JIMMY CHOO UNVEILS AUTUMN 2023 CAMPAIGN SET IN PARIS
Jimmy Choo travels to Paris for the Autumn 2023 campaign, starring Korean K-Pop sensation and Global Brand Ambassador, Mi-Yeon and featuring model Rebecca Longendyke. The eternal elegance of the city serves as the perfect backdrop for the Autumn collections narrative of rule breaking glamour.
Mi-Yeon, a member of (G)I-DLE, was announced as a Global Brand Ambassador for Jimmy Choo earlier this month and serves as the Jimmy Choo muse for the season, bringing to life the brand’s glamourous yet playful spirit. Rebecca embodies the confident and empowered mood of the Jimmy Choo woman.
The inherent wearability of this new collection sees the DIAMOND family take centre stage, with the introduction of the DIAMOND TOP HANDLE and DIAMOND CROSSBODY; both of which are elevated with the house’s signature faceted hardware. Newness also comes in the form of the AVENUE QUAD XS which is reimagined in beaded, hand-embroidered ‘tartan’; new footwear styles DIDI and CELESTIA along with the beloved BON BON BUCKET handbag all in peacock coloured, pearl-embellished tartan. These key styles sit alongside Jimmy Choo icons such as the SAEDA, BON BON and DIAMOND MAXI LIGHT.
Stas Komarovski shot the images of Mi Yeon, whilst Rebecca Longendyke was shot by photographer Mikael Jansson, both on location in Paris.