IWC on Tour returns to the Netherlands with unique TOP GUN Roadshow exhibition
For anyone who loves watches and will soon be in the vicinity of Rotterdam, there is exciting news. IWC’s interactive touring Roadshow has been a great success worldwide and will be back on display in Rotterdam from 30 June to 10 July. This time with the TOP GUN Roadshow. On the Kop van Zuid, IWC offers an immersive experience that takes you through the unique history of the TOP GUN Pilot’s Watches. In six specially converted shipping containers, the Swiss luxury watchmaker will immerse you in the completely new collection, along with a few enviable activities. #IWCONTOUR
IWC’s TOP GUN Pilot’s Watches have been synonymous with modern aviation since 2007. Very special and advanced materials are a fixture at IWC Schaffhausen.
This year IWC illustrates this with the release of a number of brand-new TOP GUN models. In colored ceramics, among others, such as the Pilot’s Watch Chronograph TOP GUN Edition ‘Lake Tahoe’ with a white ceramic case and black dial. Or the Pilot’s Watch Chronograph TOP GUN Edition ‘Woodland’ with a dark green ceramic case and matte black Ceratanium® caseback.
IWC Schaffhausen CEO Christoph Grainger-Herr: “These new chronographs not only highlight IWC’s longstanding and extensive experience in chronographs and advanced materials. The ceramics used for the cases also illustrate the current evolution of TOP GUN. From a collection primarily focused on performance to a bold style statement and an expression of a distinct way of life.”
Inspiration for the new TOP GUN collection came from the color of uniforms and the fascinating landscapes that pilots witness during their flights. Chief Design Officer Christian Knoop adds: “In an unprecedented engineering process, we developed two completely new ceramic colors – ‘IWC Lake Tahoe’ white and ‘IWC Woodland’ green – and meticulously matched all other components of the watches to these new shades.”
Interested in the TOP GUN Roadshow? For an appointment, go to this event page:
After Rotterdam, the TOP GUN Roadshow will continue to travel throughout Europe with stops in the UK and Germany in the fall.