KAPERS FASHION SHOOT FOR THE FABRICANT
This editorial shoot for Amsterdam-based digital-only fashion house The Fabricant mixes physical and digital reality to create a hybrid aesthetic that lives between both worlds.
On shoot day the models were styled to resemble digital humans and given extra glossy skin to suggest that they’re potentially unreal, even though they’re entirely flesh and blood. Afterwards in post-production, the models were digitally dressed in pieces from The Fabricant’s latest collection called ‘Kapers’.
Kapers is a 3-piece collection of digital headwear inspired by garments worn in The Netherlands in the 17th & 18th centuries. The Fabricant reimagined the garments as pieces to be worn in the virtual world by giving them a clubland vibe that references Gabber culture; the hardcore Dutch techno movement from the 1990s.
Kapers can be purchased on The Fabricant’s website and customised with digital fabrics designed by renowned digital glitch artist Ellie Pritts, and can be worn via AR.
DOP: Dion Bal
Light + Photo assistant: Eugene Berkovski
Cast & Production:
John Newell TF
3D Design & Digital Dressing:
H&M: Iljitsj Oppatja