Interview with Dua Lipa x Pepe Jeans London
Following the announcement from Pepe Jeans London earlier this year that Dua Lipa would be the face of its new spring/summer 2019 campaign, the partnership continues: Dua Lipa is collaborating with the denim brand for her first-ever capsule collection for autumn/winter 2019.
Recently the singer officially celebrated the launch with a private party at Victoria House Basement, central London, set out to market-stall effect – the roots, of course, of Pepe Jeans London. “I’m so excited and so happy to be here and to see people having a good time, enjoying themselves and liking the collection. I couldn’t ask for more than this,” said Lipa, who wore one of her own shimmering chainmail looks as she took a tour around the party, stopping for photos and demonstrations at the sweets stalls and Pepe Jeans London Custom Studio along the way, while guests enjoyed Ciroc-based cocktails. “I’m really proud of this collection and it’s so nice to see it come to life.”
The three-time Brit Award winner and double Grammy-award-winning singer-songwriter, known for her global hits and modern classic pop tracks, brings her own stylistic take to the Pepe Jeans London legacy; signature denim and laidback classics.
We had a chance to speak with Dua Lipa about the collection.
In developing this collection, what did you like most about the process:
As this is the first time I have designed a capsule collection, I am so happy! I really loved delving into the archives of Pepe Jeans for inspiration, and having the creative freedom to reinterpret what I consider to be wardrobe staples. Creating a really great shaped t-shirt and the perfect fit jean was so fun to work on.
What was your inspiration for your collaboration with Pepe Jeans London?
I was inspired by a mixture of the 1990s and early 2000s – off duty supermodels, grunge club scene and festival vibes.
Which pieces in this collection inspire you the most?
A key piece for me is the metallic silver dress – it could be worn dressed down and grunge with heavy boots, or on a night out with heels and super glamourous. I love this versatility and day to night transition.
You are an icon of feminism in the music industry. How does that part of you come through and inspire your design process?
I definitely designed with my fans in mind and hope they all love the collection. Can't wait to see them wearing it!
Describe Pepe Jeans London in five words:
Authentic, Fun, Fresh, British, Diverse.
Describe your personal style:
Experimental, colorful, and fun.
Who are your style icons, who are you influenced by?
I love Kate Moss, Drew Barrymore and Naomi Campbell in the 90s.
You grew up in London; did this have a big influence on your style?
Absolutely, all the inspiration I had growing up in London I think has given me a bit more of an edge. I think everyone has an idea of what London style means, it has a totally different feel to for instance Paris or Milan. There’s something a bit more gritty about it.
What are your staple wardrobe denim pieces?
I love jeans in all different shapes & colors.
You’ve had the opportunity to travel the world, experience new cultures, and meet new people. How have these experiences influenced your music?
This is the biggest perk of my job, travelling the world , and singing for my fans and really connecting with them. I think life in all manners affects my music, I write about my experiences.
Who were your music inspirations when you were growing up?
Pink, Nelly Furtado, Alicia Keys.
Who is inspiring you in music right now?
El antiguo Outkast & Daft Punk.
Does your music influence what you wear on stage?
Yeah I feel like what I wear on stage is just another extension of my creativity.
You are now such a successful female artist globally - how do you balance your work and your family life?
Whenever I have any spare moments in my schedule I’m spending it with my friends and family. I try to find the time every day to do a bit of exercise to keep my head clear.
You are inspiring a young generation, your digital following is huge and growing - how do you manage this? What do you think is the right balance with social media?
I think I’ve always been myself on social media which is really important in order that people really know what I’m about! For me now I try to find a balance with using my platform to speak up about things that are the most important to me and being a voice for my fans. At the same time I find it really important to limit my time online so that I’m living in the present don’t allow other opinions to affect me negatively. There can be a lot of negativity and you need to find a way to not let it bring you down and hinder your creativity.
Lipa’s collection for Pepe Jeans London draws inspiration from a mixture of styles from the 1990s and early 2000s, including off-duty supermodels, the grunge club scene as well as festival looks. Dua Lipa explored the archive of Pepe Jeans London to reinterpret pieces from this era and add a modern twist to create a capsule collection.
Having grown up with the brand and recalling childhood memories of her mother taking her to the Portobello store in London, this was an exciting step for Lipa to execute her creative vision and work alongside the expertise of the Pepe Jeans London design team to create this collection.