An immersive exhibition exploring the creative and cultural universe of one of the world’s most celebrated timepieces.

Swiss watchmaking Maison Jaeger-LeCoultre marked a momentous occasion with the North American premiere of the “Reverso Stories” exhibition. This captivating showcase, hosted at IRON 23 in the heart of Manhattan, invites visitors to explore the creative and cultural universe of the iconic Reverso timepiece, tracing its remarkable journey over more than 90 years since its inception in 1931.

A Star-Studded Opening Night

To kick off this remarkable exhibition, Jaeger-LeCoultre was honored to welcome three of its esteemed global ambassadors, Lenny Kravitz, Anya Taylor-Joy, and Nicholas Hoult, to an exclusive private celebration.

Honoring Pure Creativity

The evening was further graced by the presence of two promising talents from the Made of Makers program: Nina Métayer, recently awarded the prestigious title of “World Pastry Chef of the Year” by the International Union of Bakers and Pastry Chefs (UBIC), and artist Yiyun Kang, added their unique flair to the festivities.

A Celebration of Craftsmanship and Elegance

Catherine Rénier, CEO of Jaeger-LeCoultre, shared her sentiments on this grand occasion, stating: “I am immensely proud of the opening of the Reverso Stories Exhibition in New York City, celebrating the rich history of the Reverso since its birth in 1931. This event is not only a celebration of horological craftsmanship but also a convergence of art, innovation, and timeless elegance.”

Reverso Stories – told in four fascinating chapters

As part of Jaeger-LeCoultre’s mission to enrich the cultural discourse surrounding design and watchmaking, the “Reverso Stories” exhibition offers a captivating journey through nine decades. Visitors are encouraged to embark on this historical voyage through four enthralling themes: Story of an Icon, Story of Style & Design, Story of Innovation, and Story of Craftsmanship.

A Multisensory Experience

A highlight of the exhibition is the multimedia sculptural installation “Origin” by Korean artist Yiyun Kang, exploring the aesthetic connection between the Golden Ratio in nature and man-made design. The exhibition culminates at the 1931 Café, adorned with Art Deco flair. Here, guests can savor an exclusive menu of pastries crafted by chef Nina Métayer.

Both the culinary and artistic projects were specially commissioned by Jaeger-LeCoultre under its Made of Makers program.

Hands-On Watchmaking Workshops

To offer a deeper understanding of watchmaking, “Reverso Stories” provides hands-on educational workshops at the Atelier d’Antoine.

Location, Opening Hours and Admission

“Reverso Stories” is open to the public free of charge until November 22, offering a unique opportunity to immerse oneself in the realms of design, craftsmanship, and watchmaking in a culturally enriching context.

Location: IRON 23, at 29 West 23rd Street in the heart of the Flatiron District, between 5th & 6th Avenues.

Opening Hours: Tuesday to Thursday 11am until 7pm; Friday and Saturday 10am to 7pm; Sunday 11am to 6pm. Closed on Monday.

Admission: Entry is open to the public and free of charge. Guided visits can be scheduled online at Jaeger-LeCoultre – Theme – THE REVERSO STORIES EXHIBITION.

Educational Workshops: Discovery Workshop sessions at the Atelier d’Antoine are available to all visitors by appointment.