Introducing the GUESS Originals Fall 2021 + GUESS Originals Kit Collection
GUESS Originals is returning with its latest season collection for Fall, along with updates to its essentials clothing line, The GUESS Originals Kit Program. The program continues to be refreshed seasonally with core pieces and colors featuring premium fabrics and timeless designs for both men and women. The GUESS Originals capsule and Kit Program includes the brand division’s most contemporary denim styles andwill be available beginning August 26, 2021, in select GUESS retail stores and guessoriginals.com.
The Fall GUESS Originals Collection takes its design lead from the back-to-school season. The intention of the collection was to create an elevated look that pays homage to classic campus attire. Using authentic vintageGUESS pieces from the ‘90s, GUESS Originals developed a line assortment with an undertone of campus sports silhouettes like cardigans, varsity jackets, and jerseys. The collection also injects classic collegiate graphics, detailing, pattern and techniques such as regimental stripes, plaids, and chenille/varsity patches to create a modern prep vibe that allows people to express their own style.
The KIT Collection features every-day, essential pieces that are carried over from previous collections, but refreshed in new, seasonal colorways. Each style featured in the GUESS Originals collection pairs back to the core styles offered in the Kit Program. Each silhouette included in the program emphasizes premium denimand heritage styles from the brand’s design archives.
The Kit pants are an assortment of elevated light twill cargo pants, light chino khaki woven pants, light to dark stonewash denim and the carpenter pant that has become the standout denim from the collection. The KitProgram also includes chambray shirts and pocket tees for men. The women’s GO Kit Program offers a variety of ribbed tanks, bodysuits, mid-thigh shorts, as well as a light and dark stonewash denim jacket. Men’s stylesinclude an updated lightweight terry cloth on the crewnecks and is seen alongside breathable hoodies and shorts made to be worn year-round.
Pricing for the GUESS Originals collection + GUESS Originals Kit Program ranges from $34 to $128 for tops, bottoms, dresses, hats and denim.