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27 May

Jeanerica and Virón are proud to present a sustainable collaboration

 

Jeanerica, Stockholm-based denim house and Virón, Paris-based footwear brand are proud to present this sustainable, limited-edition collaboration that leaves nothing to waste.

 

Jeanerica was founded in 2018, reinventing the classic American blue jean archetypes and classic staples from a contemporary Scandinavian design perspective, creating seasonless garments with a sustainable mindset. 

 

Virón emerged on the footwear scene with a bang in late 2020 with the vision to offer bold designs that make a minimal footprint on the environment using only non-virgin, plant-based materials.

 

For this collaboration, Virón reconstitutes left-over denim jeans and jackets stock from Jeanerica, made from 98% organic cotton and 2% elastane to rework the footwear brand's fashionable beige workwear 1992 boots, to close the loop withVirón's pioneering push for a more circular and sustainable production. 

 

 

Available now on www.jeanerica.com 

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