Jeanerica and Virón are proud to present a sustainable collaboration
Jeanerica, Stockholm-based denim house and Virón, Paris-based footwear brand are proud to present this sustainable, limited-edition collaboration that leaves nothing to waste.
Jeanerica was founded in 2018, reinventing the classic American blue jean archetypes and classic staples from a contemporary Scandinavian design perspective, creating seasonless garments with a sustainable mindset.
Virón emerged on the footwear scene with a bang in late 2020 with the vision to offer bold designs that make a minimal footprint on the environment using only non-virgin, plant-based materials.
For this collaboration, Virón reconstitutes left-over denim jeans and jackets stock from Jeanerica, made from 98% organic cotton and 2% elastane to rework the footwear brand's fashionable beige workwear 1992 boots, to close the loop withVirón's pioneering push for a more circular and sustainable production.
Available now on www.jeanerica.com
