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21 December

JUST LAUNCHED NEW BRAND DEMI-FINE AND WELLNESS JEWELLERY LABEL CAPSULE ELEVEN

 

Capsule Eleven is an empowering, contemporary unisex jewellery label that uses symbols and design functionality to create pieces that become part of the wearer unique story.

 

 

The core of the capsule items that are at the heart of the brand’s DNA and are intended to be treasured as timeless personal staples.  They are also representative of and inspired by ‘time capsules’ that contain objects typical of the present moment that could be rediscovered in the future.  Many of the pieces physically open to potentially store wellness items such as crystals, CBD oil and aromatherapy oil.  In antiquity, eleven is a high vibrational number that symbolizes energy, inspiration and vision, themes at the core of the brands values.

 

 

Born during Lockdown:

 

Capsule Eleven was created in 2020 amidst the global pandemic.  Its founder and designer Natalie Benmayor wanted to create something beautiful and meaningful for her future wearer that gives them a feeling of personal power and strength.

 

 

Sustainability: 

 

Traditional craftsmanship and ancient references inspire contemporary pieces with people, experiences and stories at the core.  Sustainability is firmly at the heart of the brand with all the brass and sterling silver made from recycled metals, the packaging made from recycled card.  High quality 18ct gold and 24ct gold vermeil plating ensures the pieces have durability , they are intended to be worn daily and treasured according to slow fashion principles.

 

 

 

Capsule Collection:

 

Inspired by ancient knowledge, the Power Symbols collection interprets numerology and Egyptian mythology into a meaningful, contemporary range.  Using design details such as subtle engravings and  sculptural statement links, the wearer can display symbols boldly or keep them as privately  as they desire.  The pieces are intended to create a feeling of strength, energy and protection.

 

 

Power Symbols Collection:

 

Inspired by ancient knowledge, the Power Symbols collection interprets numerology and Egyptian mythology into a meaningful, contemporary range.  Using design details such as subtle engravings and  sculptural statement links, the wearer can display symbols boldly or keep them as privately  as they desire.  The pieces are intended to create a feeling of strength, energy and protection.

 

 

Eye Opener Collection:

 

Iconic and empowering, the Eye Opener Collection is inspired by ancient symbology and given a contemporary twist.  This signature chain design is inspired by vintage links and reinterpreted as the Capsule Eleven brand symbol with an eye motif in the centre. The eye is a powerful universal symbol of protection, wisdom, knowledge and mystery.  In addition, the third eye is known as the sixth chakra, where you inhabit your authentic voice and intuition. It helps you make clear decisions to reach your true purpose in life. The eye as a functioning clip is a metaphor for the third eye opening.

 

 

The Jewel Beneath Collection:

 

The Jewel Beneath collection is inspired by strength, resilience, and archaeological finds.  The digging and chipping away at rocks to reveal hidden treasures is symbolic of the ‘breaking through’ of a person’s true nature; and triangle geometry represents strength from within.  The inside of the ring is engraved with the Egyptian symbol for “was”, in the shape of the staff carried by the Pharaohs, which represents personal power and domination.

 

 

 

 

About Natalie Benmayor Designer and Founder:

 

Benmayor used her family history and experience of different cultures and aesthetics to create designs that offer the potential for personalisation.  Her family history carries with it an evocative story fleeing to London from exile in Egypt, smuggling across the seas nothing but their jewels, and so her love for jewellery that’s precious and meaningful has been embedded since her youth,  the family pieces were placed in a London vault before their rediscovery and their story has inspired the first capsule, with the symbols used taken from ancient Egypt.  This box of treasure represented a family time capsule which also inspired the brands name. The British born half-Egyptian entrepreneurial designer has always followed her own path in design as well as working for many global brands, founded her own labels and created bespoke jewels.  

 

 

Ancient Amulet philosophy Meets Modern Wellness:

 

The jewellery explores the philosophies of amulet wearing, alongside modern wellness techniques she has picked up on her travels and discovered through her own healing journey.  Capsule Eleven's designs explore the balance between meaning and personal style in equal measure.  The historical amulet is given modern functionality using the healing properties of semi-precious stones and ancient symbols to create luxury pieces that go beyond aesthetic value. 

 

Stockists:

In addition to the online platform and shop at www.capsueleelven.co.uk the brand has already secured distribution by global luxury platform farfetch.com 

 

 

www.capsuleeleven.co.uk

http://www.instagram.com/capsuleeleven/

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