Ahead of the British Grand Prix™ in Silverstone, IWC Schaffhausen and Lewis Hamilton celebrated ten years of partnership. To mark the occasion, the Swiss luxury watch manufacturer invited Hamilton on a “Best of British” boat ride on the Thames, passing some of London’s most famous landmarks. Upon his arrival at the exclusive cocktail reception overlooking the Battersea Power Station, the seven-time world champion shared fascinating insights into his career with the Mercedes-AMG PETRONAS Formula One™ team and recalled some of the most memorable moments lived as an IWC brand ambassador. The event at a rooftop bar was attended by many notable guests, including British actor Damson Idris.

In 2013, IWC Schaffhausen became the Official Engineering Partner of the Mercedes-AMG PETRONAS Formula One™ team. This milestone also marked the beginning of the Swiss luxury watch manufacturer’s shared journey with Lewis Hamilton, one of the most successful F1 pilots of all time, as well as a style and fashion icon with global appeal. To celebrate more than a decade of partnership, IWC invited Hamilton to a “Best of British” boat ride on the Thames. From Butler’s Wharf Pier to Battersea Power Station, where IWC has had a boutique since 2022, the Mercedes-AMG PETRONAS Formula One™ team driver passed by some of London’s most popular landmarks – among them Tower Bridge, the Shard, Tate Modern Gallery, Big Ben and the London Eye. Accompanied on the yacht by British TV presenter and broadcaster Roman Kemp, Hamilton recalled some of the most memorable moments from his ten years as an IWC brand ambassador – such as racing a fighter jet, driving with a thousand drones in Las Vegas or competing in entertaining golf and basketball challenges in Miami. During the boat ride, Lewis Hamilton wore the Pilot’s Watch Performance Chronograph 41 Mercedes-AMG PETRONAS Formula One™ Team (Ref. IW388306) in Ceratanium® with a black dial.

An exclusive rooftop cocktail reception

After he arrived at Battersea Power Station, Hamilton joined guests at a rooftop bar for an exclusive cocktail reception. In an intimate talk hosted by TV presenter Lucy Hedges and British-Italian racing driver Vittoria “Vicky” Piria, he revealed personal insights and anecdotes from his racing career spanning more than 30 years – from his humble beginnings in karting at the age of eight to winning seven world championship titles in the elite class of motorsport. Hamilton also looked ahead to the British Grand PrixTM at the historic Silverstone circuit. The event was attended by many notable guests. Among them was British actor Damson Idris, who is featured on the cast of the upcoming Apple Original Films movie about a fictional F1 team called APX GP, which is supported by IWC Schaffhausen.

Pop-up boutique in front of the Battersea Power Station

In the immediate vicinity of its boutique at Battersea Power Station, IWC Schaffhausen installed a pop-up store in Malaysia Square. Designed as an open and transparent space and built with a re-usable inflatable structure, the pop up-features an exhibition of racing memorabilia, a selection of emblematic watches and a photo wall celebrating key moments from Lewis Hamilton’s incredible journey with the Mercedes-AMG PETRONAS Formula One™  team. The centrepiece is the Mercedes-AMG F1 W10 EQ Power+, the racing car contributing to Hamilton’s eleven first-place finishes in the 2019 season. Visitors can also marvel at Hamilton’s race suit from his Silverstone win in 2021, the trophy from the 2020 British Grand Prix™  when he crossed the finish line with only three working tyres, or a replica of his current racing helmet. Selected special edition watches Hamilton designed in collaboration with IWC’s creative team are also on display. These include the Lewis Hamilton Big Pilot’s Watch Perpetual Calendar Edition in black ceramic with a burgundy dial and gold accents, or last year’s Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton in platinum with an elaborately finished teal-coloured dial.