KENDALL JENNER AND ALTON MASON ARE THE NEW FACES OF THE MESSIKA CAMPAIGN THIS YEAR
Vintage cars and bright Pontiacs create the perfect setting for Valérie Messika‘s 2023 campaign, inspired by the world of the American cinema, where the iconic Kendall Jenner and the famous dancer and actor Alton Mason play leading roles.
Stacking contemporary jewellery, mixing both colour and designs, the Artistic Director has created a spectacular shoot with multiple sources of inspiration and an exploration of colour. Kendall Jenner’s powerful gaze and pose continues her collaboration with Messika with a multi-faceted shoot; a campaign which acts as a tribute to the young model’s passion for iconic American cars.
“KENDALL HAS A VERY POWERFUL NATURAL PRESENCE IN FRONT OF THE CAMERA. IN ONE LOOK, SHE IS THERE. SHE EMBODIES VALUES THAT ARE IN SYNC WITH OUR HOUSE: AN ACCOMPLISHED AND CONFIDENT WOMAN, WELL IN TUNE WITH MODERN TIMES. THIS IS THE STRENGTH OF THE HOUSE OF MESSIKA, WHICH IS EMBEDDED IN THE SPIRIT OF TIME.”
A resolutely modern shoot that invites uninhibited styling, powerfully embodied by American dancer Alton Mason, who is writing a new page in his history book with the House of Messika.
The desert – arid, mineral and raw – contrasts perfectly with the brilliance of latex, gold and diamonds. The Pontiacs bring a retro touch with their glossy colours and leather and velvet interior. A play of contrasting materials creates an offbeat and relaxed setting where the wild world of the American desert serves as a backdrop for the Messika collections.
A shoot masterfully led by international fashion photographer Chris Colls, in the Palm Springs desert. An inspired duo, Valérie Messika and the photographer imagined a multi-faceted trilogy where Kendall Jenner and Alton Mason make diamonds come to life. A brilliant staging for an ode to American cinema in three chromatic acts: Red, Blue and Violet.