and a discreet shot glass set. A scribble pen earring functions on paper and tablets alike.   The FENDI Women’s Fall/Winter 2020-2021 runway show features a live soundtrack by SONOIO, an electronic music project by Italian musician Alessandro Cortini, touring keyboardist of the internationally acclaimed industrial rock group Nine Inch Nails. more on Fendi.com Sometimes it’s beneath the prettiest façades that the deepest truths lie. Through the FENDI Women’s Fall/Winter 2020-2021 Collection, creative director Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity. The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.    Emerging through offbeat contrasts and elegant monochromy, a heady mix of cashmere, fur, leather and lace become the pillars of this season’s FENDI wardrobe. Tailoring and outerwear is built around a nipped waist; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses – countering the strict line of a nurse’s collar, men’s shirt stripes or corset detailing in quilted satin and felt. Revisiting animalia, a paisley of leopard spots appears in brushed wool tailoring and intarsia fur, whilst ornamentation arrives in a swathe of fringed beads or the neon shock of apricot Chantilly lace. Provocative yet restrained, a daring education from FENDI’s femme fatale is the order of the day.    The FENDI Fall/Winter 2020-2021 Accessories Collection exemplifies this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.  In three sizes, a new accordion-frame Peekaboo bag opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appears also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool is joined leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.   In collaboration with the London-based accessories brand Chaos designed by Charlotte Stockdale and Katie Lyall, a series of ‘tech jewellery’ pieces and small accessories offer a luxurious alternative to everyday storage. No device is left uncovered, from woven gold mesh smart phone pouches to a perforated ‘FF’ minaudière, smart earphones and smart watch keychains. Leather straps, zipper lanyards and chain-link bracelets sport an assortment of alphabet charms, gilded lighters and a discreet shot glass set. A scribble pen earring functions on paper and tablets alike.   The FENDI Women’s Fall/Winter 2020-2021 runway show features a live soundtrack by SONOIO, an electronic music project by Italian musician Alessandro Cortini, touring keyboardist of the internationally acclaimed industrial rock group Nine Inch Nails. more on Fendi.com

BOSS Fall & Winter 2020 backstage
70

BOSS Fall & Winter 2020 backstage

Fashion Week This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation. Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in acollection named “Generations”, which reworks and restyles BOSS icons to reveal anew contemporary aesthetic. Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life. In a lilac-colored show space at Social Music City, models including Mona Tougaard, Rebekka Longendyke, Jakob Zimny, Kiki Willems, Alvar Schulten, Fran Summers, Serigne Lam, Adut Akech, Toyosi Diya, Olli Heinimaki. Doutzen Kroes, Maartje Verhoef, Jun, Sarah Dahl, Serge Sergeev, Ruiqui Jiang, Jonas Glöer, Bingbing Liu, Rachel Marx, Ning Jinyi, Ilja Sizov, Abby Champion, Jeranimo van Russel, Juliane Gruner, Julian Felix, Sebastien Bednarek, Felice Noordhoff, Khadim Sock, Irina Shayk, Meng Yu Qi, Efraim, He Cong, Sol Goss, Jacob Lepp, Hannah Motler, Erik Rasmusson, Valerie Scherzinger, Lulu Tenney, Mateusz Chmielewski, Dee Glover, Cynthia Arrebola, Leon Dame, Denise Ascuet, Kohei Takabatake, Sacha Quenby, Maike Inga, Delta van Mele, Lara Mullen, Tang He, Tae Min Park, Aivita Muze, Jiri Fejtek, Clea Beuret, Cyrielle Lalande, Alec Pollentier, Hiandra Martinez, Cara Taylor, Alpha Dia, Freek Iven, Ajok Madel, Cherif Douamba, Peter Dupont, Josefine Lynderup, Ba Ruijie, Achenrin Madit, Sora Choi, Jay Taylor, Bella Hadid, Malick   Bodian, Vittoria Ceretti and Braien Vaiksaar walked an oval catwalk to the sounds of a live orchestra. The musicians performed a piece entitled “Down to Earth”, composedby Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Miguel Bernardeau, Aitana Ocaña, Toni Garrn, Alex Pettyfer, Amber Valletta, Cameron Dallas, Tommy Dorfman, Todd Gurley, Amy Jackson, Keith Powers, Cindy Bruna, S. Pri Noir in BOSS, Caro Daur, Xenia Adonts, Leonie Hanne, Gala Gonzalez, Johannes Huebl, Carlo Sestini, Marc Forne, Diletta Bonaiuti, Linda Tol, Yoyo Chao, Kit Butler, Andrea Faccio, Erica Boldrin, Kim Cam Jones, Venice Min, Yuwei Zhangzou, Ricky Kwok, Tamara Kalinic, Lisa Hahnbück, Aylin Freund, Mandy Bork, Ann-Kathrin Götze, Guido Milani, Sophia Roe, Emili Sindlev and Mads Emil. The collection illustrates how the brand’s suiting heritage is more relevant than everbefore, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s. A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship. Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail. Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons. This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection. This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation. Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in acollection named “Generations”, which reworks and restyles BOSS icons to reveal anew contemporary aesthetic. Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life. In a lilac-colored show space at Social Music City, models including Mona Tougaard, Rebekka Longendyke, Jakob Zimny, Kiki Willems, Alvar Schulten, Fran Summers, Serigne Lam, Adut Akech, Toyosi Diya, Olli Heinimaki. Doutzen Kroes, Maartje Verhoef, Jun, Sarah Dahl, Serge Sergeev, Ruiqui Jiang, Jonas Glöer, Bingbing Liu, Rachel Marx, Ning Jinyi, Ilja Sizov, Abby Champion, Jeranimo van Russel, Juliane Gruner, Julian Felix, Sebastien Bednarek, Felice Noordhoff, Khadim Sock, Irina Shayk, Meng Yu Qi, Efraim, He Cong, Sol Goss, Jacob Lepp, Hannah Motler, Erik Rasmusson, Valerie Scherzinger, Lulu Tenney, Mateusz Chmielewski, Dee Glover, Cynthia Arrebola, Leon Dame, Denise Ascuet, Kohei Takabatake, Sacha Quenby, Maike Inga, Delta van Mele, Lara Mullen, Tang He, Tae Min Park, Aivita Muze, Jiri Fejtek, Clea Beuret, Cyrielle Lalande, Alec Pollentier, Hiandra Martinez, Cara Taylor, Alpha Dia, Freek Iven, Ajok Madel, Cherif Douamba, Peter Dupont, Josefine Lynderup, Ba Ruijie, Achenrin Madit, Sora Choi, Jay Taylor, Bella Hadid, Malick   Bodian, Vittoria Ceretti and Braien Vaiksaar walked an oval catwalk to the sounds of a live orchestra. The musicians performed a piece entitled “Down to Earth”, composedby Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Miguel Bernardeau, Aitana Ocaña, Toni Garrn, Alex Pettyfer, Amber Valletta, Cameron Dallas, Tommy Dorfman, Todd Gurley, Amy Jackson, Keith Powers, Cindy Bruna, S. Pri Noir in BOSS, Caro Daur, Xenia Adonts, Leonie Hanne, Gala Gonzalez, Johannes Huebl, Carlo Sestini, Marc Forne, Diletta Bonaiuti, Linda Tol, Yoyo Chao, Kit Butler, Andrea Faccio, Erica Boldrin, Kim Cam Jones, Venice Min, Yuwei Zhangzou, Ricky Kwok, Tamara Kalinic, Lisa Hahnbück, Aylin Freund, Mandy Bork, Ann-Kathrin Götze, Guido Milani, Sophia Roe, Emili Sindlev and Mads Emil. The collection illustrates how the brand’s suiting heritage is more relevant than everbefore, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s. A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship. Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail. Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons. This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection.

Advertising
Advertising
LIU JO celebrates their 25th anniversary
69

LIU JO celebrates their 25th anniversary

Fashion With the American super-top model, the brand unveils a new communication system that will stay on throughout 2020.   Music used to be listened to with a Walkman, social media were a distant reality, fashion was about to change forever. It was 1995, and Liu Jo made its debut on the fashion scene, staking everything on its future and looking to the contemporary world in a distinctive, characterful way. A simple yet innovative intuition was behind all that: creating something that could make women be themselves, at all times, supporting them every day.   What has happened since is the story of a brand that has traced its international journey over the years, in a very distinctive manner, and that nowadays – in 2020 – celebrates an anniversary, more a matter of values than a matter of age, something that is an achievement but also marks a new beginning.    #Bornin1995is the hashtag that tells about Liu Jo’s new communication system, which in 2020 will feature an undisputed contemporary icon, Kendall Jenner, a super top-model and a global influencer that will be the star of a new dimension of communication; for a whole year, her face and her personality will be at the centre of a project that will go beyond the boundaries of a ‘mere’ campaign and will turn into a 360-degree, universal message for today’s 25-year-olds, who can find a daily ally in Liu Jo that can help them feel strong,  beautiful and more and more empowered.   Kendall, chosen for her powerful influence on the media and for her closeness to the brand in terms of age and symbols – she was born in 1995 herself –, is an ideal ‘bridge’ between the past, the present and the future of the brand; in her coolness, she seems to have taken over from another great contemporary icon, Kate Moss, who, with her timeless allure, has been the face of the brand for such a long time, in an ideal game that seems to shift “from Kate to Kendall”.    Kendall is a magnetic 25-year-old girl that perfectly encloses a double soul – the more genuine rock one and the chicer, more feminine one – just in the same way as Liu Jo tells about the different sides of every woman, moving from denim to the main collections. Her photos work on the brand’s positioning and values, and go hand in hand with parallel contents that have ben specifically developed for the digital word: on one side, a more ‘classic’ multimedia campaign that strengthens the bond between Liu Jo and its most loyal consumers; on the other side, a new digital dimension, specially made to ‘talk’ with those young women that are now the future of the brand. With its powerful influence on the media and her pure glamour, Kendall is a real icon for the younger ones and is now the face of a brand that speaks with the voice of Generation Z, while sticking to its values: #Bornin1995, but ready to rise to the challenge of the future.   more on liujo.com   With the American super-top model, the brand unveils a new communication system that will stay on throughout 2020.   Music used to be listened to with a Walkman, social media were a distant reality, fashion was about to change forever. It was 1995, and Liu Jo made its debut on the fashion scene, staking everything on its future and looking to the contemporary world in a distinctive, characterful way. A simple yet innovative intuition was behind all that: creating something that could make women be themselves, at all times, supporting them every day.   What has happened since is the story of a brand that has traced its international journey over the years, in a very distinctive manner, and that nowadays – in 2020 – celebrates an anniversary, more a matter of values than a matter of age, something that is an achievement but also marks a new beginning.    #Bornin1995is the hashtag that tells about Liu Jo’s new communication system, which in 2020 will feature an undisputed contemporary icon, Kendall Jenner, a super top-model and a global influencer that will be the star of a new dimension of communication; for a whole year, her face and her personality will be at the centre of a project that will go beyond the boundaries of a ‘mere’ campaign and will turn into a 360-degree, universal message for today’s 25-year-olds, who can find a daily ally in Liu Jo that can help them feel strong,  beautiful and more and more empowered.   Kendall, chosen for her powerful influence on the media and for her closeness to the brand in terms of age and symbols – she was born in 1995 herself –, is an ideal ‘bridge’ between the past, the present and the future of the brand; in her coolness, she seems to have taken over from another great contemporary icon, Kate Moss, who, with her timeless allure, has been the face of the brand for such a long time, in an ideal game that seems to shift “from Kate to Kendall”.    Kendall is a magnetic 25-year-old girl that perfectly encloses a double soul – the more genuine rock one and the chicer, more feminine one – just in the same way as Liu Jo tells about the different sides of every woman, moving from denim to the main collections. Her photos work on the brand’s positioning and values, and go hand in hand with parallel contents that have ben specifically developed for the digital word: on one side, a more ‘classic’ multimedia campaign that strengthens the bond between Liu Jo and its most loyal consumers; on the other side, a new digital dimension, specially made to ‘talk’ with those young women that are now the future of the brand. With its powerful influence on the media and her pure glamour, Kendall is a real icon for the younger ones and is now the face of a brand that speaks with the voice of Generation Z, while sticking to its values: #Bornin1995, but ready to rise to the challenge of the future.   more on liujo.com  

First edition of Natan Collective
67

First edition of Natan Collective

Exhibition At the start of 2020, NATAN is launching a Dutch edition of their successful NATAN Collective for the first time containing the work of six emerging Dutch photographers. They were instructed to give their own interpretation to a couture look of the Belgian fashion house. The works will be exhibited from February 6, 2020 in X BANK in Amsterdam.    Just like in previous editions, NATAN embraces talents from different art disciplines with the Collective. NATAN - in collaboration with agency Initials L.A. - has selected six emerging photographers from the Netherlands for this edition. They were given complete artistic freedom when recording the couture look. This has resulted in six special stand-alone photos, which will be exhibited in February during a six-week exhibition at X BANK in Amsterdam. This is a unique opportunity for photographers to show a selection of their work and to get in touch with the NATAN network. The following photographers are part of the Natan Collective: Lisette Appeldorn Debbie Trouerbach Myrthe Giesbers Alexander Sporre Chloe Leenheer Tarona Edouard Vermeulen on the first Dutch Collective: "Every time I visit the Netherlands, I am overwhelmed by the wide range of young artists and creatives. I am therefore delighted to be able to organize a Natan Collective here, and thus also do our bit at the start or further development of their careers. " A jury will eventually select a photographer as the winner, which receives a cash prize so that he or she can continue to develop his / her talent. Visitors can visit the pop exhibition at X BANK on the ground floor at Spuistraat 172 in Amsterdam. The exhibition runs from 7 February and will be on display for six weeks.    As with the Belgian editions, NATAN Collective has worked with agency Initials L.A.  Supporting young talent in their development and transferring know-how and passion for art is an initiative that has been close to the heart of the house since its foundation.   About NATAN The Belgian fashion house has been under the creative direction of Edouard Vermeulen since 1983. NATAN stands for elegant, timeless and minimalistic Belgian couture and pret-a-porter, where the use of fabrics of the highest quality is characteristic. In recent years, the brand has grown into a fixed value within the Belgian fashion landscape with an international orientation.  About X BANK X BANK is a unique concept store with exhibition space for art in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700 square meter store displays more than 180 Dutch art, fashion and design labels and offers unique programming throughout the year, with the ultimate goal of celebrating and bringing Dutch creativity together. At the start of 2020, NATAN is launching a Dutch edition of their successful NATAN Collective for the first time containing the work of six emerging Dutch photographers. They were instructed to give their own interpretation to a couture look of the Belgian fashion house. The works will be exhibited from February 6, 2020 in X BANK in Amsterdam.    Just like in previous editions, NATAN embraces talents from different art disciplines with the Collective. NATAN - in collaboration with agency Initials L.A. - has selected six emerging photographers from the Netherlands for this edition. They were given complete artistic freedom when recording the couture look. This has resulted in six special stand-alone photos, which will be exhibited in February during a six-week exhibition at X BANK in Amsterdam. This is a unique opportunity for photographers to show a selection of their work and to get in touch with the NATAN network. The following photographers are part of the Natan Collective: Lisette Appeldorn Debbie Trouerbach Myrthe Giesbers Alexander Sporre Chloe Leenheer Tarona Edouard Vermeulen on the first Dutch Collective: "Every time I visit the Netherlands, I am overwhelmed by the wide range of young artists and creatives. I am therefore delighted to be able to organize a Natan Collective here, and thus also do our bit at the start or further development of their careers. " A jury will eventually select a photographer as the winner, which receives a cash prize so that he or she can continue to develop his / her talent. Visitors can visit the pop exhibition at X BANK on the ground floor at Spuistraat 172 in Amsterdam. The exhibition runs from 7 February and will be on display for six weeks.    As with the Belgian editions, NATAN Collective has worked with agency Initials L.A.  Supporting young talent in their development and transferring know-how and passion for art is an initiative that has been close to the heart of the house since its foundation.   About NATAN The Belgian fashion house has been under the creative direction of Edouard Vermeulen since 1983. NATAN stands for elegant, timeless and minimalistic Belgian couture and pret-a-porter, where the use of fabrics of the highest quality is characteristic. In recent years, the brand has grown into a fixed value within the Belgian fashion landscape with an international orientation.  About X BANK X BANK is a unique concept store with exhibition space for art in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700 square meter store displays more than 180 Dutch art, fashion and design labels and offers unique programming throughout the year, with the ultimate goal of celebrating and bringing Dutch creativity together.

1/OFF new upcycled brand
67

1/OFF new upcycled brand

Fashion 1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris.  Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands. Beyond Collections Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales. Strictly for (fe)males Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden. Founders Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.   More about this cool brand on 1offparis.com 1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris.  Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands. Beyond Collections Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales. Strictly for (fe)males Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden. Founders Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.   More about this cool brand on 1offparis.com

Taiwan
65

Taiwan

Travel Exclusive travel story photographed by Ashley Soong. Exclusive travel story photographed by Ashley Soong.

Oliver Peoples opens in Amsterdam
66

Oliver Peoples opens in Amsterdam

Accessories Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.” Oliver Peoples, the luxury eyewear brand headquartered in Los Angeles, is proud to announce the opening of their Amsterdam boutique located on the historic shopping street, PC Hooftstraat on January 31st. The 100 square meter boutique is a marriage between the brand’s typical Mid-Century Modern boutique aesthetic and Dutch minimalism. The result is a timeless and serene space for clients to shop the brand's vintage-inspired eyewear.   Oliver Peoples strives to be the most culturally distinctive eyewear brand in the world. Handcrafted from the finest quality materials and known for a deliberate lack of a visible logo. Oliver Peoples remains a revered brand and continues to entice eyewear enthusiasts, creating new designs that stand the test of time. Giampiero Tagliaferri, Creative Director of Oliver Peoples: “I’ve always been fascinated by the Dutch design approach to design: clean lines, soft colors, and natural textures that translate in warm and inviting spaces despite the absence of elaborate decor. For the new boutique, I wanted to follow this approach by working with volumes, materials, and coloring that reminded me of beautiful Amsterdam interiors. The focus of the boutique is the stairs. The boutique has two floors that were originally connected by very steep hidden stairs. By opening the central area, I gave room to the new stairs to become an integral part of the display area with the steps blending into shelves and platforms to display glasses, books, and a turntable to play old vinyl records. While the ground floor houses the whole collection, the first floor serves as a more intimate fitting room mostly dedicated to optical styles and special releases. Making use of the high ceilings, the center of the boutique features a wood swing, a reminder that being playful feels good at every age.”The Amsterdam boutique will carry a wide array of optical and sunglasses for men and women with the Spring 2020 collection proudly on display. The collection exemplifies the brand’s philosophy of timeless designs fit for every look of today, with inspiration taken from the icons of Hollywood and 1970’s style. The collection features Coleridge as its centerpiece. Since its original introduction in the early ’90s, this design has been one of the brand's best-selling optical styles.  To celebrate the Amsterdam opening, Oliver Peoples is releasing ten custom pieces of the Coleridge Sun. The Coleridge Sun is an understated design with clean lines for a classic, vintage-inspired look. The sunglass is reinterpreted for the Amsterdam boutique in an exclusive colorway, Silver and Shale Gradient lenses. These new tones complement the boutique's unique design concept. For added exclusivity, each style is stamped “Exclusive at Amsterdam” to highlight the bespoke offering. Rocco Basilico, CEO of Oliver Peoples: “We are very excited to be close to our Amsterdam clients with Oliver Peoples’ first boutique in the Netherlands. The brand’s focus on craftsmanship and attention to detail perfectly aligns with the history of this city – classic beauty with timeless charm built off a base of innovation and design. Our brand is rich with California culture mixed with European influences, capable of meeting the needs of our clientele all over the world. Our latest opening continues to evolve our retail growth strategy worldwide.”

Balenciaga introduces  Tyrex sneakers
62

Balenciaga introduces Tyrex sneakers

Accessories Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape. Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape.

A.P.C. & Persol announce collaboration
63

A.P.C. & Persol announce collaboration

Accessories For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th. For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th.

Tommy Hilfiger celebrates Fashion Frontier Challenge
61

Tommy Hilfiger celebrates Fashion Frontier Challenge

Fashion Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger. Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

"It's what you do. Or don't."
60

"It's what you do. Or don't."

Fashion With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.   With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.  

loading
More articles