On March 1st, 2024, INFINIMENT COTY PARIS marked its international launch with a cocktail soirée graced by its co-founders, Sue Nabi and Nicolas Vu, in a temporary gallery in the Marais. INFINIMENT COTY PARIS heralds a new era in perfumery. Enriched by Coty’s exceptional heritage yet boldly envisioning the future, the brand blends art, science, and emotion in a collection of 14 creations.

The language of INFINIMENT COTY PARIS speaks of an “augmented” nature, elevated by the finest perfumery ingredients and cutting-edge science. To eloquently convey their message, the ultra-concentrated compositions incorporate an innovation that preserves and enhances the power and evocative charm of the fragrance for up to 30 hours, surpassing the transient effect of top and heart notes that previously dictated perfumery expression.

Within the INFINIMENT COTY PARIS gallery, guests indulged in an unprecedented olfactive experience, immersing themselves in the brand and encountering a series of artworks crafted from the infinitely stackable INFINIMENT COTY PARIS bottle, transforming it into a medium of expression.

Sue Nabi and Nicolas Vu are committed to shedding light on artists who share their values. As Nicolas Vu aptly puts it, “Art gives soul to luxury.” In collaboration with the African contemporary art fair 1-54, they invited artists to freely interpret each fragrance. Works by Isabelle.D, Evans Mbugua, Deborah Segun, Francisco Vidal, Younes Khourassani, Ousmane Niang, Saïdou Dicko, Thandiwe Muriu, Mous Lamrabat, Emo de Meideros, and Willys Kezi Niangi were brought together for the first time that evening. Each piece a unique interpretation of the fragrances in the collection: Matin de Jade, Atomes Crochus, Soleil D’Ikosim, Aristo Chypre, Encore une Fois, Or de Moi, Un Parc de Roses en Alabama, Noir Encens, Entre Genres, Les Mots Doux, and J’ai Trois Amours. The soirée was enlivened by performances from Lucky Love and John Glacier.

Among the esteemed guests: Sue Nabi and Nicolas Vu, co-founders of the brand, Coco Rocha, Ashley Park, Paul Forman, Jameela Jamil, Camelia Jordana, Lara Cosima, Soko, Cesar Domboy, Ryan Destiny, Meredith Duxbury, Rose Bertram.

The INFINIMENT COTY PARIS collection is available online at www.infinimentcoty.com. The brand’s inaugural pop-up will open its doors on March 20th at 5, rue des Blancs-Manteaux, 75004 Paris.