The gentle flutter of a wing can change the course of history forever.

A micron of measurement results in precision, performance and perfection. A single gesture, and watchmaking takes a new turn that leads to new perspectives in time, altering the face, or perhaps faces, of an icon. As with Jaeger-LeCoultre’s Reverso.

In Autumn 2022, Jaeger-LeCoultre unites the talents of Nicholas Hoult and Anya Taylor-Joy to express The Butterfly Effect in A New Turn, a captivating new video dedicated to the Reverso.

The film juxtaposes natural phenomena in their polar opposite forms: a raindrop gathering with billions of others to form a cascading waterfall, and a seed carried on the wind blooming into life from wooded stillness.

The metaphor extends to the Reverso itself, the narrative highlighting how a margin of millimetres is essential to the watch’s accuracy. And of course, in the Reverso’s flip, where the nuance of design brings an entirely new spin on this icon of timepieces.

As The World Turns, So Too Does Reverso

The campaign features the new Reverso Tribute Calendar in Pink Gold with Nicholas, while Anya is paired with the seductively feminine Reverso Duetto Small in Pink Gold. Introduced in 1931, Reverso has endlessly evolved in the spirit of innovation, and both The Tribute Calendar and Duetto Small typify Reverso’s limitless potential for reinvention.

Start typing and press Enter to search