LEE® X BE@RBRICK: GLOBAL COLLECTION CELEBRATES BUDDY LEE
The iconic global mascot gets a makeover into a new figurine and apparel capsule
Lee® announced a global collaboration with MEDICOM TOY, creator of the iconic BE@RBRICK dolls, for an apparel and figurine collection inspired by the iconic Lee mascot, Buddy Lee.
First introduced more than 100 years ago, the Buddy Lee doll has amassed a global following amongst pop culture, denim and history aficionados. The Lee® x BE@RBRICK collection captures the brand’s playful attitude embodied by Buddy, mixing BE@RBRICK’S design-driven mission with a nod to 90s nostalgia.
“This collaboration feels like the perfect mesh of two global icons,” said Joe Broyles, Vice-President of Global Collaborations, Lee®. “The figurines are a new iteration of Buddy and will be great additions for denim fans and BE@RBRICK collectors. We love how the accompanying tees and jacket bring a wearable connection to these collectibles.”
The figurine is available in the 1000% – standing over two feet tall – size as well as a duo of the 400% and 100% styles. Each wears a denim overall and hat inspired by the heritage design Lee® has been making for more than a century. The apparel consists of three tees and a denim jacket. Each tee features a different design of patches or screenprinted imagery of Buddy and his BE@RBRICK counterpart. Based on the iconic Lee® Rider jacket, the denim jacket is an oversized fit and vintage wash with sewn on patches of Buddy. Pieces are available in sizes XS-XXL with prices at $45 for the tees to $185 for the jacket. The collectibles cost $800 for the large one and $200 for the duo.
The Lee x BE@RBRICK collection is available at Concepts stores in Boston and New York City and online, as well as on Lee’s owned sites and stores in Europe, North Carolina and Asia.