Anti Social Social Club (ASSC) x 24 Hours of Le Mans (Le Mans) announces their first co-branded collaboration collection launching on June 15, 2024, exclusively on the ASSC website. Le Mans, established in 1923, is the oldest active endurance racing event in the world and one of the most prestigious motorsport events. This drop coincides with the annual running of the legendary endurance automotive race in France.

“This project was born out of our passion for endurance racing and the opportunity to be part of arguably the greatest spectacle in all of motorsports. This is the first time the ACO & Le Mans have collaborated with anyone in our space and we are honored to be chosen to partake in such a prestigious event.”

– Anti Social Social Club

ASSC has brought its aesthetics to the world of endurance racing, paying homage to the grueling 24-hour cycle of driving stints the teams undergo. The ASSC design team has created a custom livery for a LMP2 race car, a matching team kit consisting of a Bell helmet, and OMP race suits/gloves for drivers and crew.

“We are delighted to offer this exclusive collaboration with Anti Social Social Club just a few hours before the start of the 92nd edition of the 24 Hours of Le Mans. This year’s race promises to be historic in terms of sport, with the world’s leading manufacturers lining up on the starting grid. Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition.”

– Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest.

The 20-piece capsule collection draws inspiration from the race and the campaign for the collection features pro driver, Maxime Jousse.. The Circuit de la Sarthe track map will be featured on some of the clothing designs and accessories. The collection also features a collaborative jersey with Kappa, a ASSC x Le Mans poster by Automobilist, and a Spark 1:43-scale model car.

The 20 pieces within the collection will range from $24 to $1500.