JEANERICA LAUNCHES ATELIER THE LUXURY CAPSULE IN UPCYCLED DENIM

Scandinavian denim house JEANERICA takes denim to the next level and unveils Atelier, a new line imagined with a luxury approach. Launching just in time for the festive season, the first drop features 5 pieces in limited edition, made from upcycled denim old garments.

Available since December 12th in limited edition on www.jeanerica.com

With Atelier, the Swedish label Jeanerica transforms cotton and old jeans into new classics.

Jeanerica Atelier explores the essence of a modern wardrobe through endlessly wearable icons and reinterpreted key pieces in a series of limited-edition signature collections. The brand brings a visionary approach to universally worn denim and sportswear archetypes—always with a sustainable mindset.

Jeanerica Atelier introduces a sophisticated collection, giving new life to old garments in an oceanic fabric, woven together using yarns in multiple densities and a bazillion shades of blue, resembling frothy waves under an open sky.

Jeans have been deconstructed and reconstructed so that the garments inherit a unique space dye effect, due to the contrast in textures and colors of the original fibers.

Each piece is handmade in Portugal.

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