Ona Mafalda, a London-born artist, gained recognition for her pop songs. Her success paved the way for performances at notable events like Primavera Sound 2022 and guest appearances at Coldplay’s concerts in Barcelona.

On January 18th, she is set to take the stage at the Eurosonic Noorderslag festival in the Netherlands, a renowned platform uniting key figures from the Western European music scene. Esteemed artists such as Dua Lipa and Arlo Parks have previously showcased their talents at this event.

We had the chance to explore the enchanting city of Amsterdam alongside Ona, engaging in a conversation with her to gain deeper insights into her personality.

Ona, can you describe your personality?

I would describe my personality as creative and fun, with a touch of shyness. Embracing my creative side, I enjoy exploring new ideas and experiences, infusing a sense of excitement into my daily life. Simultaneously, my more reserved and introspective nature adds depth to my character, allowing me to appreciate quiet moments of reflection.

What got you into the music industry?

I knew I wanted to pursue a career in music since I was little, when I went to one of my first concerts. It was Coldplay’s ‘X&Y’ tour, and I will never forget that experience. At that moment, I didn’t have a clear idea of what I would do, but I knew I wanted to be part of the music world in some way. And. Now, full circle, I was their opening act for two nights in Barcelona!

What is a must-have in your closet?

JEANS!

Are you more of an early bird or a night owl?

BOTH!! Mornings find me up and ready to tackle the day in a good mood. Conversely, the late hours in the studio become a canvas for my creativity to flourish, as the calmness of the night creates an environment where my ideas come to life.

We saw you at your show here at the Eurosonic Noorderslag festival. It was your first concert here in the Netherlands, right? Tell us a bit about the experience, and was it anything different than your shows in Spain?

It was my first show in the Netherlands and my first time here! The added thrill of performing two shows back-to-back was so great. The theater was packed, and I was captivated by the amazing energy of the audience. The experience was unforgettable. I hope to come back soon!

Who is your biggest music inspiration?

I draw inspiration from artists, including Florence and the Machine and Lana Del Rey. Their unique styles and storytelling have influenced my own artistic journey. Additionally, the support and creative synergy I share with my friends and collaborators play a significant role in shaping my music.

Before you go on stage, do you have any rituals or routines that you always perform to prepare?

It’s not the most exciting, but I like to be alone or with the band to center myself and focus on what’s to come!

We’ve seen you wearing Levi’s on several occasions. What is it about Levi’s that speaks to your unique style?

I wear Levi’s a lot, especially in my day-to-day. There’s something about the brand that resonates with my style. Levi’s classic and timeless designs effortlessly complement my aesthetic. The versatility of their pieces allows me to express myself authentically, whether I’m on stage, in the studio, or in my everyday life. The blend of comfort, quality, and a touch of vintage aligns perfectly with me.

Can you share a memorable fashion moment or experience related to Levi’s that stands out for you?

When I get the chance to travel to new countries or cities, one of my favorite things to do is find a local vintage store. Almost without fail, I come across a pair of Levi’s that inevitably find their way back home with me! There’s something special about discovering unique pieces with a history, and Levi’s consistently stands out as timeless. Each pair becomes a memento of my travels, blending the nostalgia of the past with the excitement of new experiences.

In your opinion, what makes Levi’s a timeless and iconic brand?

What makes Levi’s a timeless and iconic brand is its ability to transcend generations and cultural shifts while maintaining a consistent sense of authenticity.

How do you include Levi’s in your wardrobe, especially when creating content or performing?

By wearing their jeans because they are all so comfortable!!