A perfect balance of throwback cool and next level now.

Reinterpreting a typeface which is reminiscent of fonts used on ads from Levi’s® early years in the latter part of the 1800’s. Fast forward to 2020, the denim brand gives the logo a modern twist with a more refined and lighter serif.

The design sits front and center across relaxed fit sweaters and tees, but also on beanies and bags made from recycled plastics and bottles. For those seeking a more subtle look, the logo also features on tonal T-shirts and retro fit sweaters as chest hits.

With Winter leaning in, the Modern Vintage logo sweater combines perfectly with the new 551Z or High Loose Taper jeans, a true 90’s street style look. 

The Modern Vintage collection is available from December on www.levis.com

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