Jimin, the iconic member of the K-Pop band BTS, has been chosen by Dior to become its new ambassador. Singer, dancer and songwriter, the South Korean artist has maintained a special relationship with Dior since 2019. 

For the BTS 2019 tour, entitled Love Yourself: Speak Yourself, Kim Jones designed a series of outfits to dress the seven members of the group on stage.

This new collaboration with Jimin seals more than ever the friendship between the K-pop artist and the French luxury brand.
For Dior, the artist embodies the spirit and uniqueness of Dior style: modernity with a timeless signature.