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Chopard’s creative genius pays tribute to Nature
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Chopard’s creative genius pays tribute to Nature

Jewelry Official partner to the Cannes International Film Festival since 1998, Chopard annually unveils an Haute Joaillerie collection named Red Carpet. A great lover of Nature, Caroline Scheufele has chosen this subject as the main theme for the 2020 Red Carpet Collection. The first creations provide a foretaste of the 73 models that will compose this precious “jewellery casket” inspired by natural enchantment.        The Red Carpet Collection: an annually reiterated feat: Since the 60th anniversary of the Cannes International Film Festival, Chopard’s Haute Joaillerie workshops have annually achieved the feat of composing a collection that includes as many creations as the year of the Festival's existence. An ambitious challenge proposed by Caroline Scheufele – Co-President and Artistic Director of the Maison – to her Artisans, who represent the combined know-how of more than 30 different crafts. Today, the Chopard ateliers, located in Geneva, are the largest Haute Joaillerie workshops in Switzerland: sculptor-jewellers, lapidaries, gem-setters and polishers. From simple lines to generous volumes, from working on gold to precious stones, these talented craftsmen push back the limits of the possible and, by combining their talents, give life to the jewels in this prestigious collection. Living up to its Red Carpet name, it is destined to sparkle on the Palais des Festivals steps as it adorns the most beautiful actresses during the official presentation of their films.     Celebrating an entrancing natural environment: This year, Caroline Scheufele will unveil a range of 73 treasures. The creative soul of Chopard and initiator of its Journey to Sustainable Luxury, she has decided to celebrate the environment, along with its flora and fauna, by choosing 'Nature' as the main theme of this 13th collection.     Chopard is thus exclusively revealing the first creations stemming from the brilliant talent deployed in its workshops: an “Owl” jewellery watch featuring two dials surrounded by multicoloured sapphires forming the eyes of the nocturnal creature; a pair of “Orchids” earrings featuring incredibly natural-looking sapphire petals and tsavorite buds; “Gingko” earrings and ring composed of pear-shaped emeralds, tsavorites and yellow sapphires in shades evoking the foliage of this majestic tree; as well as a series of “Polar bear” and “Seal” diamond rings. And a “Swan” ring in Fairmined-certified ethical 18-carat white gold set with a 9.1-carat white opal cabochon (Mexico), as well as with ceramic and with brilliant-cut diamonds and sapphires.     Point of sale : Chopard Boutique - P.C. Hooftstraat 53, Amsterdam  Official partner to the Cannes International Film Festival since 1998, Chopard annually unveils an Haute Joaillerie collection named Red Carpet. A great lover of Nature, Caroline Scheufele has chosen this subject as the main theme for the 2020 Red Carpet Collection. The first creations provide a foretaste of the 73 models that will compose this precious “jewellery casket” inspired by natural enchantment.        The Red Carpet Collection: an annually reiterated feat: Since the 60th anniversary of the Cannes International Film Festival, Chopard’s Haute Joaillerie workshops have annually achieved the feat of composing a collection that includes as many creations as the year of the Festival's existence. An ambitious challenge proposed by Caroline Scheufele – Co-President and Artistic Director of the Maison – to her Artisans, who represent the combined know-how of more than 30 different crafts. Today, the Chopard ateliers, located in Geneva, are the largest Haute Joaillerie workshops in Switzerland: sculptor-jewellers, lapidaries, gem-setters and polishers. From simple lines to generous volumes, from working on gold to precious stones, these talented craftsmen push back the limits of the possible and, by combining their talents, give life to the jewels in this prestigious collection. Living up to its Red Carpet name, it is destined to sparkle on the Palais des Festivals steps as it adorns the most beautiful actresses during the official presentation of their films.     Celebrating an entrancing natural environment: This year, Caroline Scheufele will unveil a range of 73 treasures. The creative soul of Chopard and initiator of its Journey to Sustainable Luxury, she has decided to celebrate the environment, along with its flora and fauna, by choosing 'Nature' as the main theme of this 13th collection.     Chopard is thus exclusively revealing the first creations stemming from the brilliant talent deployed in its workshops: an “Owl” jewellery watch featuring two dials surrounded by multicoloured sapphires forming the eyes of the nocturnal creature; a pair of “Orchids” earrings featuring incredibly natural-looking sapphire petals and tsavorite buds; “Gingko” earrings and ring composed of pear-shaped emeralds, tsavorites and yellow sapphires in shades evoking the foliage of this majestic tree; as well as a series of “Polar bear” and “Seal” diamond rings. And a “Swan” ring in Fairmined-certified ethical 18-carat white gold set with a 9.1-carat white opal cabochon (Mexico), as well as with ceramic and with brilliant-cut diamonds and sapphires.     Point of sale : Chopard Boutique - P.C. Hooftstraat 53, Amsterdam 

Exclusive editorial by Denis Koval
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Exclusive editorial by Denis Koval

Jewelry Exclusive editorial captured by Denis Koval.     TEAM CREDITS: Photography:    Denis Koval @ Unit CMA Concept, Art direction and Styling: Analik Brouwer MUA: Anita Jolles @ Every Inch Agency Model: Yu Lun @ the Movement models Retouching: Michael Frahm Exclusive editorial captured by Denis Koval.     TEAM CREDITS: Photography:    Denis Koval @ Unit CMA Concept, Art direction and Styling: Analik Brouwer MUA: Anita Jolles @ Every Inch Agency Model: Yu Lun @ the Movement models Retouching: Michael Frahm

[SUR]NATUREL FROM FIGURATION TO ABSTRACTION BY CARTIER
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[SUR]NATUREL FROM FIGURATION TO ABSTRACTION BY CARTIER

Jewelry The new High Jewellery collection by Cartier reveals a nature that is more real than nature itself, freed from reality’s constraints. The startingpoint for this collection reveals a creative path linking guration with abstraction: Water, ora and fauna as part of the supernatural.     On one side, water, plants and The jewellers intensify the stones’ evocative animals. On the other, creations which emanate from these sources but retain only their spirit, stylising this primary energy in a multitude of details. The roundness of a plant form bursting with flavour, coloured spots coming together to form an unreal animal coat or a series of glistening ice crystals. As with every High Jewellery collection, Cartier showcases the most precious, archaic, beautiful and mysterious stones. powers, blending wilderness with fantasy. Diamonds, emeralds and sapphires are combined with opal and kunzite, coral and aquamarine, beryl and quartz. The stones show off their transparency ande ects of depth.     GOING BEYOND THE REAL AND REINVENTING IT. THROUGHTHE RICHNESS OF ITS STYLE AND THE REFINEMENT OF ITSEXPERTISE, CARTIER PAVESTHE WAY TO A TRANSFIGURED,SUPERNATURAL BEAUTY. The new High Jewellery collection by Cartier reveals a nature that is more real than nature itself, freed from reality’s constraints. The startingpoint for this collection reveals a creative path linking guration with abstraction: Water, ora and fauna as part of the supernatural.     On one side, water, plants and The jewellers intensify the stones’ evocative animals. On the other, creations which emanate from these sources but retain only their spirit, stylising this primary energy in a multitude of details. The roundness of a plant form bursting with flavour, coloured spots coming together to form an unreal animal coat or a series of glistening ice crystals. As with every High Jewellery collection, Cartier showcases the most precious, archaic, beautiful and mysterious stones. powers, blending wilderness with fantasy. Diamonds, emeralds and sapphires are combined with opal and kunzite, coral and aquamarine, beryl and quartz. The stones show off their transparency ande ects of depth.     GOING BEYOND THE REAL AND REINVENTING IT. THROUGHTHE RICHNESS OF ITS STYLE AND THE REFINEMENT OF ITSEXPERTISE, CARTIER PAVESTHE WAY TO A TRANSFIGURED,SUPERNATURAL BEAUTY.

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WILD ROSE COLLECTION, ODE TO THE BOTANICAL ROSE
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WILD ROSE COLLECTION, ODE TO THE BOTANICAL ROSE

Jewelry The Wild Rose high jewellery collection designed by artistic director Charlotte Lynggaard depicts the uncontrived luxury of nature.     Meticulously created by hand by master goldsmith, the satinised gold petals delicately render the silky texture and natural curves of a simple wild English rose. This perfect flower crafted from 18K gold, appears to have been picked directly from a delicate garden and is an understated piece of splendour.     The brooch is a celebration of modern statement jewellery, featuring a slender, diamond-paved stem adorned with 90 diamonds and delicate, hand-satinised gold petals.      The earrings convert into a true statement piece with a diamond or coloured precious stone pendant.     A breath-taking trophy piece for a very special occasion is the Wild Rose Tiara. The design features a ravishing palette of hues and textures. Blooming sprouts in light yellow amber, coral, grey and blush moonstone beautifully bring out the sparkle and fire of 136 diamonds set in pavé sprouts and pellets. An irresistible enhancer of female beauty on an unforgettable day.     www.olelynggaard.com The Wild Rose high jewellery collection designed by artistic director Charlotte Lynggaard depicts the uncontrived luxury of nature.     Meticulously created by hand by master goldsmith, the satinised gold petals delicately render the silky texture and natural curves of a simple wild English rose. This perfect flower crafted from 18K gold, appears to have been picked directly from a delicate garden and is an understated piece of splendour.     The brooch is a celebration of modern statement jewellery, featuring a slender, diamond-paved stem adorned with 90 diamonds and delicate, hand-satinised gold petals.      The earrings convert into a true statement piece with a diamond or coloured precious stone pendant.     A breath-taking trophy piece for a very special occasion is the Wild Rose Tiara. The design features a ravishing palette of hues and textures. Blooming sprouts in light yellow amber, coral, grey and blush moonstone beautifully bring out the sparkle and fire of 136 diamonds set in pavé sprouts and pellets. An irresistible enhancer of female beauty on an unforgettable day.     www.olelynggaard.com

Cartier introduces their Pasha community
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Cartier introduces their Pasha community

Jewelry Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang: five authentic journeys, five accomplished talents captured by the New York fashion photographer Craig McDean.     With its distinctive codes and extraordinary design, the Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek who is drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like the artists Troye Sivan or Willow Smith who rely on courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the success of the Chinese singer Jackson Wang.     “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.” Arnaud Carrez, International Marketing and Communications Director of Cartier International     The Pasha de Cartier watch launches in China on 1st July and 4th September around the world. Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions. Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang: five authentic journeys, five accomplished talents captured by the New York fashion photographer Craig McDean.     With its distinctive codes and extraordinary design, the Pasha watch has always been for those who take a wider view of the world. This breadth of vision is shared by a new generation of talents who have cultivated their own uniqueness, like Maisie Williams, the English actress involved in various collaborative projects, or actor Rami Malek who is drawn to complex and captivating roles that don’t conform to Hollywood’s traditional standards. Personalities like the artists Troye Sivan or Willow Smith who rely on courage to assert themselves and have faith in their creativity and versatility; or in the desire to unite and connect young people, as shown by the success of the Chinese singer Jackson Wang.     “Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success directly linked to its extroverted design, power and graphic nonconformism. It is as edgy as ever and in tune with today's new generation of creators. These new Pasha ambassadors owe their success to their differences, creativity, connection, multidisciplinary talents and generosity.” Arnaud Carrez, International Marketing and Communications Director of Cartier International     The Pasha de Cartier watch launches in China on 1st July and 4th September around the world. Available in 35 mm and 41 mm in steel, gold, vibrant diamond-set and skeleton movement versions.

Cartier announces the laureates of the 2020 edition of the Cartier Women’s Initiative
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Cartier announces the laureates of the 2020 edition of the Cartier Women’s Initiative

Jewelry The names of the 7 laureates of the Cartier Women’s Initiative were announced virtually today on both the Cartier and the Cartier Women’s Initiative’s websites and social media channels. These laureates were selected by an independent international jury committee amongst 1200 applicants from over 162 countries. The 2020 laureates are making a positive change in the world by promoting good health & well-being, reducing inequalities, building sustainable cities and communities and encouraging responsible consumption and production. And for the first time since the Initiative’s creation in 2006, we are happy to count Danish and Australian women impact entrepreneurs amongst the laureates.     The COVID-19 pandemic has been a difficult time for people all around the world, and particularly for the 21 Cartier Women’s Initiative fellows as many early stage businesses were deeply challenged and had to step up to survive. The fellows’ ability to leverage their existing business models or to pivot their businesses during this time and new environment was both critical and admirable.     As an international luxury Maison, we are global citizens, aware of and listening to the wider world. More than ever, we remain committed to use our voice and actively support those who are trying to make the world a better place, which is the case of these outstanding women entrepreneurs. It has been incredibly inspiring to witness their determination, resilience and creativity. We are immensely proud of their work, and thankful for their global contribution to our society. - Cyrille Vigneron, President and CEO of Cartier International     The 7 laureates of the 2020 edition of the Cartier Women’s Initiative: SUB-SAHARAN AFRICA: Temie Giwa-Tubosun, Nigeria LATIN AMERICA & THE CARIBBEAN: Adriana Luna Diaz, Mexico NORTH AMERICA: Stephanie Benedetto, USA EUROPE: Anna-Sophie Hartvigsen, Denmark MIDDLE EAST & NORTH AFRICA: Nadia Gamal El Din, Egypt EAST ASIA: Chunguang (Charlotte) Wang, China SOUTH ASIA & OCEANIA: Joanne Howarth, Australia The names of the 7 laureates of the Cartier Women’s Initiative were announced virtually today on both the Cartier and the Cartier Women’s Initiative’s websites and social media channels. These laureates were selected by an independent international jury committee amongst 1200 applicants from over 162 countries. The 2020 laureates are making a positive change in the world by promoting good health & well-being, reducing inequalities, building sustainable cities and communities and encouraging responsible consumption and production. And for the first time since the Initiative’s creation in 2006, we are happy to count Danish and Australian women impact entrepreneurs amongst the laureates.     The COVID-19 pandemic has been a difficult time for people all around the world, and particularly for the 21 Cartier Women’s Initiative fellows as many early stage businesses were deeply challenged and had to step up to survive. The fellows’ ability to leverage their existing business models or to pivot their businesses during this time and new environment was both critical and admirable.     As an international luxury Maison, we are global citizens, aware of and listening to the wider world. More than ever, we remain committed to use our voice and actively support those who are trying to make the world a better place, which is the case of these outstanding women entrepreneurs. It has been incredibly inspiring to witness their determination, resilience and creativity. We are immensely proud of their work, and thankful for their global contribution to our society. - Cyrille Vigneron, President and CEO of Cartier International     The 7 laureates of the 2020 edition of the Cartier Women’s Initiative: SUB-SAHARAN AFRICA: Temie Giwa-Tubosun, Nigeria LATIN AMERICA & THE CARIBBEAN: Adriana Luna Diaz, Mexico NORTH AMERICA: Stephanie Benedetto, USA EUROPE: Anna-Sophie Hartvigsen, Denmark MIDDLE EAST & NORTH AFRICA: Nadia Gamal El Din, Egypt EAST ASIA: Chunguang (Charlotte) Wang, China SOUTH ASIA & OCEANIA: Joanne Howarth, Australia

Perfect gift for Father's day from Messika
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Perfect gift for Father's day from Messika

Jewelry Valerie Messika designed three new bracelets in tribute to the unconditional love between fathers and their daughters. The designer further expands the Move collection with a Titanium version on a cord. The color of the titanium perfectly matches the color of the straps and the Move, symbolizing the love of yesterday, today and tomorrow. It is the ideal gift, available in graphite, natural and all black. The perfect bracelet to wear day in, day out.   More on messika.com   Valerie Messika designed three new bracelets in tribute to the unconditional love between fathers and their daughters. The designer further expands the Move collection with a Titanium version on a cord. The color of the titanium perfectly matches the color of the straps and the Move, symbolizing the love of yesterday, today and tomorrow. It is the ideal gift, available in graphite, natural and all black. The perfect bracelet to wear day in, day out.   More on messika.com  

Chopard’s Journey to Sustainable Luxury
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Chopard’s Journey to Sustainable Luxury

Jewelry Chopard partners with the Swiss Better Gold Association on a ground-breaking project to source gold from Colombian artisanal miners.     Having achieved a 100% ethical gold supply chain since 2018, Chopard today announced another ground-breaking scheme as part of its Journey to Sustainable Luxury. In conjunction with the Swiss Better Gold Association (SBGA), this will see the luxury watch and jewellery Maison sourcing gold from the Barequeros in El Chocó, Colombia.      The “Barequeros”: El Chocó is Colombia’s second-largest gold producing region but also one of the country’s poorest. The Barequeros are artisanal gold miners of whom 46 percent are women. They use local traditional alluvial mining techniques with hand equipment such as sluices and panning. Their methods use no mercury, thus protecting the region’s biodiversity which is among the most unique in the world. To be legally registered, the Barequeros need to obtain a special permit that allows them to produce manually and sell up 420 grams of gold per year.  As part of this programme, the Barequeros will now supply gold as part of a fully traceable and responsible international supply chain. In line with its Journey to Sustainable Luxury, Chopard has partnered this exciting new initiative led by the Swiss Better Gold Association (SBGA). This value chain is part of a broader program supported by the Swiss Secretariat for Economic Affairs (SECO) and the SBGA to foster responsible and small-scale gold miners. The programme ensures that the Barequeros receive not only a competitive price but also a special SBGA Better Gold Incentive of 0.70 USD per gram for them to reinvest into improving their living and working conditions. In addition, this value chain allows them to know the exact destination of their gold. To date, five hundred Barequeros have received support from this initiative.      The Journey to Sustainable Luxury: Chopard has been supporting artisanal mining through its Journey to Sustainable Luxury since 2013 when, alongside Eco-Age, it forged a philanthropic relationship with influential South American mining NGO, the Alliance for Responsible Mining (ARM). The world’s first watch and luxury jewellery Maison to directly support mining communities by providing training, social welfare and environmental support, in 2018 Chopard announced that it had created a 100% ethical gold supply chain for all its watch and jewellery creations.       Caroline Scheufele, Chopard Co-President and Artistic Director said: “Sustainability is a moving target, it’s a Journey which never ends. And today, more than ever, it has to be our priority to protect the people on the ground who make our business possible.  I am honoured to have been able to partner with the SBGA on this extraordinary project and I look forward to seeing it grow over the years”.   Paola Córdoba, a Barequera from Istmina, Chocó, said: “In my town, the majority of inhabitants are artisanal miners, and most of us are women. My whole family works in gold mining, including my mother and my four sisters. Mining in El Chocó is the biggest source of work. It serves for our daily subsistence, for the education of our children, buys our clothes and, above all, it allows us to be free. It is the freedom that is the most important. I am so proud to be part of this responsible gold project that recognizes the work of artisanal mining, and I thank those buying our gold. Because it is the fruit of the work of our hands, each grain of gold is the result of a lot of effort and helps to support our families.”   Diana Culillas, Secretary General of the SBGA said: “The establishment of this value chain from El Chocó to the Swiss market was rich in learnings and many challenges had to be overcome before it could become a reality. On the ground, the Barequeros were progressing towards meeting the SBGA criteria and, in tandem, the SBGA was engaging with its corporate members to confirm their interest and commitment for this new supply solution.  Success requires all partners to work in coordination and synergy, and this experience paves the way for future development of similar initiatives.” Chopard partners with the Swiss Better Gold Association on a ground-breaking project to source gold from Colombian artisanal miners.     Having achieved a 100% ethical gold supply chain since 2018, Chopard today announced another ground-breaking scheme as part of its Journey to Sustainable Luxury. In conjunction with the Swiss Better Gold Association (SBGA), this will see the luxury watch and jewellery Maison sourcing gold from the Barequeros in El Chocó, Colombia.      The “Barequeros”: El Chocó is Colombia’s second-largest gold producing region but also one of the country’s poorest. The Barequeros are artisanal gold miners of whom 46 percent are women. They use local traditional alluvial mining techniques with hand equipment such as sluices and panning. Their methods use no mercury, thus protecting the region’s biodiversity which is among the most unique in the world. To be legally registered, the Barequeros need to obtain a special permit that allows them to produce manually and sell up 420 grams of gold per year.  As part of this programme, the Barequeros will now supply gold as part of a fully traceable and responsible international supply chain. In line with its Journey to Sustainable Luxury, Chopard has partnered this exciting new initiative led by the Swiss Better Gold Association (SBGA). This value chain is part of a broader program supported by the Swiss Secretariat for Economic Affairs (SECO) and the SBGA to foster responsible and small-scale gold miners. The programme ensures that the Barequeros receive not only a competitive price but also a special SBGA Better Gold Incentive of 0.70 USD per gram for them to reinvest into improving their living and working conditions. In addition, this value chain allows them to know the exact destination of their gold. To date, five hundred Barequeros have received support from this initiative.      The Journey to Sustainable Luxury: Chopard has been supporting artisanal mining through its Journey to Sustainable Luxury since 2013 when, alongside Eco-Age, it forged a philanthropic relationship with influential South American mining NGO, the Alliance for Responsible Mining (ARM). The world’s first watch and luxury jewellery Maison to directly support mining communities by providing training, social welfare and environmental support, in 2018 Chopard announced that it had created a 100% ethical gold supply chain for all its watch and jewellery creations.       Caroline Scheufele, Chopard Co-President and Artistic Director said: “Sustainability is a moving target, it’s a Journey which never ends. And today, more than ever, it has to be our priority to protect the people on the ground who make our business possible.  I am honoured to have been able to partner with the SBGA on this extraordinary project and I look forward to seeing it grow over the years”.   Paola Córdoba, a Barequera from Istmina, Chocó, said: “In my town, the majority of inhabitants are artisanal miners, and most of us are women. My whole family works in gold mining, including my mother and my four sisters. Mining in El Chocó is the biggest source of work. It serves for our daily subsistence, for the education of our children, buys our clothes and, above all, it allows us to be free. It is the freedom that is the most important. I am so proud to be part of this responsible gold project that recognizes the work of artisanal mining, and I thank those buying our gold. Because it is the fruit of the work of our hands, each grain of gold is the result of a lot of effort and helps to support our families.”   Diana Culillas, Secretary General of the SBGA said: “The establishment of this value chain from El Chocó to the Swiss market was rich in learnings and many challenges had to be overcome before it could become a reality. On the ground, the Barequeros were progressing towards meeting the SBGA criteria and, in tandem, the SBGA was engaging with its corporate members to confirm their interest and commitment for this new supply solution.  Success requires all partners to work in coordination and synergy, and this experience paves the way for future development of similar initiatives.”

The Petit Joli collection
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The Petit Joli collection

Jewelry The Petit Joli collection is designed for women who are always looking for the ideal balance: Sophisticated yet natural, Determined yet spontaneous, Dramatic yet serene, Dreamers yet down-to-earth.   This collection embodies the everlasting connection between nature and women. Flowers that take on the colours of the sky, space and earth - colours with a bold yet delicate personality. Lunar blue, the colour of the sky, is created by lapis lazuli and white agate; Lunar white is created by the warmth of the white agate, representing the moon and its embodiment of light, space and air; Pink chalcedony recounts the love that unites the land and the sky; Onyx represents the land and strength, the very intensity of being. Green is a new colour this year, in the form of green agate. This charismatic stone embodies the absolute energy of nature, her incredible force, which is a combination of power and protection. One exceptional aspect of the Pasquale Bruni philosophy is the ability to unite different symbols (the lunar and earthly worlds) and create a universe and its authentic interpretations of the connection between nature, its elements and the moon.   In rose gold with white and champagne diamonds, the collection features: • Rings • Stud earrings • Bracelets • Necklaces (single length) All available in the 5 stones/colours starting from March worldwide. The Petit Joli collection is designed for women who are always looking for the ideal balance: Sophisticated yet natural, Determined yet spontaneous, Dramatic yet serene, Dreamers yet down-to-earth.   This collection embodies the everlasting connection between nature and women. Flowers that take on the colours of the sky, space and earth - colours with a bold yet delicate personality. Lunar blue, the colour of the sky, is created by lapis lazuli and white agate; Lunar white is created by the warmth of the white agate, representing the moon and its embodiment of light, space and air; Pink chalcedony recounts the love that unites the land and the sky; Onyx represents the land and strength, the very intensity of being. Green is a new colour this year, in the form of green agate. This charismatic stone embodies the absolute energy of nature, her incredible force, which is a combination of power and protection. One exceptional aspect of the Pasquale Bruni philosophy is the ability to unite different symbols (the lunar and earthly worlds) and create a universe and its authentic interpretations of the connection between nature, its elements and the moon.   In rose gold with white and champagne diamonds, the collection features: • Rings • Stud earrings • Bracelets • Necklaces (single length) All available in the 5 stones/colours starting from March worldwide.

DICTIONARY “IN LOVE WITH” COCO CRUSH
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DICTIONARY “IN LOVE WITH” COCO CRUSH

Jewelry     THE SPIRIT OF COCO, THE IMPULSE OF CRUSH OR A DEFINITION OF LOVE ACCORDING TO CHANEL   Love lives by its own set of rules.   We succeed there not by what we learn, but by what we feel. As in life, instinct is the primary word when it comes to finding what you love. Listen to yourself. Create something new. Creating new things in the present means forgetting what you learned in the past. Therein lies the freedom that sparks allure. And there is no love without allure. Go your own way. Choose a style. This dictionary in love is not a lesson in style, it's a lesson in choice. Not a vocabulary to master, but a language to invent. Gather, combine, add, subtract. Every time you choose a ring, a gold, a model of earring, a bracelet, or pendant, you are creating a language that speaks for you. And each style of wearing COCO CRUSH is a unabashed way of saying who you are. It's stating an allegiance between a free spirit and a whole impulse.   Love begins with self-love. Like the inventions created by Coco Chanel, who never bothered with trying to please nor worried about displeasing, COCO CRUSH is the visible declaration of: “Love is a story that begins with you.” It is a story of allure that begins with the rebellious words of Coco Chanel: “I don't care what you think about me. I don't think about you at all.”* *The Allure of Chanel by Paul Morand   In love, half the journey is spirit. The other half is impulse. COCO CRUSH is proof of this love.   AMOUR: See CRUSH AUBAZINE : Any sized band on the ring finger with or without diamonds is the monastic symbol of a spirit: faith in oneself. AUDACE : There is no audacity without breaking rules. Learn your rules and throw them away. Try a single large model ring on your index finger or a small model on your thumb. Why not both? A jewel on one ear and a ring on every finger. Whatever you decide to do with Coco Crush, don't forget that it doesn't matter if you give it to yourself, someone gives it to you or you give it to someone else because every Coco Crush piece is a declaration of allure. ART : There is a French art of loving that is masterful simply because it seems so effortless. There is an art to the crush in Coco Crush that conceals any signs of effort. And that satiates a love of freedom that prohibits any conspicuous notions. BEIGE : A color so symbolic for the Maison that CHANEL Fine Jewelry took the genius a step further and created the new BEIGE GOLD alloy. Neither pink nor yellow, its unique shade says it all, and goes with every other color. BONHEUR : Five mini bands, each worn on a different finger or stacked on one, two or three fingers act like a charm when playing the lucky number of Gabrielle Bonheur Chanel. As the Great French playwright Pierre Corneille said 300 years earlier, “Luck can lead to the height of greatness.” BYZANCE : Moderation is the enemy of good when it limits style. And Byzantine style was anything but moderate. A French philosopher once said that freedom has its limits. No limits should be placed on the freedom to stack up rings of diamonds, in white gold, BEIGE GOLD, yellow gold mini, small and large models. Only one rule sets the limit: More is better. COCO : A spirit that cannot exist without impulse. CRUSH : An impulse that cannot exist without spirit. COCO CRUSH: The marriage of French spirit and impulse without borders. DADA : Wearing any sized ring you want on each finger of one hand (as many as you want) and none on the other hand. Just as the Dada movement challenged all the aesthetic norms, each movement of the right hand creates a dialogue with the left, reminding us of the anti- art manifesto. DIAMANT : The universal value of eternity. It has a special value for CHANEL tied to a little phrase Shakespeare wrote for love: Eternity and A Day. See White Gold ring in mini, small and large model, BEIGE GOLD ring small model, White Gold and diamond bracelet, White Gold and diamond earrings. Every Coco Crush jewel entices you to keep adding more, even to eternity itself. DOUBLE C : Like double chances, like Coco Crush, like CHANEL's two interlaced C’s, the number two is like a good luck charm for the House. The pair of stags Misia gave Gabrielle Chanel, for example, symbols of the power to move freely, and to gracefully skirt whatever gets in your way. Pairing two necklaces in two different golds has the power to change a destiny by betting on chance. EXCÈS : An aesthetic that can be summed up as “Overdo it.” Rings on every finger with or without diamonds, all white gold, all BEIGE GOLD or all yellow gold, BEIGE GOLD or yellow gold on one hand and white gold on the other... the only excess you don't indulge in is too much moderation. EXTRAVAGANCE : The synonym of excess but the antonym of allure. As Coco Chanel said, “extravagance kills personality.” *The Allure of Chanel by Paul Morand ET SI : A French writer, philosopher and poet known for his Variétés wrote that dream is a phenomenon only seen once it’s gone. What if you chose to see the phenomenon the other way around, where every Coco Crush model is a dream to be experienced in the present? FLYING CLOUD : The name of the four-mast, black-hulled, white-decked yacht on which Coco Chanel accompanied Hugh Grosvenor aka Bendor, the second Duke of Westminster, one of her great loves and influencers of her life. The jingling of many bracelets clanging together echoes that recognizable sound of steel stand cables clinking against a ship's mast. The sound of freedom. FOU : We say ‘crazy in love’ but never ‘crazy in crush’. Because a crush is a peak itself. And Coco Crush is a craziness without which life lacks wisdom. GRAVITÉ : The law, also named the law of attraction. Put on Coco Crush and you are instantly experimenting with a force that attracts two objects. For example, choosing one ring creates the irresistible urge to choose another. HABITUDE : Gabrielle Chanel’s love for a certain poet, one of her amants, was probably not unaffected by the rule: Learn good habits early on, especially the habit of knowing how to change your habits. Basically, there should be no habits. Only the breaking of habits. There's more than one way to wear one or more Coco Crush jewels. A daily habit to learn. IRRÉGULIÈRE : A spirit and a behavior inspired by a life that never heard of following conventions. Wearing two different earrings on the same ear signifies a spirit that sees itself in Gabrielle, the freest and most avid of the Irregulars. JEU DE LOIS : On Monday, obey the Law of the Highest Number and stack up those bracelets. On Tuesday, it’s the Law of Elimination. Just one jewel. Wednesdays are for the Law of the Toughest. Put on the knuckle-duster with four tone-on-tone rings on the index, middle, ring, and pinkie fingers of each hand. On Thursday, the Law of Marriage applies: Two golds, two sizes of rings, as many as you want in any size. Friday is for the Law of Unity with several rings of the same model. Saturday and Sunday, be lawless and get creative. KO : COCO CRUSH is a knockout for everyone who sees it — a weapon of seduction to use ad libitum* *As much as you desire LA : Put the THE in a style, not one you follow but one you invent. You don’t follow a movement. It's everyone else who follows all your movements with their eyes. LUCIENNE : A ring on your thumb and one on your index finger — like you’re holding a pair of scissors. Gabrielle Chanel never put down her scissors. They would be the tool behind victory, the one initiated by the famous dressmaker Lucienne Rabaté. LEWIS ET IRENE : A fictional couple created by Paul Morand inspired by the real-life pair Gabrielle Chanel and Boy Capel. Wearing a pair of small or large rings, why not gold ones, or two gold ones on the index and middle fingers is a symbol of a union that counts twice. MADEMOISELLE : The choice of symmetry. Wearing the Mademoiselle requires following the absolute rule: a single cuff bracelet, same model, same gold, same size, one on each wrist. The rest is extra. GRANDE MADEMOISELLE : Anne Marie Louise d’Orléans and first cousin of the Sun King, the Duchess of Montpensier was known as the Grande Mademoiselle. Born into greatness, she added even more with her great passion when it came to things like protecting a love, gaining her freedom and charting her own destiny. It is important to arm this hand with a pair of rings on the index finger and the personal motto, “I’ll never let anyone break my heart.” MATELASSÉ : The iconic CHANEL motif, inspired by jockey saddle blankets, chosen to symbolize comfort in the Coco Crush line as a signature cross-bracing. MISIA : The choice of the absolute, wholeheartedly embodied by Misia Sert, Coco Chanel's muse and close friend. A single earring worn as the only jewel and a visible character trait that needs no explanation or reason. NORD SUD : Just as poet Pierre Reverdy linked the two intellectual and artistic heart of Montmartre and Montparnasse, wearing the two-finger ring has two possible meanings: the aesthetic holds a spirit or the spirit upholds an aesthetic. OH : An interjection that expresses surprise and a great sense of pleasure. Usually used with an exclamation point to emphasize the burning nature of the pleasure felt. For example: 1. Oh, this Coco Crush ring looks beautiful on me! 2. Oh, I love this way of wearing lots of Coco Crush rings! 3. Oh, oh, that reminds me! My birthday was two months ago! 4. OMG, I cannot keep my hands off this Coco Crush collection! ONCE UPON A TIME : The title of the film that Coco Chanel's successor made about her that means everyone's legend is theirs to create. Wearing a single large model ring on your index finger means taking a decision into your own hands and being within reach of your own personal legend. OR : Whether beige, yellow or white, it's a metal that asserts its character on every model in the Coco Crush line and grows stronger when multiplied. PARTICULIÈRE : The antonym of fanciful, this is a way of being conveyed by a certain way of wearing a jewel. A single large or small model ring worn on the thumb is a distinctive sign of an unwavering passion for freedom. QUATRE QUART : If there's ever a doubt about wearing four rings, this is the foolproof rule: one diamond ring (+ three without diamonds) or one large model ring (+ three small models) or one BEIGE GOLD ring (+ three in white or yellow gold) or one ring on one hand (+ three on the other). ROUSSY : There's a punk side to Coco Crush. If you wear the same model on your index and pinkie fingers, it signals that you belong to a community of taste and a way of acting. A nod to the rebel Roussy, who along with Misia and José Sert, formed the most subversive trio. SILENCE: A French mime, who made silence into an art, is the inspiration for observing this rule: before opening your mouth, ask yourself if silence would be more effective. How you wear Coco Crush says a lot about you and sometimes you don’t even have to say a word. TROMPE-L’ŒIL : One earring may actually be three. TRIO : Like the trio José Maria Sert, Misia and Roussy (the nickname for Roussadana Mdivani, a Georgian sculptor), the trio of rings forms an obvious ménage à trois. UNIFORME : Uniform is to CHANEL what palm trees are to the French Riviera and the law of gravity is to Newton: inseparable. Wearing many rings made of the same gold means choosing a spirit that’s remarkable in its intent to be unremarkable. VARIER LES PLAISIRS : Shake up the treat of treating yourself by shaking up the way you wear Coco Crush. These wise words pay off, if we’re to believe the French philosopher of the Enlightenment known for stirring up people's consciousnesses: “Pleasure provides what wisdom promises.”* *Le sottisier by Voltaire VICE VERSA : To prefer the minimalist look of a single jewel over the opulence of piling them on. And vice versa. VOILÀ : It was all worth it. WESTMINSTER : By the side of her lover the Duke of Westminster, Coco Chanel hobnobbed with English high society while finding inspiration in her lover's wardrobe. Wearing a small model diamond ring on you’re your fifth digit signifies power and the power of persuasion borrowed from the man affectionately known as Bendor. X : A letter of the alphabet, Coco Crush's hallmark and an unknown. What will your next crush be? Y COMPRIS : You're going to love all the ways of wearing Coco Crush. And you're going to wear all the ways of loving Coco Crush. Including yet to come. ZUT : A colloquial expression used to express regret for taking too long to make up your mind.     THE SPIRIT OF COCO, THE IMPULSE OF CRUSH OR A DEFINITION OF LOVE ACCORDING TO CHANEL   Love lives by its own set of rules.   We succeed there not by what we learn, but by what we feel. As in life, instinct is the primary word when it comes to finding what you love. Listen to yourself. Create something new. Creating new things in the present means forgetting what you learned in the past. Therein lies the freedom that sparks allure. And there is no love without allure. Go your own way. Choose a style. This dictionary in love is not a lesson in style, it's a lesson in choice. Not a vocabulary to master, but a language to invent. Gather, combine, add, subtract. Every time you choose a ring, a gold, a model of earring, a bracelet, or pendant, you are creating a language that speaks for you. And each style of wearing COCO CRUSH is a unabashed way of saying who you are. It's stating an allegiance between a free spirit and a whole impulse.   Love begins with self-love. Like the inventions created by Coco Chanel, who never bothered with trying to please nor worried about displeasing, COCO CRUSH is the visible declaration of: “Love is a story that begins with you.” It is a story of allure that begins with the rebellious words of Coco Chanel: “I don't care what you think about me. I don't think about you at all.”* *The Allure of Chanel by Paul Morand   In love, half the journey is spirit. The other half is impulse. COCO CRUSH is proof of this love.   AMOUR: See CRUSH AUBAZINE : Any sized band on the ring finger with or without diamonds is the monastic symbol of a spirit: faith in oneself. AUDACE : There is no audacity without breaking rules. Learn your rules and throw them away. Try a single large model ring on your index finger or a small model on your thumb. Why not both? A jewel on one ear and a ring on every finger. Whatever you decide to do with Coco Crush, don't forget that it doesn't matter if you give it to yourself, someone gives it to you or you give it to someone else because every Coco Crush piece is a declaration of allure. ART : There is a French art of loving that is masterful simply because it seems so effortless. There is an art to the crush in Coco Crush that conceals any signs of effort. And that satiates a love of freedom that prohibits any conspicuous notions. BEIGE : A color so symbolic for the Maison that CHANEL Fine Jewelry took the genius a step further and created the new BEIGE GOLD alloy. Neither pink nor yellow, its unique shade says it all, and goes with every other color. BONHEUR : Five mini bands, each worn on a different finger or stacked on one, two or three fingers act like a charm when playing the lucky number of Gabrielle Bonheur Chanel. As the Great French playwright Pierre Corneille said 300 years earlier, “Luck can lead to the height of greatness.” BYZANCE : Moderation is the enemy of good when it limits style. And Byzantine style was anything but moderate. A French philosopher once said that freedom has its limits. No limits should be placed on the freedom to stack up rings of diamonds, in white gold, BEIGE GOLD, yellow gold mini, small and large models. Only one rule sets the limit: More is better. COCO : A spirit that cannot exist without impulse. CRUSH : An impulse that cannot exist without spirit. COCO CRUSH: The marriage of French spirit and impulse without borders. DADA : Wearing any sized ring you want on each finger of one hand (as many as you want) and none on the other hand. Just as the Dada movement challenged all the aesthetic norms, each movement of the right hand creates a dialogue with the left, reminding us of the anti- art manifesto. DIAMANT : The universal value of eternity. It has a special value for CHANEL tied to a little phrase Shakespeare wrote for love: Eternity and A Day. See White Gold ring in mini, small and large model, BEIGE GOLD ring small model, White Gold and diamond bracelet, White Gold and diamond earrings. Every Coco Crush jewel entices you to keep adding more, even to eternity itself. DOUBLE C : Like double chances, like Coco Crush, like CHANEL's two interlaced C’s, the number two is like a good luck charm for the House. The pair of stags Misia gave Gabrielle Chanel, for example, symbols of the power to move freely, and to gracefully skirt whatever gets in your way. Pairing two necklaces in two different golds has the power to change a destiny by betting on chance. EXCÈS : An aesthetic that can be summed up as “Overdo it.” Rings on every finger with or without diamonds, all white gold, all BEIGE GOLD or all yellow gold, BEIGE GOLD or yellow gold on one hand and white gold on the other... the only excess you don't indulge in is too much moderation. EXTRAVAGANCE : The synonym of excess but the antonym of allure. As Coco Chanel said, “extravagance kills personality.” *The Allure of Chanel by Paul Morand ET SI : A French writer, philosopher and poet known for his Variétés wrote that dream is a phenomenon only seen once it’s gone. What if you chose to see the phenomenon the other way around, where every Coco Crush model is a dream to be experienced in the present? FLYING CLOUD : The name of the four-mast, black-hulled, white-decked yacht on which Coco Chanel accompanied Hugh Grosvenor aka Bendor, the second Duke of Westminster, one of her great loves and influencers of her life. The jingling of many bracelets clanging together echoes that recognizable sound of steel stand cables clinking against a ship's mast. The sound of freedom. FOU : We say ‘crazy in love’ but never ‘crazy in crush’. Because a crush is a peak itself. And Coco Crush is a craziness without which life lacks wisdom. GRAVITÉ : The law, also named the law of attraction. Put on Coco Crush and you are instantly experimenting with a force that attracts two objects. For example, choosing one ring creates the irresistible urge to choose another. HABITUDE : Gabrielle Chanel’s love for a certain poet, one of her amants, was probably not unaffected by the rule: Learn good habits early on, especially the habit of knowing how to change your habits. Basically, there should be no habits. Only the breaking of habits. There's more than one way to wear one or more Coco Crush jewels. A daily habit to learn. IRRÉGULIÈRE : A spirit and a behavior inspired by a life that never heard of following conventions. Wearing two different earrings on the same ear signifies a spirit that sees itself in Gabrielle, the freest and most avid of the Irregulars. JEU DE LOIS : On Monday, obey the Law of the Highest Number and stack up those bracelets. On Tuesday, it’s the Law of Elimination. Just one jewel. Wednesdays are for the Law of the Toughest. Put on the knuckle-duster with four tone-on-tone rings on the index, middle, ring, and pinkie fingers of each hand. On Thursday, the Law of Marriage applies: Two golds, two sizes of rings, as many as you want in any size. Friday is for the Law of Unity with several rings of the same model. Saturday and Sunday, be lawless and get creative. KO : COCO CRUSH is a knockout for everyone who sees it — a weapon of seduction to use ad libitum* *As much as you desire LA : Put the THE in a style, not one you follow but one you invent. You don’t follow a movement. It's everyone else who follows all your movements with their eyes. LUCIENNE : A ring on your thumb and one on your index finger — like you’re holding a pair of scissors. Gabrielle Chanel never put down her scissors. They would be the tool behind victory, the one initiated by the famous dressmaker Lucienne Rabaté. LEWIS ET IRENE : A fictional couple created by Paul Morand inspired by the real-life pair Gabrielle Chanel and Boy Capel. Wearing a pair of small or large rings, why not gold ones, or two gold ones on the index and middle fingers is a symbol of a union that counts twice. MADEMOISELLE : The choice of symmetry. Wearing the Mademoiselle requires following the absolute rule: a single cuff bracelet, same model, same gold, same size, one on each wrist. The rest is extra. GRANDE MADEMOISELLE : Anne Marie Louise d’Orléans and first cousin of the Sun King, the Duchess of Montpensier was known as the Grande Mademoiselle. Born into greatness, she added even more with her great passion when it came to things like protecting a love, gaining her freedom and charting her own destiny. It is important to arm this hand with a pair of rings on the index finger and the personal motto, “I’ll never let anyone break my heart.” MATELASSÉ : The iconic CHANEL motif, inspired by jockey saddle blankets, chosen to symbolize comfort in the Coco Crush line as a signature cross-bracing. MISIA : The choice of the absolute, wholeheartedly embodied by Misia Sert, Coco Chanel's muse and close friend. A single earring worn as the only jewel and a visible character trait that needs no explanation or reason. NORD SUD : Just as poet Pierre Reverdy linked the two intellectual and artistic heart of Montmartre and Montparnasse, wearing the two-finger ring has two possible meanings: the aesthetic holds a spirit or the spirit upholds an aesthetic. OH : An interjection that expresses surprise and a great sense of pleasure. Usually used with an exclamation point to emphasize the burning nature of the pleasure felt. For example: 1. Oh, this Coco Crush ring looks beautiful on me! 2. Oh, I love this way of wearing lots of Coco Crush rings! 3. Oh, oh, that reminds me! My birthday was two months ago! 4. OMG, I cannot keep my hands off this Coco Crush collection! ONCE UPON A TIME : The title of the film that Coco Chanel's successor made about her that means everyone's legend is theirs to create. Wearing a single large model ring on your index finger means taking a decision into your own hands and being within reach of your own personal legend. OR : Whether beige, yellow or white, it's a metal that asserts its character on every model in the Coco Crush line and grows stronger when multiplied. PARTICULIÈRE : The antonym of fanciful, this is a way of being conveyed by a certain way of wearing a jewel. A single large or small model ring worn on the thumb is a distinctive sign of an unwavering passion for freedom. QUATRE QUART : If there's ever a doubt about wearing four rings, this is the foolproof rule: one diamond ring (+ three without diamonds) or one large model ring (+ three small models) or one BEIGE GOLD ring (+ three in white or yellow gold) or one ring on one hand (+ three on the other). ROUSSY : There's a punk side to Coco Crush. If you wear the same model on your index and pinkie fingers, it signals that you belong to a community of taste and a way of acting. A nod to the rebel Roussy, who along with Misia and José Sert, formed the most subversive trio. SILENCE: A French mime, who made silence into an art, is the inspiration for observing this rule: before opening your mouth, ask yourself if silence would be more effective. How you wear Coco Crush says a lot about you and sometimes you don’t even have to say a word. TROMPE-L’ŒIL : One earring may actually be three. TRIO : Like the trio José Maria Sert, Misia and Roussy (the nickname for Roussadana Mdivani, a Georgian sculptor), the trio of rings forms an obvious ménage à trois. UNIFORME : Uniform is to CHANEL what palm trees are to the French Riviera and the law of gravity is to Newton: inseparable. Wearing many rings made of the same gold means choosing a spirit that’s remarkable in its intent to be unremarkable. VARIER LES PLAISIRS : Shake up the treat of treating yourself by shaking up the way you wear Coco Crush. These wise words pay off, if we’re to believe the French philosopher of the Enlightenment known for stirring up people's consciousnesses: “Pleasure provides what wisdom promises.”* *Le sottisier by Voltaire VICE VERSA : To prefer the minimalist look of a single jewel over the opulence of piling them on. And vice versa. VOILÀ : It was all worth it. WESTMINSTER : By the side of her lover the Duke of Westminster, Coco Chanel hobnobbed with English high society while finding inspiration in her lover's wardrobe. Wearing a small model diamond ring on you’re your fifth digit signifies power and the power of persuasion borrowed from the man affectionately known as Bendor. X : A letter of the alphabet, Coco Crush's hallmark and an unknown. What will your next crush be? Y COMPRIS : You're going to love all the ways of wearing Coco Crush. And you're going to wear all the ways of loving Coco Crush. Including yet to come. ZUT : A colloquial expression used to express regret for taking too long to make up your mind.

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