@
Matcha Mafia
17

Matcha Mafia

Food Recently Matcha Mafia opened the doors of their first location in the Saenredamstraat in the popular Amsterdam Pijp area. The company is founded by three matcha enthusiasts that love to see the connections that matcha can provide. With Matcha Mafia they aim to be the premier matcha brand bringing matcha to Europe.    The Matcha The matcha - directly imported by Matcha Mafia - is from Uji in Japan and is the highest quality Ceremonial Grade Matcha. Matcha is green tea leaf powder full of antioxidants, amino acids (L-theanine). When drinking Matcha, you're actually drinking the entire leaf, which means that you absorb all the nutrients the leaves provide. This is why matcha contains 137 times more antioxidants then normal green tea. Also matcha boosts your energy level due to the slow supply of caffeine. In contrast to coffee, drinking matcha doesn't have any highs or lows, but a steady energy boost.   The Lattes Matcha Mafia serves, besides two seasonal specials, eight different types of lattes. These lattes can be both served hot and cold. They also offer an extensive selection of vegan milk options like oat, coconut, almond, unsweetended almond and soy milk. No artificial coloring is used and all their ingredients are a 100% natural. Not only does Matcha Mafia serve you great lattes, they also have healthy food options, such as date balls and chia seed pudding jars (both vegan and gluten free). The Mafia Marije Achterbosch (Head of Product and matcha aficionado!) discovered her love for matcha when she was modeling in New York. When she moved back to the Netherlands she missed her lattes so much that she made it her dream to bring matcha to the Netherlands. Alexander Dengler (man behind the operations) saw a business model in this idea. He decided after a career at Uber and Google that he wanted to focus more on creative entrepreneurship. Alexander is also responsible for the brand design and decor. The Matcha Mafia crew is complete with Ilona Swagemakers (Head of Retail Operations and Chief Ginger Officer) who recently moved back to Amsterdam from Singapore where she managed LAVO. She takes on the day to day business at the first Matcha Mafia location.   Recently they added two new drinks to the menu that taste absolutely and are as all other products on the menu fully organic, those are the Matcha lemonade & The Choco nuts with cacao, peanut, hazelnut and ashwagandha. Also coming to the menu soon are two brand new toasts: bruschetta with their own homemade matcha hummus and smoked salmon with matcha cream cheese. They also host Matcha workshops once a month, where people learn everything about Matcha but also about all their drinks. All the lattes have their own super foods and health benefits and they love to share this to the world.  @matcha_mafia www.matchamafia.com Saenredamstraat 26 1072 CH AMSTERDAM    You can order Matcha Mafia through UberEats, Deliveroo and soon also via Thuisbezorgd.nl Recently Matcha Mafia opened the doors of their first location in the Saenredamstraat in the popular Amsterdam Pijp area. The company is founded by three matcha enthusiasts that love to see the connections that matcha can provide. With Matcha Mafia they aim to be the premier matcha brand bringing matcha to Europe.    The Matcha The matcha - directly imported by Matcha Mafia - is from Uji in Japan and is the highest quality Ceremonial Grade Matcha. Matcha is green tea leaf powder full of antioxidants, amino acids (L-theanine). When drinking Matcha, you're actually drinking the entire leaf, which means that you absorb all the nutrients the leaves provide. This is why matcha contains 137 times more antioxidants then normal green tea. Also matcha boosts your energy level due to the slow supply of caffeine. In contrast to coffee, drinking matcha doesn't have any highs or lows, but a steady energy boost.   The Lattes Matcha Mafia serves, besides two seasonal specials, eight different types of lattes. These lattes can be both served hot and cold. They also offer an extensive selection of vegan milk options like oat, coconut, almond, unsweetended almond and soy milk. No artificial coloring is used and all their ingredients are a 100% natural. Not only does Matcha Mafia serve you great lattes, they also have healthy food options, such as date balls and chia seed pudding jars (both vegan and gluten free). The Mafia Marije Achterbosch (Head of Product and matcha aficionado!) discovered her love for matcha when she was modeling in New York. When she moved back to the Netherlands she missed her lattes so much that she made it her dream to bring matcha to the Netherlands. Alexander Dengler (man behind the operations) saw a business model in this idea. He decided after a career at Uber and Google that he wanted to focus more on creative entrepreneurship. Alexander is also responsible for the brand design and decor. The Matcha Mafia crew is complete with Ilona Swagemakers (Head of Retail Operations and Chief Ginger Officer) who recently moved back to Amsterdam from Singapore where she managed LAVO. She takes on the day to day business at the first Matcha Mafia location.   Recently they added two new drinks to the menu that taste absolutely and are as all other products on the menu fully organic, those are the Matcha lemonade & The Choco nuts with cacao, peanut, hazelnut and ashwagandha. Also coming to the menu soon are two brand new toasts: bruschetta with their own homemade matcha hummus and smoked salmon with matcha cream cheese. They also host Matcha workshops once a month, where people learn everything about Matcha but also about all their drinks. All the lattes have their own super foods and health benefits and they love to share this to the world.  @matcha_mafia www.matchamafia.com Saenredamstraat 26 1072 CH AMSTERDAM    You can order Matcha Mafia through UberEats, Deliveroo and soon also via Thuisbezorgd.nl

W Amsterdam
16

W Amsterdam

Travel Split between two unique historic buildings, a former telephone exchange building and a former bank, W Amsterdam is an intriguing design mix of heritage and contemporary style where nights never end and the pulse is set high with a full calendar of exclusive W Happenings. W Amsterdam is one of the two Starwood Preferred Guest (SPG®) hotels in the city centre. The hotel is split between two monumental buildings. Key features and facilities of the hotel include: 238 Rooms & Suites, 2 Destination Restaurants: MR PORTER & THE DUCHESS, Rooftop W Lounge & WET Deck, 414 Square Meters of Events Space, Wired® Business Center,  WHATEVER/WHENEVER® Service, AWAY® Spa,  FIT®, X BAR,  X BANK Creative Incubator Space & retail and more. Experience the innovative design and luxury of our 238 stylish guestrooms, including 23 suites, three WOW suites and two lavish Extreme WOWSuites. Enjoy the comfort of a luxurious W signature bed with pillow top mattress and luxurious 400-thread count sheets. Let us treat you to a blissful moment with our signature range of bliss amenities exclusively packaged for our W guests. From intricate and abstract details to state-of-the-art entertainment, featuring a 40” LCD TV and Marshall speaker. Lay back and enjoy the city views and the electric culture. At  W Amsterdam restaurants, decadent indulgences await your exploration, immersion, savoring, lingering, mingling, socializing, canoodling and celebrating.From the comforts of the cozy W Lounge with stylish spaces to mix and mingle, to savory bites at our signature restaurant.  W LOUNGE W’s reinterpretation of the traditional lobby, W Lounge, is the first stop for all arriving guests at the hotel. Located on the sixth floor of the Exchange building, W Lounge is at the heart of the hotel with unparalleled 360-degree views over the city. W Lounge features a distinctive set of stairs that flow into the bar and echo the iconic steps of Dam Square on the streets below. MR PORTER Is a unique concept that artfully blends qualities of the modern steakhouse with the buzz and experience of a chic lounge, offering a dynamic, fine dining experience with superior quality in all aspects of the words. MR PORTER distinguishes itself by emphasising the social experience and taking a vibe-driven approach to fine dining. The venue’s DJ creates an infectious, high-energy atmosphere while the sleek environment with its signature island bar is designed to encourage guests to interact and mingle. Ultimately, MR PORTER aims to redefine the modern dining experience with its blend of incredible flavours, world-class service and the perfect ambiance. THE DUCHESS It introduces Amsterdam to the elegance of traditional London hospitality, balanced with Viennese grandeur and the and the subtle flavours of Southern France. Breakfast, lunch and dinner menu is inspired by the light and refined flavors from Southern France and Italy, also known as Nouveau-Ni oise Cuisine. Cuisine Ni oise originates from the old town of Nice where French Mediterranean cuisine has blended and evolved with influences of Italy across the border. AWAY SPA Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY® means a disappearing act from the everyday into an insider scene of surprising sensations. Is the go-to place for glamour. Revitalise your body with on of our tailormade treatments of revive your soul in our Sauna and Steam rooms and treatments that vary from facials, tanning, massages and more. AWAY® Spa Amsterdam is also home to a team of celebrity therapists offering head-to- toe treatments to leave you red-carpet-ready. The full experience is truly spectacular. W Amsterdam offers a variety of photogenic views as well as incredible modern and traditional cuisine amongs one of the most unique and truly chic Away Spa.  For more about W Amsterdam and their amazing anemities go on wamsterdam.com Split between two unique historic buildings, a former telephone exchange building and a former bank, W Amsterdam is an intriguing design mix of heritage and contemporary style where nights never end and the pulse is set high with a full calendar of exclusive W Happenings. W Amsterdam is one of the two Starwood Preferred Guest (SPG®) hotels in the city centre. The hotel is split between two monumental buildings. Key features and facilities of the hotel include: 238 Rooms & Suites, 2 Destination Restaurants: MR PORTER & THE DUCHESS, Rooftop W Lounge & WET Deck, 414 Square Meters of Events Space, Wired® Business Center,  WHATEVER/WHENEVER® Service, AWAY® Spa,  FIT®, X BAR,  X BANK Creative Incubator Space & retail and more. Experience the innovative design and luxury of our 238 stylish guestrooms, including 23 suites, three WOW suites and two lavish Extreme WOWSuites. Enjoy the comfort of a luxurious W signature bed with pillow top mattress and luxurious 400-thread count sheets. Let us treat you to a blissful moment with our signature range of bliss amenities exclusively packaged for our W guests. From intricate and abstract details to state-of-the-art entertainment, featuring a 40” LCD TV and Marshall speaker. Lay back and enjoy the city views and the electric culture. At  W Amsterdam restaurants, decadent indulgences await your exploration, immersion, savoring, lingering, mingling, socializing, canoodling and celebrating.From the comforts of the cozy W Lounge with stylish spaces to mix and mingle, to savory bites at our signature restaurant.  W LOUNGE W’s reinterpretation of the traditional lobby, W Lounge, is the first stop for all arriving guests at the hotel. Located on the sixth floor of the Exchange building, W Lounge is at the heart of the hotel with unparalleled 360-degree views over the city. W Lounge features a distinctive set of stairs that flow into the bar and echo the iconic steps of Dam Square on the streets below. MR PORTER Is a unique concept that artfully blends qualities of the modern steakhouse with the buzz and experience of a chic lounge, offering a dynamic, fine dining experience with superior quality in all aspects of the words. MR PORTER distinguishes itself by emphasising the social experience and taking a vibe-driven approach to fine dining. The venue’s DJ creates an infectious, high-energy atmosphere while the sleek environment with its signature island bar is designed to encourage guests to interact and mingle. Ultimately, MR PORTER aims to redefine the modern dining experience with its blend of incredible flavours, world-class service and the perfect ambiance. THE DUCHESS It introduces Amsterdam to the elegance of traditional London hospitality, balanced with Viennese grandeur and the and the subtle flavours of Southern France. Breakfast, lunch and dinner menu is inspired by the light and refined flavors from Southern France and Italy, also known as Nouveau-Ni oise Cuisine. Cuisine Ni oise originates from the old town of Nice where French Mediterranean cuisine has blended and evolved with influences of Italy across the border. AWAY SPA Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY® means a disappearing act from the everyday into an insider scene of surprising sensations. Is the go-to place for glamour. Revitalise your body with on of our tailormade treatments of revive your soul in our Sauna and Steam rooms and treatments that vary from facials, tanning, massages and more. AWAY® Spa Amsterdam is also home to a team of celebrity therapists offering head-to- toe treatments to leave you red-carpet-ready. The full experience is truly spectacular. W Amsterdam offers a variety of photogenic views as well as incredible modern and traditional cuisine amongs one of the most unique and truly chic Away Spa.  For more about W Amsterdam and their amazing anemities go on wamsterdam.com

Napapirji reveals Infinity. The first circular, 100% recyclable jacket
15

Napapirji reveals Infinity. The first circular, 100% recyclable jacket

Fashion Blazing a trail in circular innovation, premium casualwear brand Napapijri today unveils Infinity, its firstcircular, 100% recyclable jacket embodying Napapijri’s mission to design a circular future for fashion. The first jacket of its kind, Infinity has been three years in the making. Its main breakthrough comes from an intensive, synergistic effort to innovate the way in which fashion impacts the environment through the employment of recyclable materials and circular economy models. Infinity’s main material innovation is its mono-material composition: its filling and trims are made fromNylon 6, while its fabric is made from ECONYL® Regenerated Nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials. The use of one material allows for an easier recycling process - the jacket can enter the recycling machine as it is - and fibres are upcycled without losing any of their original characteristic or quality, which means that ECONYL®: Regenerated Nylon can be recycled again and again. By building Infinity using Nylon 6, Napapijri has created a virtuous circle where the jacket can be recycled and reimagined infinitely. The project marks a decisive step in Napapijri’s quest for innovative solutions in circular design. AsNapapijri’s Senior Marketing Director, Vicki Bohlbro, explains: “As a brand whose origins are firmlyplaced in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role ourindustry has to play in the preservation of the planet and its people through circularity”. To close the loop and make the innovation truly circular, Napapijri has developed a unique digital take-back programme through which the jacket can be returned and recycled. When purchasing Infinity, customers will be invited to register their jacket online through a unique identifier. In order to encourage mindful consumption, customers will have the option of returning their jacket only after two years from purchase. Infinity will then be processed into new yarn and new products. Upon returning the jacket, customers will receive a 100 Euro voucher to be used at napapijri.com for the purchase of their next Infinity product. “Napapijri is the first brand to take a jacket back to be recycled into new ECONYL® material thanks toour unique Regeneration System,” says Giulio Bonazzi, CEO of Aquafil (the makers ofECONYL®). “So, when the jacket reaches the end if its life, it is only the beginning. This is a real first.” Blazing a trail in circular innovation, premium casualwear brand Napapijri today unveils Infinity, its firstcircular, 100% recyclable jacket embodying Napapijri’s mission to design a circular future for fashion. The first jacket of its kind, Infinity has been three years in the making. Its main breakthrough comes from an intensive, synergistic effort to innovate the way in which fashion impacts the environment through the employment of recyclable materials and circular economy models. Infinity’s main material innovation is its mono-material composition: its filling and trims are made fromNylon 6, while its fabric is made from ECONYL® Regenerated Nylon, a high-performance nylon 6 yarn recycled from discarded fishing nets and other waste materials. The use of one material allows for an easier recycling process - the jacket can enter the recycling machine as it is - and fibres are upcycled without losing any of their original characteristic or quality, which means that ECONYL®: Regenerated Nylon can be recycled again and again. By building Infinity using Nylon 6, Napapijri has created a virtuous circle where the jacket can be recycled and reimagined infinitely. The project marks a decisive step in Napapijri’s quest for innovative solutions in circular design. AsNapapijri’s Senior Marketing Director, Vicki Bohlbro, explains: “As a brand whose origins are firmlyplaced in the beautiful alpine landscape, the safeguard of nature has always been on top of our agenda. Now more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to do so by pioneering the future of fashion with Infinity, a jacket that embodies our efforts to combine design, sustainability, and innovation to inspire a shift in the role ourindustry has to play in the preservation of the planet and its people through circularity”. To close the loop and make the innovation truly circular, Napapijri has developed a unique digital take-back programme through which the jacket can be returned and recycled. When purchasing Infinity, customers will be invited to register their jacket online through a unique identifier. In order to encourage mindful consumption, customers will have the option of returning their jacket only after two years from purchase. Infinity will then be processed into new yarn and new products. Upon returning the jacket, customers will receive a 100 Euro voucher to be used at napapijri.com for the purchase of their next Infinity product. “Napapijri is the first brand to take a jacket back to be recycled into new ECONYL® material thanks toour unique Regeneration System,” says Giulio Bonazzi, CEO of Aquafil (the makers ofECONYL®). “So, when the jacket reaches the end if its life, it is only the beginning. This is a real first.”

Advertising
Advertising
Seletti opens its first flagship store in Amsterdam
15

Seletti opens its first flagship store in Amsterdam

Design After opening in Italy, Korea, Thailand and the UK, SELETTI, with its disruptive and ironic spirit, has opened its first flagship store in The Netherlands. On November 8th, the Italian design brand inaugurated the space in one of the most creative and cutting-edge cities in Europe: Amsterdam. Located in the heart of the 9 Streets district, the store – like its other global siblings – was designed by BBMDS architecture studio. The new Amsterdam store will be complemented by Seletti’s e-commerce for The Netherlands atwww.seletti.it, is now launched. During the opening of the new space, Studio Job joined Stefano Seletti in a special signing session of all BLOW by Job&Seletti products: a unique way for design aficionados and Studio Job fans to get their own “customised” piece. The Seletti Amsterdam store was conceived to meet the need for flexibility that characterizes the Seletti world, providing the opportunity to reconfigure, almost in real time, the display. A dynamic store, a four-dimensional space where the products are displayed in a tangle of lines and designs with graphic impact, playing on the contrast between "industrial" materials and precious finishes. Scaffolding creates a simple and yet interesting structure to show customers different product lines, while custom-made graphics enrich the look of the whole environment. Seletti’s eye-catching, fun and often outrageous homeware is made up of a number of design collaborations with some of the best-known names across lifestyle and fashion. The space will house some of the brand’s most iconic pieces from its collaborative collections: BLOW by Job&Seletti with its tableware and furniture designed by Studio Job and enriched by its graphics and its vision; DIESEL LIVING with Seletti, the collection designed by Diesel’s creative team which mixes fashion and design in a unique way; Seletti wears TOILETPAPER, the collaboration with the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari; and the collections created by Marcantonio with its poetic objects inspired by nature, functional and dreamy at the same time. The Seletti shop also offers customers the possibility to create their own bespoke lighting. Customers visiting the ‘Letter Wall’ will be able to design their lighting via Seletti’s smart screen by firstly composing their message and then choosing a lighting design. Seletti CEO, Stefano Seletti comments, “Amsterdam is a city where Seletti fits in perfectly! Our design is crazy, out of the ordinary and fun, mirroring the spirit of this city. We have been commercially active in The Netherlands for years now, and the time has come for us to have a unique space where our customer can enter our world and be totally embraced by it”. Finally, with the aim of expanding the brand’s distribution through new channels, Seletti will launch its e-commerce platform for The Netherlands in the coming weeks. Located on www.seletti.it, it gives access to all of the brand’s collections, allowing customers to receive their purchase directly at home or to collect them from the Amsterdam store. “Using the web is a way, for us, to be closer to our customers”, adds Stefano Seletti. “We take pride in being accessible, but accessibility is not only being affordable: it is also being able to reach our target audience everywhere! We have been developing this ‘virtual flagship store’ in many countries now and it is a success. We are sure our Dutch customers will be very happy!”. After opening in Italy, Korea, Thailand and the UK, SELETTI, with its disruptive and ironic spirit, has opened its first flagship store in The Netherlands. On November 8th, the Italian design brand inaugurated the space in one of the most creative and cutting-edge cities in Europe: Amsterdam. Located in the heart of the 9 Streets district, the store – like its other global siblings – was designed by BBMDS architecture studio. The new Amsterdam store will be complemented by Seletti’s e-commerce for The Netherlands atwww.seletti.it, is now launched. During the opening of the new space, Studio Job joined Stefano Seletti in a special signing session of all BLOW by Job&Seletti products: a unique way for design aficionados and Studio Job fans to get their own “customised” piece. The Seletti Amsterdam store was conceived to meet the need for flexibility that characterizes the Seletti world, providing the opportunity to reconfigure, almost in real time, the display. A dynamic store, a four-dimensional space where the products are displayed in a tangle of lines and designs with graphic impact, playing on the contrast between "industrial" materials and precious finishes. Scaffolding creates a simple and yet interesting structure to show customers different product lines, while custom-made graphics enrich the look of the whole environment. Seletti’s eye-catching, fun and often outrageous homeware is made up of a number of design collaborations with some of the best-known names across lifestyle and fashion. The space will house some of the brand’s most iconic pieces from its collaborative collections: BLOW by Job&Seletti with its tableware and furniture designed by Studio Job and enriched by its graphics and its vision; DIESEL LIVING with Seletti, the collection designed by Diesel’s creative team which mixes fashion and design in a unique way; Seletti wears TOILETPAPER, the collaboration with the image-only magazine created by Maurizio Cattelan and Pierpaolo Ferrari; and the collections created by Marcantonio with its poetic objects inspired by nature, functional and dreamy at the same time. The Seletti shop also offers customers the possibility to create their own bespoke lighting. Customers visiting the ‘Letter Wall’ will be able to design their lighting via Seletti’s smart screen by firstly composing their message and then choosing a lighting design. Seletti CEO, Stefano Seletti comments, “Amsterdam is a city where Seletti fits in perfectly! Our design is crazy, out of the ordinary and fun, mirroring the spirit of this city. We have been commercially active in The Netherlands for years now, and the time has come for us to have a unique space where our customer can enter our world and be totally embraced by it”. Finally, with the aim of expanding the brand’s distribution through new channels, Seletti will launch its e-commerce platform for The Netherlands in the coming weeks. Located on www.seletti.it, it gives access to all of the brand’s collections, allowing customers to receive their purchase directly at home or to collect them from the Amsterdam store. “Using the web is a way, for us, to be closer to our customers”, adds Stefano Seletti. “We take pride in being accessible, but accessibility is not only being affordable: it is also being able to reach our target audience everywhere! We have been developing this ‘virtual flagship store’ in many countries now and it is a success. We are sure our Dutch customers will be very happy!”.

Filling Pieces debut their first full collection
15

Filling Pieces debut their first full collection

Fashion Week Marking the departure from their reputation as a footwear brand, Filling Pieces return to Paris with a virtual runway showcasing their first full collection. The 27-look presentation consists of eyewear, bags, accessories, small leather goods, apparel and of course, footwear. Founder and creative director Guillaume Philibert commented that he is “beyond excited and extremely proud of the collection to be shown in Paris this week”, labelling it “The best to-date”. Without needing to access a show, consumers as well as buyers can visit the FP showroom and view the AW20 SPIRIT collection modelled by the likes of Nick Goulden, in the form of a pre-recorded runway beamed onto the walls. The concept of SPIRIT as a theme stems from the belief in a fifth element bonding earth, fire, water and air. Spirit also represents the desire to understand the unspoken bonds that unite humanity. Each element is interpreted with a unique design direction throughout the collection. Continuing the theme, Filling Pieces have commissioned Makers Unite to produce several pieces for the RTW AW20 collection. The Amsterdam-based organisation nurtures the creative talent of refugees, helping them to integrate into society. A topic which resonates deeply with FP’s brand heritage. Marking the departure from their reputation as a footwear brand, Filling Pieces return to Paris with a virtual runway showcasing their first full collection. The 27-look presentation consists of eyewear, bags, accessories, small leather goods, apparel and of course, footwear. Founder and creative director Guillaume Philibert commented that he is “beyond excited and extremely proud of the collection to be shown in Paris this week”, labelling it “The best to-date”. Without needing to access a show, consumers as well as buyers can visit the FP showroom and view the AW20 SPIRIT collection modelled by the likes of Nick Goulden, in the form of a pre-recorded runway beamed onto the walls. The concept of SPIRIT as a theme stems from the belief in a fifth element bonding earth, fire, water and air. Spirit also represents the desire to understand the unspoken bonds that unite humanity. Each element is interpreted with a unique design direction throughout the collection. Continuing the theme, Filling Pieces have commissioned Makers Unite to produce several pieces for the RTW AW20 collection. The Amsterdam-based organisation nurtures the creative talent of refugees, helping them to integrate into society. A topic which resonates deeply with FP’s brand heritage.

Hermès Autumn & Winter 2020
13

Hermès Autumn & Winter 2020

Fashion Week Collection can be best describes as radical. Pure lines form ample shapes and generous proportions. In counterpoint, warm fabrics create a topography of sensuality and depth. The designs assert their graphic power. The garment’s lining — its functional double sidedness — comes fully to light, almost hypnotically, with a flick of the wrist. From a chromatic field in chiaro-oscuro — backlit peat, clay, ebony, sepia, and hazelnut — a luminous winter springs forth. Nighttime with shades of brown and black. Colors of the collection vary from camel, off-white, rope, hazelnut, peat, chocolate, ebony, tuscany, vanilla, linden tree, clay, steel, flannel, coal, charcoal, black.  for more go on hermes.com Collection can be best describes as radical. Pure lines form ample shapes and generous proportions. In counterpoint, warm fabrics create a topography of sensuality and depth. The designs assert their graphic power. The garment’s lining — its functional double sidedness — comes fully to light, almost hypnotically, with a flick of the wrist. From a chromatic field in chiaro-oscuro — backlit peat, clay, ebony, sepia, and hazelnut — a luminous winter springs forth. Nighttime with shades of brown and black. Colors of the collection vary from camel, off-white, rope, hazelnut, peat, chocolate, ebony, tuscany, vanilla, linden tree, clay, steel, flannel, coal, charcoal, black.  for more go on hermes.com

Park Centraal Amsterdam opens in the cultural heart of the city
12

Park Centraal Amsterdam opens in the cultural heart of the city

Travel   Modern makeover marks new chapter for Amsterdam hotel and the inception of a new hospitality brand deeply rooted in Dutch culture: Park Centraal. Refined design with a touch of 1970s glamour, inspired by a revolutionary, rule- breaking decade in The Netherlands – a defining aspect of the hotel’s DNA, Ground floor designed by Amsterdam-based studio FG Stijl including Bar Claes, a new destination for eating and drinking, with an emphasis on reinvented classics; 189 guestrooms, eight meeting rooms and artwork from contemporary Dutch artist Kat Klerks. Boasting a significant historic legacy and housed in one of the most recognisable flatiron-style buildings in Amsterdam, Park Centraal Amsterdam, formerly known as Park Hotel Amsterdam, has been given a renewed lease of life through a significant rebrand that embodies its heritage and its enviable location, in the city’s cultural epicentre. Connecting Dutch influences and contemporary design Within a short stroll, guests will find the Rijksmuseum, Amsterdam’s Vondelpark, the vibrant Leidseplein, De Pijp and music temple Paradiso, a church converted in the Seventies and where world-famous musicians are known to perform. Each of the 189 rooms combine comfort with Dutch influences and contemporary design beautifully. Deep colours, rich textures and artworks by local artist Kat Klerks combine to create sophisticated and cosy spaces in the heart of Amsterdam, with many more finess touches in each of the rooms. Park Centraal Amsterdam’s ground-floor interiors designed by the locally-based studio FG Stijl feature a blend of classic and contemporary touches. On arrival, a striking three-dimensional ceiling sculpture guides guests to a chic 1970s-inspired reception desk where special lighting, patterned oak floors and arched mirrors combine to create a sense of drama. The hotel’s art collection includes 16 porcelain heart-shaped pieces by FOS Studio Collection, a nod to its position at the very core of all the action and culture in Amsterdam. “Park Centraal is a true celebration of its surroundings; a place where history, contemporary design and invigorating spaces inspired by the Dutch way of living and nearby landmarks intertwine. The building has functioned as a hotel for over a century and we are incredibly proud to have played a role in its transition into a destination that’s current and exciting”, says Bram van der Hoek, CEO & Partner, Europe Hotels Private Collection. Bar Claes, a new destination for eating and drinking Occupying the hotel’s former lobby space, new hangout for eating and drinking, ‘Bar Claes’ has been designed with a sensitivity towards the hotel’s guests and in harmony with the local lifestyle, where balance prevails. The vibrant space features multiple corners to work or leisure. From a centrepiece marble bar to a tucked-away fireplace with sitting room-style furniture and a space to play pool, allowing groups, couples and solo travellers to each choose their desired environment. Park Centraal’s playful and rule-breaking character extends to the Bar Claes’ drinks menu, where all-time favourites (Dry Martini) are offered alongside twists on classics (Verjus Mojito). The theme continues throughout the food menu, with dishes ranging from ‘Holtkamp Cheese Croquettes’ to reimagined favourites, such as ‘Claes Deviled Eggs’ with trout roe and smoked fish salad and ‘China Town style prawn toast’ with ginger, chili and brioche. Room rates from EUR 149,- per night.   About Park Centraal Amsterdam Located steps away from Amsterdam’s quintessential Vondelpark and Museum Square, the building that houses Park Centraal Amsterdam, formerly known as Park Hotel Amsterdam, has hosted guests since the late 19th century. Contemporary with a historical edge, locals and visitors can enjoy the hotel’s 189 inviting guestrooms, each of which feature selected artworks by Dutch designer Kar Klerks, Zenology products, a Marshall and Park Centraal Bedding Collection; eight meeting & event spaces; Bar Claes; and the nearby critically acclaimed Asian-fusion restaurant, MOMO with a fresh menu. The reopening of Park Centraal Amsterdam marks a significant overhaul for the historic 189-room building, which has functioned as a hotel since 1880. For more information and bookings proceed on www.parkcentraal.com Hotel has many great anemities and offer a vairiety of things to do both in the hotel and in the near area as it is truly based on the heart of the city, with museums only 5 minutes away by walking, to hot new restaurants as well as all the best shops just around the corner.  About Park Centraal As the name suggests, Park Centraal focuses on central locations, imbued with contemporary design, heritage and locally-inspired spaces to eat and drink that breathe Dutch culture throughout. With an ethos inspired by the quality of life in The Netherlands, Park Centraal aims to reflect the country’s balanced and social lifestyle, where a healthy working atmosphere is carefully combined with pleasure, manifested through vibrant bars, music and quality food. Following its inaugural opening in Amsterdam, Park Centraal will expand to The Hague in Spring 2020. Which is very exciting. Park Centraal is managed by the Amsterdam-based hotel development and management company Europe Hotels Private Collection which was founded by award winning entrepreneur Liran Wizman. http://www.parkcentraal.com/   Modern makeover marks new chapter for Amsterdam hotel and the inception of a new hospitality brand deeply rooted in Dutch culture: Park Centraal. Refined design with a touch of 1970s glamour, inspired by a revolutionary, rule- breaking decade in The Netherlands – a defining aspect of the hotel’s DNA, Ground floor designed by Amsterdam-based studio FG Stijl including Bar Claes, a new destination for eating and drinking, with an emphasis on reinvented classics; 189 guestrooms, eight meeting rooms and artwork from contemporary Dutch artist Kat Klerks. Boasting a significant historic legacy and housed in one of the most recognisable flatiron-style buildings in Amsterdam, Park Centraal Amsterdam, formerly known as Park Hotel Amsterdam, has been given a renewed lease of life through a significant rebrand that embodies its heritage and its enviable location, in the city’s cultural epicentre. Connecting Dutch influences and contemporary design Within a short stroll, guests will find the Rijksmuseum, Amsterdam’s Vondelpark, the vibrant Leidseplein, De Pijp and music temple Paradiso, a church converted in the Seventies and where world-famous musicians are known to perform. Each of the 189 rooms combine comfort with Dutch influences and contemporary design beautifully. Deep colours, rich textures and artworks by local artist Kat Klerks combine to create sophisticated and cosy spaces in the heart of Amsterdam, with many more finess touches in each of the rooms. Park Centraal Amsterdam’s ground-floor interiors designed by the locally-based studio FG Stijl feature a blend of classic and contemporary touches. On arrival, a striking three-dimensional ceiling sculpture guides guests to a chic 1970s-inspired reception desk where special lighting, patterned oak floors and arched mirrors combine to create a sense of drama. The hotel’s art collection includes 16 porcelain heart-shaped pieces by FOS Studio Collection, a nod to its position at the very core of all the action and culture in Amsterdam. “Park Centraal is a true celebration of its surroundings; a place where history, contemporary design and invigorating spaces inspired by the Dutch way of living and nearby landmarks intertwine. The building has functioned as a hotel for over a century and we are incredibly proud to have played a role in its transition into a destination that’s current and exciting”, says Bram van der Hoek, CEO & Partner, Europe Hotels Private Collection. Bar Claes, a new destination for eating and drinking Occupying the hotel’s former lobby space, new hangout for eating and drinking, ‘Bar Claes’ has been designed with a sensitivity towards the hotel’s guests and in harmony with the local lifestyle, where balance prevails. The vibrant space features multiple corners to work or leisure. From a centrepiece marble bar to a tucked-away fireplace with sitting room-style furniture and a space to play pool, allowing groups, couples and solo travellers to each choose their desired environment. Park Centraal’s playful and rule-breaking character extends to the Bar Claes’ drinks menu, where all-time favourites (Dry Martini) are offered alongside twists on classics (Verjus Mojito). The theme continues throughout the food menu, with dishes ranging from ‘Holtkamp Cheese Croquettes’ to reimagined favourites, such as ‘Claes Deviled Eggs’ with trout roe and smoked fish salad and ‘China Town style prawn toast’ with ginger, chili and brioche. Room rates from EUR 149,- per night.   About Park Centraal Amsterdam Located steps away from Amsterdam’s quintessential Vondelpark and Museum Square, the building that houses Park Centraal Amsterdam, formerly known as Park Hotel Amsterdam, has hosted guests since the late 19th century. Contemporary with a historical edge, locals and visitors can enjoy the hotel’s 189 inviting guestrooms, each of which feature selected artworks by Dutch designer Kar Klerks, Zenology products, a Marshall and Park Centraal Bedding Collection; eight meeting & event spaces; Bar Claes; and the nearby critically acclaimed Asian-fusion restaurant, MOMO with a fresh menu. The reopening of Park Centraal Amsterdam marks a significant overhaul for the historic 189-room building, which has functioned as a hotel since 1880. For more information and bookings proceed on www.parkcentraal.com Hotel has many great anemities and offer a vairiety of things to do both in the hotel and in the near area as it is truly based on the heart of the city, with museums only 5 minutes away by walking, to hot new restaurants as well as all the best shops just around the corner.  About Park Centraal As the name suggests, Park Centraal focuses on central locations, imbued with contemporary design, heritage and locally-inspired spaces to eat and drink that breathe Dutch culture throughout. With an ethos inspired by the quality of life in The Netherlands, Park Centraal aims to reflect the country’s balanced and social lifestyle, where a healthy working atmosphere is carefully combined with pleasure, manifested through vibrant bars, music and quality food. Following its inaugural opening in Amsterdam, Park Centraal will expand to The Hague in Spring 2020. Which is very exciting. Park Centraal is managed by the Amsterdam-based hotel development and management company Europe Hotels Private Collection which was founded by award winning entrepreneur Liran Wizman. http://www.parkcentraal.com/

Sorry I'm late!
11

Sorry I'm late!

Music Sorry I'm late! Allow me to introduce myself ; my name is Asma Emy El Ghalbzouri and i am the Music and Culture editor for Numéro magazine Netherlands. As we strive to make up for lost time when it comes to music we would love to give you a recap and a small taste of all thats coming in 2020.   Let's start at the beginning and honor some of the most amazing festivals this summer. Mojo has been a big player in Holland for some time now and Lowlands has been their pride and joy. Although the festivals features quite a bit of hip hop acts,it didn’t stop them from wanting to dabble in a full hip hop festival and with great success if you ask us. WOO HAH is a splendid gathering in the south of Holland with a wide selection of hip hop’s latest and finest.   Mysteryland never ceases to disappoint either. A wide variety of house,edm and techno djs, all of them being household names in their genre, grace the immaculate and beautifully decorated stages for energetic sets. I have always had a soft spot hardstyle and hardcore. it is the most fascinating part of Dutch culture and grew to be a worldwide phenomenon. Defqon being one of the coolest and most celebrated of them all really blew me away this summer.   We also visited some festivals abroad in a region that is finally celebrated and honored for its amazing musical talent ; North Africa. We have choosen to explore Morocco and the country has stolen our musical hearts. We spoke to different established and emerging artists and we were mesmerized. Loco Dice, Chromeo and Yesin Bey played Oasis festival and I was so delighted to find out that Dave’s mother is from Moroccan jewish decent. I remember walking the streets of New York back when I used to be a hairstylist and got to assist backstage at the seasonal hectic fashion frenzy also known as fashion week. Chromeo blasting in my ears with help of revolutionary item called the ipod. Dj Kicks (remix) is one of the coolest albums out there and i will fight you for it.   Moroccan dj’s Yasmean, Dris Bennis aka Casa Voyager and African kings Art Comes First played immaculate sets and took us through a magical journey that embodies progressive Africa at Oasis festival.As the night progressed Walshy Fire,Art Comes First and Chromeo decided to share a stage and played a back to back which I will forever cherish as one of the most enchanting musical moments in my life.   Atlas Electronic gave us hedonistic and gypsy vibes. Dj Gan Gah showed up and out as he plays a set featuring well known edited chaabi and reggada songs. I must say he is one of my favorite discoveries yet! Born in Morocco and now residing in Brussels,this Moroccan powerhouse mixes Moroccan folk music in techno and house edits making it possible to enjoy at any music festival. I would suggest you check out his Habib Tronics on Spotify,its the new wave chaabi music he created just for our enjoyment. Zohra Idrissi aka Gypzee seranedes us under a star filled sky with the sweetest funky songs. She reminds me of a young Erica Badu. Sassy and lyricly on point. This Moroccan beauty, who lives in London, has slowly but surely making her way in music and this time blessing us with this beautiful performance in this magical country she calls home as well.   The interviews with all these amazing artists and more are featured in our music and culture special about Morocco which will be posted in 2020!   We lavishly resided in excellent care at Riad 144 in the old town of Marrakech as owner Jean Witho opened his heart and home to wandering artists and reporters. This Riad has a few of the most exciting and beautiful rooms I have ever seen. Each one with a different theme displaying different sides and styles of Morocco. The Berber room displaying beautiful amazigh art or the more “modern” room if you will with African contemporary pieces. Tobias the turtle roams free in the communal area just to make sure all the guests have a good time and will join you for your afternoon tea or beautiful glass of wine.   We have some great interviews with legendary djs, producers, rockstars and rappers making its way to online and print. We spoke to the movers and shakers when it comes to innovation in sound, venues, managing artists and festivals. We had drinks with emerging artists and went to heaps of listening parties to share in their new found excitement.   We can't wait to share more and to inspire you to listen to great artists and visit different places around the world to change your “backdrop” as you dance the night away. We wish a very magical 2020! aftermovie of Oasis Festival: https://www.youtube.com/watch?v=3dx9DwpbEgM&feature=youtu.be  special thanks to Riad 144 - https://www.riad144.com/   Sorry I'm late! Allow me to introduce myself ; my name is Asma Emy El Ghalbzouri and i am the Music and Culture editor for Numéro magazine Netherlands. As we strive to make up for lost time when it comes to music we would love to give you a recap and a small taste of all thats coming in 2020.   Let's start at the beginning and honor some of the most amazing festivals this summer. Mojo has been a big player in Holland for some time now and Lowlands has been their pride and joy. Although the festivals features quite a bit of hip hop acts,it didn’t stop them from wanting to dabble in a full hip hop festival and with great success if you ask us. WOO HAH is a splendid gathering in the south of Holland with a wide selection of hip hop’s latest and finest.   Mysteryland never ceases to disappoint either. A wide variety of house,edm and techno djs, all of them being household names in their genre, grace the immaculate and beautifully decorated stages for energetic sets. I have always had a soft spot hardstyle and hardcore. it is the most fascinating part of Dutch culture and grew to be a worldwide phenomenon. Defqon being one of the coolest and most celebrated of them all really blew me away this summer.   We also visited some festivals abroad in a region that is finally celebrated and honored for its amazing musical talent ; North Africa. We have choosen to explore Morocco and the country has stolen our musical hearts. We spoke to different established and emerging artists and we were mesmerized. Loco Dice, Chromeo and Yesin Bey played Oasis festival and I was so delighted to find out that Dave’s mother is from Moroccan jewish decent. I remember walking the streets of New York back when I used to be a hairstylist and got to assist backstage at the seasonal hectic fashion frenzy also known as fashion week. Chromeo blasting in my ears with help of revolutionary item called the ipod. Dj Kicks (remix) is one of the coolest albums out there and i will fight you for it.   Moroccan dj’s Yasmean, Dris Bennis aka Casa Voyager and African kings Art Comes First played immaculate sets and took us through a magical journey that embodies progressive Africa at Oasis festival.As the night progressed Walshy Fire,Art Comes First and Chromeo decided to share a stage and played a back to back which I will forever cherish as one of the most enchanting musical moments in my life.   Atlas Electronic gave us hedonistic and gypsy vibes. Dj Gan Gah showed up and out as he plays a set featuring well known edited chaabi and reggada songs. I must say he is one of my favorite discoveries yet! Born in Morocco and now residing in Brussels,this Moroccan powerhouse mixes Moroccan folk music in techno and house edits making it possible to enjoy at any music festival. I would suggest you check out his Habib Tronics on Spotify,its the new wave chaabi music he created just for our enjoyment. Zohra Idrissi aka Gypzee seranedes us under a star filled sky with the sweetest funky songs. She reminds me of a young Erica Badu. Sassy and lyricly on point. This Moroccan beauty, who lives in London, has slowly but surely making her way in music and this time blessing us with this beautiful performance in this magical country she calls home as well.   The interviews with all these amazing artists and more are featured in our music and culture special about Morocco which will be posted in 2020!   We lavishly resided in excellent care at Riad 144 in the old town of Marrakech as owner Jean Witho opened his heart and home to wandering artists and reporters. This Riad has a few of the most exciting and beautiful rooms I have ever seen. Each one with a different theme displaying different sides and styles of Morocco. The Berber room displaying beautiful amazigh art or the more “modern” room if you will with African contemporary pieces. Tobias the turtle roams free in the communal area just to make sure all the guests have a good time and will join you for your afternoon tea or beautiful glass of wine.   We have some great interviews with legendary djs, producers, rockstars and rappers making its way to online and print. We spoke to the movers and shakers when it comes to innovation in sound, venues, managing artists and festivals. We had drinks with emerging artists and went to heaps of listening parties to share in their new found excitement.   We can't wait to share more and to inspire you to listen to great artists and visit different places around the world to change your “backdrop” as you dance the night away. We wish a very magical 2020! aftermovie of Oasis Festival: https://www.youtube.com/watch?v=3dx9DwpbEgM&feature=youtu.be  special thanks to Riad 144 - https://www.riad144.com/  

The future is ______?
10

The future is ______?

Fashion Exclusive fashion editorial Team: Production: Simone Bronzi & Timotej Letonja @Haze Media Photographer: Marcello Arena Stylist: Giulia Meterangelis Model: Kaspar Rosander @Next Models Grooming: Augusto Picerni @W-M Management Set designer: Francesco Petrillo Director: White Paper Camera: Leonardo Russo Stylist assistant: Joele Iapadre Exclusive fashion editorial Team: Production: Simone Bronzi & Timotej Letonja @Haze Media Photographer: Marcello Arena Stylist: Giulia Meterangelis Model: Kaspar Rosander @Next Models Grooming: Augusto Picerni @W-M Management Set designer: Francesco Petrillo Director: White Paper Camera: Leonardo Russo Stylist assistant: Joele Iapadre

The art of gifting with Acqua Di Parma and Gio Pastori
8

The art of gifting with Acqua Di Parma and Gio Pastori

Beauty Acqua di Parma celebrates the Collection dedication to the Holiday Season with motifs designed by the talented paper-cut artist Gio Pastori.  Acqua di Parma celebrates the Holiday Season with Gio Pastori. After the success of Colonia Artist Edition, the decorative motifs designed by the young Italian artist adorn the Holiday Season Collection 2019 with his joyous and playful style. Once again, the iconic Italian Maison elevates the art of giving, entrusting its image to an up-and-coming talent among the most interesting ones on the current art scene.   The radiant decoration created by Gio Pastori for Colonia Artist Edition returns throughout the Holiday Season Collection, wrapping bottles and coffret sets, both in the signature black and white pattern with silver tones for the Blu Mediterraneo products and gold for Le Nobili. A skilled paper-cut artist with a strong sense of colour, Gio has drawn inspiration from the famous advertisements of Depero, interpreting in his own way the elegant essential nature of Acqua di Parma. The original graphic pattern punctuated with miniatures of the Colonia Art Deco bottles, alternated to tiny baubles evoking the winter holidays, but also children‘s games, from marbles to balloons. This atmosphere of fascinating old-time fairy tales steeped in modern minimalism is employed also for the Collection Advertising visual. Colonia and a large sledge are the main protagonists of the visual story, together with the Ballerina and the Toy Soldier from Tchaikovsky‘s Nutcracker in a stylised version and with a cascade of gift packages and hat boxes. A real feast for the eyes runs through the whole Collection which, for 2019, becomes even richer. Alongside the stylish Holiday Gift Sets, Acqua di Parma offers new elegant creations for the Holiday Gifts. From the Blu Mediterraneo soaps and hand creams, to the Barber and Colonia Travel Sets. There is also a special area reserved for the new Home Collection that boasts the Notte di Stelle fragrance, a new protagonist. The Collection is completed by the luxurious sets devoted to the new sophisticated Signatures of the Sun fragrances and includes for the rst time the lavish Acqua di Parma Advent Calendar. “For Acqua di Parma, the art of giving is an important part of Italian lifestyle and also this year, we have chosen an artist to celebrate the winter holidays. Gio Pastori interpreted in a magni cent way the radiant lightness of our iconic fragrance with his unique version of Colonia Artist, so we decided to sprinkle the magic of his spontaneously ironic creativity on the new Holiday Season Collection”, says Laura Burdese, Acqua di Parma CEO and President. “Working with Acqua di Parma has given me the chance to express the authentic essence of my creativity. Hand-crafted collages and paper-cuts, together with a purity of forms, are the principles of my practice. The elegant minimalism, passion for handcraft and that imperfect perfection that make each Acqua di Parma creation unique, immediately fascinated me these values, that perfectly t with the spirit of the Holiday Season Collection, inspired me while working on the Colonia Artist project”, says Gio Pastori. With Gio Pastori Acqua di Parma continues the experimental path that year after year involves versatile and original artists from the contemporary art scene. This research involves the visual codes of the maison and Colonia, its iconic fragrance, reinterpreted from time to time in creations of great impact and uniqueness. These original works emerge from the individual sensitivity of the various artists. The project dedicated to the Holiday Season Collection represents the natural development of these collaborations between the famous Maison and the artist called upon to interpret it. COLONIA ARTIST EDITION 2019 Acqua di Parma has created the artistic edition of Colonia also for the year 2019, entrusting it to the talent of Gio Pastori. This is an original gift for fans of the brand‘s iconic perfume. The generous 180ml format enhances the decorative motif, created by the artist, that completely wraps around the unmistakeable Art Deco bottle and the cylindrical box. This extremely light and radiant graphic pattern comes in yellow, black and white. Olfactory Pyramid. The golden fruits of Acqua di Parma spread their sparkling, clear and sunny notes all around. These sensations are ampli ed in the heart of the fragrance where oral essences of lavender, verbena and Bulgarian rose meet and combine. In the base, there are the warm tones of luxurious wood, such as vetiver, sandalwood and patchouli. HOLIDAY GIFT SET Colonia The essence of the purest Italian style becomes an elegant gift for all those who value Acqua di Parma Colonie, in four precious Holiday Gift Sets. For each one, the hat box in the iconic Parma yellow is completely covered with the radiant decorative motif created by Gio Pastori. Inside there is an elegant collection: Eau de Cologne 100ml, Bath and Shower Gel 75ml and Spray Deodorant 50ml. Each box is distinguished by the colour code of the label: white for Colonia, bronze for Colonia Intensa, black for Colonia Essenza, matt silver for Colonia Pura. Colonia, the iconic fragrance of the brand. This timeless classic is characterised by clear citrus tones and a fresh energy.Colonia Intensa, a fragrance with character for a strong personality that nds expression in the unmistakeable leather tone. Colonia Essenza an exciting and sophisticated fragrance with a vibrant combination of citrus and wood. Its elegant Art Deco bottle comes in pure black.Colonia Pura gives off sensations of modern lightness, offering new light and breath to the citrus cologne structure. Le Nobili There are three different Holiday Gift Sets that offer every woman a personal essence based on her favourite ower: Magnolia Nobile, Rosa Nobile, Peonia Nobile. The graphic pattern created by Gio Pastori is lit up with gold tones, to embellish the box provided with the distinctive nuance of each fragrance: creamy white for Magnolia Nobile, pink for Rosa Nobile, royal magenta for Peonia Nobile. The set includes Eau de Parfum 100ml, Body Cream and Shower Gel 75ml. Magnolia Nobile is a charming fragrance, perfect for a woman who attracts looks with the strength of her personality. This Eau de Parfum is characterised by clear tones that stir the heart with the notes of vibrant magnolia.Rosa Nobile is the ideal fragrance for a woman with her own unmistakeable charm, just like the queen of owers. This fragrance is like a bouquet of freshly cut roses that awakens in the heart the enveloping richness of the Italian Rosa Centifolia. Peonia Nobile is a sensual fragrance, lively and vibrant, for an elegant woman full of vitality. A sumptuous peony fragrance enriches the heart of this Eau de Parfum. Blu Mediterraneo This gift releases all the vital energy of the Italian Mediterranean and allows to relive in each season the grandeur of magni cent landscapes. The three Holiday Gift Sets contain the golden moments of a long joyful summer, when letting go is as easy as breathing. Each one is marked by an essence based on a symbolic place in the Italian Mediterranean: Arancia di Capri, Mirto di Panarea and Fico di Amal . The design created by Gio Pastori shines on the sea blue background of the box, in its silver and white tones evoking festive moods full of light. Each set contains an Eau de Toilette 75ml, the Shower Gel 40ml and the Body Lotion 50ml. These practical and handy formats are ideal to take everywhere with you the radiant freshness of the most loved Mediterranean landscapes. Arancia di Capri. A sunny relaxing fragrance, that releases notes of orange, mandarin and lemon. It feels like nding yourself immersed in the atmosphere of one of the most fascinating Mediterranean islands in the world.Mirto di Panarea. The aromatic scents of the Mediterranean vegetation are blended with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, are ideal to feel transported to an island suspended in time. Fico di Amal . Bergamot, lemon and grapefruit announce in advance the scents of g in an irresistible harmony, like the ever-surprising view of the Amal Coast. HOLIDAY GIFT Travel Must-Haves The must-haves for fans of the Acqua di Parma Italian style, but also the perfect gift for someone stepping into the world of the historic Maison for the rst time. This complete and elegant selection of Colonia and Barbiere provided in convenient elegant formats has everything you need always at hand: Colonia 20ml, Colonia shower gel 75ml, Colonia spray deodorant 50ml, Barbiere 40ml soft shaving cream and refreshing aftershave emulsion. The essential compact design for the elegant travel case is embellished with the band with Acqua di Parma stitching and logo. The box evokes the decoration motif created by Gio Pastori on a luminous yellow background. Arancia di Capri Hand Cream and Soap Two new formulas release the relaxing fragrance of Arancia di Capri. Each one is a special gift to rediscover in everyday actions the dynamic breath of the Italian Mediterranean. The hand cream and soap come in the practical 300ml dispenser, even more radiant thanks to the blue box embellished with the silver and white decoration of Gio Pastori for Acqua di Parma. They are perfect as individual gifts or together. Mixed with water the Hand Soap produces a rich and full-bodied foam. Its delicate formula with essence of Aloe and vitamin E, leaves the skin pleasantly cleansed and soft, giving it the perfumed tones of Arancia di Capri. With its light and quickly-absorbed texture, the Hand Cream leaves the skin silky. Formulated with Karité butter and apricot oil with the strong hydrating properties, it releases its active ingredients, giving a pleasant softness together with the delicate fragrance of Arancia di Capri. Blu Mediterraneo Discovery Collection This is the ideal gift to discover the regenerating aromas of the Italian Mediterranean and to breathe in all its bright energy. This selection of the best-loved Blu Mediterraneo fragrances is packaged in a box covered with the decorative motifs created by Gio Pastori in silver and white tones. Arancia di Capri, Bergamotto di Calabria, Fico di Amal and Mirto di Panarea in four 10ml roll-on packs. These practical formats allow you to immerse yourself in any moment in unforgettable places, where the sun, sky and sea are one. Arancia di Capri. It releases the scents of orange, mandarin and lemon, symbolic citrus fruits of the Mediterranean island. And it‘s like nding yourself again in the sunny and relaxing atmosphere of this corner of paradise.Bergamotto di Calabria. It conjures up a strong intense land, together with its most precious fruit. The sparkling scents of bergamot appear from the beginning and characterise this charming oral fragrance. Fico di Amal . The clear sunny scents of bergamot, lemon and grapefruit are the perfect prelude to the sweetness of the g. A dynamic and surprising fragrance like the views of the Amal Coast.Mirto di Panarea. It releases the aromatic scents of the Mediterranean vegetation blending them with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, transport you to an island suspended in time. HOME COLLECTION HOLIDAY GIFT Candles and Room Diffusers - Notte di Stelle The joy of sharing unforgettable moments with your loved-ones. A warm intimate atmosphere which is also felt in the air when the scent of “Notte di Stelle” is given off. This new Home Collection fragrance created by Acqua di Parma is ideal to create the perfumed magic of a festive night. The ame that burns in the replace combines with the cold of the dark star- studded night, in a composition that mixes the fragrances of birch wood and Guajac wood with the balsamic scents of pine oil and the spicy scents of cloves, with the pungent touch of raspberry. “Notte di Stelle” comes in three versions, each one ideal to live a different experience. The candle in the 200g glass holder unites the play of light and shade of the ame with the perfumed tones. A ritual which becomes even more spectacular with the candle in the glass holder in the new generous 500g format, which recaptures the iconic shape of the bottle and is enriched with several wicks placed with extreme precision to create a very harmonious light composition. The glass holder and box of both the candles are embellished with the decoration created by Gio Pastori in yellow, black and white, the symbolic colours of Acqua di Parma. “Notte di Stelle” also comes in an elegant 180ml room diffuser. This design object recaptures the Art Deco shape of Colonia, nely decorated with the graphic pattern of Gio Pastori, like the cylindrical box. It is a perfect gift to release the bright perfumed tones of the fragrance strongly and for a long time. Room diffuser Luce di Colonia – 500ml To welcome friends and loved ones on party days, this fragrance radiates joie de vivre throughout the home. The protagonist of the Acqua di Parma Home Collection, this composition celebrates with its light sunny scent of Colonia, the quintessence of the Italian style. The citrus scents of orange and lemon evoke sun-drenched Italian landscapes. The pure natural ‘Frutti d’Oro’ combine with delicate oral tones and warm scents of precious wood. This gift marries design with atmosphere. A room diffuser that, for the rst time, is designed in the generous 500ml format. The shape recaptures the iconic Art Deco clear glass bottle, embellished as always with the bakelite stopper and the elegant thin rattan sticks, both in black. The box is decorated with the original motifs in yellow, black and white, created by Gio Pastori. LUXURY GIFT SET Signature Premium Gift Set This precious gift like the art of the Acqua di Parma perfume achieves excellence in the new Signatures of the Sun collection. Fragrances which, through the olfactory prism of Colonia, the iconic brand fragrance, offer the sensation of perceiving an already familiar ingredient as if for the rst time. Dedicated to Oud and Sandalo the two sets include Eau de Parfum 100ml and Shower Gel 200ml, exclusively designed for this gift box. Products and box are characterised by the elegant distinctive codes of the collection. The black background is lit up by the matt label with the gold logo printed in relief. Oud. This masterly combination marries the citrus spirit of Colonia and the faceted olfactory structure of agarwood oil. From this subtle harmony of contrasts arises a unique fragrance.Sandalo. This is a sunny and intense fragrance at the same time. The clear brightness of the citrus combines with the balsamic and creamy scents of Indian sandalwood, in its opulent sensuality. Signature Discovery Set The value of a gift that will offer the joy of discovering the art of the Signatures of the Sun perfume. A Set containing a re ned selection. The three precious Eau de Parfum, Quercia, Oud and Sandalo come in the elegant 20ml format, which faithfully reproduces the Art Deco bottle, in tones of black with a matt label and logo in gold. These sophisticated colour codes come back on the hat box package. Quercia. An Eau de Parfum that spreads generously and richly with scents of green and light, enhances the magnetic attraction of the oak tree in a powerful and full-bodied composition.Oud. The olfactory complexity of a faceted essence like agarwood oil unveils an unexpected and radiant freshness through the citrus scents of Colonia.Sandalo. The strong creamy scents of Indian sandalwood, together with the Frutti d‘Oro of Colonia experience a new surprising brilliance. Acqua di Parma Advent Calendar Acqua di Parma adds to the winter holidays its new Advent Calendar. Every day, a small or large surprise awaits you to experience up close the world of the Maison in all its facets. From Colonia to Blu Mediterraneo to Home Collection, from Barbiere to Signatures the Sun and Le Nobili, so many precious gifts in formats that allow you to appreciate formulas and fragrances. In the sunny tones of Parma yellow, the Calendar is divided into four sections: when it is closed it recalls the shape of the iconic Acqua di Parma box and, once open, it shows a festive decoration and recalls a bright Italian house, with as many windows ready to offer the surprise of the day. more on: https://www.acquadiparma.com Acqua di Parma celebrates the Collection dedication to the Holiday Season with motifs designed by the talented paper-cut artist Gio Pastori.  Acqua di Parma celebrates the Holiday Season with Gio Pastori. After the success of Colonia Artist Edition, the decorative motifs designed by the young Italian artist adorn the Holiday Season Collection 2019 with his joyous and playful style. Once again, the iconic Italian Maison elevates the art of giving, entrusting its image to an up-and-coming talent among the most interesting ones on the current art scene.   The radiant decoration created by Gio Pastori for Colonia Artist Edition returns throughout the Holiday Season Collection, wrapping bottles and coffret sets, both in the signature black and white pattern with silver tones for the Blu Mediterraneo products and gold for Le Nobili. A skilled paper-cut artist with a strong sense of colour, Gio has drawn inspiration from the famous advertisements of Depero, interpreting in his own way the elegant essential nature of Acqua di Parma. The original graphic pattern punctuated with miniatures of the Colonia Art Deco bottles, alternated to tiny baubles evoking the winter holidays, but also children‘s games, from marbles to balloons. This atmosphere of fascinating old-time fairy tales steeped in modern minimalism is employed also for the Collection Advertising visual. Colonia and a large sledge are the main protagonists of the visual story, together with the Ballerina and the Toy Soldier from Tchaikovsky‘s Nutcracker in a stylised version and with a cascade of gift packages and hat boxes. A real feast for the eyes runs through the whole Collection which, for 2019, becomes even richer. Alongside the stylish Holiday Gift Sets, Acqua di Parma offers new elegant creations for the Holiday Gifts. From the Blu Mediterraneo soaps and hand creams, to the Barber and Colonia Travel Sets. There is also a special area reserved for the new Home Collection that boasts the Notte di Stelle fragrance, a new protagonist. The Collection is completed by the luxurious sets devoted to the new sophisticated Signatures of the Sun fragrances and includes for the rst time the lavish Acqua di Parma Advent Calendar. “For Acqua di Parma, the art of giving is an important part of Italian lifestyle and also this year, we have chosen an artist to celebrate the winter holidays. Gio Pastori interpreted in a magni cent way the radiant lightness of our iconic fragrance with his unique version of Colonia Artist, so we decided to sprinkle the magic of his spontaneously ironic creativity on the new Holiday Season Collection”, says Laura Burdese, Acqua di Parma CEO and President. “Working with Acqua di Parma has given me the chance to express the authentic essence of my creativity. Hand-crafted collages and paper-cuts, together with a purity of forms, are the principles of my practice. The elegant minimalism, passion for handcraft and that imperfect perfection that make each Acqua di Parma creation unique, immediately fascinated me these values, that perfectly t with the spirit of the Holiday Season Collection, inspired me while working on the Colonia Artist project”, says Gio Pastori. With Gio Pastori Acqua di Parma continues the experimental path that year after year involves versatile and original artists from the contemporary art scene. This research involves the visual codes of the maison and Colonia, its iconic fragrance, reinterpreted from time to time in creations of great impact and uniqueness. These original works emerge from the individual sensitivity of the various artists. The project dedicated to the Holiday Season Collection represents the natural development of these collaborations between the famous Maison and the artist called upon to interpret it. COLONIA ARTIST EDITION 2019 Acqua di Parma has created the artistic edition of Colonia also for the year 2019, entrusting it to the talent of Gio Pastori. This is an original gift for fans of the brand‘s iconic perfume. The generous 180ml format enhances the decorative motif, created by the artist, that completely wraps around the unmistakeable Art Deco bottle and the cylindrical box. This extremely light and radiant graphic pattern comes in yellow, black and white. Olfactory Pyramid. The golden fruits of Acqua di Parma spread their sparkling, clear and sunny notes all around. These sensations are ampli ed in the heart of the fragrance where oral essences of lavender, verbena and Bulgarian rose meet and combine. In the base, there are the warm tones of luxurious wood, such as vetiver, sandalwood and patchouli. HOLIDAY GIFT SET Colonia The essence of the purest Italian style becomes an elegant gift for all those who value Acqua di Parma Colonie, in four precious Holiday Gift Sets. For each one, the hat box in the iconic Parma yellow is completely covered with the radiant decorative motif created by Gio Pastori. Inside there is an elegant collection: Eau de Cologne 100ml, Bath and Shower Gel 75ml and Spray Deodorant 50ml. Each box is distinguished by the colour code of the label: white for Colonia, bronze for Colonia Intensa, black for Colonia Essenza, matt silver for Colonia Pura. Colonia, the iconic fragrance of the brand. This timeless classic is characterised by clear citrus tones and a fresh energy.Colonia Intensa, a fragrance with character for a strong personality that nds expression in the unmistakeable leather tone. Colonia Essenza an exciting and sophisticated fragrance with a vibrant combination of citrus and wood. Its elegant Art Deco bottle comes in pure black.Colonia Pura gives off sensations of modern lightness, offering new light and breath to the citrus cologne structure. Le Nobili There are three different Holiday Gift Sets that offer every woman a personal essence based on her favourite ower: Magnolia Nobile, Rosa Nobile, Peonia Nobile. The graphic pattern created by Gio Pastori is lit up with gold tones, to embellish the box provided with the distinctive nuance of each fragrance: creamy white for Magnolia Nobile, pink for Rosa Nobile, royal magenta for Peonia Nobile. The set includes Eau de Parfum 100ml, Body Cream and Shower Gel 75ml. Magnolia Nobile is a charming fragrance, perfect for a woman who attracts looks with the strength of her personality. This Eau de Parfum is characterised by clear tones that stir the heart with the notes of vibrant magnolia.Rosa Nobile is the ideal fragrance for a woman with her own unmistakeable charm, just like the queen of owers. This fragrance is like a bouquet of freshly cut roses that awakens in the heart the enveloping richness of the Italian Rosa Centifolia. Peonia Nobile is a sensual fragrance, lively and vibrant, for an elegant woman full of vitality. A sumptuous peony fragrance enriches the heart of this Eau de Parfum. Blu Mediterraneo This gift releases all the vital energy of the Italian Mediterranean and allows to relive in each season the grandeur of magni cent landscapes. The three Holiday Gift Sets contain the golden moments of a long joyful summer, when letting go is as easy as breathing. Each one is marked by an essence based on a symbolic place in the Italian Mediterranean: Arancia di Capri, Mirto di Panarea and Fico di Amal . The design created by Gio Pastori shines on the sea blue background of the box, in its silver and white tones evoking festive moods full of light. Each set contains an Eau de Toilette 75ml, the Shower Gel 40ml and the Body Lotion 50ml. These practical and handy formats are ideal to take everywhere with you the radiant freshness of the most loved Mediterranean landscapes. Arancia di Capri. A sunny relaxing fragrance, that releases notes of orange, mandarin and lemon. It feels like nding yourself immersed in the atmosphere of one of the most fascinating Mediterranean islands in the world.Mirto di Panarea. The aromatic scents of the Mediterranean vegetation are blended with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, are ideal to feel transported to an island suspended in time. Fico di Amal . Bergamot, lemon and grapefruit announce in advance the scents of g in an irresistible harmony, like the ever-surprising view of the Amal Coast. HOLIDAY GIFT Travel Must-Haves The must-haves for fans of the Acqua di Parma Italian style, but also the perfect gift for someone stepping into the world of the historic Maison for the rst time. This complete and elegant selection of Colonia and Barbiere provided in convenient elegant formats has everything you need always at hand: Colonia 20ml, Colonia shower gel 75ml, Colonia spray deodorant 50ml, Barbiere 40ml soft shaving cream and refreshing aftershave emulsion. The essential compact design for the elegant travel case is embellished with the band with Acqua di Parma stitching and logo. The box evokes the decoration motif created by Gio Pastori on a luminous yellow background. Arancia di Capri Hand Cream and Soap Two new formulas release the relaxing fragrance of Arancia di Capri. Each one is a special gift to rediscover in everyday actions the dynamic breath of the Italian Mediterranean. The hand cream and soap come in the practical 300ml dispenser, even more radiant thanks to the blue box embellished with the silver and white decoration of Gio Pastori for Acqua di Parma. They are perfect as individual gifts or together. Mixed with water the Hand Soap produces a rich and full-bodied foam. Its delicate formula with essence of Aloe and vitamin E, leaves the skin pleasantly cleansed and soft, giving it the perfumed tones of Arancia di Capri. With its light and quickly-absorbed texture, the Hand Cream leaves the skin silky. Formulated with Karité butter and apricot oil with the strong hydrating properties, it releases its active ingredients, giving a pleasant softness together with the delicate fragrance of Arancia di Capri. Blu Mediterraneo Discovery Collection This is the ideal gift to discover the regenerating aromas of the Italian Mediterranean and to breathe in all its bright energy. This selection of the best-loved Blu Mediterraneo fragrances is packaged in a box covered with the decorative motifs created by Gio Pastori in silver and white tones. Arancia di Capri, Bergamotto di Calabria, Fico di Amal and Mirto di Panarea in four 10ml roll-on packs. These practical formats allow you to immerse yourself in any moment in unforgettable places, where the sun, sky and sea are one. Arancia di Capri. It releases the scents of orange, mandarin and lemon, symbolic citrus fruits of the Mediterranean island. And it‘s like nding yourself again in the sunny and relaxing atmosphere of this corner of paradise.Bergamotto di Calabria. It conjures up a strong intense land, together with its most precious fruit. The sparkling scents of bergamot appear from the beginning and characterise this charming oral fragrance. Fico di Amal . The clear sunny scents of bergamot, lemon and grapefruit are the perfect prelude to the sweetness of the g. A dynamic and surprising fragrance like the views of the Amal Coast.Mirto di Panarea. It releases the aromatic scents of the Mediterranean vegetation blending them with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, transport you to an island suspended in time. HOME COLLECTION HOLIDAY GIFT Candles and Room Diffusers - Notte di Stelle The joy of sharing unforgettable moments with your loved-ones. A warm intimate atmosphere which is also felt in the air when the scent of “Notte di Stelle” is given off. This new Home Collection fragrance created by Acqua di Parma is ideal to create the perfumed magic of a festive night. The ame that burns in the replace combines with the cold of the dark star- studded night, in a composition that mixes the fragrances of birch wood and Guajac wood with the balsamic scents of pine oil and the spicy scents of cloves, with the pungent touch of raspberry. “Notte di Stelle” comes in three versions, each one ideal to live a different experience. The candle in the 200g glass holder unites the play of light and shade of the ame with the perfumed tones. A ritual which becomes even more spectacular with the candle in the glass holder in the new generous 500g format, which recaptures the iconic shape of the bottle and is enriched with several wicks placed with extreme precision to create a very harmonious light composition. The glass holder and box of both the candles are embellished with the decoration created by Gio Pastori in yellow, black and white, the symbolic colours of Acqua di Parma. “Notte di Stelle” also comes in an elegant 180ml room diffuser. This design object recaptures the Art Deco shape of Colonia, nely decorated with the graphic pattern of Gio Pastori, like the cylindrical box. It is a perfect gift to release the bright perfumed tones of the fragrance strongly and for a long time. Room diffuser Luce di Colonia – 500ml To welcome friends and loved ones on party days, this fragrance radiates joie de vivre throughout the home. The protagonist of the Acqua di Parma Home Collection, this composition celebrates with its light sunny scent of Colonia, the quintessence of the Italian style. The citrus scents of orange and lemon evoke sun-drenched Italian landscapes. The pure natural ‘Frutti d’Oro’ combine with delicate oral tones and warm scents of precious wood. This gift marries design with atmosphere. A room diffuser that, for the rst time, is designed in the generous 500ml format. The shape recaptures the iconic Art Deco clear glass bottle, embellished as always with the bakelite stopper and the elegant thin rattan sticks, both in black. The box is decorated with the original motifs in yellow, black and white, created by Gio Pastori. LUXURY GIFT SET Signature Premium Gift Set This precious gift like the art of the Acqua di Parma perfume achieves excellence in the new Signatures of the Sun collection. Fragrances which, through the olfactory prism of Colonia, the iconic brand fragrance, offer the sensation of perceiving an already familiar ingredient as if for the rst time. Dedicated to Oud and Sandalo the two sets include Eau de Parfum 100ml and Shower Gel 200ml, exclusively designed for this gift box. Products and box are characterised by the elegant distinctive codes of the collection. The black background is lit up by the matt label with the gold logo printed in relief. Oud. This masterly combination marries the citrus spirit of Colonia and the faceted olfactory structure of agarwood oil. From this subtle harmony of contrasts arises a unique fragrance.Sandalo. This is a sunny and intense fragrance at the same time. The clear brightness of the citrus combines with the balsamic and creamy scents of Indian sandalwood, in its opulent sensuality. Signature Discovery Set The value of a gift that will offer the joy of discovering the art of the Signatures of the Sun perfume. A Set containing a re ned selection. The three precious Eau de Parfum, Quercia, Oud and Sandalo come in the elegant 20ml format, which faithfully reproduces the Art Deco bottle, in tones of black with a matt label and logo in gold. These sophisticated colour codes come back on the hat box package. Quercia. An Eau de Parfum that spreads generously and richly with scents of green and light, enhances the magnetic attraction of the oak tree in a powerful and full-bodied composition.Oud. The olfactory complexity of a faceted essence like agarwood oil unveils an unexpected and radiant freshness through the citrus scents of Colonia.Sandalo. The strong creamy scents of Indian sandalwood, together with the Frutti d‘Oro of Colonia experience a new surprising brilliance. Acqua di Parma Advent Calendar Acqua di Parma adds to the winter holidays its new Advent Calendar. Every day, a small or large surprise awaits you to experience up close the world of the Maison in all its facets. From Colonia to Blu Mediterraneo to Home Collection, from Barbiere to Signatures the Sun and Le Nobili, so many precious gifts in formats that allow you to appreciate formulas and fragrances. In the sunny tones of Parma yellow, the Calendar is divided into four sections: when it is closed it recalls the shape of the iconic Acqua di Parma box and, once open, it shows a festive decoration and recalls a bright Italian house, with as many windows ready to offer the surprise of the day. more on: https://www.acquadiparma.com

When music and fashion collide
6

When music and fashion collide

Fashion When two worlds collide, when fashion intertwines with a whole new world, it connects its DNA with music. HUGO BOSS, a German men's leading fashion brand has chosen Liam Payne as their new HUGO global brand ambassador. And we had a chance to speak to Liam about the collaboration   You said fashion started as a hobby for you. Now here we are, with you collaborating on an exclusive new capsule and being the first global brand ambassador for HUGO. What went through your head when you got this news?   I mean, it just even seems weird looking at my name, seeing my name on the label of some clothing, which is nice, but just weird at the same time. When I first heard that we were going to be doing it, I was just thinking about how many amazing people HUGO BOSS has had over the years, so many great names and different people that I look up to and watch on the big screen, like Ryan Reynolds or Chris Hemsworth. Being the first one for HUGO is just amazing. When I found out more into the way everything was working, that we were making clothes, not just trying them on, this was really cool. When I was on the way to the first design meeting, I was in the car and I didn't really know what to expect. But as soon as we sat down and started looking at different drawings and different designs and things that were possible, it all became really fun and it drew me in.    You collaborated with HUGO on an exclusive "HUGO x Liam Payne capsule". What was the most exciting part of being involved in the desig process of this collection?   I think just coming up with new ideas, it's quite fun. There's loads of different printing techniques that they've not actually done before. And there's actually a pocket now on the joggers that they've nicknamed »the Liam Pocket«, because I always used to drop my phone and smashed it. So we not only have a zip pocket inside the jogger pocket, but they started putting it across a bunch of different pieces even in their collection now as well. This is actually the most exciting thing for me, when you figure something out that hasn't really been figured out very much before.    The capsule was just revealed at this year's Berlin Fashion Week, accompanied with your performance. How do you look at people's reaction to your collection with HUGO?    This is completely new territory for me. I think I'm most happy with the fact that when we designed everything, it's quite subtle and that my name is not anywhere in these pieces, except on the label inside. Not that I'm trying to hide myself or anything, but I just think that people who shop HUGO, should be able to walk into HUGO and still shop HUGO, whether or not I made it. I think that as someone who's designing the clothes, it's not your job to make sure that your name is everywhere. It's your job to make sure that the the blend between what is you and what is the brand fits so well, that people will mistakenly buy it, not even knowing that it was a piece of my collection.   You were also named as the new face of HUGO Bodywear campaign. How does it feel to be the a part of a first partnership of this kind for HUGO, linking the fashion world with music?   It was really good, it was fun. It was a lot of hours in the gym to get that shoot done, which now I'm back on my training schedule again. It was nice to go to the gym with the goal of what you're gonna be doing, because I know everybody wants to look at the people on the boxes.  The shoot was really amazing. Get to shoot all of this with Mert & Marcus was just the best thing ever. When they took the first picture, I was so stressed because of being in underwear in front of loads of people, but working with them, they took the pressure off. And I don't know what it is about them, but just the slightest move they make you do and the way they place you within the shot, the way they actually direct you within the scene, it's super easy to work with them. All of the poses that I've been doing over the years, I've just been doing it so wrong.   How would you describe the style of "HUGO x Liam Payne capsule"?   It's definitely smart casual and a bit more loose. I think it's quite nice as well. When we were designing the capsule, obviously it was so heavily designed around me and stuff that I wear and the way that I wear things. In the way we designed the joggers or the way that the hoodie fits or whatever else, I think is definitely my fit on a lot of the things. Some of it's has a bit of streetwear in there, but most of it's kind of smart casual.   How do you manage to keep your own style, through working with a lot of different styles and being dressed by many different people?   Honestly, I think this is all because I've covered so many different ranges of fashion over the years, kind of because we started as young as we did in the band. You grow through your fashion at one stage or another, there were different elements of stuff that I've dressed along the way. So there's always something I can draw back to. The time I got it the most right was when it was the most simple and it was towards the end of the band. And then I kind of went off on trying different, new things. When I started off being a solo artist, being so nervous about presenting just myself to a fanbase and the world, I think I was kind of hiding behind as many things as possible. It was all the gold chains and sunglasses and everyting else, which was kind of me trying to create my own character, but it wasn't really me. But now I really have grown with fashion and I'm really happy that I made all those different mistakes.    What does HUGO mean to you?   I'd worn a few of different HUGO suits, different things on catwalks. I think in one element, it was just really perfect for me. And when we kind of made this brand partnership together, it just made complete sense to me. A lot of the pieces just cater to everything that I wear actually, which is really good. And it is exactly how I want to dress.   What can we expect from you in the future, are there any other collaborations with HUGO already on the horizon?    Yeah, there's a few things that we've already shot which are very fun and quite exciting. There's another collection that we're gonna make as well. Another one of the two, I think, at the moment. So lots of different things. And I can't help it, the more I go on HUGO's website and look at what's been made, where they're going next with things, I just start print screening and trying to design things. I mean, I'm really enjoying doing this at the moment, so I hope I get to do it for quite a long time.   Was there anything specifically, any idea, that you wanted to do that didn't come to life and you were hoping it would?    The problem that we had at this point was the timing, because we wanted to get it done for this specific period. It's great that the team worked as hard as they did because we got everything finished, but it was hard to do. There were so many different things that we had ideas for. And my problem is, I have like a million ideas. So if an idea gets left behind, it might get left way behind, because I'll think of something else that I like more. There was a lot of different pieces, especially more streetwear jackets. But I think I'm bringing that more into the second collection.   How different is it to design then to write a song?   I've always liked drawing and as soon as we've made the first collection, I went home and started drawing bunch of logos, different colors and things and seeing what went together, because when drawing, you can make as many mistakes as you want. I think that's kind of similar in songwriting, you can re-record it and re-record it  until you go »I like that a little bit more«, which is quite nice. It is a different sector. When drawing, your eyes just know when something goes together. Whereas the music is more of a feeling, like how does that song make you feel in a certain way or when you sing this line. I think that's the difference.  We sat down also with HUGO's creative director, Bart De Backer, a Belgian designer, who's in charge of designing BOSS younger brother brand's menswear.  HUGO is a brand with fashion forward approach, aiming for younger customers. From  the signature tailored suits to incorporating today's streetwear philosophy, HUGO is mixing together different styles and creating something new. 10 years in the future, what changes would you like to see in the world? What I would like to see is free health care, free education, more equality and less plastic. For people to be more considerate of what we use the plastic for.   What makes HUGO unique in your words? For me that's a brand that always challenged the status quo in a bit classic mindset in a way. When we started the brand started to wear sneakers under suits, we had tailored jackets with denims. Then we started to mix tailoring with sportswear and now we actually go completely into the whole mix master idea. An example for this is creating a platform for self expression, that makes people who buy HUGO wanna wear HUGO just how they want to wear it, we're not gonna tell them how they should wear it.  Recently, we started blurring the boundaries between the menswear and womenswear, in the last 3 – 4 collections we created unisex styles, so we actually invite our customers to not only check one side of the shop, but also the other side. This is a new thing we are working on and esentially something we always did with HUGO. Something that was seen as established, we question and we start challenging. This is something that is current, but also we are gonna try to introduce it more into the mainstream. What you have now is still a niche of people and our reach as a brand is quite big.    What are your next projects and which one you're most excited about? That's a thing I can not really talk about, it's still »under construction«. But the thing is, in general with every collection we try to collaborate with a lot of people. The collections that I'm working on and are coming out now, we're always searching for talent and when we see a really good graphic designer or people who sketch quite nicely or a different way of making designs, then we try to collaborate with them. This is also in the spirit of HUGO as a platform for self expression, we are actually searching for talents that have their voice or their point of view on things.   Could you tell us a bit about the inspirations behind the next collection coming out for spring and summer 2020? I discovered that Bowie was living in Berlin in the 70s, from 1976 to 1979, where he recorded what I find one of his most innovative albums, Low, Lodger and Heroes. About that time he also strated to reinvent himself. What I liked about that whole inspiration is that he always tried to push something new, tried new things, mixing different styles together and this is what he did in Berlin, experimented and created kind of new ways of music. For me he is the ultimate mix master.  This was the inspiration of the collection. We mixed the Bowie heritage and the Bowie street style of the 70s with the Berlin of today, where the street style is still very influenced by 90s, but is also very US heritage. The Bowie tailoring was very important and what we did in this collection is actually looking at the suit itself, kind of in a different way. What I wanted to do and did in this collection is looking at the very basic philosophy and use that as a starting point, where the suit has the top and bottom in the same fabric, with placing this in the time of today, where leisure wear is dominant. Everybody dresses down at the moment. I took a track suit as a starting point and gave it to my pattern designer of tailoring and I asked him »Please take the heritage techniques from tailoring and make a track suit«. What we developed was a tailored version of a track suit. What I think is in the future of suits, what is our heritage, what I believe is our future direction is the new idea of the suit, that is more leisure, more fitted to the lifestyle of all, also the young kids today. People wanna look cool, they still wanna look very valuable and they don't wanna feel forced into wearing a suit.  We started to work together with the Estate of Bowie and we have a little capsule where we actually use the pictures of Bowie on our clothing. The cover of Heroes album, together with Bowie's quote is a very nice piece from the collection. We also worked a lot around the silhouettes of David Bowie, we focused a lot on the fabric, but always with a little twist, because Bowie always wore suits in brighter colors, which were a bit loud, but he could wear it one way or another, he made it work.   What trends do you see shape the future of menswear? Dressing up becomes more important, but I don't think it will translate automatically in more tailoring. Tailoring will take a different place in mens wardrobe. We try to have new silhouettes, the way of dressing will have a very leisure shape. The tailored jacket  is an element you can use even in a very street inspired look. I think the formal and leisure styles will blend more.   How does HUGO differentiate itself from BOSS? It's a very different brand. In the past we were more like brothers, but now we are really a different brand. We talk differently to our consumer, the way we build our collections is completely different. For me, BOSS is a more established approach, where we question everything that is established. Brand HUGO by istself is also a brand that is based on self-expression, that means people who buy HUGO can actually wear it how they want to and they can experiment with it and try new things. For me this is a completely different philosophy.    How much do you think sustainability gives importance to fashion, now in 2019? I think it will gain more and more importance. We're also working on it in very different projects, so when we design, we think differently about things. I'm also reducing my collections, like the sizing of things becomes smaller, we get much more focused on our products and of course we are working into a different way of design, more long term design.  Also, a very interesting thing about young designers. Some time ago I talked to a teacher at Royal College in London and there they already see that young generations , the future designers are already thinking in the long term, what will happen when they design, what will be the effects on the environment. In HUGO we also started going into that mindset. Shot by photographers Mert Alas and Marcus Piggott inside an apartment in Berlin, the new campaign features Liam in signature styles from the brand’s underwear line. The musician and his model counterpart, interpret a young couple who have escaped to Berlin with the paparazzi hot on their tails.   “I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.   In one hyper-saturated image, Liam is seen standing on a bed, wearing boxer briefs woven with the HUGO logo across the waistband. In a black and white shot, he poses for Maxwell as she captures his likeness on film. Perhaps the most intimate of all the images, shows the pair intertwined on the bed, while she wears his underwear and he wears nothing at all.   The bodywear range, comprised of trunks, boxer briefs, and tank tops borrows from the motif-heavy aesthetic of the core collection. Underwear styles are topped with waistbands in signature HUGO red with statement contrast logos, and sporty tank tops have vertical logos stitched onto their hemlines. When two worlds collide, when fashion intertwines with a whole new world, it connects its DNA with music. HUGO BOSS, a German men's leading fashion brand has chosen Liam Payne as their new HUGO global brand ambassador. And we had a chance to speak to Liam about the collaboration   You said fashion started as a hobby for you. Now here we are, with you collaborating on an exclusive new capsule and being the first global brand ambassador for HUGO. What went through your head when you got this news?   I mean, it just even seems weird looking at my name, seeing my name on the label of some clothing, which is nice, but just weird at the same time. When I first heard that we were going to be doing it, I was just thinking about how many amazing people HUGO BOSS has had over the years, so many great names and different people that I look up to and watch on the big screen, like Ryan Reynolds or Chris Hemsworth. Being the first one for HUGO is just amazing. When I found out more into the way everything was working, that we were making clothes, not just trying them on, this was really cool. When I was on the way to the first design meeting, I was in the car and I didn't really know what to expect. But as soon as we sat down and started looking at different drawings and different designs and things that were possible, it all became really fun and it drew me in.    You collaborated with HUGO on an exclusive "HUGO x Liam Payne capsule". What was the most exciting part of being involved in the desig process of this collection?   I think just coming up with new ideas, it's quite fun. There's loads of different printing techniques that they've not actually done before. And there's actually a pocket now on the joggers that they've nicknamed »the Liam Pocket«, because I always used to drop my phone and smashed it. So we not only have a zip pocket inside the jogger pocket, but they started putting it across a bunch of different pieces even in their collection now as well. This is actually the most exciting thing for me, when you figure something out that hasn't really been figured out very much before.    The capsule was just revealed at this year's Berlin Fashion Week, accompanied with your performance. How do you look at people's reaction to your collection with HUGO?    This is completely new territory for me. I think I'm most happy with the fact that when we designed everything, it's quite subtle and that my name is not anywhere in these pieces, except on the label inside. Not that I'm trying to hide myself or anything, but I just think that people who shop HUGO, should be able to walk into HUGO and still shop HUGO, whether or not I made it. I think that as someone who's designing the clothes, it's not your job to make sure that your name is everywhere. It's your job to make sure that the the blend between what is you and what is the brand fits so well, that people will mistakenly buy it, not even knowing that it was a piece of my collection.   You were also named as the new face of HUGO Bodywear campaign. How does it feel to be the a part of a first partnership of this kind for HUGO, linking the fashion world with music?   It was really good, it was fun. It was a lot of hours in the gym to get that shoot done, which now I'm back on my training schedule again. It was nice to go to the gym with the goal of what you're gonna be doing, because I know everybody wants to look at the people on the boxes.  The shoot was really amazing. Get to shoot all of this with Mert & Marcus was just the best thing ever. When they took the first picture, I was so stressed because of being in underwear in front of loads of people, but working with them, they took the pressure off. And I don't know what it is about them, but just the slightest move they make you do and the way they place you within the shot, the way they actually direct you within the scene, it's super easy to work with them. All of the poses that I've been doing over the years, I've just been doing it so wrong.   How would you describe the style of "HUGO x Liam Payne capsule"?   It's definitely smart casual and a bit more loose. I think it's quite nice as well. When we were designing the capsule, obviously it was so heavily designed around me and stuff that I wear and the way that I wear things. In the way we designed the joggers or the way that the hoodie fits or whatever else, I think is definitely my fit on a lot of the things. Some of it's has a bit of streetwear in there, but most of it's kind of smart casual.   How do you manage to keep your own style, through working with a lot of different styles and being dressed by many different people?   Honestly, I think this is all because I've covered so many different ranges of fashion over the years, kind of because we started as young as we did in the band. You grow through your fashion at one stage or another, there were different elements of stuff that I've dressed along the way. So there's always something I can draw back to. The time I got it the most right was when it was the most simple and it was towards the end of the band. And then I kind of went off on trying different, new things. When I started off being a solo artist, being so nervous about presenting just myself to a fanbase and the world, I think I was kind of hiding behind as many things as possible. It was all the gold chains and sunglasses and everyting else, which was kind of me trying to create my own character, but it wasn't really me. But now I really have grown with fashion and I'm really happy that I made all those different mistakes.    What does HUGO mean to you?   I'd worn a few of different HUGO suits, different things on catwalks. I think in one element, it was just really perfect for me. And when we kind of made this brand partnership together, it just made complete sense to me. A lot of the pieces just cater to everything that I wear actually, which is really good. And it is exactly how I want to dress.   What can we expect from you in the future, are there any other collaborations with HUGO already on the horizon?    Yeah, there's a few things that we've already shot which are very fun and quite exciting. There's another collection that we're gonna make as well. Another one of the two, I think, at the moment. So lots of different things. And I can't help it, the more I go on HUGO's website and look at what's been made, where they're going next with things, I just start print screening and trying to design things. I mean, I'm really enjoying doing this at the moment, so I hope I get to do it for quite a long time.   Was there anything specifically, any idea, that you wanted to do that didn't come to life and you were hoping it would?    The problem that we had at this point was the timing, because we wanted to get it done for this specific period. It's great that the team worked as hard as they did because we got everything finished, but it was hard to do. There were so many different things that we had ideas for. And my problem is, I have like a million ideas. So if an idea gets left behind, it might get left way behind, because I'll think of something else that I like more. There was a lot of different pieces, especially more streetwear jackets. But I think I'm bringing that more into the second collection.   How different is it to design then to write a song?   I've always liked drawing and as soon as we've made the first collection, I went home and started drawing bunch of logos, different colors and things and seeing what went together, because when drawing, you can make as many mistakes as you want. I think that's kind of similar in songwriting, you can re-record it and re-record it  until you go »I like that a little bit more«, which is quite nice. It is a different sector. When drawing, your eyes just know when something goes together. Whereas the music is more of a feeling, like how does that song make you feel in a certain way or when you sing this line. I think that's the difference.  We sat down also with HUGO's creative director, Bart De Backer, a Belgian designer, who's in charge of designing BOSS younger brother brand's menswear.  HUGO is a brand with fashion forward approach, aiming for younger customers. From  the signature tailored suits to incorporating today's streetwear philosophy, HUGO is mixing together different styles and creating something new. 10 years in the future, what changes would you like to see in the world? What I would like to see is free health care, free education, more equality and less plastic. For people to be more considerate of what we use the plastic for.   What makes HUGO unique in your words? For me that's a brand that always challenged the status quo in a bit classic mindset in a way. When we started the brand started to wear sneakers under suits, we had tailored jackets with denims. Then we started to mix tailoring with sportswear and now we actually go completely into the whole mix master idea. An example for this is creating a platform for self expression, that makes people who buy HUGO wanna wear HUGO just how they want to wear it, we're not gonna tell them how they should wear it.  Recently, we started blurring the boundaries between the menswear and womenswear, in the last 3 – 4 collections we created unisex styles, so we actually invite our customers to not only check one side of the shop, but also the other side. This is a new thing we are working on and esentially something we always did with HUGO. Something that was seen as established, we question and we start challenging. This is something that is current, but also we are gonna try to introduce it more into the mainstream. What you have now is still a niche of people and our reach as a brand is quite big.    What are your next projects and which one you're most excited about? That's a thing I can not really talk about, it's still »under construction«. But the thing is, in general with every collection we try to collaborate with a lot of people. The collections that I'm working on and are coming out now, we're always searching for talent and when we see a really good graphic designer or people who sketch quite nicely or a different way of making designs, then we try to collaborate with them. This is also in the spirit of HUGO as a platform for self expression, we are actually searching for talents that have their voice or their point of view on things.   Could you tell us a bit about the inspirations behind the next collection coming out for spring and summer 2020? I discovered that Bowie was living in Berlin in the 70s, from 1976 to 1979, where he recorded what I find one of his most innovative albums, Low, Lodger and Heroes. About that time he also strated to reinvent himself. What I liked about that whole inspiration is that he always tried to push something new, tried new things, mixing different styles together and this is what he did in Berlin, experimented and created kind of new ways of music. For me he is the ultimate mix master.  This was the inspiration of the collection. We mixed the Bowie heritage and the Bowie street style of the 70s with the Berlin of today, where the street style is still very influenced by 90s, but is also very US heritage. The Bowie tailoring was very important and what we did in this collection is actually looking at the suit itself, kind of in a different way. What I wanted to do and did in this collection is looking at the very basic philosophy and use that as a starting point, where the suit has the top and bottom in the same fabric, with placing this in the time of today, where leisure wear is dominant. Everybody dresses down at the moment. I took a track suit as a starting point and gave it to my pattern designer of tailoring and I asked him »Please take the heritage techniques from tailoring and make a track suit«. What we developed was a tailored version of a track suit. What I think is in the future of suits, what is our heritage, what I believe is our future direction is the new idea of the suit, that is more leisure, more fitted to the lifestyle of all, also the young kids today. People wanna look cool, they still wanna look very valuable and they don't wanna feel forced into wearing a suit.  We started to work together with the Estate of Bowie and we have a little capsule where we actually use the pictures of Bowie on our clothing. The cover of Heroes album, together with Bowie's quote is a very nice piece from the collection. We also worked a lot around the silhouettes of David Bowie, we focused a lot on the fabric, but always with a little twist, because Bowie always wore suits in brighter colors, which were a bit loud, but he could wear it one way or another, he made it work.   What trends do you see shape the future of menswear? Dressing up becomes more important, but I don't think it will translate automatically in more tailoring. Tailoring will take a different place in mens wardrobe. We try to have new silhouettes, the way of dressing will have a very leisure shape. The tailored jacket  is an element you can use even in a very street inspired look. I think the formal and leisure styles will blend more.   How does HUGO differentiate itself from BOSS? It's a very different brand. In the past we were more like brothers, but now we are really a different brand. We talk differently to our consumer, the way we build our collections is completely different. For me, BOSS is a more established approach, where we question everything that is established. Brand HUGO by istself is also a brand that is based on self-expression, that means people who buy HUGO can actually wear it how they want to and they can experiment with it and try new things. For me this is a completely different philosophy.    How much do you think sustainability gives importance to fashion, now in 2019? I think it will gain more and more importance. We're also working on it in very different projects, so when we design, we think differently about things. I'm also reducing my collections, like the sizing of things becomes smaller, we get much more focused on our products and of course we are working into a different way of design, more long term design.  Also, a very interesting thing about young designers. Some time ago I talked to a teacher at Royal College in London and there they already see that young generations , the future designers are already thinking in the long term, what will happen when they design, what will be the effects on the environment. In HUGO we also started going into that mindset. Shot by photographers Mert Alas and Marcus Piggott inside an apartment in Berlin, the new campaign features Liam in signature styles from the brand’s underwear line. The musician and his model counterpart, interpret a young couple who have escaped to Berlin with the paparazzi hot on their tails.   “I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.   In one hyper-saturated image, Liam is seen standing on a bed, wearing boxer briefs woven with the HUGO logo across the waistband. In a black and white shot, he poses for Maxwell as she captures his likeness on film. Perhaps the most intimate of all the images, shows the pair intertwined on the bed, while she wears his underwear and he wears nothing at all.   The bodywear range, comprised of trunks, boxer briefs, and tank tops borrows from the motif-heavy aesthetic of the core collection. Underwear styles are topped with waistbands in signature HUGO red with statement contrast logos, and sporty tank tops have vertical logos stitched onto their hemlines.

Aesop opened its first store in Amsterdam
4

Aesop opened its first store in Amsterdam

Beauty Aesop entered the Dutch market with its Utrechtsestraat store in Amsterdam, designed on the interior by Studio Valentin Loellmann. The seventeenth-century corner building speaks a geometric language of ovals and lines; arched joined wraps the room, recalling the locale's past life as a sweet shop. In dialogue with these structures, Loellman created a series of handmade timber and copper pieces that support the site's new use. Loellmann treats materials as living organisms - hardwood and noble metal take on soft, rounded forms that lend the store a warm, nuanced personality. A walnut window seat and counter with Belgian limestone basins accommodate products demonstrations, rest, and an expansive vista onto the street. The central table resists orthogonal lines, its surface embossed and relieved.  Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store's trained consultants are able to offer advice about products best suited to individual needs. Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space. more on: www.aesop.com Aesop entered the Dutch market with its Utrechtsestraat store in Amsterdam, designed on the interior by Studio Valentin Loellmann. The seventeenth-century corner building speaks a geometric language of ovals and lines; arched joined wraps the room, recalling the locale's past life as a sweet shop. In dialogue with these structures, Loellman created a series of handmade timber and copper pieces that support the site's new use. Loellmann treats materials as living organisms - hardwood and noble metal take on soft, rounded forms that lend the store a warm, nuanced personality. A walnut window seat and counter with Belgian limestone basins accommodate products demonstrations, rest, and an expansive vista onto the street. The central table resists orthogonal lines, its surface embossed and relieved.  Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store's trained consultants are able to offer advice about products best suited to individual needs. Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space. more on: www.aesop.com

loading
More articles