In preparation for the upcoming Olympic Games Paris 2024, the International Olympic Committee (IOC) in collaboration with the World Health Organization (WHO) revealed the “Let’s Move and Celebrate” initiative to inspire and encourage everyone to embrace the joy of movement and improve mental wellbeing and physical health. The point of the campaign is to invite people to join in the fun and support the athletes by creating or recreating their own iconic athlete celebration moves in any way, then upload and share their moves on social media and tag @Olympics with the #LetsMove.

IOC President Thomas Bach said, “Athletes from all corners of the world and backgrounds are getting ready to participate in the Olympic Games Paris 2024. The athletes at the Games will inspire and encourage people everywhere to bring more movement to their lives, making it healthier, better and more joyful. We are very thankful that we could partner up with WHO again for this very important campaign.”

“The Olympic Games are a showcase of the world’s finest athletes demonstrating what the human body is capable of,” said WHO Director General Dr Tedros Adhanom Ghebreyesus. “But you don’t have to be an Olympian to be active. WHO is proud to partner again with the IOC through the Let’s Move campaign, to inspire people of all ages to be more physically active and healthy.”

Athletes getting ready for Paris 2024, including gymnast Noemi Romero and rugby player Eduardo Lopez, and Olympic legends like Alistair Brownlee and Lindsey Vonn, are joining the rallying cry to encourage everyone to move more this summer. Brownlee, a double Olympic triathlon gold medallist from Great Britain, said, “Let’s Move is a great initiative, as it demonstrates to everyone the joy and simplicity of movement. Movement and exercise are such an important part of everyone’s health, and it’s brilliant to see how the Olympic Movement can transcend all levels of fitness to encourage everyone to move in their own way.”

Let’s Move and Celebrate is the theme of this year’s Olympic Day. Olympic Day, established in 1948, is a global celebration of sport and getting active that takes place on 23 June each year to commemorate the day the IOC was founded in 1894 – the birth of the modern Olympic Games. On 23 June, over 110 National Olympic Committees (NOCs) in all corners of the world, together with Olympic hosts, the wider Olympic Movement, and Olympic Partners will be holding mass participation events and digital activations, providing an opportunity for everyone to move together on Olympic Day. This includes:

  • The traditional Olympic Day run and multi-sport events organised by NOCs and joined by Olympians.
  • Let’s Move fan booths and 30 minutes of sports activity at the Olympic Qualifier Series Budapest from 19 to 23 June, at Ludovika Campus, Hungary.
  • Cool activations from the Olympic Values Education Programme (OVEP) with the Abinhav Bindra and Reliance Foundation that will invite schools across India to participate.
  • In China, there will be a mini programme on the Olympics channel on WeChat.
  • Landmarks across the world will be lit up in the Olympic colors on 23 June.
  • Samsung will launch an Olympic Day step challenge on Samsung Health.
  • Intel will feature Let’s Move as part of their Intel AI Platform Experience in collaboration with Samsung, an immersive AI-powered fan activation that takes spectators on a journey of becoming an Olympic athlete.

Let’s Move is an ongoing initiative spearheaded by the IOC that aims to inspire people to move more every day, anyhow, anywhere. Let’s Move is part of the Olympic Movement’s mission to make the world a better place through sport, setting out to highlight the positive impact that sport and fitness have on physical and mental health. Launched on Olympic Day 2023 in collaboration with WHO, Let’s Move saw participation by over 1,000 athletes, with more than 15 million people around the world taking part in physical activity. It directly contributes to the Olympism365 priority area of “Sport, Health and Active Communities”, which is focused on ensuring that more people, from more diverse backgrounds, can enjoy the mental and physical benefits of participating in sport and physical activity.