It’s the A.G.E. of Morteza Vaseghi
Colmar A.G.E. (Advanced Garment Exploration) is a hyper-modern fashion label focused on experimentation and product innovation. Created three years ago, Colmar A.G.E. has hosted international artists such as Shayne Oliver and White Mountaineering to reinterpret the brand archives. For the project’s third collection, Colmar appoints Iranian designer Morteza Vaseghi as the Creative Director.
The internationally acclaimed designer, Morteza Vaseghi is most known from his publishing projects Recens Paper and Wallet that he co-founded with cultural entrepreneur Elise By Olsen. Translating his fascination with conceptual thinking from paper of the printed pages to dressing the human body garments, Vaseghi applies a laboratory approach to his fashion practice. Under Vaseghi’s creative direction, Colmar A.G.E. introduces futuristic organic forms that could translate an advanced vision of the holistic coexistence between humankind and nature.
“To be invited in as creative director and to create a collection for a brand like Colmar is a great honour. I’m excited to delve into Colmar’s unique legacy with a sharp conceptual approach, translating the brand archives for a contemporary time and audience. I would like to thank everyone at Manifattura Mario Colombo & Colmar for trusting my vision and seeing it through.” – Morteza Vaseghi
“We are pleased to embrace the vision of Morteza’s styles and graphics on our most known products. Colmar is a family company with a futuristic perspective. We are close to celebrate our 100th birthday and we are aware of the direction consumers are expecting from us: a more gree approach with a focus on the environment. That’s why we enjoyed the idea of having a creative director who decided to rework our heritage through circular fabrics, a very sensitive topic for young generations”. – Ceo of Colmar, Giulio Colombo
Vaseghi will also be bringing on his longterm collaborator Elise By Olsen as the collection’s Head of Communications, applying years of experience and a methodical approach to PR and community-building. “I’m excited to support the creative vision of Morteza Vaseghi through building and overseeing the collection’s special communications strategy. I’m in awe of his very personal design language and feel thrilled to witness a narrative through technological innovation, historical admiration and desire; ultimately taking the form of Vaseghi’s debut fashion collection.” – Elise By Olsen