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Daily Paper in collaboration with Van Gogh Museum
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Daily Paper in collaboration with Van Gogh Museum

Fashion Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide.  Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide. 

Kristen Stewart faces the Spring & Summer ad campaign of Chanel
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Kristen Stewart faces the Spring & Summer ad campaign of Chanel

Fashion  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.

Mysteryland reveals  their line-up
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Mysteryland reveals their line-up

Music Mysteryland is a colourful collaboration of party animals, artists, DJs and creatives. Together we are Mysteryland; the leading electronic music festival in The Netherlands. Year after year, they reunite to celebrate our friendship and love for music. In between sparkling ponds, rivers, and forestry hills of the Floriade terrain near Amsterdam, we welcome more than 100.000 fellow festival friends from over 100 nationalities. Musical diversity is deeply rooted in their DNA. More than 300 artists perform for 22 Stage hosts, covering all genres within the spectrum of electronic music: from House, Big Room, Bass, Techno, Deep-House, Trance, Trap, and Minimal to Hardstyle, Hardcore, RnB, and Hip Hop. Our handcrafted stages range from outdoor dance floors to massive tents filled with LED screens, laser shows, and the world's most advanced sound systems. On Saturday and Sunday night, we close Mysteryland with a bang during the renowned end-shows on our 3 most significant areas: The Main Stage, Q-dance stage, and our Big Top tent. Expect lots of fireworks, confetti, and goosebumps! This Summer artists like Armin Van Buuren, Bizzey, DJ Snake, Purple Haze, Sam Feldt, Gareth Emery and many more will be headlining.  Next to the dance floors, the various paths through forests and grassy fields will guide you to hidden chill-out spaces, art installations, food courts, and unexpected encounters with like-minded travelers. Our Healing Garden on the Southern festival terrain offers treatments for all spiritual seekers among us, from chi gong to cacao ceremonies, to massages, yoga and meditation sessions. To sum it up: forget time and let yourself flow through the tantalizing and open-minded energy that is present all over Mysteryland. The most dedicated party animals stay with us from Friday until Monday: on the Mysteryland camping grounds! Here, we fully break free from everyday pressure and social expectations and live the days and nights just as they come. The campsite is fully equipped with ordinary facilities and everything you need to quench your hunger and thirst. There's a market street where you can pimp your festival outfit or style your hair, to get ready for the summer of a lifetime. On the camping plaza, morning yoga awaits the early birds, and late-night silent disco prolongs the nights for everyone that can't get enough. At Mysteryland, we have over 27 years of experience in organizing dance events. In fact, we are the longest-running electronic music festival in the world. We have learned how to optimize event facilities and logistics. This is why customer service, visitor health, and safety are crucial to us when it comes to festival production. All you have to do is enjoy the ride, we'll take care of the rest… Come and embark with us on the journey of a lifetime! The 2020 Mysteryland will take place between 28th and 30th of August. For tickets and more information pelase visit mysteryland.nl Mysteryland is a colourful collaboration of party animals, artists, DJs and creatives. Together we are Mysteryland; the leading electronic music festival in The Netherlands. Year after year, they reunite to celebrate our friendship and love for music. In between sparkling ponds, rivers, and forestry hills of the Floriade terrain near Amsterdam, we welcome more than 100.000 fellow festival friends from over 100 nationalities. Musical diversity is deeply rooted in their DNA. More than 300 artists perform for 22 Stage hosts, covering all genres within the spectrum of electronic music: from House, Big Room, Bass, Techno, Deep-House, Trance, Trap, and Minimal to Hardstyle, Hardcore, RnB, and Hip Hop. Our handcrafted stages range from outdoor dance floors to massive tents filled with LED screens, laser shows, and the world's most advanced sound systems. On Saturday and Sunday night, we close Mysteryland with a bang during the renowned end-shows on our 3 most significant areas: The Main Stage, Q-dance stage, and our Big Top tent. Expect lots of fireworks, confetti, and goosebumps! This Summer artists like Armin Van Buuren, Bizzey, DJ Snake, Purple Haze, Sam Feldt, Gareth Emery and many more will be headlining.  Next to the dance floors, the various paths through forests and grassy fields will guide you to hidden chill-out spaces, art installations, food courts, and unexpected encounters with like-minded travelers. Our Healing Garden on the Southern festival terrain offers treatments for all spiritual seekers among us, from chi gong to cacao ceremonies, to massages, yoga and meditation sessions. To sum it up: forget time and let yourself flow through the tantalizing and open-minded energy that is present all over Mysteryland. The most dedicated party animals stay with us from Friday until Monday: on the Mysteryland camping grounds! Here, we fully break free from everyday pressure and social expectations and live the days and nights just as they come. The campsite is fully equipped with ordinary facilities and everything you need to quench your hunger and thirst. There's a market street where you can pimp your festival outfit or style your hair, to get ready for the summer of a lifetime. On the camping plaza, morning yoga awaits the early birds, and late-night silent disco prolongs the nights for everyone that can't get enough. At Mysteryland, we have over 27 years of experience in organizing dance events. In fact, we are the longest-running electronic music festival in the world. We have learned how to optimize event facilities and logistics. This is why customer service, visitor health, and safety are crucial to us when it comes to festival production. All you have to do is enjoy the ride, we'll take care of the rest… Come and embark with us on the journey of a lifetime! The 2020 Mysteryland will take place between 28th and 30th of August. For tickets and more information pelase visit mysteryland.nl

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Welcome to IRMA - "Reflecting Forward"
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Welcome to IRMA - "Reflecting Forward"

Art The collaboration between Moco and Studio Irma has resulted in a new immersive digital art exhibition that - although it will first be seen at the Moco Museum - clearly has the ambition to make many a heart beat faster on an international scale. The interactive Studio Irma - “Reflecting Forward” exhibition is now open in the museum at the Museumplein in Amsterdam.   About Studio Irma - “Reflecting Forward” Brightly coloured lights, dance and music drive you through these interactive works of art. These are the ingredients that bring dreams to life: infinitely variable spaces with ever-changing dimensions and ethereal works of art that communicate with each other. You feel a sense of bliss as you wander around the digital and constantly changing spaces: Diamond infinity room, Kaleidoscope, We all live in bubbles, Connecting dotsand Universe. There is no language barrier, allowing every visitor to optimally enjoy this reflecting world in their own way. Here, life is not imitated by art or vice versa; instead, the experience is a captivating celebration of the interplay between man and art, man and man, art and art.   Irma de Vries of Studio Irma: “With 'Reflecting Forward,’ we are introducing a new art movement based on Connectivism.The exhibition emphasises how internet technologies such as web browsers, search engines and social media contribute to a new way of life. In it, the primary goal of art is to connect people in a world without borders.”   Kim Logchies, founder and curator of Moco Museum: “Usually, we reflect by looking back on the past.With this digital art experience and the infinite connections it shows us, we reveal what the future might look like and what your role in it could be.”    The influence of colour: Our early ancestors used colour to recognise ripe food. Hunger pushes one to search for food, while happiness is the reward for finding it. Over the course of millions of generations, colour has become such a reliable predictor of food that the act of eating has gradually evolved to become associated with a feeling of happiness. During the age of colonisation, bright pigments were sometimes considered closely guarded state secrets.  A new colour was developed specifically for Studio Irma's exhibition. It is a shade of pink designed to induce energy and dopamine. The exhibition takes you to a completely new dimension and offers more rooms, so a variety of truly cool experiences. Experience it yourself from today on.   Studio Irma - “Reflecting Forward” is the first of many projects coming to Moco in 2020 to celebrate female artists this year.   IRMA - “Reflecting Forward”: from Monday 10 February 2020 only in Moco. The collaboration between Moco and Studio Irma has resulted in a new immersive digital art exhibition that - although it will first be seen at the Moco Museum - clearly has the ambition to make many a heart beat faster on an international scale. The interactive Studio Irma - “Reflecting Forward” exhibition is now open in the museum at the Museumplein in Amsterdam.   About Studio Irma - “Reflecting Forward” Brightly coloured lights, dance and music drive you through these interactive works of art. These are the ingredients that bring dreams to life: infinitely variable spaces with ever-changing dimensions and ethereal works of art that communicate with each other. You feel a sense of bliss as you wander around the digital and constantly changing spaces: Diamond infinity room, Kaleidoscope, We all live in bubbles, Connecting dotsand Universe. There is no language barrier, allowing every visitor to optimally enjoy this reflecting world in their own way. Here, life is not imitated by art or vice versa; instead, the experience is a captivating celebration of the interplay between man and art, man and man, art and art.   Irma de Vries of Studio Irma: “With 'Reflecting Forward,’ we are introducing a new art movement based on Connectivism.The exhibition emphasises how internet technologies such as web browsers, search engines and social media contribute to a new way of life. In it, the primary goal of art is to connect people in a world without borders.”   Kim Logchies, founder and curator of Moco Museum: “Usually, we reflect by looking back on the past.With this digital art experience and the infinite connections it shows us, we reveal what the future might look like and what your role in it could be.”    The influence of colour: Our early ancestors used colour to recognise ripe food. Hunger pushes one to search for food, while happiness is the reward for finding it. Over the course of millions of generations, colour has become such a reliable predictor of food that the act of eating has gradually evolved to become associated with a feeling of happiness. During the age of colonisation, bright pigments were sometimes considered closely guarded state secrets.  A new colour was developed specifically for Studio Irma's exhibition. It is a shade of pink designed to induce energy and dopamine. The exhibition takes you to a completely new dimension and offers more rooms, so a variety of truly cool experiences. Experience it yourself from today on.   Studio Irma - “Reflecting Forward” is the first of many projects coming to Moco in 2020 to celebrate female artists this year.   IRMA - “Reflecting Forward”: from Monday 10 February 2020 only in Moco.

Diesel introduces its Spring & Summer campaign
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Diesel introduces its Spring & Summer campaign

Fashion DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com

Gucci Osteria da Massimo Bottura in Beverly Hills
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Gucci Osteria da Massimo Bottura in Beverly Hills

Food Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020. Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020.

The Momentum in Voorlinden
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The Momentum in Voorlinden

Art The Momentum. The tipping point that unleashes a tectonic shift. An artist is perpetually in search of that instant. The second in which that one defining insight emerges, paving the way for new ideas. It’s an instant with which we are all familiar: the deciding moment when everything gains momentum. The point at which mass and speed combine to yield an extraordinary impetus.   Their world is poised on the brink of a tipping point as well. They must make choices regarding climate and migration, issues that are impacting our lives more and more intensely.   Momentum brings together forty works that embody this tension. This selection from their collection unites new and established names working in a wide range of media. Together they offer insights into the personal and collective challenges of our time. With works from artists including Anish Kapoor, Rineke Dijkstra, Jacco Olivier, Esther Tielemans, Ryan Gander, Gabriel Rico and Mona Hatoum.   In Voorlinden Museum on display until 20th of September. for more information visit voorlinden.nl The Momentum. The tipping point that unleashes a tectonic shift. An artist is perpetually in search of that instant. The second in which that one defining insight emerges, paving the way for new ideas. It’s an instant with which we are all familiar: the deciding moment when everything gains momentum. The point at which mass and speed combine to yield an extraordinary impetus.   Their world is poised on the brink of a tipping point as well. They must make choices regarding climate and migration, issues that are impacting our lives more and more intensely.   Momentum brings together forty works that embody this tension. This selection from their collection unites new and established names working in a wide range of media. Together they offer insights into the personal and collective challenges of our time. With works from artists including Anish Kapoor, Rineke Dijkstra, Jacco Olivier, Esther Tielemans, Ryan Gander, Gabriel Rico and Mona Hatoum.   In Voorlinden Museum on display until 20th of September. for more information visit voorlinden.nl

Calvin Klein reveals the new CK ONE
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Calvin Klein reveals the new CK ONE

Fashion Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.   Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.  

Lowlands announce the first line-up for 2020
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Lowlands announce the first line-up for 2020

Music A Campingflight To Lowlands Paradise is exactly what it promises to be: a true backpacker’s Garden Of Eden and Holland’s most adventurous cultural outdoorevent, offering a cutting edge choice of only the best in alternative music, film, stand-up comedy, visual arts, literature and street theatre.  For three days in August, a township with 60,000 inhabitants arises in the middle of the country. The Lowlands festival hosts no less than twelve stages in three large areas (among which a cinema and theatre), about 250 different acts and performances, dozens of restaurants from all corners of the earth, food and drink stalls, a large market with everything from clothes and CD stores to a barber’s shop, sports facilities, a sauna / hottub area, its own currency, a local radio station, a daily newspaper (Dutch only) and, last but not least: seven luxury campsites with hot showers and real, flushable toilets. A Campingflight To Lowlands Paradise really is the ultimate summer holiday extravaganza! This year Lowlands will take place on the 21st, 22nd and 23rd of August. Though Lowlands covers a wide spectrum of different cultural activities, the main focus still is on alternative music: from rock to pop via hip hop; from metal to electro via world music and hereby not neglecting drum ‘n bass, house and techno. Admission tickets for Lowlands 2020 are €220 (€10,- Ticketmaster fee included) and tickets are only available through Ticketmaster Netherlands. Access to the regular camping and the use of our shuttle bus service is always included in the price of a ticket. First line-up is already out and includes incredible artists like: The Chemical Brothers, Stormzy, Bring me the Horizon, Koffee, Noisia, Liam Gallagher, Chromatics, Die Antwoord, London Grammar, Lewis Capaldi and many more. For more updates follow @lowlands_fest on instagram. A Campingflight To Lowlands Paradise is exactly what it promises to be: a true backpacker’s Garden Of Eden and Holland’s most adventurous cultural outdoorevent, offering a cutting edge choice of only the best in alternative music, film, stand-up comedy, visual arts, literature and street theatre.  For three days in August, a township with 60,000 inhabitants arises in the middle of the country. The Lowlands festival hosts no less than twelve stages in three large areas (among which a cinema and theatre), about 250 different acts and performances, dozens of restaurants from all corners of the earth, food and drink stalls, a large market with everything from clothes and CD stores to a barber’s shop, sports facilities, a sauna / hottub area, its own currency, a local radio station, a daily newspaper (Dutch only) and, last but not least: seven luxury campsites with hot showers and real, flushable toilets. A Campingflight To Lowlands Paradise really is the ultimate summer holiday extravaganza! This year Lowlands will take place on the 21st, 22nd and 23rd of August. Though Lowlands covers a wide spectrum of different cultural activities, the main focus still is on alternative music: from rock to pop via hip hop; from metal to electro via world music and hereby not neglecting drum ‘n bass, house and techno. Admission tickets for Lowlands 2020 are €220 (€10,- Ticketmaster fee included) and tickets are only available through Ticketmaster Netherlands. Access to the regular camping and the use of our shuttle bus service is always included in the price of a ticket. First line-up is already out and includes incredible artists like: The Chemical Brothers, Stormzy, Bring me the Horizon, Koffee, Noisia, Liam Gallagher, Chromatics, Die Antwoord, London Grammar, Lewis Capaldi and many more. For more updates follow @lowlands_fest on instagram.

Alexander Mcqueen Spring & Summer 2020
44

Alexander Mcqueen Spring & Summer 2020

Fashion The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth. The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth.

Speaking with Alex Pettyfer
43

Speaking with Alex Pettyfer

Men From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers

Yamazato, Amsterdam
42

Yamazato, Amsterdam

Food Yamazato, a traditional Japanese restaurant located in Hotel Okura Amsterdam, is the first traditional kaiseki restaurant outside of Japan that is awarded with a Michelin star. Executive Chef and Manager Masanori Tomikawa, who is behind the authentic Japanese haute cuisine, prepares the multi-course experience for the guests with traditional Japanese ingredients in a minimalistic style. The typical Japanese materials and interior of the restaurant give you an instant feeling of being in Japan.   1. Chef Tomikawa, you took over as the executive chef and manager of the Michelin star winning restaurant Yamazato in 2010 from chef Oshima. How does it feel to be in charge of the first Michelin star winning Japanese restaurant outside of Japan? Being the Executive Chef & Manager of the first Michelin star winning restaurant outside of Japan, makes me very proud. Our restaurant is one of the few high level authenic Japanese cuisines in Europe, so that is also a surprise for the people.  About 20 years ago the Japanese cuisine was not that popular in the Netherlands, except from sushi and tempura. Nowadays, everybody is aware of the Japanese cuisine, also due to the fact that it became a popular destination.I go to Japan four to five times per year and I noticed that it’s not just Japanese people anymore who are travelling to Japan. More and more Europeans, also Dutch people, are travelling to Japan. When I ask them if they have been to Japan, you will ofter hear that they've been twice already.    2. When and how did your interest for cooking develop? Did you always  know this is something you wanted to do? My interest in food started at an early age. I was around10 years old and my parents, owning their own book store, didn’t have much time to cook so we went out for dinner a lot and got acquainted to many different tastes and dishes. Also, my mother was mostly cooking fish, asshe was born near the sea coast.When I started school, I worked part-time at Hotel Okura Tokyo as a porter. Here I saw the chefscookingall the time andthis inspired me a lot.This was the moment I started thinking, maybe I'd like to be a chef someday.   3. Tell us more about the development of your career, before and since you moved to Amsterdam.  Iinitially started working at Hotel Okura Tokyo, where they also have Yamazato Restaurant and I got the opportunity to do a one-year training course in the kitchen. Curious to learn more about Europe, I decided to continue my career in Amsterdam in 1984. For 17 years I worked with chef Oshima. I have learned a lot from him, especially techniques, skills and speediness.In 2002 I returned to Japan to gain knowledge and experience. During that time I visited the Okurain Kyushu island to learn about their cultures and about the fish. In 2005 I came back to Amsterdam as Chef de Cuisine of Yamazato. Since 2010 I am responsible for the traditional Japanese Yamazato Restaurant and Teppanyaki Restaurant Sazanka, Okura’s other Japanese restaurant.    4. Can you tell us a little bit more about the difference between the Japanese cuisine and Kaiseki ryori? Usually when talking about Japanese cuisine, people think of Japanese food in general, like sushi. Kaiseki Ryori is the most authentic type of Japanese cuisine and it focuses on the purity of traditional Japanese ingredients in a minimalistic, balanced style. At Yamazato, we have three Kaiseki menus – Aoi kaiseki, Yuki kaiseki and Hana kaiseki. They are more like course menus, offering a complete experience when combined with sakes or wines, selected by the sommelier.    5. What are the inspirations behind your dishes?  I certainly get inspired by the season. In the kaiseki cuisine it is crucial to create dishes that are in absolute harmony with the season. The connection with nature is very important in the Japanese culture, which is why we don’t use only traditional Japanese ingredients, but also incorporate Dutch seasonal food into our menus – such as white asparagus in our spring menu. Each season provides us with different ingredients and because of that our menus change very often. This goes beyond the seasonal menus that you will find in most restaurants in Europe. Moreover, the connection with nature can also be found in the decoration of a dish, e.g. the brilliantly coloured autumn leaves in our autumn menu and the beautiful cherry blossoms during spring. Seasons are really important to us, not only our menus are influenced by it, also the flowers in the dining areas, tableware and kimonos of the waitresses change according to the season.    6. How would you describe your culinary style? And how would you describe its development throughout your career? Mostly classic. When Hotel Okura Amsterdam, and simultaneously Yamazato Restaurant, opened its doors in 1971, the Japanese culture was still fairly unfamiliar in the Netherlands and poorly understood. The first years were hard as the Japanese chefs found a food culture that was rather different than they had been accustomed to. Many products, including rice, vegetables and fish were flown in from Japan. Because of the cost involved, this was not a sustainable solution in the long run, also because kaiseki ryori tends to pay homage to local ingredients. The chefs did their best to find sufficient European products and where necessary, they helped food producers to upgrade the quality of their produce. The attention that was given to acquiring the highest quality ingredients, as well as the total dedication given to the preparation and presentation, finally conquered the hearts of the Europeans. Nowadays, the Japanese culture has greatly evolved in Europe and the Netherlands. Not only in the restaurant scene but also in the supermarkets you can find Japanese products. At Yamazato Restaurant, we serve the authentic Japanese haute cuisine, like how it’s served in Japan.     7. Which is your favorite ingredient that you use in your dishes and why? Dashi. People know about Umami, which is a flavour that is obtained from dashi. This ingredient isused a lot at Yamazato Restaurant and we can’t do without it. It creates balance and harmony in a dish.    8. So far, which memory or moment in your carrer as a chef stands out the most to you? Taking over the management of Yamazato, a Michelin star restaurant, in 2010 from chef Oshima.    9. What would you say is the most special thing about Yamazato restaurant for the guests? Yamazato Restaurant is situated in Hotel Okura Amsterdam. A lot of international guests are coming here. Our cuisine is not fusion, it's really authentic. So I like to keep it this way, to show more of the Japanese culture. Not onlyis the cuisine very authentic, but also the setting is typical Japanese. It feels like entering a different world and creates more understanding for the Japanese culture, including traditional Japanese festivals that are celebrated at Yamazato as well.    10. What can we expect from you and Yamazato in the future? I'd like to show more of what Japanese cuisine has to offer. Show more of Japan to the guests. But it's still a challenge for us to bring all the ingredients here. I hope in the future it will become easier to transport these from Japan to the Netherlands.   for more information and bookings please visit their website:www.okura.nl/yamazato Yamazato, a traditional Japanese restaurant located in Hotel Okura Amsterdam, is the first traditional kaiseki restaurant outside of Japan that is awarded with a Michelin star. Executive Chef and Manager Masanori Tomikawa, who is behind the authentic Japanese haute cuisine, prepares the multi-course experience for the guests with traditional Japanese ingredients in a minimalistic style. The typical Japanese materials and interior of the restaurant give you an instant feeling of being in Japan.   1. Chef Tomikawa, you took over as the executive chef and manager of the Michelin star winning restaurant Yamazato in 2010 from chef Oshima. How does it feel to be in charge of the first Michelin star winning Japanese restaurant outside of Japan? Being the Executive Chef & Manager of the first Michelin star winning restaurant outside of Japan, makes me very proud. Our restaurant is one of the few high level authenic Japanese cuisines in Europe, so that is also a surprise for the people.  About 20 years ago the Japanese cuisine was not that popular in the Netherlands, except from sushi and tempura. Nowadays, everybody is aware of the Japanese cuisine, also due to the fact that it became a popular destination.I go to Japan four to five times per year and I noticed that it’s not just Japanese people anymore who are travelling to Japan. More and more Europeans, also Dutch people, are travelling to Japan. When I ask them if they have been to Japan, you will ofter hear that they've been twice already.    2. When and how did your interest for cooking develop? Did you always  know this is something you wanted to do? My interest in food started at an early age. I was around10 years old and my parents, owning their own book store, didn’t have much time to cook so we went out for dinner a lot and got acquainted to many different tastes and dishes. Also, my mother was mostly cooking fish, asshe was born near the sea coast.When I started school, I worked part-time at Hotel Okura Tokyo as a porter. Here I saw the chefscookingall the time andthis inspired me a lot.This was the moment I started thinking, maybe I'd like to be a chef someday.   3. Tell us more about the development of your career, before and since you moved to Amsterdam.  Iinitially started working at Hotel Okura Tokyo, where they also have Yamazato Restaurant and I got the opportunity to do a one-year training course in the kitchen. Curious to learn more about Europe, I decided to continue my career in Amsterdam in 1984. For 17 years I worked with chef Oshima. I have learned a lot from him, especially techniques, skills and speediness.In 2002 I returned to Japan to gain knowledge and experience. During that time I visited the Okurain Kyushu island to learn about their cultures and about the fish. In 2005 I came back to Amsterdam as Chef de Cuisine of Yamazato. Since 2010 I am responsible for the traditional Japanese Yamazato Restaurant and Teppanyaki Restaurant Sazanka, Okura’s other Japanese restaurant.    4. Can you tell us a little bit more about the difference between the Japanese cuisine and Kaiseki ryori? Usually when talking about Japanese cuisine, people think of Japanese food in general, like sushi. Kaiseki Ryori is the most authentic type of Japanese cuisine and it focuses on the purity of traditional Japanese ingredients in a minimalistic, balanced style. At Yamazato, we have three Kaiseki menus – Aoi kaiseki, Yuki kaiseki and Hana kaiseki. They are more like course menus, offering a complete experience when combined with sakes or wines, selected by the sommelier.    5. What are the inspirations behind your dishes?  I certainly get inspired by the season. In the kaiseki cuisine it is crucial to create dishes that are in absolute harmony with the season. The connection with nature is very important in the Japanese culture, which is why we don’t use only traditional Japanese ingredients, but also incorporate Dutch seasonal food into our menus – such as white asparagus in our spring menu. Each season provides us with different ingredients and because of that our menus change very often. This goes beyond the seasonal menus that you will find in most restaurants in Europe. Moreover, the connection with nature can also be found in the decoration of a dish, e.g. the brilliantly coloured autumn leaves in our autumn menu and the beautiful cherry blossoms during spring. Seasons are really important to us, not only our menus are influenced by it, also the flowers in the dining areas, tableware and kimonos of the waitresses change according to the season.    6. How would you describe your culinary style? And how would you describe its development throughout your career? Mostly classic. When Hotel Okura Amsterdam, and simultaneously Yamazato Restaurant, opened its doors in 1971, the Japanese culture was still fairly unfamiliar in the Netherlands and poorly understood. The first years were hard as the Japanese chefs found a food culture that was rather different than they had been accustomed to. Many products, including rice, vegetables and fish were flown in from Japan. Because of the cost involved, this was not a sustainable solution in the long run, also because kaiseki ryori tends to pay homage to local ingredients. The chefs did their best to find sufficient European products and where necessary, they helped food producers to upgrade the quality of their produce. The attention that was given to acquiring the highest quality ingredients, as well as the total dedication given to the preparation and presentation, finally conquered the hearts of the Europeans. Nowadays, the Japanese culture has greatly evolved in Europe and the Netherlands. Not only in the restaurant scene but also in the supermarkets you can find Japanese products. At Yamazato Restaurant, we serve the authentic Japanese haute cuisine, like how it’s served in Japan.     7. Which is your favorite ingredient that you use in your dishes and why? Dashi. People know about Umami, which is a flavour that is obtained from dashi. This ingredient isused a lot at Yamazato Restaurant and we can’t do without it. It creates balance and harmony in a dish.    8. So far, which memory or moment in your carrer as a chef stands out the most to you? Taking over the management of Yamazato, a Michelin star restaurant, in 2010 from chef Oshima.    9. What would you say is the most special thing about Yamazato restaurant for the guests? Yamazato Restaurant is situated in Hotel Okura Amsterdam. A lot of international guests are coming here. Our cuisine is not fusion, it's really authentic. So I like to keep it this way, to show more of the Japanese culture. Not onlyis the cuisine very authentic, but also the setting is typical Japanese. It feels like entering a different world and creates more understanding for the Japanese culture, including traditional Japanese festivals that are celebrated at Yamazato as well.    10. What can we expect from you and Yamazato in the future? I'd like to show more of what Japanese cuisine has to offer. Show more of Japan to the guests. But it's still a challenge for us to bring all the ingredients here. I hope in the future it will become easier to transport these from Japan to the Netherlands.   for more information and bookings please visit their website:www.okura.nl/yamazato

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