The face of the Happy Sport and Happy Diamonds collections since 2021, Chopard global ambassador Julia Roberts is now the muse of all the Maison’s women’s watch and jewellery collections.


To celebrate this special bond, Chopard and Julia Roberts are combining their shared love of cinema through a campaign orchestrated by James Gray consisting of 12 video clips to be unveiled from March 20 th 2023 – the International Day of Happiness – in which the director has captured all the audacity, playfulness and humanity that make Julia Roberts a contemporary icon. The films are accompanied by a new advertising campaign featuring visuals by photographer Alasdair McLellan. With all the power of a sunny disposition, the most beautiful and famous smile in cinema embodies everything that makes Chopard unique: virtuosity, Joie de Vivre and the Feel-Good spirit.

Its positive energy spreads like a tidal wave giving women unshakeable confidence in themselves. Selected by Julia Roberts as talismans, Chopard watches and jewellery symbolise the blossoming of each individual, a sense of well-being extending well beyond Joie de Vivre and exuding an unmistakably radiant sparkle.

Backstage with Julia Roberts
Who has never dreamed of going behind the scenes of a Hollywood movie? Today, Chopard and James Gray are extending an invitation to this secret incursion, as James Gray captures the famous generally unseen backstage glimpses that are an integral part of a film set’s charm in the latest Chopard Loves Cinema campaign.

Twelve episodes will be unveiled over the coming months, starting on March 20 th 2023: the International Day of Happiness that Chopard echoes on a global scale.