Kate Moss Agency announces its second range from KMA StudioThe Butterfly Collection, in partnership with Save the Children. The limited-edition collection launches on February 25th and includes a t-shirt and hoodie featuring an abstract butterfly print as captured by wildlife photographer Finlay Pitt

The 100 per cent organic cotton t-shirts and hoodies, priced at £45 and £90 respectively, were inspired by Kate’s fascination of butterflies and her belief in the Butterfly Effect, whereby seemingly minor events can have large and significant consequences. 

Kate Moss said: “Having recently launched KMA Studio the team and I wanted to create more sustainable merchandise which also benefits others. Inspired by the ‘Butterfly Effect’ theory of small change having a big effect and my love of butterflies, we designed this custom, abstract print. Partnering with Save The Children on a limited run of hoodies and t-shirts means we can donate to a greater cause through our small-scale project.”

KMA Studio will be donating £5 from each item sold to Save the Children to ensure that disadvantaged children around the world can stay safe and healthy to keep learning. Save the Children works in more than 100 countries, including the UK, to help young people reach their full potential and build a better future.

Caroline Whatley, Chair of Global Partnerships at Save the Children said: “We’re so excited to be partnering with KMA Studio on this beautiful limited-edition collection. Purchasing a t-shirt or hoodie from the range will mean we’re able to raise money to help change the lives of children around the world. As the Coronavirus crisis takes its toll on our most vulnerable children both here in the UK and globally, partnerships like this are more important than ever.”

The blue-green abstract print derives from photographer Finlay Pitt’s microscopic image of a butterfly wing which he captured as part of a recent photography project at university. 

Finlay Pitt, photographer and conservationist, said: “I am incredibly proud to be involved in this collection for KMA Studio and Save the Children. Since I was five years old, I’ve dreamt of being a wildlife photographer. More recently I’ve been dedicating my photography to conservation work and I hope this partnership can both shed light and alleviate some of the struggles children face around the world.” 

All KMA Studio products are ethically sourced and made from 100 per cent organic cotton certified by the Global Organic Textile Standard. Working closely with a factory in Tiruppur, India, to source the raw materials, KMA Studio have produced a small collection with a focus on sustainability and minimising environmental impact at all stages.  

Products will be sent in recyclable packaging; swing tags have been made from recycled waste material collected during production and KMA Studio have taken all available steps to ensure the highest ethical standards throughout the process.

All products are available from KMAStudio.com from 25th February. 

'Wear & Share' on social media using @SaveChildrenUK @katemossagency  #ButterflySeries