KIKO KOSTADINOV, HYSTERIC GLAMOUR, AND ASICS’ GEL-QUANTUM LYLIATM

One of the year’s most highly anticipated releases.

In one of the year’s most highly anticipated releases, we see Kiko Kostadinov, Hysteric Glamour, and ASICS come together for the release of the triple name collaborative GEL-QUANTUM LYLIATM. This footwear offering amplifies the ready-to-wear capsule collaboration between Kiko Kostadinov and Hysteric Glamour releasing in parallel this month.

The GEL-QUANTUM LYLIA is a self-reflexive hybrid of contemporary styles. The shoe echoes key elements developed during the years-long collaborative partnership between ASICS and Kiko Kostadinov. Yet here, we see distinct design cues imbued with Hysteric Glamour sensibilities.

The shoe’s upper is reminiscent of the GEL-AURANIATM sneaker. Its spiraling ASICS logo gives way to a unique shoe lacing system first used in the SKYSENSOR SLASH JJ sneaker, selected from the ASICS archive. The curved and contoured lines lead to a single zig zag lace, secured with VELCRO® tab, offering closure with a single hand movement.

The GEL-QUANTUM LEVITRACKTM tooling provides foundational support with its GELTM Scutoid technology. The sculptural twisted prism-like shapes form gel cushioning providing shock absorption under foot and enhancing comfort to the wearer. Glitter gel showcases the geometric brilliance of the tooling in both colourways.

Hysteric Glamour’s iconic logo radiates and reflects on the GEL-QUANTUM LYLIA sneaker’s heel counter. Materially, the shoe is a nod to Hysteric Glamour’s aesthetic with its engineered tartan mesh in shades of cotton candy, watered rose, and sheet rock for the tonal pink and grey colourway. Mesh material woven with reflective threads, in shades of midnight and blue expanse, give rise to a sleek and moody second colourway.

The GEL-QUANTUM LYLIA is priced at €280 will be available at select ASICS Retailers starting November 29, 2022.

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