LANVIN UNVEILS NEW COLLECTION TAILORING THROUGH TIME
In 1926, Jeanne Lanvin was the first Parisian couturière to establish a tailoring atelier, opening Lanvin Tailleur Chemisier at 15 rue du Faubourg Saint-Honoré. It soon became known for its superlative blazers, tuxedos and shirts. Since 1901, Lanvin has outfitted many of the members of the Académie française including Edmond Rostang, Paul Valéry and Jean Cocteau.
Today, the Maison’s tailoring for women and men remains at the highest standard while reflecting a more contemporary sensibility. Rigour and refinement, pure lines, strong styling, and day-to-evening ease are all characteristics of Lanvin’s neo-tailoring. While suiting may now be worn with knitwear and sneakers, layered casually, or offered in a more relevant tonal palette, the Lanvin elegance remains embedded in the fabrics and the perfectly crafted cuts, and the heritage.
Contemporary tailoring considers both the evolution of what we wear and how we live, For men, the approach emphasises deconstruction by revising the silhouette to look and feel relaxed yet polished. Fabrics range from dry wool drill, S150 wool twill and flannel to mohair, elevated jersey and grain de poudre. Men’s jackets in fits spanning boxy to business feature central vents, notched lapels and adjusted waists, while trousers are also proposed in a variety of styles such as a slim cigarette, a shorter biker length and a more directional wide leg.
At the heart of the women’s tailoring offer is the notion of ‘radical elegance’ which takes shape as silhouettes merge masculine and feminine codes in sumptuous materials that signal everyday luxury. Tailored blazers, boxy jackets and sharp coats have been developed as key wardrobe pieces that convey subtle sophistication and cosmopolitan attitude. Whether tapered, flared or wide leg, women’s trousers emphasise fit over fleeting trends.
Lanvin’s neo-tailoring is styled to express both newness and timelessness – an ever-evolving vision grounded in an unparalleled Parisian legacy.
Photography: Daniel Shea
Art Director/Stylist: Ludivine Poiblanc
Hair: Ramona Eschbach
Makeup: Petros Petrohilos
Nails: Anais Cordevant
Casting Director: Coco Casting
Cast: Lucas Lemaire, Amar Akway