Introducing the GUESS Originals Kit Program and Debuting the Spring 2021 Collection
The Spring 2021 GUESS Originals collection is being introduced this season with an essentials line coined the GUESS Originals Kit Program. The program will be updated seasonally with essential core fits and colors featuring premium fabrics and timeless designs for both men and women. The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles and will be available from March, 2021, in selected GUESS retail stores and on guess.eu.
The Spring GUESS Originals Collection features pastel hits for both men and women, the perfect hues to transition from cooler to warmer months. Both men’s and women’s collections feature timeless silhouettes with a fashion-forward approach.
The men’s collection offers an array of iconic striped tees; this season’s version features heathered stripes, for a more vintage feel. The assortment also includes pocket tees, crinkle nylon shorts, slim and straight leg denim in light, dark, and black washes. The collection also debuts a new carpenter style jean in black or ecru. All denim pieces from the GUESS Originals offering feature the iconic triangle logo on the back pocket.
The women’s capsule offers a variety of cropped shirts and classic ringer tees made with organic cotton. The collection also incorporates the new lightweight terry cloth sweatshirt, sweatpants, and sweat short set. The lightweight stretch luxe stripe dress will provide ultimate comfort to your wardrobe while still making a statement, and the soft jade and dancing pink biker shorts are everyday pieces that never go out of style. The denim options are available in the form of cropped mom jeans, high rise, and carpenter fit denim.
Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program. Each silhouette included in the program emphasizes premium denim and heritage styles from the brand’s design archives. Men’s styles include an updated lightweight terry cloth on the crewnecks and is seen alongside breathable hoodies and shorts made to be worn year-round. The Kit pants are an assortment of elevated light twill cargo pants, light chino khaki woven pants as well as light to dark stonewash denim. The Kit Program also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket.
“This is the most robust and elevated collection we’ve provided at the GUESS Originals level,” says Nicolai Marciano, Brand Partnerships Director at GUESS. “There’s been a high demand for long-lasting, effortless silhouettes. Our customers are searching for high-quality apparel they can wear every day. We created this collection with versatility top of mind and designed year-round elevated staples for everyone.”